WooCommerce Product Recommendations For Higher Sales

Studying Time: 16 minutes

These regularly purchased collectively, comparable gadgets, lately seen, and different WooCommerce product suggestions you see have the unbelievable knack of accelerating conversion charges and common order values, making them vital to your retailer.

The psychology behind them is simple sufficient to know. Your clients transfer by way of their buy with some concept of what they want, however don’t at all times discover the product or pairing that makes them purchase. A contextual suggestion gives what they want, and also you win the sale.

WooCommerce has plugins for rule-based product suggestions that you simply set, and AI suggestions that analyze your merchandise and suggest for you. Moreover, there are off-site product suggestions through e-mail, with a device corresponding to Omnisend.

This text gives a complete information to product suggestions for WooCommerce, together with one of the best official and third-party plugins, setup directions, and finest practices.

What are WooCommerce product suggestions?

A portion of your clients will need assistance past mega menus and real-time search to find essentially the most appropriate merchandise for them. Product suggestions fill the hole, showing at optimum moments on-site and off-site throughout advertising channels.

What’s a product suggestion?

A product suggestion suggests gadgets clients may need primarily based on their exercise or filters you configure in your retailer settings. It may possibly seem as a front-end widget or component in your WooCommerce retailer or in your advertising channels, corresponding to e-mail.

Forms of product suggestions in WooCommerce

Product suggestion varieties in WooCommerce embody:

• Finest-sellers reveal the gadgets with the very best gross sales quantity over a interval you outline
• Lately added showcases the latest merchandise in your catalog for repeat guests
• Most seen, highlights merchandise with the very best site visitors and shopping exercise
• Much like previous purchases, pulls gadgets from matching classes primarily based on order historical past, excluding merchandise purchased inside the final yr
• Lately seen exhibits what a buyer checked out throughout current classes, helpful for browse abandonment campaigns
• Continuously purchased collectively, identifies gadgets generally bought in the identical order for pure cross-sells and “Clients who purchased X additionally purchased Y” sections

How suggestions influence conversions and common order worth

Product suggestions positively influence conversion charges and AOV as a result of they ship customized, high-quality buying experiences.

Clients who land in your WooCommerce retailer accomplish that as a result of they need to purchase one thing, however there’s no assure that the web page they’re on is the right product, nor that your buyer is keen to maintain trying to find it.

A product suggestion delivered on the web page your buyer is viewing can shorten their discovery and path to buy. Relying in your suggestion widget, you can bundle, cross-sell, or upsell and create the next order worth.

The personalization issue extends to your advertising channels as nicely, with Omnisend’s 2025 Ecommerce advertising Report displaying that cross-sell emails had 21.12% click-to-conversion rates, larger even than browse and product abandonment emails.

Official WooCommerce product suggestion instruments and documentation

WooCommerce installations sometimes embody upsells and cross-sells, though they typically have vital design and personalization limitations.

To arrange an upsell or cross-sell:

1. Log in to WordPress
2. Head to Merchandise within the sidebar
3. Click on Edit on the product you need to add an upsell or cross-sell to
4. Head right down to the Product knowledge tab
5. Click on Linked Merchandise and seek for a product so as to add it:

Right here’s how native cross-sells and product suggestions seem by default:

If you wish to create extra superior product suggestions, you may set up the official Product Suggestions for WooCommerce by Woo extension, which helps you to add suggestion components to your theme.

Native extensions developed by Woo present one-click set up, and in contrast to third-party instruments, don’t ask you to create new accounts or log in to an exterior dashboard. Moreover, they’ve in depth documentation and neighborhood notes.

There are two native WooCommerce extensions to think about:

1. WooCommerce Product Suggestions extension

Ranking: 4.5/5 primarily based on 15 critiques

Product Recommendations for WooCommerce helps you to construct suggestion engines with context-aware guidelines, corresponding to displaying merchandise from the at present seen class or limiting to gadgets priced larger than what your buyer is viewing:

Appropriate for upsells, cross-sells, and regularly purchased collectively strategies utilizing order historical past to determine product relationships and generate suggestions with out guide enter.

20+ theme places are supported throughout product pages, cart, checkout, and post-purchase pages, with every customizable by class, tags, attributes, and value. The precedence adjusts primarily based on recognition, scores, or conversion charges.

Execs

• Automates strategies with out guide product choice
• Tracks efficiency with income and conversion analytics
• Builds WooCommerce suggestion engines in bulk with context-aware guidelines

Cons

• Restricted design customization, theme-dependent
• Damaged performance reported with “Purchased collectively” and “Additionally purchased” suggestions not producing

When to make use of it

Think about this selection when you’ve got a small SKU retailer (fewer than 50) and need to automate cross-sells and upsells primarily based on buy patterns, show lately seen gadgets, and monitor which strategies convert utilizing built-in analytics.

