9 Best Marketing Automation Tools for 2026 (With Use Cases)

Advertising and marketing automation helps scale your advertising campaigns whereas ensuring your model maintains its human contact. It’s about exhibiting up on the proper time with the best message to make sure sales-driving alternatives don’t move you by. 

However all of that’s solely attainable when you will have the proper advertising automation software program answer in place. A system that helps seamless integration along with your present tech stack to tug and use buyer information appropriately. One whose workflows don’t break randomly, leaving gaps in buyer journeys and your group resending campaigns manually. 

Our group examined a number of advertising automation instruments that help multi-channel campaigns throughout electronic mail, SMS, push notifications, social media, and paid adverts. This text covers the 9 finest advertising automation software program options.

TL;DR- The very best advertising automation software program

Under is a shortlist of the highest 9 advertising automation instruments for 2026, together with electronic mail service suppliers, ecommerce automation platforms, CRM-based options, and cross-channel workflow instruments.

(Jump to full list)

What to search for in a advertising automation system 

How do you identify whether or not a specific automation system is true for what you are promoting? Properly, listed below are the important thing components to think about when choosing a advertising automation platform.

Automation options

The very best advertising automation platforms transcend primary automation of repetitive tasks. These platforms help advanced automation workflows that reply to real-time information and contribute to your organization’s backside line. 

For instance, a posh automation workflow with cut up logic can direct leads by means of totally different paths primarily based on their actions or behaviors. These workflows present extra worth as a result of they don’t lock your leads right into a single predefined buyer journey. 

Bear in mind, what you are promoting attracts several types of prospects. You want an automation platform that may meet the totally different wants of your ICPs. 

Think about the next automation capabilities:

• Multi-entry level – This enables leads and prospects to enter a workflow by means of totally different triggers. It’s one of the environment friendly methods to run automation campaigns since you received’t need to create and keep a number of workflows for the totally different potential entry factors or triggers.
• Conditional logic – It permits workflows to take leads by means of totally different paths relying on their habits and actions. It retains your campaigns customized by adapting your campaigns to real-time buyer habits.
• Cut up workflows – Conditional logic works alongside cut up or branching workflows that can assist you create a number of paths inside a single workflow.
• Multi-step workflows – Multi-step workflows execute a number of duties throughout totally different techniques. For instance, when a specific buyer converts, it might routinely replace the shopper information on the CRM, deploy an onboarding workflow, and assign a buyer success supervisor.

AI capabilities inside automations will also be an enormous plus. GetResponse, for instance, has a self-learning AI mannequin that powers customized product suggestions inside automated electronic mail and internet campaigns. In the meantime, automation platforms like Klaviyo use AI to analyse buyer information and recommend marketing campaign concepts.

Integrations

The success of your automation campaigns depends in your system’s means to entry correct information. The system should join along with your buyer relationship administration platform, content material administration system, analytics platform, and different important instruments inside your tech stack. 

That’s the place an automation platform like HubSpot will get an higher hand over different opponents as a result of these instruments are inbuilt. Nonetheless, seamless integration can work simply as effectively to make sure your automation system can observe the leads captured in your web site, add the results in your CRM system, pull buyer information from the CRM to ship focused electronic mail campaigns, rating the leads, and so forth. 

Verify the supported integrations of the automation platform you wish to guarantee it syncs with the precise CRM, CMS, and different instruments your advertising group makes use of.

Ease of use

The entire level of investing in an automation platform is to scale your advertising campaigns and free your group to concentrate on strategic initiatives. However that’ll be troublesome to attain in case your group is stranded with a posh platform that requires technical experience to make use of. 

A fancy automation platform may get costly if it’s important to rent a specialist for the position. For instance, this is likely one of the main complaints amongst Adobe Marketo customers, as you possibly can see under. 

