Attentive vs Klaviyo: Full Comparison for Ecommerce

Studying Time: 18 minutes

Attentive vs. Klaviyo has a couple of parallels. Each do international e mail, SMS, and automation, however solely Attentive gives RCS, and solely Klaviyo has CRM options. They swimsuit completely different use instances, regardless that, on paper, they seem comparable.

Your search so far has most likely been irritating, with most articles choosing Attentive for SMS and e mail as a secondary channel, and Klaviyo for the other. If solely it had been that straightforward.

There’s additionally Omnisend to think about, which unifies your e mail and SMS automations in flows and allows you to create standalone campaigns for all channels.

After all, options and toolkits are usually not your solely consideration. Klaviyo vs. Attentive pricing is on the upper facet, and you want to find out about premium options, utilization limits, and any elements that may enhance your TCO and cut back your ROI, corresponding to restricted SMS protection.

This text gives an entire information to all of that and can enable you choose between Klaviyo vs. Attentive, with nods to Omnisend, primarily based on your corporation necessities.

Attentive vs. Klaviyo: Fast comparability

Our comparability of Attentive vs. Klaviyo considers their options, pricing, studying curves, integrations (essential to your present tech stack), SMS protection, and migration complexity. Plus, we’ll reveal when Omnisend gives higher ecommerce options and worth.

At-a-glance comparability desk

The desk beneath gives a comparability of Klaviyo vs. Attentive:

Who Attentive, Klaviyo, and Omnisend are greatest for

Klaviyo is a CRM with customer support and advertising and marketing options by way of e mail, SMS, WhatsApp, cellular push, and net types. It’s greatest for small- to mid-size companies with advanced buyer journeys that need one software and plan to deal with the whole lot.

Attentive is an AI-first advertising and marketing software for SMS, RCS, and e mail, with SMS because the core channel. It requires constructing a customized plan from channels to AI characteristic choice and is greatest for mid to massive companies needing advertising and marketing solely.

Attentive vs. Klaviyo: Function comparability for e mail, SMS, and automation

Klaviyo and Attentive are enormously succesful e mail, SMS, and automation instruments to your ecommerce retailer. They may very well be the perfect match should you want both an entire CRM with customer support capabilities (Klaviyo) or an SMS platform (Attentive).

Our full characteristic comparability, beneath, reveals what you want to know:

Electronic mail advertising and marketing capabilities

Klaviyo and Attentive each allow you to create scheduled and one-time e mail campaigns, however Klaviyo gives extra options and capabilities.

Klaviyo’s strengths:

• 160+ customizable templates with a drag-and-drop editor
• Ship to as much as 15 segments or lists in a single marketing campaign
• AI Sensible Ship Time
• AI-generated content material for topic strains and e mail content material
• Customized product suggestions
• 350+ integrations to sync your e mail advertising and marketing with different instruments

Klaviyo’s limitations:

• Template customization has a studying curve
• Prices enhance considerably as your contact checklist grows

Attentive’s strengths:

• Unified composer for e mail and SMS campaigns
• Dynamic personalization, together with subscriber names, product suggestions, and low cost codes
• Conditional logic to point out or disguise content material primarily based on subscriber attributes
• Customized HTML enhancing for superior customers
• AI-driven ship time and viewers optimization (requires AI Professional add-on)

Attentive’s limitations:

• Electronic mail is secondary to SMS, so it has fewer helpful options than Klaviyo’s providing
• No free tier for testing e mail options

G2 reviewer Miguel M says that Omnisend has been a game-changer for its e mail advertising and marketing. “We’re utilizing it daily now. It’s tremendous user-friendly, straightforward to implement, and the highly effective automation options for welcome emails and deserted carts have saved us a lot time.”

SMS and textual content advertising and marketing options

Attentive is an SMS-first platform, so it’s no shock that it gives considerably extra capabilities than Klaviyo throughout this channel.

