Picture © Vermont Teddy Bear; Used with permission

Coronary heart. It’s the one phrase I saved coming again to after my go to with Vermont Teddy Bear for this write up.

What’s “coronary heart” and the way do you describe it? For me, it was witnessing the utmost care, creativity, and keenness the folks at Vermont Teddy put into every bear or stuffed animal they create.

My grownup son nonetheless has his childhood bear.

Teddy bears present consolation and a sense of safety. Kids (and adults, too!) sleep with them, stuff them into again packs when touring, and speak to them. They could put the bear on a shelf as they get older, however will secretly pack it in a suitcase as they put together to strike out on their very own.

As a result of they’re so cherished, teddy bears get handed down – from one technology to the following. A younger man I do know saved his childhood bear; when his son was born, he and his spouse put it within the nursery for when their son was older.

The folks at Vermont Teddy Bear perceive this connection clients have with their bear (or favourite stuffy) and revere it; it’s what drives all the pieces they do.

The tour: See the folks making teddy bears

Creating reference to clients and their bears begins with a tour. The corporate attracts over 40,000 guests yearly – from all around the world – an incredible feat given its comparatively small dimension and site in Shelburne, VT. It’s a testomony to the corporate, its philosophy, and most significantly, its coronary heart.

While you take the general public tour, you’ll be able to pin your location on the map.

Vermont Teddy Bear is open to the general public seven days per week (besides main holidays); public excursions happen each hour at set instances. Adults pay a nominal $5; youngsters underneath 12 are free.

You possibly can even deliver your canine! “We’re very canine pleasant,” stated retailer supervisor, and my private tour information, Lienne Bick. The corporate’s Model Director, Cassie Clayton, joined us mid-tour, together with Luna, her lovely Golden Retriever.

The tour features a stroll by means of the varied areas of operation: fur slicing, stitching, the {custom} bear show, and most essential, the Bear Hospital. You possibly can see folks making (or repairing) bears and ask numerous questions.

Prime: Restricted Version Bears; left: stitching buttons on the 2025 Sweet Cane Santa; proper: the completed bear.

Compared to the lots of of business excursions I’ve completed over my profession, Vermont Teddy is comparatively low-tech – which is due partially to how a lot {custom} work they do. Sure, the corporate makes use of a computer-driven slicing desk and machine to exactly minimize bear elements, and one other machine for embroidery, however the remainder of the operation is decidedly hands-on – particularly the stitching.

Expert sewers make bear elements and the unique outfits for custom-designed bears. Others use specialised mechanical instruments so as to add the joints and stuffing. I watched one girl hand-sew buttons! As a former industrial sewer, I used to be impressed. The standard of labor is impeccable.

The manufacturing aspect: 11,250 bear elements a day

Vermont Teddy Bear has two bear traces: The Traditional Bear, which is 100% made within the USA, and the Comfortable & Huggable line. This line is comprised of imported bear “shells,” that are then hand-stuffed and completed on the manufacturing facility.

Lienne defined the distinction. The Traditional Bear has movable jointed legs and arms. The complete bear is made on the manufacturing facility, the place a machine cuts fur utilizing dies for the elements, after which is sewn by the small cadre of stitching techs.

Clockwise from prime: The slicing desk; the dies used for slicing bear elements; the fluffy fill; stitching a bear half.

The Traditional Teddy Bears have a extra structured feel and appear – therefore the “Traditional” identify. They may also be personalized: You possibly can select from six fur colours, 4 eye colours, and embroidery on the paw pad. Bear elements are made singly; legs and arms are connected utilizing plastic disks on the joints.

The bear “shells” for the Comfortable & Huggable line are made in China. They’re then stuffed and finish-sewn on the manufacturing facility. These bears are extra comfortable or “squishy” – and are known as “plushies.”

The fill for each traces is US-sourced and comprised of recycled water bottles, which I discovered wonderful. You’ll by no means know from the way in which the bear feels.

Now owned by Vermont Flannel

You could find an excessive amount of details about the corporate and its historical past on-line, so I received’t repeat all of it right here. Suffice to say, in 1981, founder John Sortino needed to make a teddy bear domestically after realizing his son had 38 stuffed animals, none of which have been made right here.

He created a prototype – which is on show at Vermont Teddy and a part of the general public tour – after which used it to create 200 Buddy Bears to promote on the native market on Church Avenue in Burlington. He offered 100 in a single day!

The corporate was formally based in 1983; at one level it went public and was traded on the NASDAQ. It was taken personal in 2005 by a Boston-based personal fairness agency, The Mustang Group.  