Fortunately, highly effective automation capabilities don’t come on the expense of ease of use. Automation platforms, resembling GetResponse, present visible automation builders to boost this course of. They save your time even additional by offering pre-built workflow templates for a number of the most common marketing automation workflows. 

Platforms like ActiveCampaign additionally present AI assistants throughout the automation builder. The AI can create automation workflows from scratch primarily based on consumer prompts. 

Search for a instrument with a drag-and-drop automation builder and customizable workflow templates. Clear tutorials, a testing atmosphere on your workflows, and model monitoring are additionally useful. 

Responsive buyer help is essential when you possibly can’t resolve a difficulty by your self. Person evaluations on G2 ought to assist you to decide the responsiveness and helpfulness of your required automation platform. 

GetResponse customers always commend the platform for its useful, human buyer help group, for instance. 

Detailed analytics

Detailed analytics assist you to pinpoint the precise workflows that generate income. They present you the way leads work together with the totally different campaigns and the place most of them drop off. 

Extra importantly, detailed analytics assist reveal the ROI of your advertising automation efforts. 

Choose an automation platform that gives customizable dashboards exhibiting the important thing metrics that matter to your group. It should help conversion monitoring and attribution reporting. You must also be capable of carry out path evaluation to see how particular campaigns land with prospects. 

Pricing

Lastly, think about what you’re getting for the value. Nearly all of instruments on this checklist have easy pricing plans the place you pay primarily based on the variety of contacts in your SMS and electronic mail checklist. 

That mentioned, some options promote important options as separate add-ons, which might elevate the whole price significantly. For instance, Klaviyo has an honest automation answer, however superior analytics and automatic buyer evaluate requests are bought individually.  

1. GetResponse

The very best advertising automation platform is straightforward to make use of and helps seamless integrations with important apps to make sure customized automations that drive gross sales.

GetResponse presents an easy-to-use automation platform that incorporates a visible drag-and-drop builder. You don’t want any coding expertise to create workflows. Merely drag and drop the automation components to create the shopper journeys you need. 

The beginning ingredient (or set off) might be subscribing to your publication, clicking a hyperlink, visiting a specific touchdown web page, or updating a consent standing.

Your workflows may begin when a lead is tagged or scored. 

Choose the beginning set off, and that can instantly redirect you to our visible automation workflow builder. This builder helps each electronic mail and internet automation campaigns. 

And should you choose to not begin from scratch, we offer varied automation workflow templates, protecting the most well-liked campaigns. You’ll discover templates for buyer retargeting, contact retargeting, rewarding loyal prospects, deserted cart reminders, upselling, post-purchase follow-up, and post-webinar follow-up.

97 to 98% of web site guests go away with out sharing their contact particulars or shopping for something. GetResponse’s web automations will let you have interaction such leads. And one of the best half is which you could personalize the online automation workflows primarily based on the precise consumer actions in your web site. 

As an alternative of displaying a generic opt-in pop-up throughout your complete web site, GetResponse lets you use a personalised, interest-driven pop-up related to the web page a buyer visits. Somebody shopping your pricing web page would encounter a reduction pop-up, for instance. Whereas a consumer going by means of your weblog can be focused with an informational lead magnet. 

Customized internet automations enhance conversions considerably. Plus, you possibly can arrange the workflows to detect repeat internet guests who’re already subscribed and take them by means of a distinct path. 

Assume you will have a consumer navigating away out of your web site after including gadgets to the cart. If the potential purchaser is already subscribed, the workflow deploys a cart abandonment email series routinely. In the event that they’re not, they obtain a reduction pop-up. 

GetResponse’s automation platform additionally lets you construct buyer profiles for higher concentrating on. It allows you to use limitless tags on prospects to create exact buyer profiles. That is additional supported by lead scoring, the place you possibly can add factors primarily based on prospects’ actions in your web site and their engagement along with your emails. 

GetResponse automation learns your prospects’ preferences primarily based on their buy historical past. Our AI-powered product recommendations engine additionally tracks prospects’ wants and buying patterns. These priceless insights are used to deploy customized product suggestions in emails and in your web site. 

