Key takeaways
Selecting the best electronic mail advertising service includes balancing value with important options, as the most affordable choice might not present the perfect worth or scalability on your wants.
Contact-based pricing is good for companies with small lists and frequent sends, whereas send-based pricing advantages these with bigger lists and rare campaigns.
Omnisend stands out for ecommerce companies by providing complete options at an inexpensive value, making it a powerful alternative for maximizing income from electronic mail advertising.
All the time consider free plans fastidiously, as they usually include vital limitations that might hinder your advertising efforts when you scale.
Studying Time: 16 minutes
If in case you have a good advertising funds, then it can save you cash with low-cost electronic mail advertising providers, and also you don’t essentially must compromise on ship limits or the options you want.
A key consideration in your analysis is that the most affordable entry value doesn’t all the time equate to the perfect worth. Some instruments restrict options to costlier plans, and others have obtrusive characteristic gaps, such because the absence of SMS for multichannel flows.
A best-fit electronic mail app will fit your funds now but in addition scale at quantity for when your checklist grows and your wants turn out to be extra advanced. Omnisend, as an example, stays inexpensive no matter your contact checklist dimension and doesn’t prohibit normal options.
This text gives a complete overview of the ten greatest inexpensive electronic mail advertising providers, together with tips about deciding on essentially the most appropriate software on your particular use case.
Be part of Omnisend to construct sales-winning electronic mail and SMS automations throughout your buyer journey
Fast enroll | No bank card required
Comparability of inexpensive electronic mail advertising platforms
Our comparability of low-cost electronic mail advertising providers covers 10 platforms, every appropriate for various use circumstances and budgets. The desk under gives an outline comparability:
| Platform title | Free plan limits | Beginning value | Value per 1,000 emails | Greatest use case |
|---|---|---|---|---|
| Omnisend | 250 contacts, 500 emails/month | $16/month | $2.67 | Ecommerce with electronic mail + SMS + push in a single platform |
| Brevo | 2,000 contacts, 300 emails/day | $9/month | $0.09 | Small shops, fundamental multichannel |
| MailerLite | 500 contacts, 12,000 emails/month | $10/month | $0 (limitless on paid plans) | Newsletters, content material creators |
| Sender | 2,500 contacts, 15,000 emails/month | $10/month | $0.83 | Rare senders, these beginning out |
| Mailjet | Limitless contacts, 6,000 emails/month | $17/month | $1.13 | Giant lists with low ship frequency |
| Moosend | 30-day free trial, 1,000 contacts, limitless sends | $16/month | $0 (limitless sends) | Automation-focused senders |
| Zoho Campaigns | 2,000 contacts, 6,000 emails/month | $4/month | $0 (limitless on paid plans) | Excessive funds constraints |
| MailBluster | Limitless contacts, 3,000 emails | $60/yr + SMTP | $0.60 + SMTP charges | Excessive-volume senders with technical expertise |
| Mailchimp | 250 contacts, 500 emails/month | $13/month | $2.60 | Small companies |
| GetResponse | 14-day free trial | $19/month | $0 (limitless sends) | Content material creators, course sellers |
Discover how the associated fee per 1,000 emails has an unlimited vary? That’s as a result of some instruments cost based mostly on contact checklist dimension, so these extraordinarily low costs don’t all the time supply respectable worth. The identical applies to options, with some platforms gating their greatest ones behind costly plans.
To choose the best-value platform for your corporation, verify every plan’s options as an alternative of merely selecting essentially the most inexpensive electronic mail advertising software.
Electronic mail advertising pricing fashions defined
Contact and send-based pricing are the 2 commonest electronic mail advertising pricing fashions. The core distinction is that one costs for subscribers saved, the opposite for emails despatched:
1. Contact-based pricing
Contact-based platforms cost based mostly on the variety of subscribers in your account, whatever the quantity of emails you ship. Mailchimp and Omnisend use this mannequin. You pay month-to-month for a subscriber tier, then ship limitless campaigns inside that tier.
Frequent senders profit most from contact-based pricing. Should you electronic mail your checklist 3 times per week, you’re getting way more worth per greenback than somebody who sends solely as soon as/month. The limitless sends enable for promotional bursts throughout holidays or gross sales occasions at no further value.
Inactive subscribers drain budgets silently. Each contact who stopped opening emails six months in the past continues to be being pushed towards the following pricing tier. Checklist cleansing stops being non-compulsory and turns into essential to take care of inexpensive electronic mail advertising.
