Pinterest unveils 21 consumer trends for 2026 advertising campaigns

Pinterest introduced its annual development forecasting report on December 9, 2025, revealing 21 cultural patterns the platform expects to dominate shopper curiosity all through 2026. The visible discovery platform analyzed search habits from September 2023 by means of August 2025 throughout its 600 million month-to-month lively customers to determine rising actions earlier than they attain mainstream adoption.

The Pinterest Predicts 2026 report marks the platform’s newest installment in its development forecasting collection, which the corporate claims achieves 80% accuracy in predicting cultural shifts. In contrast to reactive development reviews documenting current reputation, Pinterest positions this analysis as a “not-yet-trending” evaluation designed to assist advertisers place campaigns forward of shopper demand curves.

Search knowledge methodology reveals demographic patterns

Pinterest derived its 21 development predictions from normalized English-language search queries evaluating September 2024 by means of August 2025 exercise towards the earlier 12-month interval. The methodology tracked proportion will increase in particular search phrases, with some queries demonstrating development exceeding 200% year-over-year.

Demographic segmentation recognized which generational cohorts drove every development’s search quantity. The evaluation categorized customers as Gen Z (ages 18-27), Millennials (28-43), Gen X (44-59), and Child Boomers (60+). Completely different age teams emerged as “early adopters” for particular traits based mostly on their search contribution relative to baseline generational exercise in the course of the evaluation interval.

A number of traits confirmed cross-generational enchantment. The “Gimme Gummy” aesthetic attracted each Gen Z and Millennial search exercise, with queries for “gummy bears aesthetic” rising 50%, “jelly blush” climbing 130%, and “jelly sweet aesthetic” growing 100%. The tactile development encompasses rubberized equipment, elastic magnificence merchandise, and probiotic meals with distinctive spring-back textures.

Vogue traits revealed distinct generational preferences. “Brooched” equipment gained traction amongst Boomer and Millennial males, with searches for “brooch for males swimsuit” up 90% and “heirloom jewellery” rising 45%. In the meantime, the “Glamoratti” Nineteen Eighties luxurious aesthetic attracted Gen Z and Millennial curiosity, driving “chunky belt” searches up 65% and “saggy swimsuit” queries up 90%.

Dwelling decor forecasts span a number of aesthetic actions

Pinterest recognized 4 distinct dwelling design traits anticipated to realize momentum in 2026. “Afrohemian Decor” combines African textiles with bohemian styling, interesting primarily to Boomers and Gen X customers. Searches for “afrobohemian dwelling decor” elevated 220%, whereas “adire cloth” queries rose 130% and “motif berbere” searches climbed 210%.

The “FunHaus” development brings circus-inspired components into residential areas. Searches for “circus inside” surged 130%, with “striped ceiling” queries up 40% and “classic circus aesthetic” rising 70%. Based on Pinterest’s development description, Boomers and Millennials drive this motion towards daring stripes and sculptural silhouettes balanced with restrained shade palettes.

“Neo Deco” represents a modernized interpretation of Artwork Deco design concentrating on Gen X and Millennials. The development options geometric patterns, metallic accents, and architectural components. Searches for “purple marble rest room” jumped 80%, whereas “vintage bar cart” queries elevated 100% and “brass aesthetic” searches rose 35%.

Up to date furnishings aesthetics additionally emerged within the knowledge. Searches for “pendant lamp” climbed 40%, whereas “leather-based banquette” queries elevated 35%. The platform famous that after prolonged minimalism dominance, customers show renewed curiosity in ornamental components that includes chrome and brass finishes.

Magnificence traits emphasize asymmetry and gothic components

The sweetness class revealed a number of contrasting aesthetic instructions. “Glitchy Glam” celebrates intentional imperfection, with Gen Z and Millennials driving searches for “eccentric make-up” (up 100%), “bizarre make-up appears” (up 115%), and “avant garde make-up editorial” (up 270%). The development encompasses mismatched manicures, two-toned lipstick software, and asymmetrical design components.

Conversely, “Vamp Romantic” channels darkish aesthetic components by means of magnificence selections. Searches for “vampire haircut” rose 40%, whereas “darkish romantic make-up” queries climbed 160% and “gothic coffin nails” elevated 180%. Millennials and Gen Z demonstrated specific curiosity in jet black nail lacquers, smudged kohl eyeliner, and romantic goth hairstyles.

“Scent Stacking” emerged as a perfume customization development, with searches for “area of interest fragrance assortment” surging 500%. Associated queries included “fragrance layering mixtures” (up 125%), “scent layering” (up 75%), and “fragrance notes” (up 80%). Gen Z and Millennials drove this motion towards personalised perfume formulation created by mixing a number of scents.

The “Laced Up” development applies ornamental stitching throughout a number of classes. Searches for “lace nails” elevated 215%, whereas “lace bandana” queries rose 150% and “lace doily” searches climbed 105%. Gen Z and Millennials demonstrated curiosity in crochet particulars utilized to equipment, telephone circumstances, and attire.