The self-learning mannequin can detect and advocate gadgets that get probably the most views inside a product class, for instance.

Our information reveals that customized product suggestions generate web site and electronic mail CTR of as much as 70% and increase gross sales by as much as 10%. The online store daag used GetResponse automation to generate $17,000 in two days from a single marketing campaign and $87,000 over ten months, for instance. One other retailer, Med & Beauty, made $43,000 in 5 months with a formidable ROI of 873%.

GetResponse additionally presents AI options like an AI topic line generator and an electronic mail writing assistant.  

Different key options

• Helps behavioral concentrating on, the place you possibly can goal prospects primarily based on how they work together along with your web site, touchdown pages, and electronic mail.
• Contains sign-up kinds and pop-up builder
• Superior viewers segmentation
• Gives an AI-powered autoresponder generator
• Additionally helps digital adverts, SMS, and push notifications
• Gives an AI-powered web site builder and a touchdown web page creator

Execs

• Helps limitless automation workflows
• Contains plenty of internet and electronic mail automation templates
• Helps enterprise-grade omnichannel advertising automation campaigns
• Syncs with 170+ apps, together with CRM integrations with HubSpot, Zendesk, and Salesforce

Cons

• The AI suggestions characteristic is bought individually as an add-on to the GetResponse Max plan.

Pricing

Advertising and marketing automation options can be found from the Starter plan, which begins at $15.58/mo. The plan contains one customized automation workflow and AI-powered content material turbines. 

The Marketer plan presents extra options at a beginning worth of $48.38/mo. It contains limitless automation workflows, limitless internet push notifications, deserted cart restoration, gross sales funnel, superior segmentation, promo codes, and income reviews.

Creators who wish to monetize their data can use GetResponse’s Creator plan to create and market their on-line programs and premium newsletters. You get each the course creator and entry to our suite of promoting and automation instruments for $56.58/mo.

GetResponse Max supplies superior electronic mail and advertising automation capabilities for giant enterprises. 

Max presents a devoted sending area to keep up a stellar sender status and a devoted buyer expertise supervisor. It additionally contains SSO, limitless customers, and cellular push notifications. 

The plan is custom-made to your wants, so e book a name with our group to find out how we will help what you are promoting. 

2. HubSpot

HubSpot’s largest benefit as a advertising automation answer is that it’s an all-in-one platform. 

You get a CRM, gross sales, customer support, and advertising answer inside one platform. Which means you don’t need to depend on integrations or third-party connectors like Zapier that may break. Your advertising automation workflows entry the information they want throughout the platform. 

After all, that solely is sensible should you’re additionally utilizing HubSpot as your CRM and gross sales options. If not, then not solely do you miss out on the platform’s essential energy, however you additionally find yourself paying much more for options you will get at a fraction of the fee with the opposite options on this checklist. 

That mentioned, HubSpot does supply loads of compelling automation options powered by the CRM information. All of it begins with a visible automation builder for electronic mail and kind automations. The builder lets you drag and drop triggers and actions to create your automation workflows. It additionally presents loads of templates. 

HubSpot’s automation workflows help if/then branching guidelines. This splits paths, taking leads down different customer journeys primarily based on their interactions along with your model. 

Type automations can bear in mind returning web site guests. The kinds additionally help conditional logic, to allow them to adapt to the customer’s habits and actions. 

For instance, a consumer might be redirected to a gathering hyperlink to schedule a name in the event that they meet sure guidelines. In different circumstances, kind fields disappear or new ones seem relying on the consumer’s actions. All this delivers a personalised expertise that may assist you to generate more leads. 

Talking of personalization, HubSpot’s electronic mail automations will let you ship tailor-made electronic mail content material primarily based on the precise pages a buyer seen. 

