Best Shopify Funnel Builder Apps and Tools 2026 Guide

Studying Time: 14 minutes

A Shopify funnel builder helps remedy probably the most frequent challenges ecommerce manufacturers face: regular visitors, however not sufficient conversions.

Buyers land on product pages, browse, generally add objects to cart, then go away, driving up acquisition prices and cart abandonment charges.

The proper Shopify funnel builder guides clients from their first go to by means of buy, rising income per customer with out counting on increased advert spend. This text explains how ecommerce funnels work on Shopify and supplies an inventory of main Shopify funnel builder apps. 

Additionally, you will get a step-by-step information to making a Shopify funnel, and see the place electronic mail and SMS automation platforms slot in.

What’s a Shopify funnel builder, and why it issues

A typical Shopify funnel consists of 4 core phases:

• Consciousness: Buyers uncover your model through adverts, social media, search, or content material
• Consideration: They browse merchandise, examine choices, and browse opinions earlier than deciding
• Buy: The patron completes checkout
• Retention: E mail/SMS and loyalty applications drive repeat purchases

For a lot of Shopify shops, the most important conversion leaks occur between consideration and buy, and after checkout, if there’s no follow-up in place.

A Shopify funnel builder turns remoted pages right into a guided purchasing expertise. On the prime of the funnel, it creates touchdown pages or product flows aligned with intent, prepared for visitors from adverts, social, or different channels, whereas highlighting promoted merchandise or provides. 

Within the center, it reduces hesitation utilizing upsells, cross-sells, and product suggestions. Throughout checkout, complementary objects might be promoted, emails captured, and follow-up automated by means of email automation tools like Omnisend.

Shopify stays dominant in 2026. In Q1 2025, its GMV reached $87.8 billion, a 42% enhance from the identical quarter in 2023. 

Nevertheless, whereas Shopify helps fundamental funnel components like retailer setup and product pages natively, it’s restricted when shaping a full buyer journey.

However not all Shopify funnel builder instruments serve the identical function. Some concentrate on high-converting touchdown pages, whereas different automation instruments like Omnisend are useful in full buyer journeys with upsells and optimized checkout paths. 

Funnels assist retailers stand out, which is why it’s essential to know the place they’re constructed. Here’s a fast comparability desk that will help you perceive:

Fast comparability: Greatest Shopify funnel builder instruments in 2026

Selecting the best Shopify funnel builder relies on your major aim, whether or not that’s upsells, automation, CRO, or a mix.

Beneath is a fast, scannable overview of widespread Shopify funnel options and their respective strengths.

Comparability desk: High Shopify funnel builder choices 

Right here’s an summary of the highest Shopify funnel builder instruments:

How they differ: Standalone Shopify funnel apps, akin to PageFly or Funnelish, concentrate on creating pages, upsells, and checkout flows, thereby shaping the on-site purchasing expertise. 

Advertising automation platforms like Omnisend prolong the funnel past checkout by connecting every stage to electronic mail and SMS campaigns that re-engage clients and drive repeat income.

Which funnel builder is finest for which kind of retailer?

Right here’s what to think about:

• New or small shops: Web page builders like PageFly work finest for fast launches with out advanced setup
• Scaling manufacturers: GemPages or Funnelish optimize the click-to-checkout path as visitors and advert spend develop
• Development and retention-focused shops: Automation instruments like Omnisend work alongside funnels to drive repeat purchases after the primary conversion

Deep dive: High Shopify funnel builder apps and platforms

Let’s examine among the finest funnel builder choices primarily based on options, pricing, and ideally suited use instances. 

1. PageFly – touchdown pages and funnels for Shopify

PageFly is a drag-and-drop builder that integrates immediately with Shopify. It permits retailers to create customized touchdown pages and funnel steps with out touching code.

Key options

• Visible drag-and-drop editor
• Conversion components (countdowns and bundles)
• website positioning optimized pages
• Integrates with Shopify apps

Pricing 

• Free plan
• Pay as you go: $18/month 
• Limitless: $99/month

Professionals 

• Extends Shopify’s native page-building capabilities
• Newbie-friendly interface

Cons 

• Studying curve with superior options 
• Complicated designs might gradual web page load time

Greatest for

Retailers who want a versatile web page builder for marketing campaign and promotional pages

Limitations

The free plan permits just one printed web page

Person opinions

One G2 user notes, “The customer support [team] is nice and really fast to reply”. Another user says “There are such a lot of options that it may really feel a bit overwhelming at first.”

