An internet site rebrand is not only a new color scheme and up to date brand. It is a full transformation of how your online business presents itself digitally, balancing the necessity for recent positioning with the continuity that protects present buyer relationships. The problem is executing a rebrand that alerts real change while sustaining the belief you’ve got constructed.
Most companies method web site rebrands both too cautiously, creating incremental updates that fail to mirror actual transformation, or too drastically, abandoning what labored and complicated present prospects. The result’s both a missed alternative or a disconnect that undermines credibility and damages conversion efficiency.
This text examines seven companies with demonstrated web site rebranding experience. We have verified their portfolios, analyzed their approaches to model transformation, and assessed their means to execute rebrands that enhance enterprise outcomes while sustaining operational continuity.
Fast comparability
| Company | Location | Finest For | Beginning Funding | Notable Shoppers |
|---|---|---|---|---|
|
UK & USA |
B2B corporations needing strategic web site rebrand |
From £30k |
Datel, CHI Overhead Doorways, Transpoco |
|
|
USA |
Tech startups requiring full model transformation |
From $50k |
Stripe, Firefox, Clearbit |
|
|
USA |
B2B corporations needing website-led rebrand |
From $25k |
Expertise, SaaS, skilled providers |
|
|
USA |
Industrial B2B corporations integrating rebrand with inbound |
From $40k |
Manufacturing, healthcare, know-how |
|
|
USA |
Mid-market B2B corporations needing full-service rebrand |
From $50k |
Manufacturing, know-how, skilled providers |
|
|
USA |
B2B corporations targeted on lead technology enchancment |
From $40k |
Expertise, SaaS, skilled providers |
|
|
USA |
B2B corporations requiring built-in advertising and marketing rebrand |
From $35k |
Healthcare, manufacturing, know-how |
The perfect internet design companies for rebranding tasks
1. Blend (UK & USA)
Blend executes strategic web site rebrands that rework how B2B companies current themselves while sustaining the continuity that protects present buyer relationships and search visibility.
What makes Mix your best option for rebranding tasks:
Web site rebrands succeed after they sign real transformation with out abandoning what made your web site efficient. We create model methods and web site experiences that really feel utterly recent while preserving the search rankings, buyer recognition, and conversion pathways you’ve got constructed. Too many rebrands prioritize visible change over enterprise continuity, leading to misplaced visitors and confused prospects.
Our course of integrates model improvement with web site technique from day one. This ensures your new id works brilliantly throughout each web page, from homepage hero sections by detailed product pages and useful resource libraries. We give attention to outcomes, constructing rebrand tasks that strengthen market place, enhance conversion efficiency, and preserve search visibility while trying visually distinctive. Each resolution balances artistic ambition with sensible implementation, leading to rebrands that look beautiful and ship measurable enterprise progress.
Confirmed outcomes for rebranding tasks:
- Datel: Full rebrand and web site transformation delivering 35% income enhance and 800% advertising and marketing ROI
- CHI Overhead Doors: Premium rebrand drove 35% enhance in quote conversion price and 26% enhance in new prospects
- Transpoco: Model elevation and web site redesign positioned them as transport know-how leaders
2. Ramotion (USA)
Ramotion is a digital product and branding company with over 15 years of expertise, specializing in full model transformations with built-in web site design for know-how corporations and startups. They work with main tech manufacturers together with Stripe, Firefox, Mozilla, and Salesforce, creating every little thing from model id and internet design to product UX/UI and design methods. Their method combines design, know-how, and psychology to ship measurable enterprise outcomes. With a globally distributed group of 70+ specialists, they’ve helped purchasers increase over $1 billion in funding and contributed to main acquisitions like Clearbit’s $150M acquisition by HubSpot.
3. Bop Design (USA)
Bop Design is a B2B advertising and marketing company specializing in web site rebrands for know-how corporations, SaaS corporations, {and professional} providers. They mix model technique, visible id improvement, and customized web site design to assist B2B corporations refresh their market place. Their rebranding course of emphasizes understanding complicated B2B shopping for journeys and creating web sites that serve a number of stakeholders successfully. They take a complete method, dealing with model positioning, id design, web site structure, content material technique, and implementation. Their web sites stability trendy aesthetics with improved lead technology and longer gross sales cycle help.