Meals and beverage forecasts spotlight vegetable resurgence

Pinterest recognized “Cabbage Crush” as a dominant culinary development for 2026, with Boomers and Gen X main adoption. Searches for “cabbage dumplings” rose 110%, whereas “golumpki soup” queries elevated 95% and “cabbage alfredo” searches climbed 45%. The platform positions cabbage as changing cauliflower as customers’ most well-liked cruciferous vegetable.

Associated queries demonstrated curiosity in numerous preparation strategies. “Sautéed bok choy” searches elevated 35%, whereas “fermented cabbage” queries rose 35%. Based on Pinterest’s evaluation, customers search recipes that includes blistered-edge “steaks,” kimchi cocktails, and cabbage-based taco wraps.

The “Cool Blue” cross-category development extends into drinks, with searches for “blue drinks aesthetic” rising 55%. The colour palette spans meals presentation, style gadgets, and celebration components. “Ice blue marriage ceremony costume” queries elevated 55%, whereas “frosted make-up” searches surged 150%.

Journey predictions emphasize journey and mysticism

Pinterest forecasted two distinct journey development instructions for 2026. “Darecations” represents adrenaline-focused tourism, with Gen Z and Millennials driving searches for “auto racing occasions” (up 85%), “river rafting” (up 35%), and “journey tourism” (up 75%). The development encompasses excessive sports activities experiences, canyoneering routes, and sporting occasion attendance.

“Mystic Outlands” appeals to Millennials and Boomers in search of atmospheric locations. Searches for “scotland highlands aesthetic” jumped 465%, whereas “faroe islands aesthetic” queries rose 95% and “bolivia salar de uyuni” searches elevated 70%. The development encompasses fog-covered ruins, naturally-occurring spirals, and enchanting forest environments.

Location-specific queries revealed geographic curiosity patterns. “Arashiyama bamboo forest” searches climbed 50%, whereas “ethereal locations” queries elevated 45%. These locations align with person curiosity in contemplative, visually distinctive journey experiences somewhat than standard seashore holidays.

Vogue forecasts span utilitarian and maximalist aesthetics

The “Khaki Coded” development channels explorer and paleontologist aesthetics by means of earthy tones and purposeful design. Gen Z and Millennials demonstrated curiosity by means of searches for “utility shirt” (up 45%), “discipline jacket outfit males” (up 65%), and “brown linen shirt” (up 100%). The development options bermuda shorts, multi-pocket vests, and adventure-ready streetwear.

Contrasting with utilitarian styling, “Poetcore” embodies literary aesthetics by means of outsized turtlenecks, classic blazers, and messenger satchels. Searches for “the poet aesthetic” elevated 175%, whereas “satchel baggage aesthetic” queries rose 85% and “cape outfit” searches climbed 65%. Gen Z and Millennials drive this motion towards academic-inspired style.

Youngsters’s style confirmed classic affect by means of the “Throwback Child” development. Searches for “Nineteen Seventies childhood toys” surged 125%, whereas “classic youngsters style” queries rose 35% and “nostalgia toys” searches jumped 225%. Child Boomers and Gen X demonstrated specific curiosity in traditional toys from the Nineteen Sixties and upcycled child clothes.

The platform additionally recognized “Wilderkind” as an animal-inspired aesthetic that includes delicate somewhat than daring interpretations. Searches for “bug jewellery” elevated 60%, whereas “dragonfly nails” queries climbed 145% and “deer aesthetic” searches rose 55%. Gen Z and Boomers drove curiosity in fawn freckles, butterfly wing nail artwork, and fox-inspired outfits.

Celebration traits favor theatrical presentation

The “Opera Aesthetic” brings classic theater components to occasions and gatherings. Searches for “opera theatre” rose 35%, whereas “midnight masquerade” queries elevated 95% and “masquerade decor” searches climbed 40%. Millennials and Gen Z demonstrated curiosity in dramatic material, purple rose preparations, and darkish cabaret string quartet performances.

Associated marriage ceremony planning searches confirmed theatrical affect. “Wedding ceremony ceiling draping” queries rose 40%, whereas “opera outfits” searches elevated 55%. Based on Pinterest’s development evaluation, events in 2026 will function heightened manufacturing values with consideration to ornamental particulars and atmospheric components.

Cross-category traits show broad cultural actions

A number of traits transcended particular person classes to have an effect on a number of shopper segments. “Additional Celestial” applies intergalactic aesthetics throughout dwelling decor, magnificence, style, and automotive design. Searches for “alien core aesthetic” rose 80%, whereas “opalescent” queries climbed 115% and “alien impressed make-up” searches surged 140%. Gen Z and Millennials drove curiosity in holographic dwelling accents and cosmic silhouettes.

