Amazon Prime Video adds free news hub for US streaming customers

Amazon introduced on December 3, 2025, the rollout of a devoted information vacation spot inside Prime Video, based on the corporate’s press launch. The streaming platform will present US clients with entry to native, nationwide, and world information protection from main networks immediately by the Prime Video homepage at no further price. The characteristic started rolling out December 3 and can attain all US clients by the tip of 2025.

The information hub aggregates content material from ABC Information Reside, CBS Information 24/7, LiveNOW from Fox, CNN Headlines, and NBC Information NOW amongst tons of of different channels. Prime Video plans to increase the choice to greater than 200 channels by yr’s finish, based on the announcement. Prospects can entry the information vacation spot by the highest navigation bar all through the Prime Video software, which operates throughout hundreds of suitable gadgets.

The mixing of free information programming represents Amazon’s enlargement past leisure content material into info providers. Prime Video introduced advertisements in January 2024, creating new promoting stock throughout its streaming platform whereas growing measurement instruments for marketing campaign efficiency evaluation.

All Amazon clients in the US can entry the information vacation spot no matter Prime membership standing. Prime membership prices $14.99 month-to-month or $139 yearly and contains Prime Video with restricted commercials. An ad-free possibility requires further fee past the usual membership payment.

The information providing extends Prime Video’s present stay content material programming. The platform at present gives intensive 24/7 stay and on-demand information content material together with stay native and regional information stations, enterprise, finance, and international information. Extra protection spans sports activities, leisure, Spanish-language programming, and climate by channels comparable to BBC Information, FOX Climate, Bloomberg TV+, NBC Sports activities NOW, and Telemundo Al Día.

Prospects sustaining subscriptions to Peacock Premium Plus, Paramount+, or FOX One can entry further information programming by these providers inside the Prime Video interface. The announcement positions Prime Video as what the corporate characterizes as a “first-stop leisure vacation spot” providing films, collection, sports activities, stay occasions, and stay tv programming.

The information vacation spot launch coincides with Amazon’s broader streaming promoting infrastructure enlargement. Amazon Marketing Cloud launched Prime Video viewership signals on November 11, 2025, introducing content material engagement knowledge that allows advertisers to research viewing patterns throughout the platform’s catalog. The mixing gives three main knowledge sorts: content material title info, content material kind classification, and show-level engagement metrics.

The information hub issues for advertising and marketing professionals as a result of it expands Amazon’s addressable promoting stock inside premium video environments. Free ad-supported streaming television (FAST) channels have experienced 42% growth, with main platforms together with Tubi, Pluto TV, and The Roku Channel collaborating in annual tv upfront displays to advertisers. Funding in FAST now matches spending on digital multichannel video programming distributors and streaming platforms, with 75% of linked TV promoting bought programmatically based on IAB’s 2024 Digital Video Advert Spend report.

Prime Video operates inside Amazon’s promoting enterprise, which reached $17.7 billion in income through the third quarter of 2025, representing 22% year-over-year progress based on the corporate’s monetary disclosures. The Commerce Desk CEO Jeff Inexperienced acknowledged throughout a November 7 earnings name that Amazon will doubtless generate roughly seventy billion {dollars} in promoting income in 2025, with roughly ninety p.c coming from Sponsored Listings competing with Google Search.

The information vacation spot gives advertisers with entry to audiences consuming well timed info programming. Nielsen analysis reveals 77% of Germans use video streaming providers weekly, representing a seven share level year-over-year enhance. Whereas this particular metric covers German markets, it illustrates broader streaming adoption patterns throughout developed markets. Amazon disclosed at its first German upfront occasion on June 4, 2025, that Prime Video maintains a median month-to-month ad-supported attain exceeding 17 million clients in Germany, with 95% of these viewers making Amazon purchases inside the earlier three months.

The technical implementation permits Amazon to mixture information content material from a number of suppliers by a single interface accessible through the Prime Video homepage. This contrasts with conventional cable tv information distribution, which requires separate channel tuning or service subscriptions. The streaming structure permits Amazon to measure viewership engagement and content material preferences with better precision than broadcast or cable infrastructure.