Automated lead scoring can also be supported throughout the HubSpot automation system. The system makes use of totally different indicators to attain leads. You can too set it up such that when a lead hits a specific rating, they’re routinely routed to a selected gross sales rep. That is helpful in ensuring scorching leads don’t fall by means of the cracks. 

Different key options

• Helps campaigns throughout a number of advertising channels electronic mail, your web site, and social media accounts
• A knowledge enrichment instrument routinely enriches buyer information to provide you extra details about your goal prospects. The same instrument exists for firms. It provides information like income, variety of staff, and business.
• Highly effective phase analytics present engagement ranges and general efficiency throughout buyer teams. It additionally reveals overlaps between buyer segments.
• HubSpot Breeze brings AI capabilities into the workflow builder. The AI can analyze and summarize information out of your workflows to create customized advertising campaigns.
• Breeze Studio supplies HubSpot customers entry to totally different AI brokers, together with a prospecting agent, a personalization agent, an information agent, and a buyer help agent.
• Helps social media administration

Execs

• An all-in-one platform that brings a number of options collectively
• Entry to plenty of AI instruments by means of Breeze Studio
• Helps efficient lead administration

Cons

Pricing

The Starter Particular person plan inside HubSpot’s Advertising and marketing Hub helps easy advertising automation. It prices $9/mo. Sadly, the reality is that almost all companies will want at the very least the Skilled plan to construct efficient and scalable advertising automation campaigns. 

The plan helps superior personalization, lead scoring, customized reporting, omnichannel advertising automation, and the Breeze assistant. HubSpot’s Skilled plan prices $800/mo for 3 core seats. Further core seats price $75/seat. 

AI instruments just like the Knowledge Agent are paid for individually by means of HubSpot Credit. These credit can be found from $45/mo for five,000 credit/mo. 

3. Klaviyo

Klaviyo supports advertising automation throughout electronic mail, SMS, cellular push, and WhatsApp. Along with advertising automation, the platform presents AI brokers that may analyze and execute primarily based in your instructions. 

Klaviyo’s automation options begin with an easy-to-use automation builder. The visible, drag-and-drop builder lets you create complete buyer journeys inside minutes. 

Klaviyo AI can also be accessible throughout the automation editor. You possibly can immediate the AI to create workflows for you by describing what you need the workflow to do, who you wish to goal, and thru what channel.

Plus, there are a number of prebuilt automation templates you possibly can activate with only a few clicks.

Klaviyo tracks how prospects have interaction along with your messages and determines their most popular channel. This perception might be included throughout the automation workflows. 

Mainly, when a selected set off is activated, the platform can shortly decide that buyer’s most popular channel and ship the message there. Not solely that, however it might additionally have a look at every buyer’s historic information and habits to verify the message is shipped on the excellent time. 

In addition to sending communications to prospects’ most popular channels, Klaviyo allows you to create multi-channel campaigns inside a single workflow. So you possibly can create one workflow that engages prospects by way of electronic mail, SMS, push notifications, and WhatsApp. 

One of many key benefits of Klaviyo’s advertising automation options is that the platform additionally supplies an information answer. The customer data platform (CDP) brings collectively information that may in any other case be scattered throughout the totally different digital instruments you usually use. Klaviyo connects with over 350 information sources to create a single supply of reality for what you are promoting. 

The benefit of that is that your advertising automations will likely be powered by buyer information throughout the platform. This reduces the probabilities of one thing breaking inside your automation campaigns. 

Having all the information on the platform additionally helps with higher and quicker decision-making. That is enhanced additional by the shopper profiles. These profiles are constructed utilizing information from the linked sources. It reveals you the way every buyer engages with what you are promoting.

The disadvantage is that Klaviyo’s information platform is an add-on you should pay for individually. It’s additionally fairly costly, with costs beginning at $500/month for 100,000 buyer profiles. 

