Why customers choose Oktopost over Hootsuite for B2B social

Hootsuite is usually the primary social media administration platform B2B groups undertake. It’s well-known, straightforward to get began with, and covers the fundamentals of scheduling, publishing, and reporting. However as B2B organizations mature, expectations from social media change. Social is not nearly posting persistently or monitoring engagement. It’s anticipated to help model credibility, affect lengthy shopping for cycles, align with gross sales efforts, and display measurable enterprise affect.

That’s the place many groups start evaluating Oktopost vs Hootsuite.

This text explains why B2B clients who already use Hootsuite or thought of utilizing Hootsuite selected Oktopost as an alternative. It’s written for entrepreneurs who perceive Hootsuite properly and desire a clearer image of how Oktopost differs, and why these variations matter for B2B advertising and marketing.

Oktopost vs Hootsuite: Constructed for B2B social media

Probably the most vital variations between Oktopost and Hootsuite is who the platform was constructed for. Hootsuite was designed as a general-purpose social media administration instrument. It helps a variety of use instances, from client manufacturers to businesses and creators.

Oktopost was constructed solely for B2B firms.

That focus shapes how the platform works, what it measures, and the way success is outlined. As a substitute of optimizing for attain and quantity, Oktopost is designed round relevance, account engagement, and enterprise outcomes. For B2B groups, this distinction turns into clear as quickly as social media is anticipated to help pipeline and income moderately than consciousness alone.

Measuring enterprise affect as an alternative of vainness metrics

Hootsuite reporting facilities on conventional social media metrics resembling impressions, likes, feedback, and shares. These metrics are helpful for understanding content material efficiency at a floor stage, however they hardly ever reply the questions B2B leaders care about most. Questions like which firms are partaking, which accounts present intent, and the way social exercise helps income.

Oktopost was designed to measure social media efficiency by way of a B2B lens.

As a substitute of focusing solely on engagement quantity, Oktopost helps groups perceive how social content material influences accounts, alternatives, and long-term shopping for journeys. This makes it simpler to attach social exercise to actual enterprise conversations. For groups evaluating Oktopost vs Hootsuite, this shift from vainness metrics to enterprise affect is usually the deciding issue.

Many B2B groups utilizing Hootsuite wrestle to clarify social media efficiency to management. Reviews typically present development in engagement, however when executives ask how social contributes to income, the reply is unclear. Oktopost helps change that narrative.

By connecting social engagement with CRM and advertising and marketing techniques, Oktopost permits groups to indicate how social helps pipeline, account engagement, and deal affect.

This turns social reporting right into a enterprise dialog moderately than a justification train. For organizations underneath stress to show advertising and marketing affect, this readability is important.

Higher metrics and segmentation drive smarter selections: Kapost leveraged detailed analytics and worker advocacy to optimize posts and observe conversions. Explore the Kapost case study

Designed for advanced B2B shopping for journeys

B2B shopping for journeys are lengthy and complicated, involving a number of stakeholders. Social media influences these journeys over time, lengthy earlier than a prospect fills out a kind or speaks to gross sales. Hootsuite treats social primarily as a top-of-funnel channel.

Oktopost treats social as a channel that helps your complete B2B shopping for journey.

By monitoring engagement on the account stage and throughout content material varieties, Oktopost helps groups perceive how social helps consciousness, consideration, and belief all through the funnel. This broader view is very precious for B2B firms with lengthy gross sales cycles and high-value offers.

Governance and management for rising B2B groups

As B2B organizations scale, social media turns into more durable to handle. A number of groups, areas, and stakeholders want entry. Model consistency, approvals, and compliance grow to be important. Whereas Hootsuite provides fundamental permissions, many B2B groups discover governance tough to scale with out slowing execution.

Oktopost was constructed with B2B governance in thoughts.

It helps structured workflows, approval processes, and clear possession so groups can scale social exercise with out creating threat. That is significantly vital in regulated industries resembling expertise, monetary providers, authorized, {and professional} providers. Oktopost additionally helps advanced go-to-market and cross-departmental targets.

OSG used Oktopost to energy social as a core GTM channel, considerably increasing attain whereas aligning advertising and marketing and gross sales. Read the OSG success story

Worker advocacy as a core B2B development channel

Worker advocacy is among the only methods B2B manufacturers lengthen attain and construct belief. In Hootsuite, worker advocacy exists however is handled as an add-on. In Oktopost, worker advocacy is a core a part of the platform.

Oktopost allows workers to share accredited content material simply whereas giving advertising and marketing groups visibility into participation, attain, and affect.

This turns worker advocacy right into a measurable, scalable program moderately than an off-the-cuff initiative. For a lot of clients switching from Hootsuite to Oktopost, worker advocacy delivers quick good points in attain and engagement.

Platforms that deal with worker advocacy as a core channel — like Oktopost — ship measurable outcomes. For instance, Fujitsu’s worker advocacy program elevated social attain by 70% and delivered 3.6x the ROI of paid social. See the Fujitsu case study

Clearer reporting for advertising and marketing leaders and executives

Hootsuite studies are sometimes designed for social media managers moderately than executives. Customizing studies for management could be time-consuming, and the insights don’t all the time align with how B2B leaders consider efficiency. 

Oktopost reporting is constructed to help cross-functional conversations. 

Reviews concentrate on outcomes that resonate with advertising and marketing leaders, gross sales groups, and executives, making social media simpler to clarify, justify, and optimize.

Why B2B clients select Oktopost over Hootsuite

B2B groups hardly ever swap social media platforms with out cautious consideration. In lots of instances, groups begin by adapting Hootsuite to suit B2B wants. Over time, this typically means including handbook processes, spreadsheets, or further instruments to attach social exercise to enterprise outcomes.

Oktopost appeals to groups that desire a platform extra carefully aligned with how B2B organizations already function.

Somewhat than positioning Oktopost as a substitute for each use case, clients typically describe it as a greater match when social media is anticipated to drive income, help account-based advertising and marketing, and construct long-term model belief. For groups at that stage, Oktopost supplies a clearer, extra purpose-built method.

Able to see what B2B-focused social media seems like?

Oktopost helps B2B advertising and marketing groups transfer past vainness metrics and handle social media with income, governance, and scale in thoughts.

Explore real B2B success stories and request a consultation with a B2B expert