Klaviyo’s strengths:

• SMS out there in 20+ nations
• Two-way automated conversations for FAQs and desire assortment
• Separate consent administration for transactional vs. advertising and marketing messages
• Channel affinity coordinates SMS with e mail and push for optimum supply
• Multi-channel attribution (last-touch)
• Okay:AI Buyer Agent for twenty-four/7 conversations

Klaviyo’s limitations:

• No RCS capabilities
• Sensible Ship Time for SMS is “coming quickly”

Attentive’s strengths:

• SMS, MMS, and RCS assist
• Two-tap signup know-how for sooner checklist development
• RCS options embody wealthy media, product carousels, verified model messaging, tap-to-reply, and a number of CTAs
• Attentive Concierge combines conversational AI with reside brokers
• Dynamic personalization with conditional logic
• Key phrases and numbers for two-way conversations
• Customized HTML enhancing

Attentive’s limitations:

• RCS options rely on gadget compatibility
• Concierge and AI Professional options are further prices past base pricing

Automation and buyer journeys

You possibly can automate email and SMS in Klaviyo or Attentive, with each catering to ecommerce buyer journeys. Nonetheless, with Klaviyo being a CRM, it has deeper buyer profiles and extra scope for advanced automation concentrating on.

Klaviyo’s strengths:

• 60+ pre-built circulate templates with drag-and-drop builder
• Flows AI creates automations from textual content descriptions
• Cross-channel flows mix e mail, SMS, and push
• Webhooks for exterior app integrations
• Actual-time buyer profiles with a unified view throughout all channels
• AI-powered predictive analytics (churn danger, CLV, subsequent order date)

Klaviyo’s limitations:

• Movement complexity takes vital time to study
• Conditional circulate logic requires experience in buyer knowledge construction

Attentive’s strengths:

• Triggered journeys primarily based on subscriber conduct (opt-in, shopping, cart exercise)
• Branching with if/else logic for personalised paths
• Pre-built journey templates out there
• Transactional journeys for Shopify customers (order confirmations, transport updates)
• Dynamic personalization utilizing subscriber attributes

Attentive’s limitations:

• AI Journeys is a separate pay-per-click add-on (not included in base pricing)
• Fewer pre-built templates than Klaviyo
• No complete CRM with predictive analytics like Klaviyo

Segmentation and personalization

Segmenting your audiences and personalizing your e mail and SMS is a comparatively intuitive course of in both Attentive or Klaviyo. When you’ve got an ecommerce retailer, Klaviyo has extra filters, however Attentive’s dynamic segments are unbelievable for SMS.

Klaviyo strengths:

• Dynamic segments replace in close to real-time primarily based on buyer conduct
• Outline with AI creates segments from textual content descriptions
• Section on any buyer motion, conduct, or profile property
• Conditional statements (if/elif/else) for dynamic content material
• Can use segments for campaigns, flows, analytics, types, and social media advertisements

Klaviyo’s limitations:

• Solely top-level properties could be segmented (primary buyer knowledge like identify, buy depend, complete spent)
• Guide section updates take as much as quarter-hour

Attentive’s strengths:

• Dynamic segments replace routinely as subscribers meet situations
• Pre-built section templates for widespread teams
• Section by exercise, for instance, subscribed, obtained messages, clicked hyperlinks
• Section by traits, together with location and gadget sort
• Liquid templating for personalization with variables, conditional logic, and loops
• Dynamic content material, together with variables, hyperlinks, low cost codes, and product pictures

Attentive’s limitations:

• Can not section by complete cart worth or combination lifetime worth
• No AI-powered section creation or predictive analytics

Ashry B, CEO of a small enterprise, mentioned of Omnisend on the evaluations platform G2, “Buyer segmentation helped me generate greater than 130,000 EGP in gross sales inside a yr. It actually made e mail advertising and marketing easy and efficient for my enterprise.”

Analytics, reporting, and testing

Evaluating Attentive vs. Klaviyo for analytics reveals that each present an entire overview of your marketing campaign and automation efficiency. Klaviyo is extra succesful total as a result of it gives trade benchmarking and predictive analytics built-in into reporting.

