On this episode, Dasle Hong reveals how she builds long-lasting, people-first worker advocacy applications by aligning tradition, onboarding, training, and genuine inside relationships to spark real participation and measurable enterprise affect.

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Episode Abstract

“It’s not a ‘construct it and they’re going to come’ state of affairs, it’s important to constantly drive adoption, construct relationships, and meet folks the place they’re.”

This week on Behind the Submit, we’re getting tactical with worker advocacy professional and B2B Social’s Rising 30 star, Dasle Hong, Senior Model Advertising and marketing Supervisor at DailyPay.

Dasle wears a number of hats: social media, worker advocacy, and model evaluations, and she or he’s utilizing all of them to construct a model that not solely exhibits up externally however rallies staff internally. On this episode, she shares precisely how she’s constructed profitable worker advocacy applications that align with enterprise objectives and genuinely resonate with staff.

From her distinctive profession path encompassing each HR and advertising and marketing, Dasle brings a deep understanding of what motivates folks to share, methods to discover your inside champions, and the 5 important pillars she makes use of to run advocacy applications that don’t fizzle out. Spoiler: it’s not nearly content material, it’s about tradition, onboarding, training, and connection.

Plus, she shares the sudden locations she’s discovered famous person advocates (whats up, guide membership!) and why new hires are her secret weapon.

When you’re constructing or scaling an worker advocacy program, or struggling to get folks to really put up, this episode is your cheat sheet.

Sizzling Subjects:

  • The 5 core pillars of a profitable worker advocacy program 
  • Why new rent onboarding is her #1 tactic for long-term advocacy adoption
  • Tips on how to determine inside ambassadors with out forcing it
  • The HR x Advertising and marketing mindset shift that can take your advocacy technique to the following degree

Must get your fingers on extra suggestions, classes, and recommendation from our B2B Social’s Rising 30 cohort of 2025? Get impressed in a single click.

Meet Dasle

Dasle Hong is an modern digital strategist with 10+ years of experience in worker advocacy, social media technique, employer branding, and inside communications. 

She is a flexible HR and Advertising and marketing skilled who’s obsessed with connecting folks to firm values, mission, and imaginative and prescient by way of company philanthropy, model campaigns, and genuine storytelling. 

Dasle is a broadcast creator within the Oxford College Press textbook: *Digital Methods: Knowledge-Pushed Public Relations, Advertising and marketing, and Promoting.*

B2B Social’s Rising 30

Dasle Hong was topped one among B2B Social’s Rising 30, the checklist celebrating standout voices shaping the way forward for B2B social media by way of their private manufacturers on LinkedIn. 

Dasle brings calm, readability, and goal to the fast-paced world of name advertising and marketing. Her private model is rooted in empathy, advocacy, and intentional management, at all times centered on lifting others up. From celebrating teammates to mentoring the following era, Dasle exhibits that actual affect begins inside. Her posts replicate a deep take care of folks and tradition, making her feed a refreshing area for social professionals who worth authenticity, group, and significant affect over empty metrics.

Wish to see why Dasle and 29 others made the checklist? Learn more about the full B2B Social’s Rising 30 Class of 2025.

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