London, UK – 28 January 2026
BBN, the world’s main B2B advertising company partnership, right now introduced a brand new partnership with Symphony Advertising Co, additional strengthening its presence in Japan and the Asia-Pacific area.
The partnership brings collectively BBN’s world scale, unified working mannequin and collaborative supply method with Symphony’s deep native market information and B2B experience in Japan. Collectively, the partnership will assist worldwide and regional shoppers searching for constant, high-quality B2B advertising execution mixed with robust native perception.
BBN operates as a unified world B2B company, with companion businesses working as one organisation throughout 5 continents. This mannequin permits shoppers to entry native experience whereas benefiting from shared methodologies, requirements and methods of working worldwide.
“Becoming a member of BBN permits us to collaborate with main B2B businesses around the globe whereas persevering with to serve our shoppers with deep native experience right here in Japan. We’re excited to be a part of a very unified world partnership. To the various firms seeking to develop into the Japanese market, I want to say this: With us as your companion, Japan is now not a tough market to navigate.”
“This partnership displays our concentrate on rising BBN in strategically necessary markets with businesses that actually align with how we function. Symphony brings deep native perception and a robust dedication to collaboration, which is crucial to delivering seamless B2B advertising globally.”
“Japan is an important market for a lot of B2B organisations. Partnering with Symphony strengthens our capacity to assist shoppers with confidence, consistency and scale — whereas persevering with to function as one unified company.”
The partnership reinforces BBN’s dedication to constructing a robust, linked presence throughout APAC, whereas sustaining the excessive requirements, shared methodologies and collaborative tradition that outline the BBN partnership worldwide.
ABOUT BBN
BBN is the world’s main B2B advertising communications company partnership, bringing collectively best-in-class impartial businesses throughout 5 continents. Unified by shared methodologies, instruments and requirements, BBN operates as one world company delivering built-in B2B advertising options for worldwide and regional shoppers.
ABOUT Symphony Advertising Co.
Based in 1990, Symphony is a Japan-based B2B advertising company with over 35 years of expertise supporting home and worldwide firms with strategic advertising and enterprise development initiatives. Initially established as a advertising consultancy, Symphony expanded into BPO providers in 1997 and has continued to evolve in keeping with the altering wants of B2B organisations.
Since 2014, Symphony has constructed strategic partnerships with main advertising automation platforms, together with Oracle and Marketo, enabling the company to ship subtle, data-driven advertising packages. In 2020, Symphony additional prolonged its providing with the launch of schooling and coaching packages, supporting shoppers in constructing inside advertising functionality alongside exterior supply.
With a long-standing concentrate on B2B advertising, Symphony combines deep market perception, strategic considering and sensible execution to assist shoppers navigate complicated shopping for journeys, localisation challenges and market growth in Japan and past. This expertise and method align carefully with BBN’s unified world working mannequin and dedication to delivering constant, high-quality B2B advertising worldwide.
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