MailPurse - Self-hosted Email Automation & Marketing SaaS

MailPurse — Your Self-Hosted, All-in-One Electronic mail Advertising & Automation SaaS

What’s new in Model- 1.3.1 –
Built-in Razorpay fee gateway, Added model shade for altering theme shade, Admin menu for choosing house web page from house web page variations, House web page textual content edit, Menu cover and present.

What’s new in Model- 1.3.0 –
Built-in Flutterwave fee gateway(Reside and Sandbox),
Built-in Google sheets, Google drive integration,
Zeptomail API integration.
Enhancements – Added 3 new touchdown pages,
Added language switcher to dashboard header nav.

What’s new in v1.2.0 –
AI integration,
AI integration – Geimni + OpenAI(GPT) + Claude,
AI instruments added for creating e mail texts,
AI Admin dashboard – Manages API keys + Limits + Value settings,
Value and Utilization statistics,
Accessibility controls for AI instruments,
Electronic mail Template importer added,
Create Templates with AI(Gemini + ChatGPT(openai) + Claude),
Generate Electronic mail Templates with AI,
Edit exported templates,
Earn cash utilizing AI – utilizing your API key,
RTL – RTL language help,
Admin settings for web site title – meta key phrase – description and key phrase – web site meta and favicon

Say goodbye to costly e mail instruments and strict utilization limits. MailPurse offers you the ability of an enterprise-grade e mail platform… however utterly in your management. Host it your self, run it as SaaS, handle your shoppers, or just deal with your individual high-volume campaigns with confidence.

Constructed with fashionable SaaS structure, MailPurse helps you create gorgeous campaigns, automate your advertising, handle limitless subscribers, and develop what you are promoting — with out worrying about month-to-month charges or platform restrictions.

Whether or not you’re constructing your individual Electronic mail Service Supplier (ESP) enterprise or simply want a dependable e mail powerhouse, MailPurse offers you every part you want for efficiency, deliverability, and development.

Default Consumer Credentials

Consumer Function	Electronic mail Deal with	Password
Default Admin	`[email protected]`	`password`
Take a look at Buyer	`[email protected]`	`password`

Docs : https://mailpurse.up.railway.app/docs

Roadmap: https://mailpurse.up.railway.app/roadmap

Drag & Drop Electronic mail Builder: Skilled Emails With out the Effort

Create stunning, responsive e mail templates in minutes — zero coding required.

Remodel your e mail advertising from a technical chore right into a artistic breeze. Our intuitive Drag & Drop Electronic mail Builder empowers you to design high-converting, skilled emails with out ever touching a single line of HTML. Whether or not you’re a solo entrepreneur or half of a giant advertising crew, now you can construct gorgeous campaigns that look excellent on each system.

Launch a Scalable Enterprise with a Full SaaS-Prepared Structure

Constructed-in subscription plans, fee gateways, multi-tenancy help, and consumer administration to promote e mail companies or run your individual platform.

Take your challenge from a easy instrument to a fully-monetized enterprise in a single day. Our platform is engineered with a strong SaaS infrastructure, permitting you to serve 1000’s of shoppers whereas sustaining whole management over your ecosystem. Whether or not you’re constructing an inside company instrument or a public-facing service to compete with {industry} giants, every part you want is already below the hood.

Superior Automations & Autoresponders: Your Advertising on Autopilot(Coming Quickly)

Welcome emails, drip sequences, and behavioral triggers — automate every part so you’re employed much less whereas participating extra.

Cease sending emails manually and begin constructing relationships that scale. Our Superior Automation Engine acts as your 24/7 advertising crew, delivering the suitable message to the suitable individual on the precise second it issues most. By mapping out your buyer journey, you guarantee no lead falls by means of the cracks and each subscriber feels personally valued.

Limitless The whole lot: Scale With out Boundaries

No per-subscriber charges. No marketing campaign limits. Really limitless lists, subscribers, and campaigns.

Most platforms punish your success by elevating your month-to-month invoice as your viewers grows. We imagine in a unique method. Our “Limitless The whole lot” philosophy means you possibly can scale what you are promoting to the moon with out worrying about hitting a glass ceiling or getting hit with shock overage costs.

