What modified? Poppi CMO Andy Judd stepped down in 2025 following PepsiCo’s roughly $2 billion acquisition of the prebiotic soda model.
Why it issues: Having first joined in 2023, Judd helped form Poppi’s culture-first advertising method because the model scaled quickly in retail. Poppi has not named a direct alternative, however advertising tasks are being overseen by CGO Jeff Rubenstein because the model integrates into PepsiCo. Judd’s exit marked a key transition as Poppi strikes from fast-moving challenger to a scaled-up CPG. – Rebecca Stewart
Linda Bethea, Danone
What modified? In a multinational as massive because the $16 billion Danone, a ripple at headquarters can grow to be a wave within the discipline. That’s what occurred earlier in December when Linda Bethea departed as North America CMO after roughly two years on the job.
Why it issues: In 2022, Paris-based Danone introduced Renew Danone, an initiative that fractioned its operations into three sectors. On this shift, Henri Bruxelles emerged because the exec overseeing the Americas division. Afterwards, Bethea was headed for the exit, and the CMO tasks have been rolled into the broader U.S. management group. The packaged-foods big had constructed its messaging across the ethos of “well being by means of meals” for the final 20 years. Nevertheless, it was Bethea who noticed the market area of interest created by the rise of GLP-1 medication for weight reduction, positioning Danone’s yogurt-based merchandise as important dietary dietary supplements. – Robert Klara
Lisa McKnight, Mattel
What modified? After greater than 20 years at Mattel, evp and chief model officer Lisa McKnight left, and a management restructure adopted. The Barbie brand architect’s position was changed by a newly created chief world model officer place, occupied by Roberto Stanichi.
Why it issues: McKnight helped lead Mattel’s transformation into an IP-driven leisure behemoth, capped by the cultural and field workplace success of the Barbie film. Her exit indicators a shift towards extra centralized world model management as Mattel seems to be to scale extra franchises throughout movie, client merchandise, and experiences. – Rebecca Stewart