2. Product Bundles for WooCommerce extension

Ranking: 4.7/5 primarily based on 148 critiques

Product Bundles for WooCommerce integrates with Product Suggestions, letting you robotically show each bundle that features a product when clients view that merchandise:

Group easy, variable, and subscription merchandise into packages, choose variations or whole traces, and apply reductions to particular person gadgets or the entire bundle, and alter pricing accordingly.

It manages assembled merchandise utilizing inventory-tracked elements, whether or not components are bought individually or in bundles, and updates inventory throughout each. 

Your clients can construct pick-and-mix containers inside the minimal and most amount limits you set, with beneficial merchandise cross-sold all through.

Execs

• Manages stock throughout bundled and particular person product gross sales
• Helps dynamic bulk reductions at amount thresholds
• Integrates with Product Suggestions for computerized cross-promotion

Cons

• Doesn’t allow you to add one product bundle to a different bundle, so solely helps easy bundles and product combos
• Some customers report indexing points that forestall the extension from analyzing orders correctly

When to make use of it

It’s appropriate for shops of all sizes and is a worthwhile addition to the Product Suggestions for WooCommerce extension whenever you need to low cost packages, provide pick-and-mix containers, and suggest bundles containing gadgets that clients are viewing.

Finest third-party WooCommerce product suggestion plugins

Ought to WooCommerce’s extensions for product suggestions show too primary to your buyer journey, you may set up third-party WooCommerce product suggestions plugins that present higher personalization alternatives.

Tips on how to consider a WooCommerce product suggestions plugin

Observe these steps to slender down your plugin listing:

• Evaluations and optimistic dialogue: Most WooCommerce product suggestions plugins have a number of critiques, however of their absence, you may often discover Reddit, Quora, and discussion board discussions, in addition to YouTube movies and LinkedIn posts.
• Pricing checks: Free without end plans ought to ideally present entry to all options. In any other case, you need to subscribe to a paid trial for a premium plan. Evaluation all of the plans accessible for affordability at scale.
• Suggestion scope: Your plugin ought to be capable of suggest merchandise within the format your clients want, corresponding to regularly purchased collectively, lately seen, and comparable gadgets primarily based on class and value

Overview of prime plugins, options, and comparability

Try these third-party WooCommerce product suggestion plugins:

1. Associated Merchandise – Create Upsells, Cross-sells, and Product Suggestions for WooCommerce

Related Products by WebToffee disables the default WooCommerce associated merchandise function and replaces it with templates and the power to indicate merchandise by class, tags, and filters for subcategories, bettering the standard of your strategies.

2. Leo Product Suggestions for WooCommerce

Leo Product Recommendations for WooCommerce gives a novel Ajax add-to-cart function inside your suggestions and allows you to suggest merchandise in grids along with sliders with help for the Gutenberg editor, Elementor, Divi, and WPBakery web page builders.

3. Product Suggestion Quiz for eCommerce

Product Recommendation Quiz for eCommerce helps you to construct quizzes that suggest merchandise to clients primarily based on their solutions. Its AI quiz builder creates skilled templates, and you’ll combine them into your website with popups, inline blocks, and embeds.

4. UpsellWP

UpsellWP covers all the buy journey with checkout order bumps, cart cross-sells, regularly purchased bundles, and post-purchase presents. One-click acceptance lets clients add suggestions with out requiring web page refreshes.

5. Associated Merchandise for WooCommerce

Related Products by peachpay randomizes strategies on each web page load, pulling from classes, tags, or attributes to maintain suggestions recent. The shortcode system helps you to embed suggestions in posts, pages, and widgets past commonplace product pages.

6. CartFlows

CartFlows creates multi-step gross sales funnels with distraction-free checkout pages optimized for conversions. Import pre-made templates to start out promoting instantly or customise each component to match your branding.

7. WPB Associated Merchandise Slider for WooCommerce

WPB Related Products Slider replaces default WooCommerce suggestions with an animated slider. Two design themes are included, each of that are responsive. The Professional model provides customized product choice, upsell sliders, and magnificence customization choices.

8. Upsell Funnel Builder for WooCommerce

Upsell Funnel Builder creates post-purchase presents, order bumps, and regularly purchased collectively suggestions throughout product, checkout, and thanks pages. Makes use of shortcodes and gives a sandbox for modifying earlier than publication.