2. Ship-based pricing
Ship-based platforms like Brevo and Mailjet cost per electronic mail despatched, reasonably than per contact saved. It’s possible you’ll pay for 20,000 emails/month throughout any checklist dimension. When you attain the ship restrict, you could have two choices: both wait till subsequent month or buy extra credit.
Giant lists with rare sending are well-suited for this mannequin. A e-newsletter going to 50,000 subscribers twice/month makes use of 100,000 sends. Below contact-based pricing, you’d pay for all 50,000 contacts. Below send-based pricing, you solely pay for emails delivered.
Issues emerge throughout high-volume intervals. Black Friday campaigns or product launches can rapidly burn by month-to-month ship allowances. A number of the most inexpensive electronic mail advertising platforms let you buy further sends mid-cycle, whereas others require you to improve to the next tier completely.
Value-per-1,000 and promotional caps
Evaluating platforms requires breaking down the associated fee per thousand emails despatched. For example:
- A $50 plan delivering 10,000 sends prices $5 per thousand
- One other platform costs $75 for limitless sends to five,000 contacts receiving 4 emails/month, which works out to $3.75 per thousand throughout 20,000 whole sends
Day by day ship limits matter throughout promotions. Many inexpensive platforms cap each day sends even on limitless plans. Brevo’s free plan limits you to 300 emails each day, and sending a Black Friday marketing campaign to 10,000 subscribers would take over a month at that price.
Hidden prices
Branding removing charges add $10-30/month at a minimal. Most free and entry-level plans insert “Powered by [Platform]” footers into emails.
SMS credit function individually from electronic mail pricing throughout practically each platform. Omnisend bundles some SMS with paid plans, together with bonus SMS credit equal to the worth of your month-to-month Professional plan.
Checklist cleansing instruments and superior segmentation typically require paid add-ons, even on mid-tier plans, which might flip the inexpensive month-to-month value into one thing significantly greater.
10 Most cost-effective electronic mail advertising providers: Full breakdown
Our checklist contains free electronic mail advertising instruments and platforms for inexpensive, scalable sending. Let’s discover them intimately and work out which is greatest for you:
1. Omnisend — an inexpensive all-in-one platform for ecommerce
Omnisend is appropriate for ecommerce shops of all sizes, with its Free Perpetually plan offering entry to all normal options, together with multichannel automations (electronic mail, SMS, push) and AI, which most different electronic mail instruments prohibit behind paid plans.
You possibly can ship 500 emails to as much as 250 contacts/month with its free electronic mail advertising plan, and in the event you want extra, the $16/month Customary plan bumps your limits to 500 contacts and 6,000 emails/month.
Its Professional plan is $59/month for two,500 contacts and limitless emails, and crucially, bonus SMS credit equal to the worth of your month-to-month plan, making multichannel advertising cost-effective.
Key options
- One-click interplay with Shopify, Woo, and different main ecommerce platforms
- Pre-built automations for ecommerce situations
- Handles transactional messages
- A/B testing and automation splits
- Construct your checklist with popups, types, and touchdown pages
- AI section builder and pre-built segments
- 24/7 stay chat and electronic mail buyer assist throughout all plans
Choose Omnisend in case you have an ecommerce enterprise and need to cowl your buyer journey with high-quality but low-cost electronic mail advertising providers.
Omnisend abstract
- Greatest for: Ecommerce
- Beginning value: $16/month
- Value per 1k emails: $2.67
- Free plan restrict: 250 contacts, 500 emails/month
2. Brevo — low-cost gross sales and electronic mail advertising platform
Brevo’s free plan helps 2,000 contacts and 300 emails/day, however unlike Omnisend, it limits entry to straightforward options and doesn’t present 24/7 stay chat assist.
The place Brevo excels is in fundamental ecommerce and multichannel advertising, with SMS campaigns out there throughout all tiers, and internet push notifications included in its $9/month Starter plan.
Function omissions under the $499/month Skilled plan embody AI product suggestions, AI segmentation, multi-branch testing, dynamic coupons, back-in-stock alerts, and popups. So, you’re buying and selling capabilities for value.
Options
- Handles fundamental automations, together with deserted carts
- All plans have superior segmentation
- Helps transactional messages
- WhatsApp integration gives a singular advertising channel
- Gross sales packages, which allow you to automate outreach and follow-ups
Think about Brevo in case you have a small retailer or are a service enterprise that sells merchandise and wishes a advertising and gross sales platform.
