The Drum readers’ top 20 Ads of the Day from 2025

Every day, I’m confronted with lots of of campaigns in my inbox from world wide, throughout all sectors, and my function is to spotlight the one which stands out, the advert that isn’t simply eye-catching however significant and worthy of dialogue.

I see it as signalling to the business, ‘That is the advert you need to watch right this moment,’ as a result of, in a world flooded with content material, it’s straightforward for excellent work to get misplaced within the noise.

This checklist under, of the 20 most-viewed spots named Advert of the Day in 2025, encompasses sectors together with retail, know-how, meals and style, reflecting the broad spectrum of concepts that resonate with our viewers.

Additionally it is clear from the checklist that, within the age of AI, human craft and creativity nonetheless reign supreme. Expertise can help concepts, but it surely’s the human contact that makes an advert actually resonate. 

I hope that, within the yr forward, this celebration of originality and considerate creativity continues to thrive, inspiring each established and rising expertise to push the boundaries of what promoting can obtain.

20. Tesco: ‘It’s Not A Little Factor. Its Every little thing’ by BBH

Tesco unveiled a completely built-in marketing campaign titled ‘It’s Not A Little Factor. Its Every little thing’ celebrating the essential half meals performs in on a regular basis moments and sees a continuation of the brand being performed with.

19. Revolut: ‘Cash Potentialities’ by Anomaly

Revolut explored the idea of disappearing into a cardigan pocket, utilizing the self-esteem to assist viewers think about new methods to avoid wasting, spend and make investments.

Anomaly collaborated with director Ian Pons Jewell on the spot, which highlighted choices clients may entry and the way they could handle their funds.

The marketing campaign performed out as a dream sequence through which customers had been taken “actually into their very own pockets” – a spot the place “cash felt totally different,” in response to Anomaly chief exec Camilla Harrisson.

18. Kia: ‘Zombie-proof’ by Innocean Australia

Kia explored what on a regular basis life in Australia might look like during a zombie apocalypse in an offbeat advert selling its EV vehicles.

The spot demonstrated that the important thing to dodging the strolling useless is staying quiet, exhibiting Kia’s silent EV5 and EV9, permitting the protagonist to proceed day by day life and even head to the outlets in a world overrun by zombies.

It was the primary Australian work from French filmmaker François Rousselet, contemporary from directing movies for A$AP Rocky and the Rolling Stones.

17. Uber Eats: ‘When You’ve Performed Sufficient, Uber Eats’ by Mom London

On this Uber Eats ad, Javier Bardem, who’s well-known for taking part in malevolent characters, bemoans that it’s fairly taxing having to be so rotten on a regular basis.

Bardem stated: “Enjoying a nasty man may be very demanding. Even villains deserve a little bit downtime after a protracted day of being evil. And that’s precisely what Uber Eats delivers.”

16. Yorkshire Tea: ‘The place Every little thing’s Performed Correct’ by Fortunate Generals

Yorkshire Tea HQ welcomed Sarah Lancashire for a TV spot, which featured the actor reprising her well-liked police officer character, Catherine Cawood, from the drama Pleased Valley.

The playfully scripted advert sees Lancashire sleuth her approach to the reality to search out out who stole a packet of biscuits. With a comfortable story centered on workplace politics, tea, biscuits and a much-loved character, Fortunate Generals couldn’t actually go flawed.

15. McDonald’s: ‘Rumble’ by Leo Burnett

Leo Burnett UK created this global campaign, constructed round the concept typically you’re not simply hungry for McDonald’s, you’re actually hungry for McDonald’s – a sense shared by followers worldwide.

The hero movie, ‘Rumble,’ directed by Eric Wareheim, adopted a person at work whose slight abdomen rumble grew into an office-shaking roar, solely settling as soon as his Massive McDonald’s Starvation was glad by the Massive Arch.

14. Monday.com: ‘Llama’ by Jiminy Inventive x Knucklehead

In a relatable spot, Monday.com portrayed an office the place workers initially dread one more software program replace, anticipating it to be a trouble. Nevertheless, to their shock, the work administration platform proves to be simple and user-friendly. Including a playful and dramatic twist, the advert options singing CGI llamas.

13. Lacoste: ‘From the Crocodile to the Goat’ by BETC

Lacoste celebrated its ambassador, Novak Djokovic, by transforming its iconic crocodile logo into a goat (‘best of all time’), honoring the tennis legend’s extraordinary profession as he competes within the US Open.

12. F&F: ‘Model it Out’ by BBH

Tesco’s F&F vary unveiled the second installment of its ‘Style it Out’ campaign, with Emmy-winning filmmaker Alex Prager returning to the director’s chair.

The hero spots vary from a leaky ceiling to an ungainly second in an elevator and even a automobile breaking down – all relatable eventualities that flip chaos into stylish.