The desk beneath gives a whole function comparability between these plugins:

AI product suggestions for WooCommerce

WooCommerce doesn’t have AI product suggestion options by default, so if you need AI, an extension with such options is important. As an example, Product Suggestion Quiz makes use of AI to recommend questions and create quiz templates.

Some extensions have options that sound like AI, corresponding to UpsellWP’s Sensible Product Suggestions, however these make the most of guidelines outlined in software program somewhat than AI. 

Moreover, a number of plugins promise AI however have only a few critiques to confirm their claims. AI Product Recommendations by Azent Labs and Smart Related Products by sharkthemes are two examples that warrant extra analysis.

How AI suggestion engines work for WooCommerce

Our analysis exhibits that 38% of consumers recognize AI’s capacity to tailor suggestions, and 31% say they like the way it hurries up the buying course of.

AI engines obtain this by analyzing your merchandise, orders, and buyer segments, then utilizing ChatGPT or comparable logic to foretell which gadgets particular person consumers are more likely to buy primarily based on their shopping patterns and buy historical past.

An AI’s step-by-step course of appears to be like like this:

• Collects knowledge on merchandise, orders, and buyer habits
• Identifies patterns in buy combos and shopping habits
• Predicts which gadgets enchantment to particular person consumers
• Generates customized suggestions in real-time
• Learns from acceptance and rejection to refine future strategies

AI vs. rule-based product suggestions

Rule-based suggestions comply with fastened standards that you simply set, corresponding to displaying merchandise from the identical class or value vary. In distinction, AI suggestions show merchandise primarily based on buyer habits and patterns throughout your whole retailer’s transaction historical past.

When AI product strategies make sense

AI suggestions justify their value when you could have a considerable order historical past for the algorithm to be taught from. You possibly can then personalize at scale, produce higher suggestions over time, and improve buyer satisfaction.

As an example, when you’ve got a busy dropshipping store, You’re a prime candidate for AI product suggestions for WooCommerce, which may enhance the relevance of your choices.

Nevertheless, your retailer ideally wants a whole lot of merchandise and diverse buyer buying patterns to see significant returns. If in case you have a smaller catalog with apparent pairings, then rule-based product suggestions work nice.

Step-by-step: Tips on how to arrange product suggestions in WooCommerce

You don’t want an in depth information on establishing product suggestions inside WooCommerce as a result of the steps are simple:

1. Log in to WordPress
2. Head to Merchandise within the sidebar
3. Click on Edit on the product you need to add an upsell or cross-sell to
4. Head right down to the Product knowledge tab
5. Click on Linked Merchandise and seek for a product so as to add it
6. Add your product, Replace the web page, and examine it to make sure it’s pulling by way of

The one prerequisite is having a couple of product uploaded to your retailer. If in case you have that, you may create a local cross-sell/upsell inside a couple of minutes.

Establishing product suggestions with a third-party plugin

Make a backup of your website and replace your WordPress configuration and WooCommerce plugin to the newest model in the event that they aren’t already. Then comply with these steps:

1. Log in to WordPress
2. Obtain the .zip file to your product suggestion plugin
3. Navigate to Plugins > Add Plugin within the sidebar
4. Choose Add Plugin 
5. Click on Select File or drag-and-drop the plugin .zip into the uploader
6. Choose Set up Now

Alternatively, in case your plugin is obtainable inside the WordPress Plugin Listing: 

1. Log in to WordPress
2. Navigate to Plugins > Add Plugin within the sidebar
3. Find the Search plugins search field and seek for your plugin by identify
4. Discover your plugin and click on Set up Now

Relying in your plugin’s capabilities, you may then:

• Create sliders and grids to showcase your merchandise
• Create quizzes and different interactive components
• Outline guidelines for suggestions
• Copy and paste shortcodes or configure web page location settings

Including product suggestions to product, cart, and checkout pages

Some WooCommerce suggestions plugins have Gutenberg, Elementor, Divi, or different page-builder blocks for simple additions to your website, and even higher, they’ve shortcodes that allow you to to rapidly add your product suggestions to any web page.

Supplied you could have management over the place your product suggestions seem, we suggest testing these differing types:

• Upsells: The place you suggest the costlier model of an merchandise, or a bundle that will increase the common order worth. Works finest when your buyer expects a particular final result, corresponding to moisturizing dry pores and skin, and is keen to pay extra for a greater consequence.
• Cross-sells: These enhance the amount of things in your buyer baskets and assist shift merchandise in a number of classes, corresponding to coasters when individuals are taking a look at mugs. They work nice for comparatively low-cost gadgets.
• Associated merchandise: You aren’t making an attempt to cross-sell or upsell right here, however somewhat, enhance the standard of your navigation and assist clients discover extra related merchandise.
• Folks additionally purchase (regularly purchased collectively): Much like associated merchandise, solely this time you’re utilizing different individuals’s purchases to affect new clients. Add social proof, and these suggestions grow to be gross sales winners.