Amazon expanded Prime Video Channel analytics to all eligible marketing partners on November 18, 2025, exiting open beta after preliminary launch in Might 2025. The dataset gives enrollment and streaming analytics that allow viewers evaluation, marketing campaign measurement, and media activation throughout Amazon’s promoting platforms. Channel companions can conduct viewers overlap evaluation utilizing the dataset, analyzing how their channel’s viewership intersects with different buyer segments.

The information programming enlargement happens as connected television advertising’s share of media budgets projected to double from 14% in 2023 to 28% in 2025. Prime Video reached greater than 200 million clients worldwide based on Amazon’s bulletins. The platform serves as a significant factor of Amazon’s promoting enterprise, which generates substantial income by streaming stock.

Prime Video provides greater than 800 free ad-supported channels past the newly introduced information vacation spot. Prospects with out Prime membership can entry programming by Prime Video subscriptions together with MGM+, Apple TV, HBO Max, Peacock Premium Plus, FOX One, DAZN, and Crunchyroll. The platform additionally permits rental or buy of particular person titles.

The information vacation spot joins Amazon’s rising suite of streaming options. Prime Video introduced AI-powered video recaps in November 2025, producing customized summaries synchronized with particular person viewing historical past. Fire TV added AI-powered scene navigation in early December 2025, permitting viewers to leap to particular film moments utilizing pure language instructions by Alexa+.

Amazon’s first-party knowledge integration distinguishes its promoting capabilities from competing streaming platforms. The corporate’s e-commerce infrastructure gives procuring habits insights that inform promoting methods throughout Prime Video stock. Amazon enabled zip code-level ad targeting for Prime Video in November 2025, introducing location-based interactive commercials that show nearest dealership info, native agent contact particulars, or regionally particular pricing.

The information vacation spot rollout follows Amazon’s sample of incremental characteristic enlargement throughout its streaming infrastructure. Prime Video added unique X-Ray entry for behind-the-scenes content material and Store the Present performance enabling viewers to buy objects featured in programming. These options combine leisure consumption with Amazon’s retail operations.

For advertisers, the information programming represents distinct stock traits in comparison with leisure content material. Information viewership patterns differ from on-demand programming, with audiences tuning in throughout particular dayparts for info updates relatively than binge-watching serialized content material. This creates totally different engagement patterns and promoting publicity dynamics.

Prime Video extended UEFA Champions League broadcasting rights through 2031 in November 2025, securing premium stay sports activities content material in UK, Germany, and Italy markets. The rights extension gives Amazon with certainty for growing improvements round sports activities content material. Reside sports activities and information programming share traits as appointment viewing that drives constant viewers engagement throughout particular time intervals.

The announcement didn’t specify whether or not the information vacation spot will characteristic commercials past the restricted advertisements already current throughout Prime Video’s ad-supported tier. Prime Video launched commercials in January 2024 throughout the US, subsequently increasing to the UK, Canada, Germany, Austria, France, Italy, Spain, Mexico, and Australia all through 2024.

Measurement infrastructure supporting Prime Video promoting continues growing. Amazon built-in Reside alerts into Advertising and marketing Cloud on June 16, 2025, introducing measurement capabilities for stay procuring campaigns by impressions, views, and clicks knowledge. The identical technical structure supporting stay procuring measurement may lengthen to information programming viewership evaluation.

The information hub implementation requires no separate software obtain or interface navigation past accessing Prime Video’s homepage. The highest navigation placement ensures visibility with out requiring clients to seek for information content material inside the platform’s catalog. This positioning differs from different streaming providers that manage information content material inside broader class constructions or require separate vacation spot purposes.

Amazon’s method consolidates information entry inside its present streaming infrastructure relatively than launching a separate news-focused software. This technique mirrors Prime Video’s broader positioning as a complete leisure vacation spot providing a number of content material sorts by a unified interface.

