What modified? When the NBA recruited Tammy Henault in 2022, it charged her to “additional the group’s mission to encourage and join folks in every single place by means of the ability of basketball.” That massive remit got here to an finish in September, when Henault exited to take a “power pause” before her next move.
Why it issues: Henault’s performs have been enjoyable to observe, particularly her penchant for casting NBA stars current and previous (see: Larry Chicken, Magic Johnson) alongside mainstream celebs like Jimmy Kimmel and Queen Latifah. Henault additionally oversaw the group’s first piece of sonic branding. She turned youthful viewers onto basketball, constructed the NBA’s abroad fanbase, and shattered attendance information alongside the way in which. The NBA is splitting advertising between the management group for now. – Robert Klara
Raja Rajamannar, Mastercard
What modified? Longtime Mastercard chief advertising and communications officer Raja Rajamannar announced in October that he would transition to the position of senior fellow and be succeeded by former Accenture advertising boss Jill Kramer. Rajamannar had been within the position for 12 years.
Why it issues: One of many business’s most celebrated CMOs, Rajamannar is credited with remodeling the monetary providers big right into a advertising and data-led group whereas evolving its iconic “Priceless” platform. He additionally expanded Mastercard’s model with sonic and haptic logos and pushed the boundaries of inclusive advertising with groundbreaking applications just like the True Identify card. His legacy looms massive for CMOs at legacy manufacturers trying to innovate past the confines of conventional advertising. – Alison Weissbrot
Andy Judd, Poppi