Klaviyo’s strengths:

• Marketing campaign experiences with overview, conversions, and deliverability
• Listing development experiences monitoring profile acquisition and attrition by supply
• Engagement experiences for lists and segments
• Signup kind analytics with views, submits, submit charges, and A/B check outcomes
• Trade benchmark experiences to check your efficiency to others
• Customized experiences for single metric deep dive, multi-metric, and campaigns
• A/B testing for campaigns (as much as 4 variations), flows, and signup types
• Area engagement evaluation to diagnose deliverability points

Klaviyo’s limitations:

• Customized experiences have a two-year most time vary
• Solely homeowners, admins, managers, and analysts can entry reporting instruments

Attentive’s strengths:

• Billable spend reporting with message sort and class breakdowns
• Again-in-stock waitlist enrollment monitoring
• Scheduled automated report supply by way of e mail with CSV downloads
• Journey experiences with combination and message-level efficiency
• Facet-by-side interval comparisons (earlier interval or similar time final yr)
• Income monitoring by channel and message sort
• A/B testing for campaigns and journeys

Attentive’s limitations:

• No benchmarking towards trade requirements or comparable firms
• Restricted pre-built report templates

Pricing and complete value of possession (TCO)

Klaviyo vs. Attentive pricing exhibits that each platforms provide first rate worth at most energetic profile tiers, offered you’ve got good checklist hygiene. Each use contact-based pricing that’ll hit you onerous if in case you have a great deal of inactive profiles. 

As Capterra reviewer Meral P says of Klaviyo, “The latest worth will increase have come unexpectedly, the place they now cost for x quantity of profiles, this wasn’t one thing we anticipated after we renewed our contract.”

One other reviewer, Alec B, makes use of Attentive and cites pricing as its drawback. “No actual draw back to Attentive apart from it being costlier in comparison with a few of their opponents.”

How Attentive pricing works

Attentive makes use of modular pricing, the place you choose and pay for every element individually primarily based in your wants. It requires contacting gross sales for a quote, and although a 30-day free trial is obtainable, it requires a demo request first.

Pricing relies on:

• Subscriber checklist measurement
• Variety of messages despatched/month
• Channels chosen (SMS solely, SMS + Electronic mail, or SMS + Electronic mail + Push)
• AI options chosen as add-ons

AI instruments have separate prices:

• AI Professional, flat month-to-month charge for ship time optimization and viewers segmentation
• AI Develop, flat month-to-month charge for personalised sign-up experiences
• AI Journeys, pay-per-click for automated 1:1 messaging

How Klaviyo pricing works

Klaviyo’s tier-based plans have disclosed pricing (in contrast to Attentive’s), and its free eternally plan is appropriate for testing most options earlier than upgrading.

Pricing relies on:

• Variety of energetic profiles (contacts who’ve engaged just lately)
• Cell message credit for SMS and WhatsApp

Plan tiers:

• Free: As much as 250 profiles, 500 emails/month
• Electronic mail solely: $20/month, for as much as 500 profiles and 5,000 emails/month
• Electronic mail + cellular messages: $35/month for a similar e mail sending caps as e mail solely, plus 1,250 SMS credit/month

Further paid options:

• Opinions, priced by month-to-month orders
• Advertising and marketing Analytics, priced by energetic profiles
• Superior Klaviyo Information Platform, priced by complete profiles
• Customer support instruments offered individually (Buyer Agent, Buyer Hub, Helpdesk)

Hidden prices and contact-based inflation

Neither Klaviyo nor Attentive has hidden prices, however each get costlier with checklist development and have leaps in pricing to think about as you alter your sending habits:

• Klaviyo costs by energetic profiles, which means your prices rise routinely as your checklist grows, even should you’re not sending extra emails or SMS.

Instance situation, you’ve got 52,000 energetic profiles and ship 9,000 SMS per 30 days. You’d pay $1,195/month for Klaviyo’s e mail + cellular plan. In case your checklist grows to 55,001 profiles, you bounce to the subsequent tier and pay extra, regardless that your sending quantity is identical.

