First CMO appointments
Ahmed Iqbal, Cadillac F1
What modified? Cadillac F1 not too long ago named former TikTok and Twitter exec Ahmed Iqbal as its first CMO.
Why it issues: Iqbal’s appointment lands as the excitement round motorsports hits a fever pitch, due to Netflix’s Drive to Survive and a nail-biting Grand Prix season. In an announcement, Cadillac mentioned Iqbal’s mission will likely be to show the brand new racing group into “America’s house group” with a method that won’t “rely solely on conventional promoting or shiny sponsorships.” Earlier than lengthy, he may very well be giving McLaren an actual problem within the advertising races. – Rebecca Stewart
Charlie Smith, Nothing
What modified? To bookend the 12 months, tech challenger Nothing has appointed Charlie Smith as its first chief model officer. He joined from LVMH model Loewe, the place he has spent the final seven years as CMO main cool initiatives together with dressing Rihanna for the Tremendous Bowl.
Why it issues: London-based Nothing types itself as an alternative choice to Apple and Samsung, manufacturing modern smartphones, watches, and audio equipment. Since 2020, it’s raised $200 million in funding, and it’s making ready for its AI-powered future. Now it’s banking on Smith to assist it problem the established order. – Rebecca Stewart
CMOs to the C-Suite
Diana Haussling, Hiya Merchandise