Different key options

• Klaviyo Evaluations assist you to gather suggestions from prospects routinely
• Klaviyo AI works as a sidekick to recommend enhancements, create marketing campaign content material, phase prospects, and construct workflows
• Buyer Hub helps prospects discover solutions to their questions by means of an AI agent. It additionally supplies customized product suggestions through dynamic content.
• Helps A/B testing of content material, workflows, and even lead seize kinds
• Sending status restore helps your campaigns attain prospects’ inboxes
• Assist desk lets you use Klaviyo AI for buyer help

Execs

• Helps omnichannel advertising automation campaigns
• Customizable automation workflow and electronic mail templates can be found

Cons

• Tends to get costly once you need superior capabilities as a result of key options like evaluations and superior advertising analytics are bought as separate add-ons
• A number of customers have complained of poor buyer help

Pricing

Paid plans begin at $45/mo should you’re solely fascinated by electronic mail campaigns. The plan helps as much as 15,000 month-to-month electronic mail sends and 1,500 lively buyer profiles.

For omnichannel automation campaigns, you want the E mail + cellular messages plan, which begins at $60/mo for 1,500 lively profiles and 15,000 emails. The plan supplies 1,250 cellular messaging credit to make use of for SMS and WhatsApp campaigns.

The opposite instruments bought as add-ons embrace:

• Superior Klaviyo Knowledge Platform – $500/mo
• Evaluations – $25/mo
• Buyer Agent – $140/mo
• Buyer Hub – $20/mo
• Helpdesk – $185/mo
• Advertising and marketing Analytics – $100/mo

Notice that the usual electronic mail and electronic mail + cellular messaging do include some primary analytics. The advertising analytics add-on presents superior options like buyer buy patterns, personalization primarily based on RFM evaluation, and viewers and conversion dashboards.  

For some context, RFM evaluation capabilities are current inside customary plans of some advertising automation platforms like Omnisend.

4. ActiveCampaign

ActiveCampaign presents an AI-powered advertising automation platform. The platform’s AI, referred to as Energetic Intelligence, can anticipate buyer actions and supply related strategies to have interaction prospects and generate income extra successfully. 

For instance, it might analyze buyer information to recommend new viewers segments. It will possibly additionally recommend new campaigns primarily based on the enterprise targets you present. Plus, it might regulate your campaigns in real-time primarily based on marketing campaign efficiency and buyer sentiment.  

ActiveCampaign’s AI helps with creating automation workflows. Describe the marketing campaign purpose to the AI, and it’ll create the mandatory automations for you. 

The platform supplies a workflow editor the place you possibly can customise the workflows, edit the prebuilt workflow templates obtainable on the platform, or construct new workflows from scratch.

ActiveCampaign’s automation platform helps superior personalization. The platform connects with over 900 apps, together with CRM and eCommerce solutions, the place it might pull buyer information for personalization.

As well as, the AI brokers observe consumer habits and analyze buyer information to help a personalised advertising automation technique. They personalize the e-mail content material and ensure campaigns are delivered on the proper time by monitoring buyer habits. 

The AI brokers may even personalize the channels as a result of ActiveCampaign helps automations throughout SMS, electronic mail, and WhatsApp. 

ActiveCampaign contains conditional and cut up actions throughout the automation workflows. You possibly can take prospects by means of totally different customized paths primarily based on their engagement ranges, preferences, and general habits. 

Further automation and AI capabilities are attainable on Energetic Marketing campaign by means of the MCP server. The server lets you join your ActiveCampaign account with an AI app, like Claude and Cursor. 

The connection lets you entry your ActiveCampaign information on the AI app. It additionally lets you regulate your ActiveCampaign advertising methods and do different issues from the AI app. For instance, you possibly can immediate the AI to search out particular prospects out of your database and create new segments. 

