Normally, when a brand new mannequin hits the scene, the older model begins dropping steam. Sellers usually have to supply candy offers simply to maneuver the outgoing inventory earlier than the shiny new journey steals the highlight.
The Toyota RAV4 isn’t following that script. Even with a sixth-generation model simply across the nook and no main incentives, its gross sales are literally climbing this yr.
- Base Trim Engine
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2.5L Inline 4 Hybrid
- Base Trim Transmission
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CVT
- Base Trim Drivetrain
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Entrance-Wheel Drive
- Base Trim Horsepower
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226 hp
- Make
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Toyota
- Mannequin
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RAV4
- Section
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Compact SUV
America’s favourite non-truck is stronger than ever
For the previous few years, the Toyota RAV4 has ruled the US non-truck market. That streak remains to be alive—within the first half of 2025, Toyota bought 279,224 models.
On the finish of Might, Toyota unveiled the all-new 2026 RAV4. The gasoline engine is gone, it’s now hybrid-only, and each the outside and inside received a full makeover—cabin tech included.
You’d suppose consumers could be holding out for the new RAV4, however that hasn’t actually occurred. By the top of November, Toyota had bought 437,260 models this yr—up 1.5 % from the identical interval in 2024 and on monitor to beat final yr’s report of 475,193. That’s particularly spectacular provided that general US auto gross sales are down.
Final yr was the RAV4’s best-ever efficiency, means up from the 399,941 models it bought simply three years in the past. So 2025 is shaping as much as be even more remarkable, contemplating this record-breaking mannequin is actually on the finish of its life cycle.
Might the RAV4 prime half 1,000,000 gross sales this yr?
Gross sales are nonetheless robust, and the half-million mark is inside attain. That mentioned, the indicators level to a slight slowdown.
Final month, the RAV4 bought 39,463 models — down 4.2 % yr over yr, although solely 0.3 % if you happen to alter for promoting days.
It seems to be like consumers are lastly easing off with the brand new mannequin simply weeks away. If Toyota matches final December’s tempo, the RAV4 will finish the yr at round 481,000 models.
You may suppose Toyota is flooding the market with reductions, however that’s not the case. A fast verify on the corporate’s web site reveals zero money offers.
Financing isn’t precisely low-cost both—glorious credit score will get you 8.22 % APR, rising to eight.61 % over 72 months.
2026 Toyota RAV4 pricing announced: What’s cheaper and what costs more
The long-awaited 2026 RAV4 worth reveal is right here, outlining how a lot buyers can anticipate to pay throughout the lineup.
The brand-new 2026 RAV4 hasn’t hit dealerships but, so we’ll have to attend and see how consumers reply. Toyota has simply began manufacturing, with the primary fashions anticipated to reach at sellers someday in January.
With manufacturing simply ramping up, early-year gross sales will most likely take successful — you’ll be able to’t promote what isn’t on the lot.
If Toyota can get its Kentucky plant firing on all cylinders, the brand new RAV4 may lastly hit that half-million mark.
That may make it the primary non-pickup to prime 500,000 models because the Oldsmobile Cutlass bought 518,160 again in 1979.
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