Moreover, Klaviyo’s objective as each a advertising and marketing and CRM software solely checks out should you’re prepared to pay for added instruments. These embody Buyer Agent ($140/month), Buyer Hub ($20/month), and Helpdesk ($185/month).

• Attentive costs by subscriber checklist measurement and message quantity, which means your prices enhance as each develop. Nonetheless, pricing is customized and requires contacting gross sales for quotes, so there isn’t any consistency throughout what you and others pay.

Like Klaviyo, it additionally has further prices for its greatest options. AI Professional, AI Develop, AI Journeys, and Concierge with AI + Dwell Brokers add prices to base plans.

How Omnisend’s pricing and ROI evaluate

Omnisend makes use of contact-based pricing like Klaviyo however gives higher worth, with entry to all customary options throughout all plans at decrease costs. At scale, Omnisend has a decrease TCO, making it more cost effective for rising shops.

G2 reviewer Christian D backs Omnisend’s worth. “The affordability is a standout, permitting me to ship info to all my e mail subscribers with out incurring excessive prices.”

The desk beneath gives working examples:

Ease of use and studying curve

Getting began is simple with each platforms, although mastering superior options takes time.

Onboarding and time-to-first-campaign

Attentive takes a demo and onboarding method to new sign-ups, requiring you to request a demo and talk about plan choices with a salesman.

Klaviyo enables you to create an account and begin testing its platform instantly, and gives 1:1 onboarding as a part of its highest-tier plans.

The desk beneath compares Attentive vs. Klaviyo vs. Omnisend:

Day-to-day usability for entrepreneurs

You’ll primarily use both platform for e mail and SMS campaigns and automations. Each provide prebuilt templates to speed up setup, although their workflow approaches differ.

Klaviyo:

• 60+ prebuilt circulate templates deal with widespread eventualities like welcome sequence and deserted carts
• Campaigns observe a guided wizard from recipient choice by content material design to scheduling
• Flows really feel extra technical with visible canvas constructing, the place you configure triggers, filters, and time delays between steps

Attentive:

• Its Marketing campaign Composer places message identify, viewers choice, ship time, and content material on one display screen
• Prebuilt journeys do the heavy lifting on workflow logic, with set off configurations in place, so that you deal with writing messages
• Much less clicking between settings, however fewer choices for customizing automation conduct

For example, Omnisend gives a pre-built circulate for deserted checkout worth cut up, a historically tough circulate to grasp. It enables you to ship completely different messages primarily based on basket worth:

G2 reviewer Chris D believes Omnisend is the perfect. “I’ve been utilizing Klaviyo like eternally, we switched to Omnisend on account of pricing, however wow, what a far superior expertise. What used to take me 4 to five hours, I can now do in an hour.”

Technical sources and expertise required

Technical wants for both platform range by how deeply you customise automations and combine with exterior programs. The lowdown:

Klaviyo:

• Non-technical entrepreneurs can deal with primary campaigns and use pre-built flows
• Superior options (customized HTML, advanced segmentation, and conditional logic) require understanding triggers, filters, and workflow branching
• Mastering automation requires funding in studying the platform by way of Klaviyo’s assist paperwork and movies

Attentive:

• Non-technical entrepreneurs can handle campaigns and pre-built journeys independently
• Journey templates include wait steps and branching logic already configured
• Customized Occasion API integrations require developer sources, with Attentive offering plenty of documentation to get began

Integrations and utilizing Attentive with Klaviyo collectively

Each platforms provide in depth integrations, although Klaviyo’s 350+ apps dwarf Attentive’s 100+ connections, significantly for promoting channels like Google and Meta.

Attentive’s ecommerce and advertising and marketing integrations

• Attentive gives 100+ integrations, together with 12 for ecommerce platforms, corresponding to Shopify, BigCommerce, Adobe Commerce, and WooCommerce.
• When you’ve got an present CRM, it connects to 16 natively. Salesforce, SAP Emarsys, Endear, and Blueshift are among the many hottest choices.
• Advertising and marketing integrations are restricted, with no Google Advertisements or Fb integration.
• The API permits customized connections. For example, Omnisend integrates with Attentive, letting you sync Attentive subscribers to your Omnisend viewers.