Testing, measuring efficiency, and ongoing optimization

Measuring the efficiency of your product suggestions requires a plugin with analytics:

• UpsellWP tracks conversion charges and income per marketing campaign within the free model, with the Professional model including detailed efficiency metrics throughout buyer segments
• CartFlows Professional gives superior analytics monitoring conversions, income, and buyer habits all through funnels
• Upsell Funnel Builder contains behavioral reporting displaying what number of occasions presents have been seen, accepted, or eliminated, plus gross sales experiences monitoring product efficiency over time and by class

Click on-through fee on suggestions, conversion fee for instructed merchandise, common order worth, income per customer, and acceptance fee for upsell presents matter most.

WooCommerce product suggestion quizzes

If in case you have a whole lot of SKUs or complicated buyer journeys, then a WooCommerce product suggestion quiz plugin will assist them discover appropriate merchandise.

Why quizzes work so nicely for product discovery

Quizzes are implausible for product discovery as a result of they use the shoppers’ personal solutions, somewhat than guidelines and AI, to recommend gadgets. The standard of strategies is larger, and you’ve got extra management over which merchandise get displayed.

Think about these components:

• Questions slender the catalog primarily based on buyer solutions somewhat than forcing them to browse classes
• Clients be taught what issues in your product class whereas the quiz filters choices
• Somebody unfamiliar with specs nonetheless reaches the proper product with guided questions
• Desire knowledge and make contact with info captured in the course of the quiz can sync with Omnisend, serving to you phase your viewers and ship customized suggestion flows and campaigns

Tips on how to create a WooCommerce product suggestion quiz

Set up the Product Recommendation Quiz for WooCommerce plugin in your WooCommerce retailer. It’s free plan helps 100 quiz responses/month, and paid plans begin from $29/yr:

This plugin has an AI-powered quiz builder and allows you to create quizzes with a number of choices to assist clients uncover merchandise on their very own phrases. It additionally integrates with Omnisend, syncing solutions and make contact with info for focused e-mail campaigns.

After set up, comply with these steps:

1. Head to Product Quiz in your WordPress sidebar and choose Grant Entry

2. Click on Approve when the dialogue popup seems:

3. Choose + new quiz

4. Browse the template library and choose Use this template:

5. Observe the steps within the Quiz Builder to create your quiz:

6. Optionally, hook up with Omnisend. In Omnisend, go to > Apps > seek for Product Suggestion Quiz > click on on Join Now > copy an API Key. Then add that API key to your Product Suggestion Quiz account.

Connecting WooCommerce product suggestions with Omnisend automation

Product suggestions convert finest whenever you join what occurs in your website with what clients see of their inbox. 

A quiz in your retailer captures preferences. Email automations and campaigns then use these solutions alongside shopping patterns and buy historical past to recommend merchandise that match what somebody needs.

Omnisend performs an important position throughout each channels:

• First, it integrates along with your retailer and may sync preferences and buyer knowledge collected through quizzes and varieties
• Second, it automates the cross-sell, follow-up, and extra flows that win gross sales

Right here’s the best way to create the connection and take advantage of Omnisend:

Syncing WooCommerce merchandise and buyer habits to Omnisend

Set up the Omnisend Connect plugin and carry out a one-time historic sync, pulling your merchandise, contacts, and orders into the device:

Each buyer motion is transmitted on to Omnisend because it happens. Product particulars, together with pricing, descriptions, photographs, and inventory ranges, keep present with steady sync, making certain your e-mail product suggestions keep updated.

In the event you haven’t created an Omnisend account but, its free without end plan gives entry to all commonplace options, together with 24/7 help.

E mail product suggestions for WooCommerce

You possibly can add the Product Recommender Merchandise to campaigns and automations, robotically pulling as much as 12 merchandise with present pricing, photographs, and descriptions refreshed at ship time.

The picture beneath exhibits the various kinds of product recommenders in Omnisend:

Use instances embody:

• Welcome sequence, exhibits best-sellers or new arrivals to introduce your catalog
• Browse/cart abandonment emails with product reminders to help income restoration from hesitant and distracted clients
• Put up-purchase flows, recommending complementary merchandise and cross-sells that enhance buyer lifetime worth

Product suggestions are one of many core causes behind Omnisend’s spectacular buyer outcomes, with shops seeing a median $68 ROI for each $1 spent.

