Simon Moss
Revealed on: 04 December 2025

Valentine’s Day isn’t just bouquets and reserving panic. It’s a excellent second to land on the one channel your viewers at all times has of their hand: their telephone. SMS and WhatsApp reduce via crowded inboxes with private, time-sensitive messages that really feel extra like conversations than campaigns. 

On this weblog, we’ll have a look at good, permission-friendly methods to make use of SMS and WhatsApp round 14 February, with out changing into “that model” that buzzes individuals at 11 PM. 

Why cell messaging issues in February 

Valentine’s remains to be large enterprise. The Nationwide Retail Federation expects Valentine’s Day spending within the US to hit a file 27.5 billion dollars in 2025, with common spend per individual near 189 dollars. 

Within the UK, Mintel estimates that Valentine’s spending reached round 2.1 billion pounds in 2024 and has continued to develop. 

On the identical time, cell has turn into the default purchasing system: 

  • 72 percent of UK customers made on-line purchases through smartphone in Q3 2024. 
  • A 2025 UK survey means that 93 percent of customers have signed up for SMS advertising and marketing or are open to it. 
  • Analysis signifies that 32 percent of individuals choose SMS for model communication, whereas 49 percent nonetheless choose e-mail. 

WhatsApp is equally highly effective. Trade analysis means that WhatsApp campaigns can ship engagement charges of round 70 percent and click on charges within the mid-teens, with some stories indicating as much as 89 percent higher purchases per person when manufacturers undertake WhatsApp Enterprise. 

In case you are planning cross-channel campaigns, each SMS mailings and WhatsApp messaging might be managed immediately inside Spotler via Mail+ SMS and Spotler Message for WhatsApp. 

5 Valentine’s SMS concepts 

1. Final-minute “don’t panic” reminders 

Triggered SMS for individuals who browse Valentine’s classes however don’t try. 

Copy angle: “Nonetheless searching for one thing particular? You’ve got time. Listed below are 3 concepts that can arrive earlier than the 14th.” 

2. Time-sensitive presents with actual worth 

Use SMS just for genuinely time-critical promotions. 

Copy angle: “Order by 8 PM tonight for assured supply earlier than Valentine’s Day.” 

3. Retailer or venue reminders 

Use SMS for reserving confirmations and day-before nudges.

Copy angle: “We’re trying ahead to your Valentine’s reserving tomorrow at 7 PM. Faucet to your menu and instructions.” 

4. Put up-Valentine follow-up 

Ask for opinions or collect first-party information. 

Copy angle: “Hope your Valentine’s went nicely. Inform us how we did in 2 faucets.” 

5. Self-love and “deal with your self” campaigns 

A powerful viewers phase. 

Copy angle: “No date? No drawback. This one is for you.” 

Finest apply: consent, timing and frequency 

  • At all times safe specific opt-in for SMS and WhatsApp. 
  • Respect quiet hours: Ofcom’s telecoms reviews constantly spotlight shopper frustration with poorly timed communications, notably in evenings or early mornings. 
  • Use frequency caps throughout channels via Mail+ Automation. 

Bringing all of it collectively 

Use e-mail for wealthy storytelling with Mail+ Email Marketing.  Use SMS and WhatsApp for just-in-time nudges. 


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