Amazon Same-Day grocery delivery reaches 2,300 cities across the U.S.

Amazon expanded its Identical-Day Supply service for perishable groceries to greater than 2,300 cities and cities throughout the USA by December 2025, marking one of many largest geographic expansions because the service launched in choose markets earlier within the yr. The announcement made on December 10, 2025, revealed that recent fruits, greens, dairy, meat, seafood, baked items, and frozen meals now dominate the platform’s bestseller checklist, with 9 of the highest ten most-ordered gadgets being perishables.

The speedy enlargement follows the preliminary rollout to areas of Seattle, Los Angeles, Dallas, Chicago, Miami, and New York Metropolis in the course of the summer season months. In line with the announcement, perishable grocery gross sales have grown 30 occasions since January as extra prospects combine recent meals purchases into their common Amazon orders.

The service permits prospects to order recent groceries alongside electronics, books, pantry staples, snacks, and family necessities for supply inside hours. Prime members obtain free Identical-Day Supply on orders over $25 in most areas. Orders beneath this threshold incur a $2.99 price for Prime members, whereas prospects with out Prime membership pay $12.99 no matter order dimension.

“The choice, worth, and comfort of Identical-Day Supply from Amazon makes grocery buying that a lot simpler for households throughout the nation,” stated Doug Herrington, CEO of Worldwide Amazon Shops, in accordance with the announcement. “We’re seeing prospects mix their recent grocery orders with their common Amazon purchases, like electronics, items, garments, and family necessities, in ways in which make their lives simpler and save them worthwhile time.”

The most recent enlargement now contains areas of Boise, Idaho; Salt Lake Metropolis, Utah; Fort Collins, Colorado; Omaha, Nebraska; Sugar Land, Texas; Des Moines, Iowa; Kennesaw, Georgia; and Gaithersburg, Maryland. The corporate indicated further progress will proceed all through 2026.

Perishables displace conventional bestsellers

The dominance of recent groceries in Identical-Day Supply orders represents a big shift in buyer buying conduct. Strawberries, banana bunches, Honeycrisp apples, limes, Haas avocados, blackberries, natural banana bunches, blueberries, and navel oranges occupy the highest 9 positions amongst hundreds of thousands of things out there by means of the service. A 12-pack of loo tissue ranks because the tenth bestselling merchandise.

Information from the announcement reveals prospects who add recent groceries to their Identical-Day Supply orders store about twice as usually as those that don’t. This elevated frequency suggests the mixing of perishables creates a extra compelling worth proposition for normal platform utilization.

The corporate expanded its recent grocery choice out there for Identical-Day Supply by greater than 30% since August. This contains buyer favorites from Entire Meals Market, similar to La Boulangerie Croissant Toast, and gadgets from Amazon Grocery, the corporate’s personal model that now contains over 1,000 merchandise—most priced underneath $5.

In line with the announcement, standard Amazon Grocery gadgets embrace a 12-count pack of string cheese, a gallon of complete milk, an 18-count carton of cage-free massive white eggs, and a 16-ounce bundle of Roma tomatoes. Regional preferences have emerged throughout completely different components of the nation. Northeast prospects favor chocolate chip muffins, broccoli florets, and uncooked shrimp. Southern consumers order Atlantic salmon, lemonade, and hen pot pies. Western prospects buy chilly brew espresso, hen thighs, and probiotic drinks, whereas Midwest patrons choose wheat bread, bacon, and pepperoni pizza.

Infrastructure supporting speedy enlargement

Amazon’s Identical-Day Supply community enlargement aligns with broader efforts to enhance supply speeds for Prime members globally. The corporate said it’s on observe to ship at its quickest speeds ever for Prime members globally for the third yr in a row.

The mixing of perishable groceries into the present Identical-Day Supply infrastructure required creating temperature-controlled logistics capabilities throughout a distributed community of success facilities. The Freshness Assure—now out there with the service—offers prospects confidence to order perishable groceries by means of Identical-Day Supply. In line with the announcement, 1000’s of grocery gadgets show the Freshness Assure badge on Amazon.com, indicating the perishable groceries will arrive as anticipated or Amazon will make it proper.