2. GemPages – drag-and-drop funnel and web page builder

GemPages is a CRO-focused Shopify web page builder designed for creating, optimizing, and testing on-site funnels. It helps animations and superior layouts with out requiring code.

Key options

• Construct and customise touchdown, gross sales, advertorial, and assortment pages
• GemAI for AI-assisted web page creation
• Submit-purchase upsell/downsell help
• 400+ strategic templates and sections

Pricing

• Free 
• Construct: $29/month
• Optimize: $59/month
• Enterprise:  $99/month

Professionals 

• Excessive-conversion focus with built-in instruments that assist enhance AOV
• Has a gross sales funnel builder

Cons 

• Superior plans can grow to be costly 
• Customizing templates requires studying 

Greatest for

Retailers who need on-site funnels with upsells and testing

Limitations

Interactive components might not switch when duplicating or exporting pages

Person opinions

A happy buyer mentions in a Trustpilot review that the workforce “resolved the difficulty promptly and even supplied the video to information”. A dissatisfied review mentions, “resulting from a important error on Gempage’s half, my purchasing cart button is totally lacking, which implies nobody can place orders.”

3. ConvertFlow – on-site funnels and personalization

ConvertFlow is an all-in-one funnel builder centered on on-site personalization, lead seize, and conversion paths. The platform claims a mean 2.5x enhance in engagement and a 129x ROI.

Key options

• Touchdown pages, varieties, popups, quizzes, surveys with 400+ templates
• Personalization primarily based on customer habits
• A/B and multivariate testing
• CRM integration and segmentation

Pricing 

• Free
• Professional: $299/month
• Plus: $999/month
• Customized: Contact gross sales workforce

Professionals 

• Extremely versatile, personalised funnel paths
• Straightforward setup 

Cons 

• Customers report gradual loading instances
• Complicated options can lag

Greatest for

Shops that need multi‑step, personalised on‑web site conversion paths

Limitations

Third-party information syncing can delay personalization for brand spanking new guests

Person opinions 

A G2 reviewer notes that “constructing out touchdown pages for our digital advert company has been a game-changer”. Another user wrote, “I don’t like how very restricted the free plan is… a startup enterprise gained’t be capable to afford [other plans].” 

4. Lightfunnels – devoted ecommerce funnel builder 

Lightfunnels is designed to switch separate apps for cross-sells, imports, electronic mail/SMS automation, and Shopify funnel builder instruments. It provides themes in 75+ languages for world attain.

Key options

• Cloud-hosted funnel pages with world CDN supply
• One-click upsells, customized checkouts, and cut up testing
• Constructed-in AI instruments on all plans
• Deserted cart restoration automation

Pricing

• Beginner: $9.99/month
• Normal: $49.99/month
• COD: $99.99/month 

Professionals 

• Quick web page load speeds
• More cost effective than utilizing a number of separate apps

Cons 

• Occasional builder bugs reported
• Preliminary studying curve 

Greatest for

Retailers who need no-code funnels for scaling adverts for dropshipping, or education-heavy provides needing lead nurturing.

Limitations

E mail and SMS automation are fundamental in comparison with devoted lifecycle platforms

Person opinions

A Trustpilot reviewer stated that “Lightfunnels help is one of the best,” whereas another user says that “they promise greater than what they will supply. Very restricted with regards to including workforce members.”

5. Funnelish – funnels centered on conversion and upsells

This Shopify funnel builder helps create high-performance gross sales funnels to extend conversions and automate achievement through Shopify and ShipStation. It additionally provides geo-funnels for location-based focusing on.

Key options

• Optimized checkout with order bumps and one-click upsells
• Cellular-optimized pages with quick load instances ( 
• Superior analytics and A/B testing 
• A number of cost gateways and bundling help 

Pricing 

• Fundamental: $49/month
• Professional: $79/month
• Superior: $199/month 
• Enterprise: Contact gross sales workforce

Professionals 

• Reusable funnel elements
• One-on-one coaching and free migration

Cons 

• No full advertising automation suite
• Costly for startups 

Greatest for

Advert-driven companies centered on rising conversion charges and common order worth

Limitations

Requires separate electronic mail/SMS automation

Person opinions 

One user notes that the “worth is completely on fireplace for what they provide.” Another Trustpilot review was moderately dissatisfied and stated, “All servers had been down. Nobody took the time to inform you that servers had been down.”