Different key options

• Helps coordinated cross-channel automation campaigns
• Website and occasion monitoring assist you to optimize campaigns primarily based on how prospects have interaction along with your model
• Helps superior segmentation primarily based on buyer preferences and habits
• Helps advertising attribution, which reveals you the way a lot every marketing campaign generates in income

Execs

• Energetic Intelligence is sort of helpful in saving time and highlighting new revenue-generating alternatives.
• Helps real-time analytics and reporting that may assist you to regulate ongoing campaigns for optimum efficiency.
• AI brokers create on-brand emails with the assistance of ActiveCampaign’s Model Package characteristic, which imports your branding fashion from a URL.

Cons

• The AI is sluggish when executing advanced duties

Pricing

Although advertising automation options can be found throughout all plans, together with the entry-level $15/mo plan, you’ll must spend $49/mo (for 1,000 contacts) on the Plus bundle to get extra compelling automation and AI options.

The Plus bundle contains limitless automation triggers and actions, multi-step advertising automation, and generative AI for content material creation. 

Sadly, that plan doesn’t embrace conditional content material, predictive sending, or A/B testing of emails and workflows. The three options are important for profitable advertising methods. They’re obtainable on the Professional plan, which works for $79/mo. That is the best plan for many companies. 

An Enterprise plan can also be obtainable, beginning at $145/mo. It presents further options like SSO and a devoted account group. 

WhatsApp and SMS automation campaigns are bought individually, beginning at $99/mo and $16.83/mo, respectively. 

5. Omnisend

Omnisend presents a advertising automation answer and AI instruments to help campaigns throughout electronic mail, SMS, and cellular push. It supplies a drag-and-drop automation builder the place you possibly can create electronic mail, SMS, and push automation workflows. 

You possibly can construct the workflows from scratch by merely dragging and dropping triggers, circumstances, and actions. Alternatively, the automation platform presents a number of pre-built workflow templates which you could edit and deploy inside a number of clicks. These embrace welcome, re-engagement, deserted cart restoration, and post-purchase campaigns. 

The automation builder helps multi-step automation workflows. This helps you create a number of buyer journeys by means of cut up paths and conditional logic. It helps you ship customized buyer experiences.

You can too add all or any of the three channels inside a single automation. That lets you ship your messages by means of your prospects’ most popular channels for prime buyer engagement charges. 

Omnisend AI helps with a number of repetitive advertising duties. Generative AI helps with writing email content. It makes use of your enter and historic information from previous campaigns to create compelling, on-brand emails. The Model Belongings AI analyzes imported branding property like your brand, fonts, and colours to supply branded electronic mail campaigns. 

An AI author can also be current throughout the electronic mail editor. It analyzes your writing and presents strategies that assist with sustaining your model tone and voice. It will possibly make suggestions on the e-mail content material itself based on email marketing best practices. 

The platform additionally presents a preheader and topic line generator. 

In addition to the generative AI capabilities, Omnisend AI can increase gross sales by means of customized product suggestions. The AI tracks buyer habits and buying historical past to establish their preferences. These merchandise are then included inside every electronic mail by means of dynamic content material. 

And if prospects don’t open emails, the AI-powered marketing campaign booster resends these emails routinely with recent topic strains. 

Omnisend reviews present general marketing campaign efficiency in addition to detailed metrics for every step of your automations. It will possibly present opens, clicks, and conversions of every marketing campaign inside an automation workflow. 

Income attribution additionally helps you see how a lot income every automation marketing campaign generates, so what’s working and what isn’t. 

Moreover, the platform helps A/B testing of campaigns inside automations. 

Different key options

• Helps good segmentation primarily based on RFM evaluation
• Churn prediction helps you establish at-risk prospects and goal them with tailor-made campaigns to spice up retention.
• Omnisend AI helps you create new buyer segments by means of prompts
• Helps channel-specific reporting
• Helps electronic mail, SMS, and push A/B testing
• Contains signup kind, pop-up, and touchdown web page builders

Execs

• The SMS advertising bundle helps two-way conversations, which can assist with gathering suggestions, offering help, or making a sale.
• First rate worth for what you get.