4. Kuno Creative (USA)
Kuno Creative is a B2B advertising and marketing company that integrates web site rebranding with complete inbound advertising and marketing methods. They focus on serving industrial producers, healthcare corporations, and know-how corporations that have to refresh their manufacturers while constructing lead technology capabilities. Their method combines model positioning, visible id improvement, web site redesign, and content material technique to make sure rebrands help long-term advertising and marketing aims. Their rebrand tasks usually embrace model improvement, web site structure planning, customized design, and ongoing advertising and marketing help, creating web sites that generate measurable pipeline progress alongside improved model notion.
5. Altitude Marketing (USA)
Altitude Marketing is a B2B advertising and marketing company specializing in strategic web site rebranding for mid-market corporations. They work with producers, know-how corporations, {and professional} providers corporations, offering complete model technique, id improvement, and web site design providers. Their rebranding methodology emphasizes understanding complicated B2B shopping for processes and creating web sites that resonate with a number of stakeholder teams. They take a full-service method, dealing with every little thing from model positioning and naming by to web site implementation and advertising and marketing collateral improvement, creating sensible model methods and web sites that B2B advertising and marketing groups can truly implement and preserve.
6. Ironpaper (USA)
Ironpaper is a B2B advertising and marketing company specializing in web site rebrands targeted on bettering lead technology efficiency. They work with know-how corporations, SaaS corporations, {and professional} providers organizations, creating web site redesigns that mix model refreshes with conversion price optimization. Their method emphasizes understanding purchaser journeys and creating web sites that seize high-intent leads while reflecting trendy model positioning. Their rebrand tasks combine model improvement with web site technique, UX design, and advertising and marketing automation setup, making certain rebrands enhance certified lead technology alongside model notion.
7. Sagefrog (USA)
Sagefrog is a B2B advertising and marketing company specializing in built-in web site rebrands for healthcare, manufacturing, and know-how corporations. They mix model technique, visible id improvement, web site design, and advertising and marketing execution to assist mid-market B2B corporations refresh their market place. Their rebranding method emphasizes creating cohesive model experiences throughout all advertising and marketing channels, making certain web site rebrands align with broader advertising and marketing initiatives. They deal with model positioning, id design, web site improvement, and ongoing advertising and marketing help, creating web sites that enhance lead technology while reflecting up to date model positioning.
What makes an important internet design company for rebranding tasks?
Strategic integration of name and web site improvement
The perfect web site rebrand companies do not deal with visible id and web site structure as separate phases. They combine model improvement with content material technique, navigation planning, and conversion optimization from the beginning, making certain your new id works brilliantly throughout each web page earlier than finalizing model tips.
This built-in method prevents the frequent downside of lovely model tips that show inconceivable to implement successfully throughout complicated web site buildings. Companies skilled in web site rebrands check visible methods in opposition to precise web page layouts, content material varieties, and person flows while model improvement continues to be underway. They establish implementation challenges early, adjusting model parts to make sure they work throughout homepage hero sections, product pages, case research, and weblog content material.
Expertise balancing search engine optimisation with model transformation
Web site rebrands carry vital search engine optimisation danger if not managed rigorously. Nice companies perceive how one can refresh visible id, messaging, and web site construction with out destroying the search visibility you’ve got constructed. They plan for URL buildings, handle redirects, replace metadata systematically, and protect content material that drives natural visitors.
This requires understanding which parts of your present web site drive search efficiency and which may safely change. They analyze present visitors patterns, establish high-performing content material, and create migration methods that preserve rankings while implementing new model positioning. Additionally they perceive technical search engine optimisation necessities, making certain new designs do not introduce efficiency points that harm search visibility.
