Richard Wall
Printed on: 09 December 2025

A profitable Valentine’s marketing campaign creates a stunning spike in income. However a profitable retention technique turns these one-off customers into loyal prospects who stick round lengthy after the roses wilt. And that issues, as a result of new prospects price considerably extra to amass: in response to business evaluation, retaining a buyer could be 5 to seven instances cheaper than buying a brand new one (Harvard Enterprise Evaluate). 

In the meantime, electronic mail stays one of the cost-effective drivers of long-term loyalty, with a mean ROI of £38 for every £1 spent (DMA E-mail ROI Examine). 

So how do you’re taking these February consumers and switch them into August, October and December consumers too? 

Seize the precise information in the meanwhile of affection 

Valentine’s customers provide you with wealthy behavioural insights. Profit from it by capturing: 

  • Whether or not they’re shopping for for themselves or another person 
  • Most well-liked classes and worth ranges 
  • Zero-party information from quiz instruments or reward finders 
  • Channel desire (electronic mail, SMS, WhatsApp) 

Retail surveys present that 52 percent of consumers are willing to share preferences if it leads to extra personalised suggestions (Accenture Shopper Examine). That is your probability.  Retailer all the pieces responsibly in Spotler Activate so you need to use it to form future experiences. 

Construct a post-Valentine’s journey that extends the romance 

1. A “We met on Valentine’s” welcome 

Recognise the second and produce new prospects into your world with a heat, structured welcome. 
Welcome journeys can drive as much as 50 p.c extra engagement than normal campaigns. 

2. Product care, utilization and inspiration 

Individuals who really feel assured utilizing what they’ve purchased are much more more likely to return. 
Publish-purchase emails specializing in utilization and care can improve repeat purchases by as much as 20 p.c (Yotpo Shopper Belief Examine). 

3. Event-based follow-ups 

Birthdays, anniversaries, seasonal refreshes and life-style moments are pure alternatives to re-engage your Valentine’s viewers. 

4. Loyalty and advocacy pathways 

Loyalty members spend 12–18 percent more annually than non-members (Accenture Loyalty Statistics).  Use Mail+ Email Marketing to reward them with personalised perks. 

Don’t neglect cross-channel

Multi-channel engagement is a key accelerator for loyalty. Clients who have interaction throughout three or extra channels have a 30 p.c greater lifetime worth than single-channel prospects (Omnisend Traits Report). 

Use: 

  • E-mail for deep storytelling 
  • SMS for reminders and statuses 
  • WhatsApp for wealthy media help and speedy replies 
    by way of Mail+ SMS 
    and Spotler Message 

Valentine’s is the right second to ascertain cross-channel behaviours early. 

Measure the precise metrics 

Past income, observe: 

  • Repeat buy fee 
  • 3-, 6- and 12-month buyer worth 
  • Class enlargement (what they purchase after Valentine’s) 
  • E-mail and SMS engagement tendencies 
  • Evaluations and social proof quantity 
  • Time-to-second-purchase enhancements 

Manufacturers that target long-term engagement see up to 32 percent higher customer lifetime value (DMA Buyer Engagement Report). 

With the precise retention plan, Valentine’s consumers don’t simply present up every year. They develop into your most useful prospects.


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