Klaviyo’s integration ecosystem

• Klaviyo has 350+ apps and a a lot wider collection of advertising and marketing integrations.
• Meta Advertisements, Google Advertisements, Pinterest Audiences, and TikTok audiences sync by way of apps, letting you pile in all of your knowledge.
• Ecommerce integrations embody Shopify, BigCommerce, Wix, OpenCart, PrestaShop, and Salesforce Commerce Cloud.
• Klaviyo’s API lets your builders create connections to different programs.

Klaviyo–Attentive integration: Why some manufacturers use each

Klaviyo Attentive integration is feasible should you want Attentive’s specialised RCS messaging, AI-powered ship time optimization, and white-glove assist, however want Klaviyo’s superior e mail advertising and marketing and CRM options.

Nonetheless, utilizing each platforms results in issues, corresponding to:

• Doubling subscription prices
• Managing a number of dashboards
• Information duplication
• Information siloes for unshared info
• Incorrect gross sales and income attribution

Moreover, neither Attentive nor Klaviyo has native apps for the opposite, so any connections between them require API entry and improvement.

Most manufacturers find yourself utilizing one or one other, though some prospects say Attentive is difficult to deal with. Reddit consumer Chezziz says that Attentive “principally refused to provide us our personal buyer knowledge after we moved away from them.”

How Omnisend’s ecommerce integrations differ

• Affords 160+ integrations and natively connects to 11 ecommerce platforms, together with Shopify, WooCommerce, BigCommerce, SureCart, and Wix.
• Its integrations have extra ecommerce focus throughout e mail seize, loyalty and rewards, transport and logistics, and automations and middleware.
• Your favourite ecommerce apps, corresponding to Smile, Yotpo, Recharge, Loop, Ninja Types, Gorgias, Make, GemPages, and OptiMonk, have native apps.
• There’s an Attentive app, letting you import and share knowledge between each instruments.

For a light-weight and revenue-focused tech stack, Omnisend is ideal as a result of it integrates with what you already use and allows you to create superior multichannel automations with out the steep studying curve of Klaviyo.

Help, onboarding, and self-serve sources

Attentive and Klaviyo present e mail and reside chat assist following preliminary demos and onboarding. Right here’s what you want to know:

Attentive assist mannequin

Attentive gives e mail, reside chat, and net kind submission assist throughout all plans. You get:

• Electronic mail assist for login points
• Net kind submissions, 24/5 out there Monday to Friday
• Dwell chat inside Attentive UI, Monday to Friday, 9 AM to 9 PM ET
• A Resources Hub, together with webinars and a video coaching library, and a Help Center, containing high-quality guides for settings and options

Moreover, it gives:

• Onboarding and demos for brand spanking new prospects
• Buyer success managers for higher-tier prospects

Klaviyo assist mannequin

Klaviyo gives tiered assist primarily based on plan degree:

• Electronic mail assist out there 24/7 for paid accounts
• 60-day e mail entry without cost prospects
• Dwell chat 24/5 for paid plans (weekend hours range by area)
• Digital assistant (Kira) for preliminary queries and useful resource path

Solely the highest-tier accounts obtain onboarding, and in contrast to Attentive’s providing, there aren’t any demos. As a substitute, you should study on the go and by way of its on-line sources hub, cut up throughout two completely different areas:

The standard of Klaviyo’s documentation is extraordinarily excessive, extra so than Attentive’s, and its hub makes discovering info straightforward.

Omnisend’s 24/7 assist for each plan

Omnisend’s assist is extra out there than both Klaviyo or Attentive, with 24/7 reside chat and e mail choices throughout all plans, together with its free eternally one. Moreover, its consultants are completely satisfied to assist ecommerce shops of all sizes get began.