Brevo abstract
- Greatest for: Small shops
- Beginning value: $9/month
- Value per 1k emails: $0.09
- Free plan restrict: 2,000, 300 emails/day
3. MailerLite — nice for brick-and-mortar companies
Excessive-frequency senders profit most from MailerLite’s contact-based pricing. The Rising Marketing strategy costs $10/month for limitless emails to 500 subscribers, successfully lowering your value to almost zero in the event you ship emails weekly or each day.
It’s free electronic mail advertising instruments allow you to ship 12,000 emails/month throughout 500 contacts, outpacing most opponents’ limits. That’s sufficient for twenty-four campaigns month-to-month earlier than paying something.
Web site and weblog builders sit alongside electronic mail instruments, that are notably helpful for brick-and-mortar shops establishing their first on-line presence. Digital product gross sales and paid e-newsletter subscriptions run by MailerLite with out transaction charges.
Options
- Limitless emails on Rising Enterprise and Superior plans
- 100 automation steps per workflow
- Promote digital merchandise with out fee
- Customized domains for touchdown pages and web sites
- Marketing campaign auto-resend to non-openers
- A/B testing on emails, types, and popups
Select MailerLite for newsletter-heavy methods the place sending quantity issues greater than refined ecommerce options.
MailerLite abstract
- Greatest for: Newsletters and content material creators
- Beginning value: $10/month
- Value per 1k emails: $0 (limitless on paid plans)
- Free plan restrict: 500 contacts, 12,000 emails/month
4. Sender — beneficiant free plan limits
Sender’s free plan contains 2,500 subscribers and 15,000 emails/month, plus electronic mail automation, touchdown pages, and signup types with no characteristic restrictions.
Pay-as-you-go pricing costs $29 for five,000 electronic mail credit ($5.80 per 1,000) that by no means expire in the event you don’t need a month-to-month plan.
Customary and Skilled plans multiply your checklist dimension by 12 occasions and 24 occasions, respectively, to calculate month-to-month electronic mail allowances. A 1,000-subscriber checklist receives 12,000 emails/month on the Customary plan ($10) or 24,000 emails/month on the Skilled plan ($20), which incorporates $20 in SMS credit.
Options
- Automation workflows can be found on the free plan
- Transactional electronic mail functionality throughout all tiers
- SMS campaigns from the Customary plan upward
- A/B testing for emails and popups
- Customized DKIM settings and spam checking
- Touchdown pages with no amount limits
- Function-based staff seats (one free, three Customary, 10 Skilled)
Select Sender whenever you want substantial free-tier capability or prefer buying email credits in bulk reasonably than subscribing month-to-month.
Sender abstract
- Greatest for: Rare senders or these beginning out
- Beginning value: $10/month (or pay-as-you-go)
- Value per 1k emails: $0.83
- Free plan restrict: 2,500 contacts, 15,000 emails/month
5. Mailjet — nice for send-based pricing fashions
Limitless contact storage comes normal. Mailjet payments purely based mostly on emails despatched, with Important offering 15,000 sends for $17/month and no each day caps.
Free accounts supply 6,000 emails/month however hit a 200-per-day wall, so even if you wish to blast all these emails to subscribers, you may’t, though your month-to-month allowance suggests in any other case. There are better alternatives for electronic mail blasts.
The Premium plan runs $27/month and is a greater worth general than the Important plan as a result of it has automation workflows, A/B testing, and touchdown pages.
Options
- MJML electronic mail framework for responsive designs
- APIs, SMTP relay, and webhooks throughout all plans
- Superior statistics and marketing campaign comparability (Premium)
- Electronic mail handle validation credit included
- Devoted IP out there at 100k+ electronic mail plans
- Cellphone and chat assist beginning at 50k sends/month
- Precedence assist on the Premium tier
Select Mailjet for send-based billing whenever you keep giant lists however ship campaigns sporadically.
Mailjet abstract
- Greatest for: Giant lists with low ship frequency
- Beginning value: $17/month
- Value per 1k emails: $1.13 (Important)
- Free plan restrict: Limitless contacts, 6,000 emails/month
6. Moosend — easy, efficient automation workflows
Moosend’s Professional plan begins at $9/month for 500 contacts, leaping to $16/month for 1,000 contacts with limitless electronic mail sends and no hidden caps.
