By Sean Tinney October 17, 2025
Your Wix web site attracts guests—however with out electronic mail advertising and marketing, you’re watching potential prospects disappear. Right here’s learn how to seize these leads and switch informal browsers into subscribers you possibly can attain immediately.
Why Electronic mail Advertising and marketing Issues for Wix Websites
Wix powers over 230 million web sites worldwide, making it probably the most common web site builders for small companies, creators, and on-line shops. However right here’s what many Wix customers miss: your stunning web site means nothing if guests go away and by no means return.
Electronic mail offers you a second probability with everybody who visits your website. When somebody subscribes, you achieve direct entry to their inbox—no social media algorithms deciding who sees your posts, no hoping they bear in mind to verify again later.
You personal your electronic mail listing. If Wix modified its insurance policies or social media platforms disappeared tomorrow, your subscriber relationships stay intact. That’s energy.
The way to Combine Electronic mail Advertising and marketing with Wix
Step 1: Create Your Electronic mail Signup Type
Begin by designing a kind in your electronic mail platform. We provide several form types—inline, pop-up, and slide-in—that work seamlessly with Wix’s visible builder.
Maintain your kind easy. Ask just for the knowledge you really need—sometimes only a title and electronic mail deal with. Each extra discipline you add reduces signups.
Make your worth crystal clear. “Get our free 10-page model information” converts much better than “Subscribe to our publication.” Inform guests precisely what they’ll obtain.
Customise your kind design to enrich your Wix website’s aesthetic. Match colours to your model palette and select fonts that really feel cohesive along with your present design.
Step 2: Get Your Embed Code
As soon as your kind seems good, seize the code so as to add it to Wix:
- Click on “Publish” or “Embed” in your kind builder
- Choose “JavaScript” or “HTML” embed possibility
- Copy the entire code snippet—you’ll want each character
Our kinds robotically optimize for cellular gadgets, so your signup kind seems nice whether or not guests browse on desktop, pill, or cellphone.
Step 3: Add the Type to Your Wix Website
Wix makes embedding exterior content material simple via its visible editor:
- Log into Wix and open your website editor
- Click on “Add Parts” (the plus icon on the left sidebar)
- Choose “Embed Code”
- Choose “Embed HTML”
- Paste your full embed code into the code field
- Click on “Add to Web page”
- Drag the shape aspect to place it the place you need
Strategic placement areas:
- Homepage beneath your hero part (captures fast curiosity)
- Finish of weblog posts (readers who end are extremely engaged)
- Footer throughout all pages (catches guests as they browse)
- Devoted landing page for lead magnets or free assets
Wix treats your embedded kind like another aspect, so you possibly can resize, reposition, and modify spacing utilizing Wix’s intuitive drag-and-drop controls.
Step 4: Construct Your Welcome Automation
Don’t simply accumulate emails and overlook about subscribers. The true energy begins after somebody indicators up.
Create a easy automated welcome sequence:
Electronic mail 1 (Prompt): Welcome new subscribers, ship any promised content material, and set expectations for future emails. Make them glad they subscribed.
Electronic mail 2 (Day 2): Share your hottest content material or best-selling product. Give subscribers a purpose to remain engaged along with your listing.
Electronic mail 3 (Day 4): Provide a subscriber-only low cost or bonus. Transfer them towards changing into a buyer.
Our visual automation builder makes this easy—drag and drop electronic mail blocks, set time delays between messages, and activate. Your automation runs 24/7 with none handbook work.
Step 5: Take a look at Your Type Totally
Earlier than selling your new signup kind, take a look at the entire expertise:
- Fill out the shape your self utilizing a number of electronic mail addresses
- Confirm submissions seem in your electronic mail dashboard
- Verify that welcome automation triggers appropriately
- Take a look at on cellular gadgets—over 60% of net site visitors comes from telephones
- Attempt totally different browsers to make sure cross-browser compatibility
Repair any points earlier than driving actual site visitors to your website. A damaged kind means misplaced subscribers.
Troubleshooting Frequent Wix Integration Points
Type not showing on revealed website? Confirm you pasted the entire embed code with no lacking characters. Additionally affirm you’re viewing your revealed website (not the editor preview), as customized embeds solely seem on the dwell website.
Type styling conflicts with Wix theme? Some Wix templates apply CSS that impacts embedded parts. Both customise the shape design in your electronic mail platform earlier than embedding, or modify your Wix website’s customized CSS (requires Wix Premium plan).
