By Sean Tinney November 25, 2025
Your e mail content material is likely to be wonderful, but when the formatting appears to be like thrown collectively, subscribers discover. Mismatched fonts, inconsistent button colours, and random hyperlink styling make your small business look disorganized even when all the things else is skilled.
The issue isn’t your design expertise. It’s that almost all e mail platforms make you format each aspect individually. Change your button coloration? Click on by way of each single button. Replace your headline font? Undergo each heading one after the other. By the point you’re finished, you’ve spent quarter-hour on formatting as an alternative of technique.
Right here’s the higher strategy: centralized type controls that allow you to set formatting as soon as and apply it in all places.
Theme Settings: Format As soon as, Apply In every single place
In AWeber there’s a common Theme Settings which lets you format your whole message from one place. Open your message editor and click on the Theme tab (paintbrush icon), and also you’ll see controls for fonts, colours, buttons, hyperlinks, and dividers.
Set your styling preferences as soon as. Each headline, button, hyperlink, and textual content block follows these guidelines robotically. Change your button coloration? Each button in your e mail updates immediately. Replace your heading font? Each headline adjusts robotically.
That is the way you create persistently polished emails in below 2 minutes as an alternative of 15.
Beneath are greatest practices for every aspect you management in Theme Settings – sensible pointers you possibly can apply to make your emails look skilled and drive motion.
Headings and Paragraphs: Typography That’s Simple to Learn
Your font decisions have an effect on readability greater than nearly anything. Two guidelines matter most: use not more than two font households per e mail, and ensure physique textual content is straightforward to learn on cell screens.
Headers: Select a font that matches your small business character. Sans-serif fonts (Arial, Helvetica, Verdana) really feel fashionable and clear. Serif fonts (Georgia, Instances New Roman) really feel conventional and authoritative. Choose one and keep it up for all of your headlines – H1, H2, and H3 ought to all use the identical font household.
Physique textual content: Prioritize readability over type. Use 14-16px for physique textual content (something smaller is tough to learn on cell). Stick to commonplace web-safe fonts that render persistently throughout e mail purchasers. Keep away from ornamental fonts for paragraphs—they sluggish studying velocity and look unprofessional in massive blocks of textual content.
Colours: Your textual content wants sufficient distinction to be readable. Black or darkish grey on white works greatest for physique textual content—it’s straightforward on the eyes and works throughout all units.
For headlines, you should utilize accent colours so as to add visible curiosity, however make certain the textual content continues to be straightforward to learn. Should you squint at your display and wrestle to learn the headline, the colour is just too mild. Darker shades of your accent colours work higher than pastels or mild tones.
In AWeber’s Theme Settings: Set your heading fonts (H1, H2, H3) and paragraph fonts as soon as. Select textual content colours for each headings and physique copy. Each textual content block in your e mail follows these guidelines robotically – no clicking by way of particular person sections.
Name-to-Motion Buttons: Make Them Unattainable to Miss
Your CTA button drives the motion you need subscribers to take. Make it stand out with out wanting garish.
Dimension: Buttons must be massive sufficient to faucet simply on cell – at the least 44px tall. Too small and subscribers wrestle to click on. Too massive they usually look cartoonish.
Coloration: Use a button coloration that contrasts together with your e mail background. In case your e mail makes use of a white background, vibrant colours (blue, inexperienced, orange, pink) work effectively. Keep away from refined colours that mix in, your button must be essentially the most visually outstanding aspect in that part.
Textual content: Button textual content must be action-oriented and particular. “Obtain the Information” performs higher than “Click on Right here.” Preserve it quick – 2-4 phrases works greatest.
Consistency: Each button in your e mail ought to look similar except you’ve got a selected purpose for variation. Combined button types look unprofessional and confuse subscribers about which actions matter most.
In AWeber’s Theme Settings: Replace button font, measurement, textual content coloration, and button background coloration from one place. Each CTA button in your message matches immediately, making your emails look intentional and growing the probabilities subscribers take motion.
Hyperlinks: Make Clickable Textual content Apparent
Hyperlinks should be instantly recognizable as clickable with out disrupting studying circulation.
Coloration: Select a hyperlink coloration that stands out from physique textual content. Usually, linked textual content defaults to system-blue, however your hyperlinks can match your coloration palette as an alternative for a extra polished look. Simply make certain they’re clearly totally different from common textual content.