The December 3 announcement didn’t disclose particular licensing phrases with information suppliers or revenue-sharing preparations. Conventional broadcast networks together with ABC (owned by Disney), CBS (Paramount World), and NBC (NBCUniversal/Comcast) keep their very own streaming providers together with Paramount+, Peacock, and Disney+. Their participation in Prime Video’s information vacation spot suggests agreements that stability direct-to-consumer streaming methods with distribution by Amazon’s platform.

CNN Headlines’ inclusion represents Warner Bros. Discovery’s information content material collaborating in Amazon’s aggregation technique. Fox’s LiveNOW service gives one other main broadcast information supply inside the built-in hub. The mixture of main broadcast information networks with tons of of further channels creates a complete information providing spanning mainstream and area of interest info sources.

The rollout timeline extending by the tip of 2025 signifies a phased deployment throughout Amazon’s buyer base and system ecosystem. Prime Video operates throughout good TVs, streaming media gamers, recreation consoles, cellular gadgets, and net browsers. Making certain constant performance throughout hundreds of system sorts requires systematic testing and deployment processes.

Prime membership gives further advantages past Prime Video entry, together with free two-day supply on eligible purchases, Prime Studying, Prime Music, and unique procuring offers. Discounted memberships stay obtainable by Prime Entry for qualifying low-income clients and Prime for Younger Adults for college students and youthful members.

The information vacation spot announcement positions Amazon’s streaming service in opposition to competing platforms providing information content material. YouTube gives intensive information programming from broadcasters, publishers, and impartial creators. Sling TV, DIRECTV, and Fubo function as internet-based multichannel video programming distributors specializing in stay tv together with information networks. Pluto TV, owned by Paramount, provides free ad-supported information channels inside its broader FAST service.

Amazon’s aggressive benefit derives from Prime Video’s integration with the broader Amazon ecosystem, together with procuring, unique leisure programming, and sports activities protection. Thursday Night Football on Prime Video represents unique NFL streaming rights that drive subscriber engagement through the fall and winter seasons. The addition of complete information programming gives year-round info content material complementing seasonal sports activities protection.

The announcement didn’t tackle worldwide enlargement plans for the information vacation spot past the preliminary US rollout. Prime Video operates in quite a few worldwide markets with various content material libraries based mostly on licensing agreements and native rules. Information programming includes further concerns round editorial requirements, regulatory compliance, and partnership constructions with native broadcasters.

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Abstract

Who: Amazon introduced the information vacation spot for all Prime Video clients in the US. The characteristic serves each Prime members and non-Prime clients accessing Prime Video. Main information suppliers together with ABC Information Reside, CBS Information 24/7, LiveNOW from Fox, CNN Headlines, NBC Information NOW, BBC Information, FOX Climate, Bloomberg TV+, NBC Sports activities NOW, and Telemundo Al Día take part within the providing.

What: Prime Video launched a devoted information vacation spot accessible from the homepage high navigation, offering 24/7 entry to native, nationwide, and world information protection. The service contains tons of of reports channels at no further price, increasing to greater than 200 channels by yr’s finish. Prospects can entry breaking information tales, monetary market analyses, and discuss reveals by the built-in hub. Extra information choices stay obtainable by subscriptions to Peacock Premium Plus, Paramount+, and FOX One.

When: Amazon introduced the information vacation spot on December 3, 2025, with rollout starting the identical day. The characteristic will attain all US clients by the tip of 2025. The enlargement to 200+ channels will full by yr’s finish based on the announcement.

The place: The information vacation spot operates inside Prime Video, accessible by the applying’s high navigation throughout hundreds of supported gadgets together with good TVs, streaming media gamers, cellular gadgets, and net browsers. All Amazon clients in the US can entry the service no matter geographic location inside the nation.

Why: The information vacation spot positions Prime Video as a complete leisure platform providing films, collection, sports activities, stay occasions, and data programming by a single interface. The mixing gives handy entry to information content material with out requiring separate purposes or subscriptions for fundamental entry. For Amazon’s promoting enterprise, information programming expands addressable stock inside premium video environments, complementing present leisure and sports activities content material with info programming that drives constant viewers engagement throughout particular dayparts.