With Omnisend, you’ll be able to:

• Request a 1:1 demo to study the whole lot you want to know inside half-hour
• Chat with Omnisend assist inside your dashboard
• Request migration assist by way of its 24/7 assist crew
• Ask your devoted Account Skilled to help with setting the whole lot up (requires >$400/month minimal spend)
• Learn to market your corporation successfully by way of the Marketing Resources hub and discover quick solutions to all of your questions within the Help Center

G2 consumer Milena P appreciates Omnisend’s assist, “Their assist was excellent — type, affected person, and really caring. They made positive the whole lot was taken care of and adopted up till it was excellent. I’m very impressed with their service.”

Worldwide capabilities and compliance

Klaviyo and Attentive provide international e mail and SMS attain, albeit with vital SMS protection limitations versus Omnisend.

Electronic mail deliverability and compliance fundamentals

You get built-in infrastructure to make sure deliverability and defend your sender repute with both  Klaviyo or Attentive. Nonetheless, they take completely different setup approaches:

Klaviyo:

• Arrange a branded sending area with DMARC/SPF/DKIM authentication
• Heat new domains by regularly rising ship quantity (guided notifications in-platform)
• Use Deliverability Hub to observe sender repute rating
• Create sundown flows to take away subscribers unengaged for 90-180 days

Attentive:

• Arrange a branded sending area with DMARC/SPF/DKIM authentication
• Heat new domains over two weeks throughout migration (quantity ramps regularly)
• Monitor open charge, click on charge, and bounces by way of the Campaigns web page
• Create tiered engagement segments (7/14/30/60/90/180 days) and sundown journeys to take away unengaged subscribers

Each require DMARC/SPF/DKIM authentication and branded sending domains for Gmail/Yahoo compliance. Unsubscribe hyperlinks and consent assortment instruments enable you meet GDPR and CAN-SPAM necessities.

SMS protection: Home vs. international attain

Klaviyo gives broader EU protection than Attentive, however Attentive covers extra of Latin America.

Klaviyo:

• 22 nations: US, Canada, UK, Eire, Australia, New Zealand, plus 16 EU (Austria, Belgium, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland)

Attentive:

• 20 nations: US, Canada, Mexico, Brazil, Australia, New Zealand, UK, plus 13 EU (Germany, France, Spain, Italy, Netherlands, Belgium, Switzerland, Denmark, Sweden, Norway, Eire, Portugal, Poland)

Each instruments adjust to TCPA and CASL with correct configuration. For example, you should use built-in opt-outs to routinely unsubscribe folks from textual content messages.

How Omnisend helps international ecommerce manufacturers

Omnisend connects you to prospects globally by way of e mail and SMS, with SMS out there in 200+ nations, exceeding each Attentive and Klaviyo’s attain.

With Omnisend, you get:

• Per-message SMS pricing that varies by vacation spot
• Devoted cellphone numbers for the US and Canada, with sender identify show when it’s out there
• TCPA compliance instruments for US recipients
• MMS for the US and Canada
• Self-service setup, section your audiences by nation code, and schedule by timezone for acceptable supply

Determination framework: Which platform matches your model?

Contemplate these elements when contemplating Attentive vs. Klaviyo:

By enterprise measurement and development stage

• Klaviyo works for small to mid-size ecommerce shops that need advertising and marketing and customer support in a single platform. Pricing begins at $20/month with a free tier for testing.
• Attentive targets bigger companies, together with ecommerce and service-based ones, with SMS because the precedence, however requires a gross sales name for customized pricing.

If you happen to’re going by development stage:

• Regular home development: Klaviyo’s clear pricing scales predictably as your checklist grows
• Fast scaling: Each cost by checklist measurement, however Klaviyo’s prices bounce at tier thresholds, whereas Attentive’s customized pricing could permit quantity negotiation
• Worldwide growth to the EU: Klaviyo covers extra nations by way of SMS (22 vs. 20), together with Austria, Finland, Hungary, and Luxembourg
• Worldwide growth to Latin America: Attentive’s SMS covers Mexico and Brazil

Each cost by checklist measurement, so count on prices to climb as you develop. Klaviyo will get you sending sooner with self-serve setup, and Attentive gives hands-on onboarding by way of demos.