SMS and omnichannel suggestion campaigns

E mail handles detailed product showcases with a number of suggestions and pictures. SMS follows with time-sensitive triggers when somebody abandons their cart or hasn’t responded to the e-mail marketing campaign. The circulate instance beneath exhibits this in motion:

Character limitations imply that SMS works finest when linking to a customized touchdown web page, product showcase, or single product suggestion, somewhat than displaying a number of gadgets. The textual content will increase urgency whereas the vacation spot web page delivers the total choice.

Instance workflows for browse, cart, and post-purchase suggestions

Constructing automation flows in Omnisend is an intuitive course of, whether or not ranging from scratch or utilizing considered one of its pre-built templates. We suggest beginning with these omnichannel workflows:

Browse abandonment

1. E mail at two hours displaying lately seen merchandise plus comparable gadgets
2. SMS at 24 hours with a reduction code linking to a customized web page

Cart abandonment

1. E mail at one hour displaying cart contents and regularly purchased collectively gadgets
2. E mail at 24 hours, including an urgency timer, and various merchandise
3. SMS at 48 hours with a limited-time provide

Put up-purchase

1. E mail at order affirmation with complementary merchandise
2. E mail at seven days displaying gadgets much like the acquisition
3. SMS at 30 days with a replenishment reminder for consumables

Finest practices to optimize WooCommerce product suggestions

Observe these finest practices to maximise engagement along with your product suggestions:

Placement, design, and cellular optimization

Place related products and different suggestions above the fold on product pages the place consideration peaks. Cart and checkout pages work higher with suggestions and upsells positioned beneath the primary motion to reduce distractions.

Desktop shows can deal with three to 4 merchandise in a row. Cellular purposes require horizontal carousels with a restricted variety of gadgets seen without delay, accompanied by clear swipe indicators.

Part headings matter greater than most individuals notice. “Continuously purchased collectively” or “Clients additionally bought” indicators social proof, whereas obscure labels like “You may like” say nothing. Add star scores to finish the advice.

Segmentation and personalization techniques

Behavioral knowledge determines which suggestions to indicate. With out shopping historical past, best-sellers give new guests a secure place to begin.

As soon as somebody returns, their seen merchandise and buy patterns information strategies. Premium gadgets are reserved for VIP segments who’ve confirmed they’ll spend extra.

Omnisend’s segmentation connects these methods throughout e-mail and SMS. A number of examples:

• Cart abandonment, your e-mail exhibits deserted trainers plus moisture-wicking socks, adopted by an SMS at 24 hours with a cart hyperlink
• Winback campaigns, clients who purchased skincare three months in the past, see new merchandise from the identical model
• VIP segments, your excessive spenders obtain early entry to premium collections and upsells earlier than normal launch
• Browse abandonment, these viewing cameras get an e-mail with that digicam, plus reminiscence playing cards and lens suggestions

A/B testing suggestions and monitoring ROI

Take a look at placement first, then headline copy, product amount, and whether or not reductions enhance acceptance charges. Run checks for at least two weeks to collect statistically vital knowledge protecting click-through charges and gross sales.

Income attribution in Omnisend connects your emails and SMS to revenue. Its reporting breaks down efficiency by marketing campaign and automation workflow, displaying the place suggestion income comes from and which methods deserve extra funds.

Errors that kill suggestion efficiency

• Recommending merchandise which can be too much like what’s already within the cart
• Exhibiting out-of-stock gadgets with out noting availability
• Overloading pages with a number of suggestion blocks that compete for consideration
• Utilizing equivalent suggestions throughout all buyer segments
• Failing to exclude lately bought gadgets from strategies
• Ignoring cellular efficiency when suggestion carousels sluggish web page load

Conclusion

Product suggestions enhance income once they seem for the time being a buyer’s already contemplating what else they could want. Accomplished nicely, the following buy appears like a pure subsequent step.

WooCommerce gives cross-sell and upsell placements on product and cart pages by default. Nevertheless, you’ll outgrow these rapidly.

The official Product Suggestions extension opens up behavioral triggers, superior filtering, and placement throughout 20+ places, together with checkout and post-purchase pages.

Third-party plugins resolve narrower issues, corresponding to constructing interactive quizzes or deploying Ajax popups that recommend merchandise with out forcing web page reloads.

Omnisend unifies these efforts throughout each buyer touchpoint:

• Product catalogs and stock ranges sync in actual time
• Searching habits in your website powers customized e-mail campaigns
• Quiz submissions feed straight into SMS and e-mail viewers segments

You possibly can then monitor which suggestions convert, and repeatedly refine what will get proven to whom and when.

FAQ: WooCommerce product suggestions