“Pen Friends” revives analog correspondence by means of elaborate stationery and ornamental envelopes. Searches for “cute stamps” elevated 105%, whereas “penpal letters” queries rose 35% and “snail mail items” searches climbed 110%. Gen Z and Millennials demonstrated curiosity in reworking letter writing into efficiency artwork with particular supplies and collectible postage.

The platform recognized curiosity in handwritten communication throughout a number of demographic segments, suggesting sustained engagement with tactile, non-digital connection strategies. This sample aligns with broader shopper traits towards intentional offline actions documented in separate analysis.

Implications for promoting technique

Pinterest’s development forecasting gives advertisers with advance discover of rising shopper pursuits earlier than mainstream adoption. The platform’s declare of 80% historic accuracy positions these predictions as actionable intelligence for marketing campaign planning somewhat than speculative forecasting.

The timing aligns with Pinterest’s broader advertising platform expansion, together with Prime of Search advertisements launched September 25, 2025, which demonstrated 29% larger click-through charges than normal campaigns throughout testing phases. The mix of development foresight and enhanced promoting placement creates alternatives for manufacturers to align campaigns with nascent shopper actions.

Pinterest’s visible discovery mannequin differs from text-based search platforms by enabling customers to discover ideas by means of imagery somewhat than articulating wishes by means of key phrases. Recent consumer research indicated 52% of UK shoppers struggle to describe products they want, supporting Pinterest’s strategic positioning round visual-first discovery.

The platform reached 600 million monthly active users in Q3 2025, with income climbing 17% year-over-year to $1.049 billion. World advertisers more and more rely on Pinterest as a search platform to achieve prospects throughout planning phases when buy intent types however choices stay fluid.

The demographic segmentation inside Pinterest Predicts permits focused marketing campaign growth. Pinterest’s inaugural men’s trend report released July 8, 2025, revealed male customers symbolize over one-third of the worldwide viewers, increasing advertiser concentrating on alternatives past the platform’s traditionally female-dominated person base.

Pinterest enhanced its Trends tool on June 11, 2025, including purchasing habits insights that analyze saving patterns, board curation, and buy intent indicators. These capabilities lengthen past conventional search quantity evaluation to include behavioral knowledge indicating precise shopper planning actions.

Based on Pinterest’s inner analysis, traits on the platform final practically twice so long as traits on different social media platforms. This prolonged engagement window outcomes from person planning behaviors that span months somewhat than days, creating longer optimization intervals for promoting marketing campaign efficiency.

The 21 traits span rapid seasonal alternatives and longer-term cultural actions. Advertisers can align short-term tactical campaigns with particular traits whereas incorporating broader aesthetic instructions into annual model positioning methods.

Pinterest’s method differs from reactive development reporting by figuring out patterns throughout their formation somewhat than documenting current reputation. This forward-looking methodology gives manufacturers with first-mover benefits when coming into rising classes or repositioning current merchandise to align with nascent shopper pursuits.

The search knowledge methodology gives quantitative help for every development prediction. Particular proportion will increase and associated search phrases allow advertisers to gauge relative momentum and determine linked ideas which may inform artistic growth or concentrating on methods.

Pinterest added AI-powered board features on October 27, 2025, introducing personalised tabs and styling instruments that rework boards from organizational utilities into purchasing locations. These enhancements place Pinterest content material inside contexts the place buy intent could also be larger than common searching.

The platform’s promoting tips prohibit concentrating on based mostly on gender identification, race, ethnicity, or spiritual beliefs. Pattern adoption patterns recognized in Pinterest Predicts mirror natural search habits somewhat than algorithmic amplification, offering genuine indicators of rising shopper curiosity.

Timeline

Abstract

Who: Pinterest, the visible discovery platform serving 600 million month-to-month lively customers globally, launched its annual development forecasting analysis concentrating on advertisers and advertising professionals.

What: The Pinterest Predicts 2026 report identifies 21 rising shopper traits throughout style, meals, dwelling decor, magnificence, journey, and celebrations classes. Tendencies embody “Gimme Gummy” tactile aesthetics, “Afrohemian Decor” cultural fusion, “Cabbage Crush” culinary patterns, “Vamp Romantic” gothic magnificence, and “Darecations” adrenaline tourism. Every development contains particular search time period proportion will increase and demographic adoption patterns.

When: Pinterest introduced the report on December 9, 2025, based mostly on search knowledge evaluation protecting September 2023 by means of August 2025. The forecasts goal 2026 shopper habits patterns.

The place: The analysis analyzed world English-language search knowledge throughout Pinterest’s platform. Tendencies apply to Pinterest’s monetized markets worldwide, with demographic patterns segmented by generational cohorts together with Gen Z, Millennials, Gen X, and Child Boomers.

Why: The development forecasting permits advertisers to place campaigns forward of mainstream adoption, capitalizing on Pinterest’s declare of 80% historic prediction accuracy. The timing aligns with Pinterest’s promoting platform enlargement, together with new Prime of Search advert codecs and AI-powered personalization options designed to transform development insights into marketing campaign efficiency.