By channel precedence

• Electronic mail: Klaviyo wins right here with 160+ templates, AI-generated content material, and deeper automation logic
• SMS: Attentive is the higher selection, providing two-tap signup and conversational AI that Klaviyo lacks
• RCS: Solely out there by Attentive, with wealthy media, product carousels, and verified model messaging
• Multichannel: Klaviyo provides WhatsApp and cellular push to workflows, Attentive provides RCS

By technical sources and crew construction

• Small groups with out builders: Klaviyo’s self-serve setup and pre-built flows get you operating with out technical assist
• Groups with onboarding assist: Attentive requires a demo and walks you thru implementation
• Groups with developer sources: Attentive’s 100+ integrations may have API work, Klaviyo’s 350+ join natively
• Groups constructing advanced workflows: Klaviyo enables you to configure triggers, filters, and conditional logic, whereas Attentive’s pre-built journeys deal with wait steps and branching for you

Determination desk that will help you choose the best software

The desk beneath recaps the important thing variations between Attentive and Klaviyo that will help you decide which is a greater match for your corporation:

Omnisend: The higher various to Attentive and Klaviyo

Omnisend is a unbelievable match to your rising ecommerce retailer as a result of it optimizes your buyer journey from welcome sequence to follow-ups and winback campaigns. 

You possibly can goal prospects throughout e mail + SMS with gross sales attribution to calculate ROI, and join with Google Advertisements, Meta Advertisements, and even Attentive to share knowledge. Moreover, it connects with in style ecommerce apps, corresponding to Purchase with Prime.

Why “specialist vs. generalist” is a false selection

Attentive makes a speciality of SMS and RCS advertising and marketing and occurs to do e mail. Klaviyo makes a speciality of e mail and CRM, and occurs to do SMS. Both approach, you’re paying for one channel’s depth whereas the opposite lags.

Omnisend does e mail and SMS with out one being secondary to the opposite. Each channels sit in the identical automation builder, similar contact profiles, similar reporting, serving to you grasp ecommerce advertising and marketing with out paying for CRM instruments or RCS options you received’t use.

Unified e mail + SMS purpose-built for ecommerce

Omnisend combines e mail and SMS on a single platform constructed for ecommerce, with multichannel automations and standalone campaigns. 

Plus, it:

• Prices much less at scale than Klaviyo
• Has pre-built flows for the most typical ecommerce eventualities
• Supplies buyer breakdowns with lifecycle stage maps
• Reaches extra nations by way of SMS than each (200+ versus 22 and 20)
• Consists of bonus SMS credit equal to the worth of your Professional plan
• Supplies 24/7 buyer assist throughout all plans
• Affords 1:1 demos to assist with early mastery and get your campaigns began shortly

Actual ROI knowledge and efficiency benchmarks

On common, Omnisend prospects obtain a $68 ROI for each $1 spent, with ecommerce shops of all sizes utilizing its e mail and SMS automations.

Listed below are some examples:

• Hand-casting package model Pasignia grew income 25% after migrating to Omnisend. Open charges reached 55%, and the crew launched campaigns 50% sooner than earlier than.
• Rockin Royalty, a child hairbow model, generated over 1,000 first-time orders in 12 months from a single welcome automation with a 7.5% conversion charge in collaboration with CLVmaxers.
• 360cycles achieved an enormous ROI alongside agency MDigital. It reactivated 422 lapsed prospects earlier than the vacations by automated winback flows in Omnisend. A single upsell automation generated €1,202 in 14 days.

