Ah, Valentine’s Day… The day of affection.
Or, extra precisely, the day of gifting your accomplice, your BFF, your canine, or your self.
In response to The Nationwide Retail Federation, the typical American shopper deliberate to spend $164.76 on presents final yr, making up a complete of $21.8 billion in Valentine’s Day spending.
And there’s no motive why they need to cease this yr.
Whether or not you’ve already deliberate a full-on Valentine’s Day marketing strategy otherwise you’re nonetheless making ready your emails, listed below are 9 Valentine’s Day electronic mail examples it is advisable see earlier than the massive day.
1. Monki
Many e-commerce manufacturers go all-in on seasonal gross sales round Valentine’s Day in an effort to beat the post-holiday stoop.
However operating a giant sale and providing enormous reductions to everybody isn’t at all times wanted. Utilizing particular days like it is a nice strategy to interact your email list and nudge them to take a look at your retailer.
A small low cost can do the convincing right here, as Monki is aware of nicely:
Fairly than supply a 5 or 10 p.c low cost, Monki offers its subscribers 14 p.c off all the pieces within the spirit of February 14.
Monki’s electronic mail is easy very similar to its subject line.
Within the electronic mail, the style retailer introduces its one-day-only supply with a pleasant headline: “From us, to u.” The rationale for the low cost? As a result of Monki’s subscribers are its ceaselessly crush.
With out throwing a giant sale or inserting numerous merchandise into the e-mail, the corporate makes use of Valentine’s Day as a chance to appreciate its customers with a small low cost.
Monki’s supply doesn’t have to get any crazier than this. The corporate is already operating a giant sale, and reminds you on the backside of this electronic mail that it’s your final probability to buy that sale:
If the primary call to action (“save 14%”) hasn’t satisfied you but, the second (“store the final probability sale”) would possibly do the trick.
2. MAC Cosmetics
Valentine’s collections and restricted version merchandise aren’t unusual round this time of yr.
However you don’t want a heart-shaped model of every one in every of your merchandise simply to leverage today. You should utilize Valentine’s Day to your benefit by curating related merchandise out of your retailer and selling them in an electronic mail as MAC Cosmetics does.
The sweetness big makes use of Valentine’s-themed phrases in its topic copy comparable to “love” and “crush” so readers can shortly affiliate the model with today.
Its electronic mail follows the identical path, as nicely.
The general shade scheme, electronic mail design, and replica play nicely with Valentine’s Day. In the primary a part of the e-mail, MAC options a couple of of its merchandise “stuffed with V-day vibes.”
What MAC does right here is put collectively merchandise with pinkish colours and romantic vibes, and assist them with well-written product descriptions.
Pink, pink, or white—curate merchandise customers can affiliate with love and package deal them in a romantic email design. It’s a fast win virtually any e-tailer can apply to their Valentine’s Day emails with minimal effort.
3. Snowe
Valentine’s Day is a business vacation. Which means that many patrons browse on-line to seek out the very best presents for his or her companions.
With well-thought-out gift guides, you may assist overwhelmed customers uncover wonderful present concepts and promote extra merchandise.
That’s what Snowe aimed for with its current electronic mail marketing campaign.
Snowe, a dwelling necessities firm, naturally focuses on Valentine’s presents for the right night time in.
The corporate’s present information electronic mail helps its subscribers discover the correct presents for the homebody of their lives based mostly on their pursuits:
The categorization of present concepts makes it simple for customers to skim by means of the totally different choices within the electronic mail and purchase with a couple of clicks. (Product pictures assist quicken the decision-making course of, too.)
Snowe’s electronic mail is an ideal instance of methods to put collectively a present information for Valentine’s Day with little effort. So make sure that to categorize your present concepts by gender, pursuits, persona, or funds, and don’t overwhelm customers with a protracted checklist of random merchandise.
4. Brooklinen
Whereas Snowe approaches present guides from a extra standard angle, Brooklinen takes the enjoyable path.
In a single electronic mail, the model guarantees to unravel all of your gift-buying issues.
While you open the e-mail, you see a single picture—a protracted present information chart that can assist you discover the correct present for the correct particular person.
Brooklinen’s message is obvious: regardless of who you might be purchasing for, the e-tailer has the right present for them. I significantly like how the model turns destructive conditions into optimistic ones. In case your funds is low, or if “they don’t love your again,” why not present your self?
Total, the e-mail reminds you that Valentine’s Day isn’t solely about romantic love or gifting companions, and places a smile in your face. On the backside of the e-mail, Brooklinen does one thing sensible:
When you’re nonetheless not sure what to purchase in your family members otherwise you’re pressed for time, Brooklinen suggests you purchase them an e-gift card that by no means expires. It is a good addition you may insert into any seasonal email to drive extra present card gross sales.
5. Estee Lauder
Whereas Brooklinen chooses a extra refined strategy to selling its present playing cards, Estee Lauder dedicates a complete electronic mail to selling them.
Why? As a result of it’s virtually Valentine’s Day, and present playing cards are last-minute customers’ finest buddies.
Nevertheless, reasonably than stress out last-minute present customers, the wonder firm makes a compelling argument:
Chances are you’ll suppose present playing cards are impersonal, however Estee Lauder’s logic is stable: give them a present they select themselves. No have to change, no frustration.
