Opal, Optimizely’s agent-based AI platform, will quickly be accessible instantly in Optimizely Marketing campaign.

This offers you entry to a crew of clever AI brokers that assist you with evaluation, ideation and high quality assurance – proper the place you propose and run your e mail and omnichannel campaigns.

On this article, you’ll study extra about:

  • Opal, AI brokers and credit
  • Accessible Opal capabilities in Marketing campaign
  • Marketing campaign-specific brokers you should utilize from day one

What’s Opal – and the way does it assist me as a Marketing campaign consumer?

Opal is Optimizely’s agent-based AI platform that can quickly assist you instantly inside Optimizely Marketing campaign. With Opal, you’ll be able to create, configure and optimize AI brokers that make it easier to plan campaigns, create content material, and perceive and enhance your outcomes – at all times within the context of your Marketing campaign information, your model and extra.

For Optimizely Marketing campaign, this implies:

You’ll be able to full many frequent day-to-day Marketing campaign duties sooner, extra constantly and with higher resolution assist. All with out the necessity for further instruments or needing to copy-paste content material between instruments.

The right way to entry Opal

To make use of Opal with Marketing campaign, you want an Opti ID login and entry to Opal.

Right here’s the way it works:

Log in with Opti ID: Check in as traditional by way of Opti ID. On the next display screen, merely choose Opal.

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Choose the appropriate shopper:

Within the dropdown within the higher proper nook, select the tenant you wish to work with. This offers Opal the appropriate context in your Marketing campaign information from the chosen tenant.

Ensure that the right group and Marketing campaign shopper is chosen in Opal. For those who work with a number of purchasers, it’s value taking a fast look earlier than you get began.

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Now you can begin asking questions straight away! Tip: Opal can be completely satisfied that will help you learn to use Opal itself.

Language trace: Opal responds within the language you utilize in chat – whether or not that’s German or English or some other language!

All about brokers, directions, instruments and credit

In our Assist Heart, you’ll discover every part it is advisable to learn about Opal – the right way to get began, the right way to use Opal, the right way to arrange directions, and the right way to use and create brokers your self.

Check out the Support Center here.

Brokers in Opal

Brokers are clever assistants inside Optimizely Opal. They use directions and instruments to finish duties for you. Every agent has a number of particular jobs, resembling creating content material, analyzing marketing campaign information, or automating elements of your workflows.

Consider brokers as succesful crew members: Instruments enable brokers to carry out actions (for instance: browse the online, analyze information, extract topic strains). Directions outline what they need to do with the information (for instance: the right way to write, which model voice to make use of, which construction to comply with).

In Opal Chat, you’ll be able to speak to brokers in pure language. Opal will routinely choose the appropriate agent primarily based in your request and ask clarifying questions if a number of brokers may be appropriate. You may also use brokers instantly by clicking the “View Brokers” button or mentioning an agent with @ and its title in chat.

Out of the field, Opal already offers numerous brokers you should utilize throughout all Optimizely merchandise. You could find them instantly in Opal by way of “Brokers” within the menu , within the Assist Heart, or within the Agent Directory on our website.

Useful data for admins:

As an admin, you’ll be able to create, activate, deactivate and adapt brokers at any time. You’ll discover all associated data in our Support Center here.

Directions & instruments

With directions you outline the context that Opal ought to take note for each chat – for instance, how Opal ought to reply, your model’s tone of voice, details about particular merchandise, or structural guidelines resembling how emails or articles must be formatted.
More details about instructions can be found here.

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Admins can create directions for the chosen shopper. They will outline a number of directions, allow or disable them as wanted, and use templates for frequent directions resembling tone of voice.

More information about creating, adjusting and managing instructions for admins can be found here.