Clever Normal Dashboard: Your Command Middle

A clear, high-performance overview designed for data-driven decision-making.

Cease searching by means of menus for the information you want. Our Normal Dashboard gives a centralized, birds-eye view of your total e mail ecosystem. Designed with readability in thoughts, it distills complicated knowledge into actionable insights, making certain you all the time know precisely how your platform and campaigns are acting at a single look.

Complete Metrics & Analytics

Monitor the well being of your platform with real-time knowledge monitoring throughout all essential KPIs:

Viewers Insights: Monitor Complete Customers and Lively Lists to observe your group develop.
Marketing campaign Efficiency: View Complete Campaigns despatched and drill down into Delivered Emails to make sure your attain is increasing.
Deliverability Well being: Keep forward of points with immediate visibility into Bounces and Complaints, permitting you to keep up a pristine sender status.
ROI Monitoring: Preserve your eye on the underside line with devoted Conversion Stats that present precisely how your emails are driving motion.

Interactive Visualizations

Dynamic Chart Widgets: Visualize developments over time with stunning, interactive graphs. Toggle between each day, weekly, or month-to-month views to establish patterns and seasonal spikes in engagement.
Actual-Time Standing Indicators: Know the second a marketing campaign goes dwell or a server requires consideration with dwell heartbeat screens and standing badges.

Optimized Consumer Expertise

Darkish + Mild Theme Toggle: Whether or not you favor the modern, targeted surroundings of Darkish Mode for late-night technique periods or the crisp readability of Mild Mode for a morning evaluation, the interface adapts to your workflow with a single click on.
Litter-Free Design: We’ve stripped away the noise to offer a “Look-and-Go” expertise, making certain that a very powerful knowledge is all the time entrance and heart.

Superior Consumer & Buyer Administration

Keep whole management over your platform with a strong, enterprise-grade consumer administration system.

Managing a rising consumer base requires precision and adaptability. Our Admin Panel is designed to deal with every part from particular person buyer accounts to complicated organizational constructions, making certain you possibly can scale your SaaS operations with out the executive headache.

Complete Admin Management

Unified Consumer Administration: Entry a centralized desk to view, edit, droop, or impersonate consumer accounts for fast troubleshooting and help.
Strategic Buyer Grouping: Categorize your customers into customized teams (e.g., Free, Professional, Enterprise) to streamline communication and administration.
Plan-Primarily based Function Limits: Dynamically assign limits on subscribers, campaigns, or automation workflows primarily based on the consumer’s energetic subscription tier.
Function-Primarily based Entry Management (RBAC): Outline granular permissions to make sure workers members and clients solely entry the instruments they want.

Safe & Frictionless Onboarding

Google Login Help: Scale back limitations to entry with One-Click on Social Authentication, permitting customers to enroll and log in utilizing their current Google accounts.
Configurable Electronic mail Verification: Improve your platform’s safety and knowledge high quality by requiring e mail affirmation, or toggle it off for a sooner onboarding expertise.
Automated Group Task: Set a default buyer group upon registration to instantly grant new customers the proper set of trial options and permissions.

International Enterprise Compliance

Automated VAT/TAX Dealing with: Simplify international gross sales with built-in tax identification in the course of the sign-up course of. Gather VAT numbers and apply the proper tax charges primarily based on the consumer’s geographic location.

Strategic Advertising Campaigns

Launch high-impact campaigns with skilled precision and data-driven insights.

Our marketing campaign administration suite is constructed to deal with every part from easy newsletters to complicated advertising blitzes. Whether or not you’re managing your individual model or internet hosting 1000’s of shoppers, our system ensures that each message is delivered on time and tracked with surgical accuracy.

Marketing campaign Creation & Administration

Full Lifecycle Management: Simply create, draft, clone, and handle your e mail campaigns from a streamlined interface. Replicate profitable designs with a single click on to save lots of time on recurring updates.
Clever Scheduling: Take management of your timing. Schedule campaigns to exit on the precise second your viewers is most energetic, or ship them instantly for pressing bulletins.
Tiered Marketing campaign Limits: Monetize your platform successfully by setting a Most Campaigns Restrict and a Most Lively Campaigns Working Restrict primarily based on particular subscription plans.