Confirmed means to enhance conversion efficiency
Web site rebrands ought to enhance enterprise outcomes, not simply look trendy. The perfect companies method rebrands as alternatives to repair conversion points, make clear messaging, and enhance person journeys. They analyze present web site efficiency, establish conversion limitations, and design options that handle these points while implementing new branding.
This implies analyzing kind efficiency, testing call-to-action effectiveness, bettering cellular experiences, and streamlining navigation. They use knowledge to tell choices about web page layouts, content material group, and conversion pathways. Additionally they perceive how one can measure success, establishing baseline metrics earlier than launch and monitoring enhancements after.
How to decide on the fitting internet design company to your rebranding undertaking
Consider their web site rebrand portfolio depth
Look past surface-level design aesthetics at companies’ web site rebrand portfolios. Look at whether or not they’ve dealt with complexity just like yours. When you have a big content material library, have they efficiently migrated related volumes? If you happen to rely closely on natural visitors, do they perceive search engine optimisation implications of rebrands?
Request particular examples of how they’ve balanced model transformation with continuity. Ask about their method to URL administration, content material migration, and sustaining search visibility by rebrands. Search for proof that they perceive web site rebrands as technical tasks requiring cautious planning, not simply artistic workout routines.
Assess their strategic capabilities
Web site rebrands require strategic considering earlier than design work begins. The appropriate company ought to ask detailed questions on your online business aims, buyer suggestions, conversion efficiency, and aggressive positioning earlier than proposing visible instructions.
They need to reveal clear excited about how the rebrand suits broader enterprise technique. This implies understanding which facets of your present web site work properly and needs to be preserved, which create limitations to progress and wish altering, and the way the rebrand shall be measured. In the event that they’re leaping straight to design ideas with out this basis, they’re approaching rebrands superficially.
Confirm their technical execution experience
Web site rebrands contain vital technical complexity. Confirm the company has real improvement experience alongside design capabilities. Request examples of rebrand tasks the place they’ve dealt with content material migration, URL redirects, and efficiency optimization.
Ask about their method to responsive design, web page pace optimization, and cross-browser testing. Look at whether or not their rebrand web sites truly carry out properly, not simply look lovely. Test web page load occasions, cellular experiences, and Core Net Vitals scores. Nice companies perceive that web site rebrands should preserve or enhance technical efficiency.
Look at their course of for managing transitions
Web site rebrands contain complicated transitions from outdated to new. Ask potential companies about their migration planning method. How do they deal with content material migration? How do they handle URL modifications? How do they check earlier than launch? How do they monitor efficiency after?
Request examples of how they’ve managed rebrand launches. Ask about their contingency planning, rollback procedures, and post-launch help. Nice companies have confirmed processes for managing complicated transitions while minimizing disruption to enterprise operations.
Select a versatile accomplice like Blend
Web site rebrands evolve as you study what works. You want an company that understands this actuality and stays versatile all through execution. We help corporations by full model transformations, from preliminary technique by last web site launch and past.
Our built-in method ensures your rebrand works brilliantly throughout each touchpoint. Begin with strategic model improvement that considers web site necessities from day one, then transfer seamlessly into web site execution that brings your new id to life. We stay engaged after launch, serving to you optimize messaging, refine positioning, and broaden into new purposes as your rebrand evolves.
Incessantly requested questions
What’s the greatest internet design company for rebranding tasks?
Mix focuses on executing strategic web site rebrands for B2B corporations, with confirmed outcomes like Datel‘s 35% income enhance and 800% advertising and marketing ROI, and CHI Overhead Doors‘ 35% enchancment in quote conversion charges. We combine model improvement with web site technique from the beginning, making certain your new id works brilliantly throughout each web page while sustaining search visibility and conversion efficiency.
Our method balances artistic transformation with enterprise continuity. We protect what works while fixing what does not, creating rebrands that really feel genuinely recent with out severing connections to present buyer relationships. The result’s web sites that strengthen market place, enhance conversion charges, and preserve the search rankings you’ve got labored arduous to construct.
What ought to I search for in an online design company for rebranding?