Free trials run 30 days and embody automation workflows, touchdown pages, types, and limitless sends for as much as 1,000 contacts, all with out requiring bank card particulars upfront.
Moosend+ operates as a custom-tier request the place you add what you want, equivalent to transactional emails, devoted IPs, SSO/SAML, {custom} studies, and account managers.
AI product suggestions throughout all plans analyze searching and buy conduct to counsel objects robotically. Climate and demographic predictions provide help to time campaigns based mostly on location situations reasonably than guessing optimum ship home windows.
Options
- Limitless electronic mail campaigns and sends on Professional
- Pre-built automation workflow templates
- Customized occasion monitoring for web site conduct
- Electronic mail heatmaps displaying click on patterns
- A/B testing included on Professional tier
- SMTP server entry throughout all plans
- 80+ integrations with API entry
Choose Moosend for straightforward automation and limitless sends with out premium-tier lockouts on core options.
Moosend abstract
- Greatest for: Automation-focused senders
- Beginning value: $16/month (1,000 contacts)
- Value per 1k emails: $0 (limitless sends)
- Free trial: 30 days, 1,000 contacts, limitless sends
7. Zoho Campaigns — low-cost entry plan with strong options
Zoho Campaigns costs $4/month for 500 contacts with limitless sends. The Perpetually Free tier handles 2,000 contacts and 6,000 emails/month with 5 person seats included.
Skilled runs $6/month and gives superior segmentation, contact scoring, dynamic content material, and timezone supply.
Timezone sends attain inboxes when subscribers verify electronic mail reasonably than blasting everybody concurrently. Optimum ship time detection analyzes particular person engagement patterns to choose the perfect supply window.
Options
- Limitless emails on Customary and Skilled plans
- Superior drag-and-drop workflows (Skilled)
- Pop-up types and dynamic content material (Skilled)
- Electronic mail polls and file attachments (Skilled)
- Batch sending and optimum ship time detection (Skilled)
- Zoho ecosystem integrations
- Devoted IPs for 100k+ month-to-month sends
Think about Zoho Campaigns for its rock-bottom pricing in the event you’re already utilizing different Zoho merchandise or don’t require intensive third-party integrations.
Zoho Campaigns abstract
- Greatest for: Excessive funds constraints
- Beginning value: $4/month (500 contacts)
- Value per 1k emails: $0 (limitless on paid plans)
- Free plan restrict: 2,000 contacts, 6,000 emails/month
8. MailBluster — greatest for pay-as-you-go pricing
MailBluster costs $60/yr ($5/month) plus $0.60 per 1,000 emails despatched. You deal with limitless contacts with out tier jumps based mostly on checklist dimension. The catch is that you simply want your personal SMTP supplier, equivalent to Amazon SES, Postmark, Mailgun, or SMTP2GO, to ship emails.
Amazon SES costs $0.10 per 1,000 emails (after AWS free tier), bringing the full value to $0.70 per 1,000 sends when you consider each MailBluster and SMTP charges. That’s cheaper than most platforms at scale, although setup requires technical consolation with SMTP configuration.
Free accounts can ship 3,000 emails with MailBluster branding and limitless contact storage, with the Professional plan eradicating branding and providing you with automation, {custom} fields, professional templates, and knowledge exports.
Options
- Limitless contact storage on all plans
- Checklist segmentation based mostly on opens, clicks, and purchases
- Drag and drop electronic mail composer
- Actual-time monitoring with ecommerce conversion studies
- Customized merge tags for personalization
- Mass lead administration and tag group
- Developer API entry
- A number of model customers with function assignments
Select MailBluster whenever you ship excessive volumes, already use an SMTP supplier, and need to keep away from platform charges that scale with checklist dimension.
MailBluster abstract
- Greatest for: Excessive-volume senders with technical expertise
- Beginning value: $60/yr, plus $0.60 per 1k emails + SMTP prices
- Value per 1k emails: $0.60 + SMTP supplier charges
- Free plan restrict: Limitless contacts, 3,000 emails
9. Mailchimp — acquainted, however prices extra at scale
Mailchimp’s brand recognition makes it the default alternative for a lot of. That familiarity comes with premium pricing that compounds as your checklist grows, with 500 contacts beginning at $20/month on Customary, however 25,000 contacts costing over $300/month for a similar options.