The picture beneath depicts a desk masking key trade verticals and their metrics amongst Omnisend prospects in 2024:

When to modify to Omnisend

Contemplate Omnisend if you:

• Run multichannel automations masking e mail, SMS, and push
• Want international SMS attain in a whole bunch of nations
• Need SMS credit included in your plan, not charged on high (Professional)
• Require 24/7 assist throughout all plans
• Don’t use predictive analytics, customer support instruments, or RCS
• Favor clear pricing over customized quotes and gross sales calls
• Need ecommerce-focused segments, flows, analytics, and testing instruments

G2 reviewer Marion M switched from Klaviyo to Omnisend and located it intuitive. “We love how easy the migration from Klaviyo was. The entire course of is clearly effectively thought out, you’ll be able to inform the crew put actual effort into eradicating friction. Every part was straightforward to observe.”

Migration timelines, prices, and dangers

Right here’s what you want to find out about Attentive Klaviyo migration:

What it takes to maneuver off Attentive

Omnisend has an integration for Attentive that syncs contact particulars captured by way of Attentive types into Omnisend. So, you’ll be able to join them and use them collectively (Omnisend for multichannel automations, and Attentive for RCS).

If you happen to want to migrate to Omnisend from Attentive, that entails:

1. Exporting your subscriber particulars and importing them into Omnisend
2. Rebuilding your Attentive types, flows, and campaigns utilizing Omnisend’s instruments
3. Producing a brand new cellphone quantity for SMS or utilizing the self-service TFN transfer process

You could observe comparable steps when migrating to Klaviyo from Attentive:

1. Export SMS contacts from Attentive, separating by nation and opt-in standing
2. Import contacts by way of CSV, mapping cellphone numbers and consent timestamps
3. Add opted-out contacts individually and mark them as unsubscribed
4. Rebuild types, flows, and campaigns utilizing Klaviyo’s instruments
5. Port your toll-free quantity or quick code (permit as much as 4 weeks) or generate a brand new quantity

What it takes to maneuver off Klaviyo

Omnisend has a migration software that routinely syncs contacts, properties, tags, segments, and engagement stats from Klaviyo with out guide exports or imports.

Migrating requires these steps:

1. Join your ecommerce retailer by way of one-click integration (Shopify, BigCommerce, WooCommerce, Wix)
2. Use the migration software to sync contact knowledge routinely
3. Choose from pre-built workflows to get automations operating shortly
4. Rebuild campaigns utilizing Omnisend’s templates and AI content material instruments
5. Plans at $250+/month get premium migration assist included

If you happen to’re shifting from Attentive to Klaviyo, Attentive gives hands-on migration assist with a devoted crew. The steps go like this:

1. Kickoff name with CSM and Product Specialist to plan the migration
2. Join the Klaviyo integration to sync subscriber lists and engagement knowledge
3. Add opted-out subscribers individually to keep up suppression
4. Arrange your devoted sending area
5. Recreate types and journeys in Attentive
6. Launch name to go reside and deactivate Klaviyo automations

How Omnisend reduces migration danger

Omnisend’s assist and migration instruments cut back knowledge entry errors and velocity up your time-to-first marketing campaign. Right here’s the way it reduces danger:

• Migration software syncs Klaviyo contacts, segments, and engagement knowledge routinely, decreasing guide errors
• Pre-built workflows allow you to launch automations with out rebuilding logic from scratch
• No downtime on contact knowledge, with syncs taking place within the background whilst you arrange
• 24/7 assist out there throughout migration, not simply enterprise hours
• Plans at $250+/month embody hands-on migration assist from Omnisend’s crew
• Your ecommerce retailer will join in a single click on by way of an app, so order and buyer knowledge syncs instantly

Conclusion

Klaviyo has customer support, CRM, and multichannel capabilities that Attentive lacks, making it a superior software if you wish to join your advertising and marketing with buyer knowledge. Attentive has RCS and extra SMS options for concentrating on your prospects. 

Omnisend works for ecommerce shops of all sizes that need e mail and SMS collectively, with pre-built automations, lifecycle reporting, and SMS to 200+ nations at a decrease value than both.

Choose primarily based on what you’ll use when evaluating Attentive vs. Klaviyo vs. Omnisend:

FAQs