11. Anthropic: ‘Maintain Considering’ by Mom London

Anthropic unveiled ‘Maintain Considering,’ a model platform that includes its Claude model as the AI of choice for problem solvers. Created in partnership with Mom, the multi-million-dollar marketing campaign marked the corporate’s first foray into paid promoting.

The marketing campaign debuted with a 90-second hero movie showcasing drawback solvers working with code, fixing bikes, creating artwork and even contributing to marine conservation.

10. Canva: ‘Love Your Work’ by The Sweetshop

Canva launched the ‘Love Your Work’ campaign across the US, aiming to assist folks ditch outdated displays full of cluttered slides, poor fonts and countless decks.

The marketing campaign humorously tackled the problem, that includes Emmy and Oscar-nominated actor Lorraine Bracco as Dr Lang, a no-nonsense therapist main an intervention for old-school slides.

09. Apple: ‘Sometime’ by TBWAMedia Arts Lab

In a five-and-a-half-minute advert, Apple promoted its new AirPods 4 and the noise-canceling function. The contrasting spot started in a chilly, icy panorama, the place Pedro Pascal portrayed a character navigating heartbreak. From the depths of his despair, he glimpsed his future self in a vibrant dreamscape, the place everybody round him turned a part of the music.

08. Tesco: ‘30 years of Clubcard’ by BBH

Tesco’s Clubcard turned 30 and, to mark the milestone, the retailer released a retro-themed ad reflecting on the last three decades. The spot adopted two neighboring {couples}: one who had signed up for the Clubcard in 1995 and one who hadn’t.

Viewers noticed how their lives unfolded, with the Clubcard couple having fun with the rewards whereas the others missed out. The advert lined three a long time of journeys, journey, theme parks and meals out, every scene infused with British nostalgia and soundtracked by Darude’s iconic 90s hit Sandstorm, earlier than the lead character lastly gave in to fomo and signed up for a Tesco Clubcard in 2025.

07. McDonald’s: ‘Breakfast, achieved correctly’ by Leo Burnett

McDonald’s unveiled a sequence of outdoor ads focusing on its breakfast menu, that includes close-up pictures of varied objects. Counting on viewers recognizing the meals, the model stripped again all notable logos and branding from the artistic.

06. Virgin: ‘Trunk Trucker’ by VCCP

Virgin Media unveiled the newest chapter in its ‘To Higher and Past’ model platform, starring a curious, adventurous elephant in a spot titled ‘Trunk Trucker.’ Created by VCCP, the spot leaned into a new entertainment-focused course for the model.

This fourth movie adopted a sequence of animal-led adventures, together with ‘Highland Rider,’ ‘Goat Glider’ and ‘Walrus Whizzer.’ Whereas earlier iterations centered on Virgin Media’s broadband providing, this advert shifted the storytelling to spotlight Virgin’s TV service.

05. Puma: ‘Go Wild’ by Adam&EveDBB

Puma unveiled its new model marketing campaign, ‘Go Wild,’ which emphasized the joy of running. The work represented the model’s largest advertising funding so far and marked the debut of a renewed model DNA, with a 40% improve in advertising spend in contrast with 2024.

Set to Afroman’s As a result of I Obtained Excessive, the quick movie showcased the numerous methods on a regular basis folks loved operating, with out specializing in successful.

04. Apple: ‘Clear Up’ by TBWAMedia Arts Lab

Apple promoted the ‘clear up’ function on the iPhone 16 with a kooky spot showing a young man eager to display his muscular physique. The complication arose when his mom took the images, seen within the bed room mirror’s reflection. Viewers noticed that she could possibly be simply edited out of the ultimate photographs utilizing the brand new function.

The comedic spot was directed by Andreas Nilsson, recognized for his work on music movies for artists reminiscent of The Knife, MGMT and Goldfrapp.

03. Heinz: ‘It Has to Be’ by Wieden+Kennedy London

Heinz dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ with out that includes the model title. Every advert showcased basic Heinz merchandise paired with their hottest accompaniments, soup with bread and ketchup with fries, making a recognizable message.

Regardless of the absence of a brand, the design remained unmistakably Heinz, because of its distinctive typeface, drawing on the model’s 156-year heritage.

02. Apple: ‘Clear Up’ by Apple Marcom

Apple showcased the Clear Up function within the Photographs app on iPhone 16 Professional with a lighthearted campaign starring Garrett the Cat, a feline with a robust sense of significance.

Directed by Swedish filmmaker Andreas Nilsson, the spot adopted a person who eliminated Garrett from a photograph. The transfer didn’t go unnoticed, as he was promptly scolded by his associate and stared down by the unimpressed cat. Realizing his mistake, he shortly restored Garrett to the picture.

01. Google: ‘Vanilla’ by Google’s artistic group

Google Pixel’s advert marketing campaign, ‘Vanilla,’ followed people in their everyday lives, however as an alternative of holding up their smartphones, viewers noticed a sea of an identical ice-cream cones.

The hero spot was a part of the model’s ‘Ask Extra of Your Telephone’ marketing campaign, which launched in 2017.