Rebecca Van Dyck, Airbnb
What modified? In June, Airbnb named former Meta and Levi’s exec Rebecca Van Dyck as CMO, whereas former advertising lead Hiroki Asai took on the brand new position of chief expertise officer.
Why it issues: The CMO job at Airbnb had been vacant since 2018, when its first CMO, Jonathan Mildenhall, departed after 4 years. Van Dyck’s arrival dovetailed with Airbnb’s transfer to grow to be about “extra than simply stays.” Founder and CEO Brian Chesky needs the enterprise to evolve right into a journey and way of life platform, and Van Dyck will likely be tasked with main the model into that subsequent chapter. – Rebecca Stewart
Megan Imbres, Peloton
What modified? In June, Megan Imbres turned Peloton’s fourth CMO since 2020. The previous Apple, Amazon, and Netflix exec changed Lauren Weinberg, who left in April after the advertising and comms capabilities have been break up.
Why it issues: Peloton has had a difficult few years, however in Q3 it stunned Wall Avenue by posting a revenue regardless of falling subscriber numbers and a 37% reduce to its advertising funds. We’ve not seen a tentpole artistic marketing campaign from Imbres but, however 2026 could be the 12 months. – Rebecca Stewart
Nicole Hubbard Graham, Nike