Free accounts deal with 250 contacts and 500 emails/month, which is restrictive sufficient that you simply’ll probably improve inside weeks of great use. Necessities drops to $13/month however removes custom-coded templates and superior automation completely.
Generative AI options write topic strains and electronic mail copy on Customary and Premium plans at no further value. Automation flows can deal with as much as 200 steps on paid tiers, in comparison with 4 on Necessities.
Options
- Customized onboarding (one session Customary, 4 classes Premium)
- Popup types are in beta for checklist constructing
- Customized-coded templates on all paid plans
- Predictive segmentation (Customary and Premium)
- SMS advertising as an add-on throughout paid tiers
- Pay-as-you-go choice for sporadic senders
- 300+ integrations with main platforms
- Cellphone assist is obtainable just for Premium solely
Select Mailchimp in the event you’re already conversant in it and prepared to incur greater prices as your checklist grows.
Mailchimp abstract
- Greatest for: Model familiarity
- Beginning value: $13/month
- Value per 1k emails: $2.60 (Necessities)
- Free plan restrict: 250 contacts, 500 emails/month
10. GetResponse — straightforward to study and use
Webinars, programs, and web site constructing sit alongside electronic mail advertising, reasonably than requiring separate subscriptions. The $19/month Starter tier covers 1,000 contacts with limitless sends, however you’ll want Marketer at $59/month for gross sales funnels and cart abandonment sequences.
Creator separates itself by internet hosting stay webinars for 100 attendees and programs for 500 college students at $69/month. Premium e-newsletter subscriptions allow you to cost readers straight, eliminating the necessity to cut up income with a third-party platform.
AI content material mills write electronic mail copy and topic strains throughout all tiers. Gross sales funnels information prospects by multi-step buy paths with upsells and downsells constructed into the circulation, and only a few alternatives do it higher.
Options
- Limitless month-to-month electronic mail sends on all plans
- Welcome electronic mail sequence and automation workflows
- Touchdown web page builder with types and popups
- Net push notifications (Marketer and above)
- Webinar internet hosting (Creator and Enterprise)
- Course platform with pupil administration (Creator and Enterprise)
- Promo codes and income reporting (Marketer and above)
- SMS advertising and transactional emails (Enterprise)
Select GetResponse whenever you want webinars, programs, and web site constructing alongside low-cost electronic mail advertising providers.
GetResponse abstract
- Greatest for: Content material creators and course sellers
- Beginning value: $19/month (1,000 contacts)
- Value per 1k emails: $0 (limitless sends)F
- ree trial: 14 days with premium options
The precise electronic mail advertising software on your funds — by use case
Let’s run by just a few totally different situations that will help you select the best-fit software on your ecommerce email marketing:
Situation one: Giant checklist, rare sends
A listing of 25,000 subscribers sending one e-newsletter month-to-month faces a pricing lure with contact-based fashions. You’re paying $50-150/month for capability you barely contact.
Ship-based pricing solves this downside by charging just for emails delivered. Brevo enables you to retailer limitless contacts and pay based mostly in your month-to-month ship quantity, with a value of $9/month for as much as 100,000 sends on their Starter plan.
One e-newsletter to 25,000 subscribers suits comfortably inside that tier. Mailchimp costs $270-310/month to take care of entry to these contacts, roughly thirty occasions costlier.
Winner: Brevo for lists above 10,000 contacts with low ship frequency.
Situation two: Small checklist, frequent sends
Three emails weekly to 1,500 subscribers will burn by 18,000 sends month-to-month, with send-based platforms treating each electronic mail as a separate cost, piling up prices as your frequency will increase.
Contact-based pricing works in a different way. Omnisend’s Customary plan, at $25/month, contains 18,000 emails for a 1,500-contact checklist, whereas MailerLite prices $25/month for two,500 contacts (sadly, MailerLite doesn’t let you choose between 1,000 and a couple of,500 contacts).
In any case, both choice turns frequent sending from a possible value legal responsibility right into a power.
Winner: MailerLite edges out Omnisend when it comes to value. Nevertheless, Omnisend helps extra advanced automations, and each deal with high-frequency sending higher than send-based fashions.
Situation three: Ecommerce retailer
You’ll agree that paying $50/month for a platform that generates $5,000 in attributed gross sales beats paying $10/month for one producing $500. In different phrases, income issues greater than uncooked value whenever you’re promoting merchandise.