With three days left to Valentine’s Day, Estee Lauder’s electronic mail helps ease your thoughts by explaining why e-gift playing cards make good presents. It’s a zero-risk present thought, and the recipient will certainly get pleasure from what they get—all because of you.
Estee Lauder repairs the unhealthy fame of present playing cards in its Valentine’s Day electronic mail, and it’s a copywriting angle you may simply replicate whereas driving last-minute purchases in your retailer.
6. Man Crates
Being refined and non-salesy is definitely good, however typically you do have to drive urgency to get these last-minute orders.
That’s completely superb, supplied you do it in good style, as Man Crates does.
There aren’t any advertising methods or wordplay right here; only a simple topic line, letting you already know that the corporate’s delivery window for Valentine’s Day orders is quickly closing.
You already don’t have a lot time, so Man Crates is being trustworthy with you. That is what you see whenever you open the e-mail:
A funny email with lighthearted imagery, written in Man Crates’ signature tone of voice.
The copy reads as if a buddy is teasing you for procrastinating and gently reminding you that the time for present buying is nearly up. Fortunately, you don’t want to consider what to purchase for the particular man in your life as a result of Man Crates acquired you coated.
Not like many manufacturers that push you with faux urgency or guilt-tripping, Man Crates takes a humorous strategy in its last-minute Valentine’s Day electronic mail.
In case your model is something like Man Crates, attempt utilizing humor to spotlight the scarcity of time earlier than any vacation.
7. DavidsTea
Valentine’s Day isn’t for everyone or each model. Possibly your merchandise don’t have anything to do with present concepts or your model is daring, at all times difficult the cliches.
Then, observe DavidsTea’s instance, reclaim Valentine’s Day, and invite your prospects to do the identical.
DavidsTea’s topic line isn’t about your vital different, or how they deserve good presents. It’s all about you, and the way you deserve “l o v e”.
The texture-good topic line makes you marvel what a tea firm has to do along with your deserving of affection. That is what the e-mail appears to be like like:
In it, DavidsTea virtually takes a stand towards Valentine’s Day. Whether or not you’re single or not, the model doesn’t care, and it asks you to do the identical.
Valentine’s Day doesn’t must be about loving others, and DavidsTea encourages you to make today all about your self—by buying its merchandise. (You additionally discover out that “l o v e” from the topic line is definitely an acronym for its merchandise.)
It’s a singular angle you should utilize in your Valentine’s Day emails to face out from related manufacturers. It might work particularly nicely for those who’re within the self-care area of interest or not promoting historically giftable merchandise.
8. Poo Pourri
If you could find the correct angle, it’s virtually by no means too late to make use of a special occasion to your benefit.
Poo Pourri hops on the self-love bandwagon with its emails however it does that solely after Valentine’s Day.
Despatched on February 15, Poo Pourri’s electronic mail asks for those who acquired the Valentine’s presents you had been hoping for. The topic line makes you marvel what’s within the electronic mail and also you open it immediately.
Much like DavidsTea, Poo Pourri makes today all about self-love and invitations you to “deal with your self” whether or not or not you bought any presents the day earlier than.
Realizing that the start of yearly is hard—with unfulfilled resolutions and half-new habits—Poo Pourri asks you to take a break and take into consideration your self for a second. Plus, the $5 low cost is there to make issues simpler for you.
Do not forget that Poo Pourri’s foremost merchandise are rest room sprays. Even so, the model can leverage Valentine’s Day to drive product gross sales with a inventive angle. If it really works for Poo Pourri, it could possibly give you the results you want too.
9. Brandless
Not all Valentine’s Day emails should be about gross sales, presents, or promotions.
When you haven’t deliberate any particular advertising campaigns for today, however nonetheless wish to profit from the event, Brandless has the right thought for you.
At first look, it appears to be like identical to another marketing email despatched round these weeks. The topic line certainly suits the Valentine’s theme, however the electronic mail isn’t typical:
Fairly than discuss romantic love or self-care, the corporate focuses on the like it will get from its prospects and the media. The remainder of the e-mail options Brandless’s current media mentions, in addition to a couple of customer testimonials.
The article’s screenshots (together with the media firms’ logos) and the opinions (together with prospects’ social handles) are genuine and credible.
It’s a superb social proof email that Brandless suits into the Valentine’s Day theme. There’s no onerous promoting or pushy product promotion right here. If today is about sharing love, that’s precisely what the corporate is doing.
When you’ve been accumulating opinions in your web site, or on exterior platforms like Trustpilot, Valentine’s Day is the right excuse to indicate the love your model has been getting.
Chances are you’ll not break your gross sales report on today, however you’ll plant the concept of shopping for your merchandise in subscribers’ minds.
Conclusion
Whether or not you’re planning to go all-in or take it simple this Valentine’s Day, these 9 inventive examples ought to assist encourage your emails for the massive day.
Not all concepts work for all manufacturers, however discover the closest ones to your voice and check out them out this yr.
They’ll enable you interact your electronic mail checklist, reveal social proof, promote extra merchandise, and far more.
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