Cons

• E mail templates are usually not very customizable

Pricing

E mail, SMS, and push automation campaigns are supported throughout all plans, together with the free plan. Nonetheless, the free plan limits you to solely 500 contacts. 

Paid plans begin at $11.20/mo for 500 contacts or $17.50/mo for as much as 1,500 contacts. Month-to-month electronic mail sends are capped at 12X the contact checklist measurement. This Commonplace plan contains all of the compelling options apart from one actually essential one, customized product suggestions. 

For that characteristic, you possibly can both purchase it as an add-on throughout the Commonplace plan for $5/mo or improve to the Professional plan and entry it free of charge.

The Professional plan begins at $41.30/mo for as much as 2,500 contacts. It presents limitless month-to-month electronic mail sends and superior reporting. 

SMS advertising is bought individually, at $0.015/SMS, so $15 per 1,000 SMS messages throughout the US. The placement the place you’re sending the SMS messages influences pricing. For instance, within the UK, the speed is $0.082/SMS. 

6. Brevo

Brevo presents advertising, gross sales, and buyer information options. The advertising answer helps electronic mail, SMS, WhatsApp, and push notification campaigns. 

The platform additionally supplies a number of advertising automation options. Like Klaviyo, the presence of a buyer information platform permits advertising automations to work extra effectively since all the shopper information is unified in a single single answer throughout the platform. 

Brevo additionally presents a number of workflow templates proper out of the field. These include welcome email series, deserted cart campaigns, and anniversary emails.

Constructing new automation workflows can also be pretty easy, due to the drag-and-drop editor. It helps time delays for excellent timing and cut up paths to ship customized buyer journeys tied to the precise actions and behaviors of particular person prospects.

The automation workflows help a number of entry factors. So, a workflow might be activated when a buyer visits a selected web page, clicks a sure hyperlink, or submits a kind. Multi-entry factors assist you to construct fewer automation workflows. 

Creating and managing campaigns is additional enhanced by Aura, Brevo’s AI. 

The platform presents a number of AI brokers for advertising, gross sales, and buyer help. The advertising agent can write your topic strains and electronic mail content material. It will possibly additionally observe how prospects work together along with your campaigns and ensure all of your automated electronic mail campaigns are delivered on the excellent time. 

Moreover, it might establish patterns inside your buyer base and recommend related segments.  

In addition to the inbuilt AI capabilities, Brevo can hook up with your favourite AI apps by means of an MCP server. This offers the AI apps direct entry to your Brevo account. It unlocks new potentialities, like utilizing your AI app to brainstorm marketing campaign concepts and analyze efficiency.

Different key options

• Multi-branch testing helps you check the efficiency of various attainable paths inside an automation workflow.
• Pathway reporting offers you granular insights into how every workflow performs.
• Dynamic content material helps you ship customized advertising campaigns effectively.
• E mail frequency administration makes certain your subscribers are by no means overwhelmed by your communications.
• Click on heatmaps present how customers work together along with your campaigns

Execs

• Pretty simple to make use of
• Helps multi-channel advertising
• First rate free plan

Cons

• A number of G2 customers have complained that the analytics could possibly be extra in-depth and versatile.

Pricing

Brevo’s free plan rivals Omnisend’s. That plan helps most automation options, together with multi-channel automations, real-time occasion triggers, a number of entry factors, and pathway reporting. Notable options not included within the free plan are AI ship time optimization and multi-branch testing. 

Not like Omnisend’s free plan, which solely helps 250 contacts, Brevo’s accommodates as much as 10K contacts, however solely 2,000 contacts will enter multi-channel automations. E mail sends are additionally capped at 300/day.

Paid plans begin at $8.08/mo with the Starter plan. The plan allows you to ship as much as 100K emails per 30 days. Multi-channel automations are nonetheless restricted to 2,000 contacts, although. In truth, the variety of month-to-month electronic mail sends is the one important distinction between the Starter plan and the free plan. 