You want product suggestions, deserted cart restoration, and behavioral automation reasonably than simply e-newsletter supply to maximise ROI.
Omnisend contains these options throughout all plans, whereas opponents cost premium costs or exclude them completely.
It additionally tracks income attribution, displaying which automated workflows and campaigns generate gross sales. Pre-built ecommerce automations deploy in minutes reasonably than requiring {custom} setup.
Winner: Omnisend is superior to Brevo, MailerLite, and related instruments in the event you prioritize income over the bottom doable month-to-month value.
Situation 4: Zero funds
Free plans fluctuate dramatically in what they provide. Most cap sends at 300-500/month and take away fundamental options like automation or segmentation.
Sender’s free plan permits 2,500 subscribers and 15,000 sends/month, far exceeding typical free tier limits. Omnisend’s free plan contains 500 emails/month for 250 contacts, in addition to automation and product suggestion instruments not out there on different free plans.
Winner: Sender for pure quantity, Omnisend for ecommerce options on a free plan.
How to decide on an inexpensive electronic mail advertising service
Choose an electronic mail software that aligns along with your gross sales, income, and buyer expertise objectives, reasonably than the one which’s the most affordable general. Low-cost is okay till you’ve invested time setting all of it up, just for it to not scale or meet your wants sooner or later.
Comply with these steps to choose the precise software:
The 1st step: Outline your wants
- Enterprise sort. Ecommerce shops want product suggestions and deserted cart restoration. Service companies want appointment reserving and lead nurturing. Content material creators require subscriber administration and e-newsletter supply providers.
- Checklist dimension and progress price. The present subscriber rely determines pricing tiers now, not three months from now. Your excellent electronic mail software will scale along with your checklist with out doubling your prices anytime quickly.
- Ship frequency. Day by day senders profit from limitless contact-based plans. Month-to-month newsletters swimsuit send-based pricing.
- Electronic mail complexity. Easy textual content updates want fundamental editors. Product showcases require drag-and-drop builders with picture optimization.
Step two: Consider key options
- Automation capabilities. A welcome electronic mail ought to exit once they subscribe at midnight. A purchase order ought to set off a follow-up sequence three days after the preliminary buy. None of those situations ought to require you to manually ship something or name a developer to switch code every time you need to modify timing or content material.
Professional tip
Automations are vital to your electronic mail ROI. The latest statistics present that automated emails generated 37% of all gross sales from solely 2% of electronic mail quantity in 2024.
Learn extra concerning the influence of automations in our Ecommerce Marketing Report.
- Segmentation depth. Buy patterns, web site conduct, electronic mail engagement, and {custom} fields you outline your self all want filtering choices that slender your viewers to the individuals who ought to obtain every message.
- Analytics high quality. Click on maps present which hyperlinks obtain consideration, gadget breakdowns reveal the place your viewers reads, and income monitoring connects emails to gross sales, reasonably than simply reporting opens and clicks which will imply nothing.
- Deliverability charges. Devoted IPs, SPF and DKIM authentication, and energetic sender status monitoring decide whether or not your emails land in inboxes or disappear into spam filters no one checks.
- Template responsiveness. Templates that break on telephones will negatively influence your gross sales and status. Preview your emails inside the electronic mail editor for cell, and ship take a look at emails to a number of addresses to make sure they render accurately in observe.
Step three: Make sensible issues
- Pricing mannequin alignment. Ship-based fits giant lists with low frequency. Contact-based favors small lists with excessive frequency.
- Integration ecosystem. Your ecommerce platform already is aware of who purchased what. Your CRM tracks buyer interactions, and Google Analytics exhibits web site conduct. Electronic mail instruments that join straight to those pull that knowledge robotically. With out integrations, you’re downloading spreadsheets, reformatting columns, importing information, and hoping nothing breaks in translation.
- Help availability. Dwell chat is obtainable across the clock to repair issues throughout Black Friday, equivalent to when your marketing campaign breaks, and each hour of downtime prices cash. Electronic mail tickets that take three days to resolve imply three days of misplaced income.
The following step is to enroll in and take a look at three platforms utilizing free trials (or, even higher, free accounts which are out there without end). Ship similar campaigns by every and evaluate deliverability, ease of use, and time funding earlier than making a dedication.