Underlines: Preserve hyperlinks underlined. Some designers want eradicating underlines for aesthetics, however underlines sign “that is clickable” universally. Don’t make subscribers guess what’s a hyperlink.
Consistency: All hyperlinks in your e mail ought to use the identical coloration. Switching between blue hyperlinks and pink hyperlinks mid-email appears to be like sloppy.
In AWeber’s Theme Settings: Set your hyperlink coloration as soon as. Each hyperlink all through your e mail updates robotically. Constant hyperlink styling improves readability and helps subscribers instantly acknowledge what’s clickable.
Dividers: Set up Content material With out Distraction
Dividers separate sections and create visible breaks that make emails simpler to scan. They’re refined however necessary.
Model: Easy strains work greatest. Keep away from overly ornamental dividers, they distract from content material. Strong strains are commonplace. Dotted or dashed strains can work for softer visible breaks.
Coloration: Dividers must be noticeable however not outstanding. Mild grey works for many emails. You need to use accent colours if you’d like dividers to play a stronger position in your visible hierarchy, however maintain them lighter than your textual content.
Width: Full-width dividers (edge to edge) create sturdy part breaks. Partial-width dividers (50-80% of container) create softer breaks. Select primarily based on how a lot separation you want between sections.
In AWeber’s Theme Settings: Change divider type, coloration, and width from one place. Each divider in your message updates persistently, making your e mail simpler to scan and extra organized.
Electronic mail Colours: Create Visible Hierarchy
Your color palette establishes temper and helps information the reader’s eye by way of your content material.
Background: Most emails use white or very mild grey backgrounds as a result of they’re best to learn. Darker backgrounds can work however require lighter textual content colours and extra cautious distinction administration.
Accent colours: Select 1-2 accent colours for buttons, hyperlinks, and highlights. Greater than that appears chaotic. Your accent colours ought to distinction together with your background—in the event you’re utilizing white, vibrant or saturated colours work effectively.
Consistency: Use the identical colours all through your e mail. Your buttons ought to all be one coloration. Your hyperlinks ought to all be one coloration. Switching colours randomly appears to be like unprofessional.
In AWeber’s Theme Settings: Replace your doc coloration palette—the core colours used all through your e mail for textual content, backgrounds, buttons, and accents. Constant colours make your emails look polished {and professional} as an alternative of thrown collectively.
The Formatting Shortcut: Theme Settings
Right here’s what separates environment friendly e mail creation from tedious handbook work: centralized type controls.
As a substitute of clicking by way of each textual content block to replace fonts, each button to match colours, and each hyperlink to remain constant, you set your styling preferences as soon as. Then each e mail aspect follows these guidelines robotically.
In AWeber, that is referred to as Theme Settings. Open your message editor, click on the Theme tab (paintbrush icon), and also you’ll see controls for:
- Colours: The palette used all through your e mail
- Fonts: Heading and paragraph fonts plus textual content colours
- Buttons: Font, measurement, textual content coloration, and background coloration
- Hyperlinks: Hyperlink coloration throughout your whole message
- Dividers: Model, coloration, and width
Change any setting as soon as and watch it replace in all places in your e mail. Want to check a special button coloration? One click on. Need to strive a special heading font? Updates each headline immediately.
That is the way you create persistently lovely emails with out spending quarter-hour per message clicking by way of particular person parts.
Put It Into Follow
Open your subsequent e mail and apply these rules:
Select two fonts: One for headlines, one for physique textual content. Set them in Theme Settings.
Choose your colours: Choose a button coloration that contrasts together with your background. Select a hyperlink coloration that stands out from physique textual content. Set your accent colours as soon as.
Format your buttons: Make them massive sufficient for cell faucets (20px minimal). Use action-oriented textual content. Preserve them constant all through your message.
Model your hyperlinks: Ensure they’re underlined and use a definite coloration. Set it as soon as, applies in all places.
Use dividers strategically: Add visible breaks between main sections. Preserve them easy and constant.
Your emails now look polished, skilled, and intentional as a result of all the things matches robotically. Subscribers discover the distinction, even when they will’t articulate why your emails look extra credible than others of their inbox.
That’s the ability of consistency. And now you understand how to attain it with out the handbook work.
Able to create persistently lovely emails? Signup for AWeber (or log into your account) and click on the Theme tab in your message editor. Set your fonts and colours as soon as – watch all the things replace robotically.
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