Amazon generated over $100 billion in product sales of groceries and family necessities in 2024, serving over 150 million People. The announcement indicated Amazon’s Identical-Day grocery supply community operates alongside Entire Meals Market, Amazon Contemporary, and numerous native grocery and specialty retailers out there on Amazon.com to offer high quality choice, aggressive costs, and handy buying choices.

The grocery enlargement builds on Amazon’s Same-Day Delivery infrastructure development, which reached 1,000 cities in August 2025 earlier than scaling to the present 2,300-plus areas by December. The corporate introduced in August plans to achieve over 2,300 areas by year-end, a goal now achieved in accordance with the December replace.

Implications for advertising professionals

The expanded supply community will increase Amazon’s attain into native markets beforehand underserved by main e-commerce platforms. For promoting professionals, this geographic enlargement creates new alternatives for focusing on grocery consumers throughout extra markets. Shopper packaged items manufacturers looking for to achieve high-intent consumers on the level of buy resolution now have entry to a broader geographic footprint.

Amazon’s integration of grocery supply with present logistics networks demonstrates operational capabilities in dealing with advanced provide chains. This infrastructure helps promoting options requiring exact focusing on and measurement throughout a number of product classes and geographic areas. The emphasis on Prime member advantages reinforces the subscription mannequin’s significance to the promoting ecosystem.

Amazon’s in-store digital signage advertising program, which launched in July 2024, bridges digital and bodily retail areas at Entire Meals Market and Amazon Contemporary areas. The expanded Identical-Day Supply community enhances these bodily retail promoting capabilities by extending Amazon’s grocery presence by means of digital commerce channels.

The timing aligns with broader trade developments in retail media. Digital promoting income hit $259 billion in 2024, with commerce media together with retail media networks rising 23% to $53.7 billion. Amazon’s promoting income reached $15.7 billion within the second quarter of 2025, representing a 22% year-over-year enhance. The corporate’s promoting enterprise operates at a $69 billion annual income run fee, with vital contributions from retail media capabilities.

The shift in buyer conduct towards ordering groceries alongside different merchandise creates cross-category buy alternatives that profit advertisers throughout a number of sectors. When prospects order cookware for Identical-Day Supply, they will now add the whole lot wanted for recipes—recent greens, broth, noodles, herbs, hen, and serving bowls—in a single order, in accordance with earlier bulletins in regards to the service.

Prime membership extends grocery financial savings and comfort by means of the free Identical-Day Supply profit, reinforcing the subscription’s worth proposition. This aligns with Amazon’s technique of constructing buyer loyalty by means of built-in companies. Prime members also gained the ability so as to add gadgets to imminent deliveries with a single faucet by means of the “Add to Supply” characteristic introduced in October 2025, additional streamlining the buying expertise.

The corporate’s strategy to grocery supply represents a departure from conventional grocery store fashions. Relatively than working as a standalone grocery service, Amazon integrates perishables right into a broader e-commerce ecosystem that features roughly 350 million merchandise. This creates a basically completely different buying context in comparison with devoted grocery platforms or conventional retail environments.

Aggressive positioning and market context

Amazon’s grocery enlargement happens amid intensifying competitors in on-line grocery supply and retail media. The corporate faces competitors from established grocery chains increasing their e-commerce capabilities, in addition to specialised supply companies centered completely on groceries and comfort gadgets.

The mixing technique differentiates Amazon’s strategy from opponents. Whereas specialised fast commerce suppliers sometimes focus completely on groceries and comfort gadgets, Amazon Now—the corporate’s quickest supply service—encompasses a broader product vary together with electronics and trend equipment. Amazon Now delivers essentials in 15 minutes throughout UAE neighborhoods by means of micro success facilities, demonstrating the corporate’s means to function ultra-fast supply in choose markets.