Optimization & Efficiency

A/B Break up Testing: Take the guesswork out of your advertising. Take a look at completely different topic traces, sender names, or e mail content material to see what resonates finest. This characteristic could be toggled on or off per plan, offering a robust incentive for customers to improve to premium tiers.
Actual-Time Efficiency Metrics: Watch your success unfold in dwell time. Monitor open charges, click-through charges, and unsubscribes as they occur, permitting you to pivot or modify your technique on the fly.

Scalability & Management

Queue Administration: Our backend effectively handles marketing campaign queuing, making certain that high-volume sends are processed easily with out overloading your infrastructure.
Lively Monitor: Admins can view all presently working campaigns throughout all the platform to make sure system stability and compliance.

Highly effective Electronic mail Checklist Administration

Set up your viewers with precision and scale your database with out the complexity.

Efficient advertising begins with a clear, well-organized database. Our Electronic mail Checklist Administration system gives the instruments to categorize your subscribers, seize new leads, and preserve knowledge integrity, all whereas permitting you to monetize development by means of plan-based limitations.

Versatile Checklist Group

Complete Checklist Management: Create and handle a number of lists for various manufacturers, departments, or curiosity teams. Every listing acts as a devoted surroundings to your subscriber knowledge.
Sensible Segmentation: Don’t simply ship—goal. Use superior segmentation help to filter your lists primarily based on subscriber conduct, customized fields, or be part of dates, making certain your content material is all the time hyper-relevant.
Seamless Import/Export: Migrating from one other platform? Use our sturdy import instruments to usher in your current contacts by way of CSV or Excel. Want your knowledge domestically? Export any listing or section with a single click on.

Plan-Primarily based Scaling (Monetization)

Management your platform’s sources and encourage upgrades by setting granular limits for every subscription tier:

Max Variety of Lists: Outline what number of distinctive lists a consumer can preserve (e.g., 3 for Primary, Limitless for Professional).
Max Subscribers Per Checklist: Restrict the capability of particular person lists to handle server load and pricing tiers.
Max Varieties Per Checklist: Management what number of lead-capture kinds a consumer can generate to develop their database.

️ Progress Instruments

Customized Subscription Varieties: Design and embed signup kinds instantly into your web site to seize leads mechanically.
Knowledge Hygiene: Constructed-in instruments enable you establish inactive subscribers and preserve excessive deliverability by protecting your lists contemporary and engaged.

Sending Domains & Deliverability Belief

Set up sender authority and guarantee your emails land within the inbox, not the spam folder.

Skilled e mail advertising requires authenticated infrastructure. Our Sending Domains module gives customers with the instruments to confirm their very own domains, boosting model credibility and deliverability charges by means of industry-standard protocols.

️ Area Administration & Authentication

Add Customized Sending Domains: Permit customers to ship emails from their very own skilled domains (e.g., [email protected]) relatively than generic shared addresses.
DKIM + SPF Setup: Mechanically generate the required DomainKeys Recognized Mail (DKIM) and Sender Coverage Framework (SPF) data to authenticate outgoing mail and fulfill strict ISP necessities.
Intuitive DNS Validation UI: A user-friendly interface that exhibits the precise DNS data wanted. It options real-time standing checks to substantiate when a website is appropriately verified and prepared to be used.

Admin Coverage & Entry Management

Strict Verification Toggle: International “Requirement” toggle—resolve whether or not customers should confirm a website earlier than they’re permitted to ship any campaigns.
Plan-Primarily based Area Limits: Management your infrastructure load by limiting the variety of verified sending domains a consumer can connect primarily based on their subscription tier (e.g., 1 area for Primary, 10 for Enterprise).
Permission-Primarily based Entry: Allow or disable the “Customized Area” characteristic completely for particular consumer teams or lower-tier plans.

️ Repute Safety

By empowering customers to make use of their very own domains, you isolate sender reputations, making certain that the sending habits of 1 consumer don’t negatively affect the deliverability of others in your platform.

Skilled Monitoring Domains

Whitelabel your hyperlinks and enhance deliverability by masking monitoring URLs with your individual model.