Wix plan limitations: Embedding customized code requires a Wix Premium plan. Free Wix websites can’t use customized embeds. You’ll must improve to Combo ($16/month), Limitless ($22/month), or larger plans so as to add exterior electronic mail kinds.
Finest Practices for Rising Your Wix Electronic mail Record
Provide unmistakable worth. Don’t disguise behind obscure guarantees. “Be a part of 5,000+ small enterprise homeowners receiving weekly progress methods” beats “Join updates” each time. Specificity builds belief.
Use a number of kind placements. Don’t depend on a single signup alternative. Add kinds to your homepage, weblog posts, about web page, and footer. Completely different placements seize totally different customer intents.
Maintain kinds ridiculously easy. Begin with simply electronic mail deal with (or electronic mail + first title). Asking for cellphone numbers, firm names, and birthdays kills conversions. Gather extra data later via desire surveys.
Take a look at totally different approaches. Create a number of kind variations and observe which performs greatest. Attempt totally different copy, placement areas, and kind varieties. Our A/B testing tools show you how to establish what resonates along with your Wix guests.
Observe up instantly. Arrange automated welcome emails that arrive inside seconds of signup. Ship promised content material immediately and set clear expectations for future communications.
Continuously Requested Questions
What’s Wix?
Wix is a drag-and-drop web site builder that lets anybody create skilled web sites with out coding information. With 900+ templates, AI-powered design instruments, and built-in ecommerce performance, Wix serves small companies, creators, photographers, eating places, and on-line shops. Its visible editor makes web site constructing accessible to non-technical customers who need management over their website’s look.
How do I add a pop-up on Wix?
You may have two choices for including electronic mail pop-ups to your Wix website:
Possibility 1 – Use Wix’s native lightbox: Go to Add Parts > Interactive > Lightbox within the Wix editor. This creates a pop-up window, however you’ll must manually configure electronic mail assortment and combine along with your electronic mail platform.
Possibility 2 – Embed a sensible pop-up kind: Use a pop-up signup kind out of your electronic mail advertising and marketing platform. Create a pop-up signup kind, seize the embed code, and add it by way of Customized Embeds in Wix. This robotically provides subscribers to your electronic mail listing and triggers welcome automations—no handbook work required.
The second possibility supplies higher automation and subscriber administration, making it the popular selection for many Wix customers centered on listing progress.
Does Wix supply electronic mail advertising and marketing?
Sure, Wix has built-in electronic mail advertising and marketing instruments (beforehand known as Wix Ascend). The platform robotically syncs contacts out of your Wix website—retailer prospects, kind submissions, and members—immediately into the e-mail software.
Nevertheless, Wix’s native electronic mail advertising and marketing has important limitations:
Wix supplies solely about 30 electronic mail templates in comparison with 250+ in devoted platforms. The automation capabilities are primary—you possibly can’t construct refined workflows with branching paths or behavioral triggers. Segmentation choices stay restricted, making it troublesome to ship focused messages primarily based on subscriber actions. Most critically, you’re locked into Wix’s ecosystem with no straightforward option to export your advertising and marketing setup in the event you develop past the platform.
Devoted electronic mail advertising and marketing platforms supply:
- Limitless automation workflows that run 24/7
- AI-powered content material technology for topic traces and electronic mail copy
- Superior segmentation primarily based on subscriber conduct and preferences
- Superior deliverability charges from platforms centered solely on electronic mail
- Professional landing page builders included
- The power to take care of your electronic mail listing unbiased of your web site platform
For Wix customers critical about electronic mail advertising and marketing, connecting a devoted platform supplies the instruments wanted to construct refined campaigns that drive actual income progress.
Begin Rising Your Electronic mail Record with AWeber
Able to seize extra leads out of your Wix web site? AWeber’s drag-and-drop kind builder integrates seamlessly with Wix in minutes. Create skilled signup kinds, construct automated welcome sequences, and begin changing web site guests into electronic mail subscribers.
We designed our platform for Wix customers who need highly effective electronic mail advertising and marketing with out complexity—limitless automations, AI writing tools, touchdown pages, and 24/7 help all included. No technical expertise required.
Your Wix website is gorgeous. Now make it worthwhile by capturing each customer’s electronic mail deal with and constructing relationships that drive actual income. Get started with AWeber today.
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