For advertising professionals centered on measurement and attribution, Amazon’s first-party knowledge integration distinguishes its promoting capabilities from competing platforms. The corporate’s e-commerce infrastructure offers buying conduct insights that inform promoting methods throughout stock. This knowledge benefit turns into extra worthwhile because the grocery buyer base expands throughout further geographic markets.

The geographic enlargement to 2,300 cities creates scale benefits for advertisers planning nationwide campaigns with native execution. Relatively than coordinating with a number of regional grocery chains or supply companies, manufacturers can entry a unified platform with constant focusing on and measurement capabilities throughout markets.

The service’s success is determined by operational execution at scale. Temperature-controlled logistics, stock administration throughout 1000’s of SKUs, and coordination between success facilities and supply networks all require subtle techniques. Amazon’s means to take care of product high quality and supply pace because the service expands will decide whether or not the early buyer adoption patterns proceed in newly launched markets.

The announcement indicated the corporate will proceed increasing to further cities and cities with ever-growing choice and new experiences designed to ship orders sooner than earlier than. This implies ongoing funding within the infrastructure supporting grocery supply, probably creating further promoting stock and buyer touchpoints in future quarters.

Timeline

• Summer time 2025: Amazon launched Identical-Day Supply for perishable groceries in areas of Seattle, Los Angeles, Dallas, Chicago, Miami, and New York Metropolis
• July 8-11, 2025: Prime Day extended to 4 days for the primary time, reaching document gross sales
• July 23, 2024: Amazon launched in-store digital signage promoting program for Entire Meals Market and Amazon Contemporary areas
• August 13, 2025: Amazon introduced recent grocery supply enlargement to 1,000+ cities by means of Identical-Day Supply service, with plans to achieve 2,300 areas by year-end
• October 2, 2025: Amazon introduced Add to Delivery feature for Prime members
• October 21, 2025: Amazon introduced 15-minute delivery service throughout UAE by means of Amazon Now
• December 10, 2025: Amazon introduced enlargement of Identical-Day perishable grocery supply to 2,300+ cities and cities throughout the USA

Abstract

Who: Amazon Shops, led by CEO Doug Herrington, expanded the Identical-Day Supply service for recent groceries. Prime members obtain free supply on orders over $25, whereas non-Prime prospects pay $12.99 per order. Over 150 million People already use Amazon as a grocery vacation spot.

What: Amazon expanded Identical-Day Supply for perishable groceries to greater than 2,300 cities and cities throughout the USA. The service contains recent fruits, greens, dairy, meat, seafood, baked items, and frozen meals out there alongside hundreds of thousands of different merchandise. Contemporary groceries now symbolize 9 of the highest ten bestselling gadgets in Identical-Day Supply. The corporate expanded recent grocery choice by greater than 30% since August, together with 1000’s of things from Entire Meals Market and over 1,000 merchandise from the Amazon Grocery personal model.

When: The December 10, 2025, announcement reported that availability grew to over 2,300 cities and cities from preliminary launches in choose markets throughout summer season 2025. Perishable grocery gross sales grew 30 occasions since January 2025. Extra enlargement is deliberate for 2026.

The place: The service operates throughout greater than 2,300 cities and cities in the USA, together with newly added areas of Boise, Idaho; Salt Lake Metropolis, Utah; Fort Collins, Colorado; Omaha, Nebraska; Sugar Land, Texas; Des Moines, Iowa; Kennesaw, Georgia; and Gaithersburg, Maryland. The community operates by means of Amazon’s Identical-Day Supply infrastructure alongside Entire Meals Market, Amazon Contemporary, and different retail companions.

Why: The enlargement addresses buyer demand for quick supply, constantly low costs, and buying comfort. Information reveals prospects who add recent groceries to Identical-Day Supply orders store about twice as usually as those that don’t. Amazon generated over $100 billion in product sales of groceries and family necessities in 2024, positioning grocery as a strategic precedence for the corporate’s retail operations and Prime membership worth proposition.