6. Zipify – gross sales funnel and high-conversion templates 

Zipfy is a Shopify funnel builder trusted by 50k+ manufacturers and allows you to create any web page wanted for an efficient ecommerce funnel. 

Key options

• Native Shopify integration
• Assist from consultants who run eight to nine-figure shops
• Confirmed direct response templates examined by nine-figure shops
• A/B testing and an AI copywriter 

Pricing

• Free 
• Starter: $19/month 
• Fundamental: $39/month
• Superior: $99/month

Professionals 

• Newbie-friendly interface
• Responsive and educated help workforce

Cons

• Person report analytics lack depth
• Template library could possibly be broader

Greatest for

Retailers constructing high-converting touchdown pages and gross sales funnels shortly 

Limitations

Pages can’t be simply exported or migrated when you go away the platform

Person opinions 

A Shopify reviewer says that an “problem was resolved in lower than 24 hours, which could be very spectacular”. Nevertheless, another Zipfy user says, “I attempted contacting help to learn the way I can organize one-on-one help, however solely acquired bot responses.”

7. Quiz-based funnels with Shopify quiz apps 

A Shopify quiz app like Quizell provides quizzes to your retailer to gather preferences, advocate merchandise, and move solutions to electronic mail/SMS instruments. It isn’t a Shopify funnel builder, but it surely helps early decision-making.

Key options

• AI-powered quiz creation 
• Product advice and lead seize quizzes
• Constructed-in efficiency insights
• Lead-gen quizzer for realizing clients higher

Pricing 

• Free
• Lite: $15/month 
• Plus: $49/month
• Professional: $199/month 

Professionals 

• Straightforward to arrange and navigate
• Integrates with ecommerce/advertising platforms

Cons 

• Lacks superior options for bigger shops 
• Studying curve for novices

Greatest for

Retailer homeowners utilizing quizzes to seize certified leads early

Limitations

Guides product choice however can’t full the total funnel, requiring different Shopify funnel builder instruments

Person opinions 

A person in G2 review says, “Quizell makes it extremely simple to create quizzes and assessments”. Another user says, “It lacks design flexibility, by way of customizing font selections and textual content sizes.”

When standalone Shopify gross sales funnel apps make sense

Standalone Shopify funnel builder apps excel for campaign-specific funnels that transcend customary Shopify pages. They allow you to quickly assemble and check funnel steps with out customized growth. 

Nevertheless, they don’t exchange post-purchase automation, so use them for high-converting ecommerce pages that combine with, however don’t exchange, your broader advertising stack.

The advertising automation various: Constructing funnels with Omnisend

Some instruments are solely good for constructing pages, however others cowl the whole buyer lifecycle for a strong Shopify funnel engine.

Feels like one thing you’d go for?

Let’s discover how marketing automation tools like Omnisend help Shopify shops by managing end-to-end funnels. 

Funnels past pages: Why automation issues 

A full ecommerce funnel consists of acquisition, conversion, retention, and repeat buy. 

Omnisend connects Shopify buyer behaviors like views, carts, and orders to electronic mail and SMS workflows, decreasing misplaced gross sales and providing long-term worth.

How Omnisend connects Shopify funnels with electronic mail and SMS 

Omnisend integrates immediately with Shopify through the app retailer or dashboard. As soon as linked:

• Unified information sync: Contacts, merchandise, and order histories are transferred to Omnisend and stored updated robotically
• Occasion triggers from Shopify actions: Shopify actions, akin to signups, purchases, or deserted carts, feed automation triggers
• Automation set off settings: As soon as these occasions feed into Omnisend’s automation triggers, you’ll be able to customise workflows that ship electronic mail/SMS and push notifications primarily based on these actions 

Omnisend then powers message sequences important to lifecycle funnels:

• Acquisition funnels: Shopify signup occasions from popups or checkout set off welcome automations
• Cart and browse abandonment: Cart and product-view occasions set off reminder automations 
• Submit-purchase and upsell: Order occasions set off confirmations, follow-ups, and cross-sells 
• Win-back funnels: Buy and engagement information feed segmentation guidelines that set off reactivation campaigns for inactive clients
• Efficiency and reporting: With every little thing working, Omnisend reveals funnel efficiency monitoring and reporting for steady enhancements

Omnisend funnel workflows for Shopify shops 

Omnisend’s Shopify integration allows you to automate key buyer phases with ease, backed by a free plan and 24/7 help. Right here’s how:

Deserted cart restoration

• Customer provides objects — electronic mail one triggers after half-hour
• Reminder at 12 hours if no buy
• Observe up the subsequent day with product suggestions

Instance workflow with cut up settings: 

Submit‑buy engagement 

• Ship order affirmation
• Set off cross-sell SMS 48 hours after buy
• Request evaluate or repeat buy incentive on day seven

Add exit circumstances so clients who’ve acted don’t get repeated messages:

Reactivation funnel 

• Section dormant clients
• Ship focused electronic mail collection with personalised provides
• Observe up with SMS reminders 

For prime-value merchandise, concentrate on new buyer acquisition. For often purchased objects, use reactivation and loyalty ways.

Moreover, preserve a 30-day delay so solely clients who haven’t bought once more obtain reactivation messages:

Watch this video to learn the way behavior-based automation works with actual buyer information and construct higher electronic mail advertising methods:

Omnisend vs devoted Shopify funnel builders 

Omnisend is an electronic mail/SMS advertising platform that integrates Shopify information to run campaigns throughout acquisition, cart restoration, post-purchase, and reactivation funnels. Omnisend’s US clients present $68 again for each $1 spent, with A/B testing for complete emails, topic strains, sender names, and extra. 

Shopify funnel builder instruments, then again, concentrate on creating high-converting pages and checkout sequences. Each are essential. Nevertheless, to maximise income and lifelong worth, use them collectively.

Find out how to construct a high-converting gross sales funnel on Shopify (step-by-step)

This information will aid you learn to map buyer journeys, construct funnel pages, join automations, and observe conversions.

1. Map your buyer journey and funnel targets

Earlier than utilizing a Shopify funnel builder, plan what occurs when visitors lands and when guests hesitate. You’ll be able to break this into sensible phases:

• Lead seize (prime of funnel): Use touchdown pages or popups to gather emails from paid adverts, website positioning, or social visitors
• First buy (center of funnel): Product pages, cart, and checkout will concentrate on changing intent into gross sales
• Retention (backside of funnel): Submit-purchase and win-back automations will flip one-time consumers into repeat clients

Triggers from on-site habits, like product views or deserted carts, feed automation workflows in Omnisend. 

For instance, Natural Aromas elevated publication signups by 150% utilizing popups, then transformed these leads by means of automated electronic mail flows. 

2. Select your funnel builder strategy

First, select your strategy. Use current Shopify theme pages, AI store builders, or different Shopify funnel builder instruments for drag-and-drop design.

Right here’s a fast comparability that will help you select sooner:

3. Construct funnel pages and provides in Shopify 

Map every funnel stage to a web page:

• Touchdown web page: Spotlight one supply and seize consideration
• Product web page: Use persuasive copy, photographs, opinions, and FAQs
• Cart and checkout: Add belief alerts, ensures, and incentives
• Thanks and upsell: Counsel associated merchandise or upgrades

Add lead seize varieties at peak curiosity (scroll, exit intent, or time on web page) and join them to Omnisend, so leads instantly enter automated electronic mail/SMS flows.

4. Join and arrange electronic mail/SMS automations

Set up Omnisend from the Shopify App Retailer and join your retailer with Omnisend.

Wait no less than 24 hours on your retailer’s historic information to sync, then create automation workflows: 

• Welcome collection: Triggered on signup
• Deserted cart: Sends timed reminders and exits clients who buy
• Submit-purchase and reactivation: Confirms orders, cross-sells, or re-engages dormant clients

To customise these flows, go to the Automations tab, choose a preset, and modify as wanted:

For instance, Shopify retailer Snatcher recovered over $120,000 in automated gross sales by connecting Omnisend’s cart restoration automation. 

5. Observe efficiency and optimize conversions

Monitor key funnel KPIs utilizing Shopify analytics and Omnisend studies:

• Conversion charges at every stage (touchdown, signup, buy)
• Income restoration from deserted carts
• Engagement with electronic mail/SMS flows

Use these insights to tweak provides, timing, and messaging. 

Run A/B assessments on touchdown web page headlines, CTAs, electronic mail topic strains, sender names, content material, and timing between funnel phases. Omnisend helps A/B testing all through automations, so you’ll be able to refine what resonates.

