Google Service provider Heart will implement a brand new rule for multi-channel merchandise beginning in March. You will need to use separate product IDs when the identical merchandise differs between on-line and in-store variations.
What’s altering. Below the brand new method, on-line attributes turn into the default. If in-store particulars differ, it’s essential to create a separate model with a singular product ID and handle it independently in your feeds.
What advertisers ought to do. Google is emailing affected accounts to flag merchandise that want updates earlier than the March deadline. You must evaluation your product feeds now to make sure on-line and in-store objects are correctly separated, particularly in case you use Native Stock Advertisements or promote throughout a number of Google surfaces.
Why we care. Many retailers handle on-line and in-store variations of the identical product below a single ID. Google’s replace adjustments that assumption and requires advertisers to separate merchandise when attributes like worth, availability, or situation differ.
The large image. This replace offers Google cleaner, extra constant product information throughout channels, however shifts extra feed administration work onto advertisers, particularly giant retailers with complicated inventories.
First seen. PPC Information Feed founder Hana Kobzová first reported the replace and Google’s communications.
Backside line. In case your on-line and in-store merchandise aren’t actually equivalent, Google will quickly require you to deal with them as separate objects or threat visibility and eligibility points.
Dig deeper. Update of multi-channel product system from Google.
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