Commonplace monitoring hyperlinks usually use shared domains that may be flagged by spam filters. By using Monitoring Domains, you substitute generic system hyperlinks with your individual branded URLs, making certain a cohesive model expertise and considerably greater inbox placement charges.

Branded Hyperlink Administration

Customized Monitoring URLs: Permit customers so as to add their very own domains or subdomains (e.g., hyperlinks.yourbrand.com) to deal with all click-through and open-tracking redirects.
CNAME Verification: A streamlined setup course of that guides customers by means of pointing their DNS CNAME data to your platform, with built-in validation to make sure the connection is energetic.
Analytics Monitoring Enabled: As soon as verified, the system mechanically rewrites all marketing campaign hyperlinks to make use of the customized area whereas persevering with to feed detailed engagement knowledge again to the dashboard.

Versatile Compliance & Controls

Obligatory Setup Toggle: Admins can select to make Monitoring Domains non-compulsory or a Requirement (Should Add: Sure/No) earlier than a consumer is allowed to ship campaigns.
Plan-Primarily based Limitations: Scalable entry that permits you to restrict the variety of monitoring domains a consumer can register primarily based on their particular subscription plan.
Entry Management: Prohibit this superior deliverability characteristic to premium tiers, offering a compelling motive for customers to improve.

Deliverability & Belief

Keep away from Hyperlink Shilling> Utilizing a devoted monitoring area prevents your emails from being related to the link-clicking status of different senders.
Consistency: When a subscriber hovers over a hyperlink, seeing your model title as a substitute of a cryptic third-party URL builds belief and will increase Click on-Via Charges (CTR).

Enterprise-Grade Supply System

Complete management over your mail move with precision routing and automatic status administration.

The core of any e mail platform is its skill to ship. Our superior Supply System module gives the infrastructure to handle a number of sending routes, implement strict quotas, and preserve excessive sender scores by means of automated bounce and grievance processing.

Versatile Supply Servers

Customized SMTP Help: Hook up with any exterior supplier like Amazon SES, SendGrid, Mailgun, or your individual personal PowerMTA server with ease.
A number of SMTP Profiles: Create and handle a library of supply configurations. Use completely different servers for several types of visitors (e.g., transactional vs. advertising).
Clever Task: Admins can assign particular supply servers to particular person clients or total subscription plans, making certain your “VIP” customers all the time have the very best routes.

️ Sending Quota & Throttle Management

Defend your infrastructure and keep inside supplier limits with granular rate-limiting instruments:

Versatile Quota Enforcement: Set laborious limits on what number of emails a consumer can ship on a Every day, Weekly, or Month-to-month foundation.
Precision Throttling: Management the velocity of supply with Per Minute or Per Hour sending caps to forestall sudden spikes from triggering spam filters.

Repute & Suggestions Loops

Automated Bounce Dealing with: The system mechanically detects everlasting (Laborious) and momentary (Tender) bounces, cleansing your lists immediately to maintain your bounce charge low.
Criticism Dealing with: Built-in Suggestions Loop (FBL) help mechanically unsubscribes customers who mark your e mail as spam, defending your sender status throughout main ISPs.
Automated Blacklist Monitoring: Guarantee your supply servers are all the time in good standing and get notified if a server’s status is in danger.

Clever Bounce Servers

Keep a pristine sender status with automated listing cleansing and superior bounce processing.

A excessive bounce charge is the quickest strategy to get blacklisted. Our Bounce Server module automates the “soiled work” of listing hygiene by monitoring devoted mailboxes and immediately appearing on supply failures earlier than they harm your status.

Skilled Bounce Monitoring

Common IMAP/POP Help: Effortlessly hook up with any mail server utilizing customary IMAP or POP3 protocols to watch “Return-Path” addresses for non-delivery stories.
Versatile Task: Assign particular bounce servers to particular person Clients or Electronic mail Lists. This permits for whole isolation of supply knowledge between completely different shoppers or manufacturers.
Actual-Time Checklist Cleansing: As soon as a bounce is detected, the system instantly updates the subscriber’s standing, making certain they aren’t included in future mailings.