15″ Vermont Flannel Bear, Purple Buffalo Plaid

The house owners of Vermont Flannel, which can also be a Made in USA model, bought the corporate in 2024. It was a pure match as each share comparable philosophies – together with a loyal buyer base and local people involvement.

One good thing about the acquisition: You possibly can outfit your bear in a {custom} embroidered Vermont Flannel shirt. Good!

A brand new joint storefront at 72 Church Avenue in Burlington, VT options handcrafted Vermont Flannel clothes and niknaks, in addition to the total Vermont Teddy Bear providing.

Creativity inspired!

My backstage tour included a short go to to the company places of work upstairs. Cassie Clayton took me to her work space the place I might see prototypes of issues in progress.

Along with teddy bears, the corporate has a full line of stuffed animals – all the pieces from Champ, the legendary creature that lives in Lake Champlain, to wildlife, bugs, and a ton of different stuff.

“Solely 25% of prototypes make the minimize,” she says. “We’re all the time making an attempt various things. We’ll make a prototype, then incorporate suggestions from folks throughout the firm.”

Customized Marriage ceremony Costume Bear

Cassie additionally designs the distinctive, one-of-a-kind bears that clients request.

For instance, a lady despatched in pictures of her wedding ceremony and requested that Vermont Teddy create two bears – one carrying her husband’s tux, and the opposite in her wedding ceremony gown.

One other buyer despatched pictures of her father’s army uniform: she needed Vermont Teddy to make use of it to create bears in uniform for her grandchildren as a option to bear in mind their grandfather.

Cassie’s lovely Golden Retriever, Luna, accompanied us by means of the tour. As a result of plushies are such a draw for canine, Cassie gives Luna together with her personal large Lamb Chop plushie – which she’s allowed to destroy.

I laughed; sure, my canine Rocky has gone by means of a number of plushies and is now on his second Lamb Chop. They don’t final lengthy!

Luna posing together with her plushie.

Assured for all times

The final cease on the tour is the well-known Bear Hospital, which is managed by Dr. Pam. It was right here that my coronary heart burst with pleasure.

All Vermont Teddy Bears are assured for all times. In case your bear (or different Vermont Teddy plushie) is broken, you’ll be able to ship it to the Bear Hospital for restore. Dr. Pam will do all the pieces she will to reserve it.

Dr. Pam tending to a bear (and Luna checking issues out).

Every bear is admitted and positioned in its personal cubby. An consumption board lists every affected person, the harm, and its standing. The entrance of the consumption counter is graced by letters and pictures folks have despatched with their bears: the canine ate it, a bear misplaced an arm or leg, or as my tour information Lienne reveals, was run over by the garden mower. Yikes!!

Clockwise from prime: letters / pictures posted on the Consumption Desk; Lienne Bick holding a bear run over by the garden mower; donor bear elements; bears awaiting therapy.

I don’t find out about you, however these days of all the pieces being non permanent or disposable, the truth that a small firm will go to such lengths to restore a teddy bear is outstanding.

It’s why folks from all around the world make a cease at Vermont Teddy Bear when touring by means of New England. It’s as a result of Vermont Teddy reminds us of what it means to have coronary heart.

Thanks, Lienne, thanks Cassie. My coronary heart fills with pleasure every time I take into consideration my go to. I beloved it and am so glad to have met you. You and your crew have created a really particular place.

And, thanks to Vermont Flannel Proprietor Joe Van Deman, and CEO Matt Bigelow, who helped prepare this tour.

Firm Particulars

Visiting Vermont Teddy Bear — Get directions; book a tour

Shop for a bear or animal plushie

Customize your bear or stuffie

The Beary Best History Ever Told” — Vermont Teddy Bear historical past, with footage, on the corporate weblog

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Links

On Factory Tours,” by James Coleman, Scope of Work. Throughout its heyday and till 1993, Philip Morris held free public excursions of its manufacturing facility. Over 50,000 folks visited every year. It’s this comparability I used once I said Vermont Teddy’s annual variety of guests is wonderful.

Handcrafted in Vermont: Luxurious Flannel Apparel – A Hold It Made USA write up

Full Disclosure

I’m not paid nor requested to put in writing about merchandise or the businesses that make them. All hyperlinks on this piece are FREE — that means, they’re not sponsored or paid for.

My mission is to maintain manufacturing jobs stateside and this weblog is my manner of giving again. We wish to assume a “small” selection, equivalent to buying one thing made within the US by American employees, received’t make a distinction. It does.


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