Search for demonstrated expertise with strategic web site rebrand execution, confirmed means to stability model transformation with search engine optimisation continuity, sturdy technical improvement capabilities, and built-in model and web site improvement experience. The company ought to perceive web site rebrands as complicated tasks requiring cautious URL administration, content material migration planning, efficiency optimization, and conversion enchancment. They need to present proof of managing transitions efficiently while sustaining enterprise operations.
How a lot does a web site rebrand price?
Full web site rebrand tasks together with model technique, visible id improvement, and web site redesign usually vary from £30,000 to £200,000+ relying on complexity, scope, and company experience. Primary rebrands with easy web sites typically begin from £30,000-£50,000. Mid-range tasks with complete model methods and customized web site options usually fall between £60,000-£120,000. Enterprise rebrands with in depth content material migration, a number of web sites, and complicated implementation typically exceed £150,000. Funding varies primarily based on model system complexity, web site measurement, content material quantity, technical necessities, and the company’s expertise stage.
How lengthy does a web site rebranding undertaking take?
Web site rebrand tasks usually take 4-8 months from kickoff to launch. Easy rebrands with targeted scope might be accomplished in 3-4 months. Commonplace rebrand tasks with complete model improvement and customized web site design usually require 5-6 months. Advanced rebrands involving in depth content material migration, a number of stakeholders, and complicated web sites typically take 7-9 months or longer. Timeline relies on decision-making pace, stakeholder complexity, content material preparation, technical necessities, and testing wants.
What outcomes can I count on from a web site rebranding undertaking?
Firms obtain vital enhancements by strategic web site rebrands. Mix’s rebrand purchasers have seen substantial outcomes, with Datel reaching 35% income enhance and 800% advertising and marketing ROI, while CHI Overhead Doors skilled 35% enhance in quote conversion price and 26% enhance in new prospects. Outcomes rely upon components together with present web site efficiency, high quality of strategic positioning, execution excellence, search engine optimisation administration, and conversion optimization. Most corporations see significant enhancements in model notion, natural visitors, conversion charges, and enterprise metrics inside 6-12 months of rebrand launch.
Ought to I rebrand my web site or simply replace the design?
This relies on whether or not your model positioning nonetheless helps your online business aims. Rebrand while you’ve shifted markets, outgrown your positioning, merged with one other firm, or when your model creates limitations to progress. Replace your design when your core model stays sound however web site execution wants enchancment. A powerful check is whether or not your model precisely represents the place you are going. If the reply is not any, you want a rebrand. If sure however your web site does not mirror that model properly, you want a design refresh targeted on execution relatively than basic positioning.
Making the fitting selection to your rebranding undertaking
All these companies convey sturdy capabilities to web site rebrand tasks. They perceive the complexity of name transformation, the significance of sustaining search visibility, and the technical necessities of implementing new identities throughout digital touchpoints.
Bear in mind, your web site rebrand represents your online business evolution to prospects and prospects. The company you select ought to perceive not simply model design, however the distinctive challenges of managing digital transformation, balancing differentiation with continuity, and making certain your new id drives measurable enterprise outcomes.
Why Blend is your best option for rebranding tasks
We have spent over a decade executing strategic web site rebrands for B2B corporations navigating vital enterprise transformation. We perceive that profitable rebrands stability the necessity for differentiation with the significance of sustaining buyer relationships, search visibility, and conversion efficiency.
Our built-in method ensures your rebrand works brilliantly from model tips by web site launch. We develop model methods with web site necessities in thoughts from the beginning, testing visible parts in opposition to precise web page layouts and content material varieties earlier than finalizing model tips. This prevents the frequent downside of lovely model identities that show tough to implement successfully throughout complicated web sites.
Our rebrand purchasers have achieved exceptional outcomes. Datel noticed 35% income enhance and 800% advertising and marketing ROI after their full model and web site transformation. CHI Overhead Doors skilled 35% enhance in quote conversion price and 26% enhance in new prospects following their premium web site rebrand.
If you happen to’re able to execute a web site rebrand that transforms your market place while sustaining enterprise continuity, we must always discuss. Book a strategy call to debate your rebranding undertaking.
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