ChatGPT accounted for 64% of worldwide visitors share amongst gen AI chatbot web sites as of January, whereas Google’s Gemini reached 21%, in accordance with Similarweb’s International AI Tracker.

Similarweb’s tracker (PDF hyperlink) measures whole visits on the area degree, so it displays individuals who go to those instruments immediately on the internet. It doesn’t seize API utilization, embedded assistants, or different integrations the place a lot of the AI utilization happens now.

ChatGPT Down, Gemini Up In A 12 months Of Share Good points

The share motion is best to see year-over-year.

A 12 months in the past, Similarweb estimated ChatGPT accounted for 86% of worldwide visitors amongst tracked chatbot websites. Now, that determine is 64%. Over the identical interval, Gemini rose from 5% to 21%.

Different instruments are a lot smaller by this measure. DeepSeek was at 3.7%, Grok at 3.4%, and Perplexity and Claude each at 2.0%.

Google has been selling Gemini by way of merchandise like Android and Workspace, which can assist clarify why it’s gaining share amongst customers who entry these instruments immediately.

Winter Break Pulled Down Whole Visits

Similarweb pointed to seasonality in the course of the vacation interval:

Similarweb wrote on X:

“Pushed by the winter break, the each day common visits to all instruments dropped to August-September ranges.”

That context issues as a result of it helps distinguish total class softness from shifts in market share.

Writing Instrument Area Visitors Declines

Writing and content material technology websites have been down 10% over the newest 12-week window in Similarweb’s class view.

On the particular person instrument degree, Similarweb’s desk reveals steep drops for a number of writing platforms. Growthbarseo was down 100%, whereas Jasper fell 16%, Writesonic dropped 17%, and Rytr declined 9%. Originality was up 17%.

These are nonetheless domain-level go to counts, so the clearest takeaway is that fewer individuals are going on to specialised writing websites on-line. That may occur for a number of causes, together with customers relying extra on normal assistants, switching to apps, or utilizing these fashions by way of integrations.

Code Completion Exhibits Blended Outcomes

The developer instruments class seemed extra blended than the writing instruments.

Similarweb’s code completion desk reveals Bolt down 39% over 12 weeks, whereas Cursor (up 8%), Replit (up 2%), and Base44 (up 49%) moved in several instructions.

Conventional Search Appears to be like Shut To Flat

In Similarweb’s “disrupted sectors” view, conventional search visitors is down roughly 1% to three% year-over-year throughout current intervals, which doesn’t point out a pointy drop in total search utilization on this dataset.

The identical desk reveals Reddit up 12% year-over-year and Quora down 53%, in keeping with the concept some Q&A conduct is being redistributed at the same time as total search stays comparatively regular.

Why This Issues

When making sense of how AI is altering discovery and demand, these numbers may help you perceive the place direct, web-based consideration is concentrating. That may affect which assistants you monitor for model mentions, citations, and referral conduct.

Although it’s best to deal with this a snapshot, not the complete image. In case your viewers is interacting with AI by way of browsers, apps, or embedded assistants, your personal analytics might be a greater barometer than any domain-level tracker.

Trying Forward

The subsequent report ought to make clear whether or not class visitors rebounds after the vacation interval and whether or not Gemini continues to achieve share on the identical tempo. It is going to even be a helpful learn on whether or not writing instruments stabilize or whether or not extra of that utilization continues to consolidate into normal assistants and bundled experiences.

Featured Picture: vfhnb12/Shutterstock


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