How to decide on one of the best Shopify funnel builder on your retailer 

Selecting the best Shopify funnel builder begins with understanding your targets and assets. Ask your self:

• What sort of funnels do you want?: Are you aiming for first-time consumers, rising AOV with upsells, driving repeat purchases, or reactivating dormant clients?
• Which channels matter most?: Do you solely want on-site funnels, or ought to electronic mail and SMS work collectively to maneuver clients by means of the journey?
• What assets do you have got?: Are you able to design customized pages, or do you like one thing that works together with your current Shopify theme?
• What do you concentrate on ROI?: Are you on the lookout for fast marketing campaign outcomes, or long-term income development from repeat clients?
• How effectively does it combine?: Does the software join with Shopify, buyer information, and your different apps?

When to make use of a devoted funnel builder vs advertising automation

For those who primarily want customized touchdown pages, marketing campaign funnels, or one-off provides, a Shopify funnel builder is right. 

For long-term development, together with retention, deserted cart restoration, repeat purchases, and personalised follow-ups, advertising automation options, akin to these supplied by Omnisend, add extra worth. It’s additionally a sensible choice for retailer homeowners on the lookout for world SMS capabilities and sustaining long-term buyer relationships.

In case your funds is tight, take into account Shopify funnel builder instruments with built-in automation moderately than standalone web page builders.

30 – 90 day roadmap to launch and optimize your Shopify funnels 

This roadmap supplies a practical timeline to launch and refine Shopify funnels for elevated income. 

First 30 days 

Right here’s what to concentrate on first:

• Set up and join core instruments: Sync merchandise, contacts, and order historical past
• Construct and launch foundational funnels: Direct visitors from adverts or website positioning to touchdown pages with lead magnets and arrange deserted cart workflows
• Configure fundamental triggers and messaging: Allow welcome emails, follow-ups, and fundamental automation primarily based on buyer actions

Days 31 – 60 

As soon as core funnels are arrange with a Shopify funnel builder:

• Add post-purchase and win-back funnels: Interact clients after buy (cross-sells/opinions) and re-activate lapsed consumers
• Begin A/B testing: Experiment with touchdown web page headlines, type prompts, and automatic messages
• Refine triggers and segments: Use instruments like Omnisend to personalize flows, separating high-AOV consumers from first-time customers

Days 61 – 90

Deal with optimization and scaling:

• Introduce VIP and loyalty funnels: Reward repeat clients with unique provides to drive LTV
• Superior testing and scaling: Strive new advert creatives, audiences, and checkout optimizations
• Full-funnel evaluate and planning: Analyze TOFU, MOFU, and BOFU efficiency

Widespread Shopify funnel errors and how one can repair them

Excessive-demand merchandise can nonetheless fail if funnels are incomplete or poorly optimized. These frequent Shopify funnel errors can damage income if ignored:

Counting on pages with out automated follow-up

Mistake: Utilizing a Shopify funnel builder alone to drive visitors to pages with out automated follow-up for searching, deserted carts, or exits.

Repair: Join your Shopify funnel builder to an automation software like Omnisend. Arrange triggered electronic mail and SMS flows so each customer enters a follow-up sequence as an alternative of leaving with out changing.

Ignoring post-purchase and retention funnels

Mistake: Assuming the funnel is full as soon as checkout and order confirmations are stay. This limits lifetime worth and over-relies on new consumers. 

Repair: Map post-purchase journeys in your Shopify funnel builder (order confirmations, opinions, cross-sells, replenishment). Use Omnisend automation to set off these primarily based on buy timing and product sort.

Not testing provides, layouts, and messaging

Mistake: Launching funnels and assuming they’ll enhance on their very own with out testing.

Repair: Check headlines, provides, type placements, and follow-ups:

• Use your Shopify funnel builder to run variations of touchdown pages, product pages, or popups
• In Omnisend, add an A/B check block to your automation workflow, set totally different message variants or timing, cut up the viewers (50/50), and observe opens, clicks, and gross sales

Conclusion 

A Shopify funnel builder helps you design and optimize the client journey in your retailer, from touchdown pages to checkout and upsells. Well-liked choices embrace PageFly, GemPages, ConvertFlow, Lightfunnels, Funnelish, and Zipify.

Pairing these funnels with advertising automation extends their influence by triggering follow-ups, retention flows, and personalised messaging that drives conversions and buyer lifetime worth. Platforms like Omnisend make this seamless, providing Shopify integration, omnichannel help (electronic mail/SMS), and 24/7 help that will help you scale.

The proper strategy relies on your retailer’s targets and assets, however combining funnels with automation constantly drives stronger long-term outcomes.

FAQs