Instruments

Instruments are what make Opal notably highly effective: they permit Opal to carry out actions in your behalf. Every instrument has a selected objective, resembling making a marketing campaign, studying marketing campaign information or content material, or producing photos. Instruments routinely join your pure language request to particular actions, so that you don’t have to know the underlying programs or instructions. Consider instruments like elements of a Swiss military knife – each bit has a really particular job.

Whereas utilizing Opal, you don’t have to manually name instruments: Opal understands the context of your request and routinely makes use of probably the most acceptable instrument. You’ll be able to nonetheless point out particular instruments instantly in your immediate if you wish to information Opal.

Alongside system instruments (accessible for all Optimizely merchandise), we offer a variety of instruments particularly designed for working with Marketing campaign. Find more information about tools and workflow agents here.

Opal credit

Opal is predicated on credit (much like tokens in massive language fashions). Each motion an agent performs consumes Opal credit. The variety of credit is dependent upon the complexity of the agent and the duty. Easy textual content duties (like brief translations) use solely a small variety of credit, whereas extra advanced brokers eat extra.

To make it simple so that you can get began, all Marketing campaign accounts on Opti ID obtain:

  • 200 free Opal credit per 30 days, and
  • a one-time bundle of 10,000 Opal credit, legitimate till 13 February 2026.

Credit are shared throughout merchandise: in the event you use Opal with different Optimizely merchandise along with Marketing campaign, all of them draw from the identical credit score pool.

When you’ve got questions on credit score packages or extra quantity, please contact your Optimizely consultant.

Find more details on how credits work and how admins can monitor usage here.

Opal in Marketing campaign

To make it simpler to get began, we’ve grouped typical use instances into a number of ranges. You’ll be able to consider Opal in Marketing campaign as both an Advisor, an Assistant, or a Creator.

Day one, the primary two ranges will likely be accessible in Optimizely Marketing campaign.

Opal as an Advisor

Opal acts as your inventive sparring accomplice in chat – and will be useful even with out deep marketing campaign information. You ask questions, and Opal responds with strategies, explanations or analyses.

Examples of questions you’ll be able to ask:

  • Which topic line approaches sometimes work nicely in my trade?
  • What are the present traits in B2B SaaS e mail advertising?
  • Analyze the next opponents:

Greatest fitted to: marketing campaign concepts, content material angles and A/B take a look at concepts, market and competitor questions, and fast interpretation of marketing campaign outcomes.

Opal as an Assistant

Opal may also act as a context-aware assistant that understands and processes your Marketing campaign information.

Normal evaluation: “What stands out to you in regards to the efficiency of our latest newsletters and the way would you enhance them?”

Marketing campaign checks: Evaluate topic strains, preheaders and replica for readability and tone, and generate variants (Use @subject_previewtext_ideation to set off this agent).

Marketing campaign drafts: Ask Opal for strategies for a welcome sequence or reactivation marketing campaign you could then implement in Marketing campaign.

Translation & adaptation: Translate present mailings into one other language and adapt tone or target market (You’ll be able to set off this agent instantly with @translation_mail_content).

Coming quickly: Opal as a Creator

We’re already engaged on enabling Opal to carry out actions instantly in Marketing campaign in your behalf, resembling creating emails, constructing audiences, or establishing marketing campaign journeys. These capabilities will likely be delivered in a later launch.

Examples: the right way to use Opal in your Marketing campaign day-to-day

Listed here are a couple of examples of the way you may use Opal as soon as it’s accessible:

Fast efficiency examine of your newest newsletters: “Summarize the efficiency of our final three newsletters and provides me three concrete optimization strategies.”

Spam & high quality examine earlier than sending: “Test this article for potential spam dangers and provides me concrete enchancment strategies.”

Drafting a welcome journey: “Define a 4-step welcome journey for brand spanking new publication subscribers with high-level content material concepts for every e mail.”

Electronic mail translations and tone refinement: “@translation_mail_content Translate this e mail into English and adapt it for a extra formal B2B viewers.”

Additional assets & finest practices

You could find all assets talked about on this article right here:


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