Consumer critiques of low-cost electronic mail advertising platforms
Omnisend, Mailchimp, Brevo, and MailerLite have prime scores throughout the board on the overview platform G2. Listed below are a few of the highlights:
Omnisend
- “Provides the providers I want at an incredible value. Simple to make use of and integrates easily with Shopify.” Elaine P., Founder.
- “Pricing was why we switched from Mailchimp. Drag-and-drop characteristic makes design tremendous fast.” Sarah K.
G2 customers spotlight worth for ecommerce shops, praising Omnisend’s aggressive pricing in comparison with Mailchimp whereas delivering product showcasing, automation, and Shopify integration with out forcing platform upgrades.
Mailchimp
Customers recognize the intensive integration ecosystem and template library. Widespread complaints heart on pricing will increase as lists develop and have restrictions behind greater tiers.
Brevo
- “Very cost-effective electronic mail system. Simple to arrange and use with easy CRM integrations.” Paula R., Cofounder.
- “Buyer assist is sweet even for the free plan. SMTP integration works higher than regular PHP mails.” Aravindanarayanan M.
Reviewers persistently point out send-based pricing as inexpensive for bigger lists. The automation setup receives constructive suggestions, though some customers be aware the interface could be complicated when trying to find settings.
MailerLite
- “Simple to make use of and easy to implement, even for small groups. Clear interface and easy campaigns.” Josh M.
- “Beneficiant options on the free tier present greater than opponents like Mailchimp. Excellent for organizing buyer emails.” Cecilia C.
Customers worth the free tier’s capabilities and low studying curve. Damaging critiques point out restricted design customization choices and occasional deliverability points.
How we examined and verified costs
All pricing data on this article was verified straight from vendor web sites between December 10-17, 2025.
We reviewed pricing pages and arrange take a look at accounts to find out the price of every tier at normal checklist sizes, together with 500, 1,500, 2,500, 10,000, and 25,000 contacts. Free plans have been examined towards paid variations to establish the place characteristic gaps exist.
Some platforms, equivalent to Mailchimp and Omnisend, show totally different costs based mostly on contact rely utilizing interactive calculators. Due to this fact, we examined a number of situations to grasp the associated fee scaling.
Our electronic mail advertising pricing comparability displays normal month-to-month billing. Annual reductions usually vary from 10–30% however weren’t included in comparisons since not all platforms supply them.
This text was researched and written by our consultants following a exact course of.
Conclusion
Low-cost electronic mail advertising providers have their place whenever you’re blasting campaigns or have a small checklist and require the automation fundamentals. However the lowest value doesn’t imply the perfect worth, nor, after all, the perfect match on your necessities.
Omnisend is a standout as a result of all its plans embody entry to straightforward options, so even with its free without end plan, you may create superior buyer journeys on your ecommerce retailer.
Nevertheless, whereas Omnisend is incredible worth, it isn’t the outright most cost-effective, with that accolade going to Zoho Campaigns’ $4/month Customary plan.
Sender and MailerLite are additionally inexpensive, making them best-suited for large-volume senders, who can benefit from 15,000 and 12,000 month-to-month ship limits, respectively, on their free plans.
The next move is researching every of the instruments in our information for your self. Should you’re on Shopify, begin with the Omnisend app, and in case your retailer makes use of WooCommerce, set up Omnisend Connect.
Be part of Omnisend and check out all normal electronic mail and SMS advertising options with out spending a cent
Fast enroll | No bank card required
Zoho at $4/month, undercutting everybody else on pure value. Whether or not that’s good worth depends upon what you want. Omnisend costs $16/month however throws in back-in-stock alerts, AI segmentation, and multichannel campaigns with out forcing you into enterprise tiers. Merely put, low-cost doesn’t imply worth.
Nothing. Brevo, Sender, and MailerLite don’t cost something for the primary thousand emails. Sender pushes that to fifteen,000 emails/month earlier than asking for fee.
Sure, till you attain contact limits or ship caps, as a result of free tiers all the time have boundaries, whether or not that’s the full variety of subscribers or the month-to-month quantity.
It’s a tenet for text-to-image ratio, though it’s by no means a common rule since a few of your campaigns will want extra visuals, and others will work higher with text-heavy content material.
Sending prices barely register in comparison with paid advertisements or bodily mail, as your attain to hundreds of individuals successfully undercuts promoting prices by a major quantity.
Omnisend prospects see $68 returned for each greenback spent throughout industries. That return places electronic mail forward of most different channels for producing leads and shutting gross sales.
Source link