Automated Bounce Classification

Not all bounces are created equal. Our system intelligently categorizes failures that will help you make knowledgeable choices:

Laborious Bounce Detection: Mechanically identifies everlasting errors (like “e mail deal with doesn’t exist”) and blacklists the deal with instantly.
Tender Bounce Administration: Tracks momentary points (like “mailbox full”) and permits for a configurable variety of retries earlier than marking the deal with as inactive.
Sensible Error Parsing: Analyzes uncooked SMTP response codes to offer clear, human-readable causes for each failed supply try.

️ Repute Safeguards

Automated Suppression: Prevents the “retrying” of identified unhealthy addresses, which is a key sign utilized by ISPs like Gmail and Outlook to establish spammers.
Bounce Dashboard: View detailed logs and percentages to watch the well being of your knowledge sources and the standard of your lead technology.

Strong Monetization & Billing

Flip your platform right into a revenue-generating powerhouse with a completely automated billing ecosystem.

Scaling a SaaS enterprise requires extra than simply nice options; it requires a seamless monetary engine. Our billing system automates all the buyer lifecycle—from the primary subscription to recurring renewals and tax-compliant invoicing—so you possibly can deal with development whereas the platform handles the transactions.

Dynamic Subscription Plans

Granular Function Entry Management: Create a number of tiers (e.g., Starter, Professional, Company) and toggle particular high-value options like A/B testing or automation workflows primarily based on the plan.
Sensible Limits Enforcement: Laborious-code limits for subscribers, each day sending quantity, and whole campaigns. The system mechanically prevents overages, offering a pure incentive for customers to improve.
Promotional Coupon Help: Drive gross sales with versatile low cost codes. Create percentage-based or fixed-amount coupons for seasonal promotions or “early chook” sign-ups.

Automated Monetary Operations

Built-in Invoices System: Professionally branded PDF invoices are generated mechanically for each transaction, protecting your customers knowledgeable and your bookkeeping organized.
International VAT / TAX Help: Keep compliant worldwide. The system handles tax calculations primarily based on the consumer’s location, making certain the proper VAT or gross sales tax is utilized throughout checkout.
Seamless Fee Strategies: Native integration with main gateways like Stripe, PayPal, and extra, supporting safe bank card processing and recurring billing cycles.

Lifecycle & Subscription Administration

Automated Upgrades & Downgrades: Customers can change plans immediately. The system calculates pro-rated quantities and adjusts characteristic entry in real-time with out guide intervention.
Grace Interval Dealing with: Retain clients even when funds fail. Set customized grace intervals that enable customers restricted entry whereas the system mechanically retries their fee technique.
Automated Suspension: If a subscription stays unpaid previous the grace interval, the system securely restricts entry till the account is settled.

Change Logs

Model- 1.3.1 -> 08-01-26
Function - Built-in Razorpay fee gateway(Reside and Sandbox). 
Function - Added model shade for altering theme shade.
Function - Admin menu for choosing house web page from house web page variations
Enchancment - House web page textual content edit, Menu cover and present.

Model- 1.3.0 -> 06-01-26
Function - Built-in Flutterwave fee gateway(Reside and Sandbox). 
Function - Built-in Google sheets, Google drive integration,
Function - Zeptomail API integration
Enchancment - Added 3 new touchdown pages.
Enchancment - Added language switcher to dashboard header nav.

Model- 1.2.2 -> 05-01-26
Function - Set up Wizard Built-in.
Function - Google analytics G-tag integration.

Model- 1.2.1 -> 04-01-26
Function - Get computerized replace from admin dashboard.
Repair - Marketing campaign run cron job not working.

Model- 1.2.0 -> 02-01-26

AI integration
AI integration - Geimni + OpenAI(GPT) + Claude
AI instruments added for creating e mail texts
AI Admin dashboard - Manages API keys + Limits + Value settings
Value and Utilization statistics
Accessibility controls for AI instruments.
Electronic mail Template importer added
Create Templates with AI(Gemini + ChatGPT(openai) + Claude)
Generate Electronic mail Templates with AI
Edit exported templates
Earn cash utilizing AI - utilizing your API key.
RTL - RTL language help
Admin settings for web site title - meta key phrase - description and key phrase - web site meta and favicon.

Model- 1.1.0 -> 2025-12-31

Options -
Relaxation API Implementation
Relaxation API Docs Created

Enchancment -
Frontend Nav header full width.

Source

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