Many of the issues which can be absent on the free plan are additionally not obtainable right here. Really, the Starter plan nonetheless comes with Brevo branding, which you’ll be able to take away for $10.80/mo. 

It’s essential to spend from $16.17/mo on the Commonplace plan to take away Brevo branding, unlock A/B testing, get AI send time optimization, and entry click on heatmaps. Nonetheless, you get just one touchdown web page on this plan, and no popups, multi-branch testing, cellular push notifications, or WhatsApp advertising. 

These options can be found on the Skilled plan, which begins at $449.08/mo. That’s fairly costly for a number of the options. For instance, GetResponse’s Marketer plan begins at simply $48.38 and supplies entry to limitless touchdown pages and pop-ups. 

7. Mailchimp

Mailchimp supplies a whole lot of automation templates to get you began with pop-up, SMS, and electronic mail advertising automation. You’ll discover customizable templates to welcome new contacts, nurture leads, recuperate misplaced gross sales, re-engage at-risk prospects, and send transactional emails. 

The automation builder can also be simple to make use of. Drag and drop the triggers, circumstances, time delays, and actions to construct your workflow. You can too use conditional cut up guidelines to create a number of paths inside a single workflow. 

Mailchimp helps A/B testing of automation workflows. It allows you to cut up your viewers into two teams utilizing the proportion cut up guidelines and have them undergo totally different paths. This helps you see how every path performs, so you possibly can scale the one which generates probably the most ROI. 

Like the opposite advertising automation platforms on this checklist, Mailchimp supplies an AI assistant to assist with creating content material, constructing campaigns, and different advertising processes. It’s referred to as Intuit AI. It will possibly generate automation campaigns, write electronic mail copy, and produce electronic mail designs primarily based in your model colours, fonts, and brand. 

Intuit AI can analyze buyer habits and marketing campaign efficiency, then predict one of the best days and occasions to ship emails. It additionally supplies strategies on how you can enhance campaigns. 

Different key options

• Marketing campaign Supervisor helps you create and handle omnichannel campaigns from a single dashboard.
• Helps 300+ integrations to entry the information you want for customized automations
• Content material optimizer supplies real-time strategies on how you can enhance the content material you’re writing.
• Predictive segmentation makes use of predictive analytics instruments to estimate the long run shopping for habits of consumers. It helps you goal these prospects with distinctive content material to win more repeat business.

Execs

Cons

• Mailchimp audiences depend subscribers a number of occasions so long as they seem on totally different managed audiences. This will enhance costs considerably.
• Tends to get costly quick as your checklist and variety of month-to-month electronic mail sends enhance
• Restricted buyer help

Pricing

Mailchimp has a free plan and an entry-level $13/mo Necessities plan, however neither of them supplies compelling options for scalable automation campaigns. For instance, they don’t help ship time optimization, dynamic content material, or generative AI options. 

These options can be found from the $20/mo Commonplace plan. Moreover, you get the content material optimizer, supply by time zone, multivariate testing, comparative reporting, superior segmentation, predictive segmentation, a number of beginning factors for automations, and behavioral concentrating on. However you’re restricted to 5 audiences. 

The Premium plan begins at $350/mo. It helps limitless customers and limitless audiences. Mailchimp audiences are the variety of contacts you possibly can handle inside your account. Remember that if the identical contact seems in a number of audiences, Mailchimp will depend them as separate contacts when calculating pricing. 

Try our review of Mailchimp alternatives to grasp the platform’s shortcomings and the way different choices carry out higher. 

8. MailerLite

MailerLite’s main focus is electronic mail advertising. It doesn’t help push and SMS automation campaigns. Subsequently, it’s a advertising automation software program answer chances are you’ll wish to think about should you’re solely fascinated by electronic mail advertising automation.

MailerLite’s single focus makes it a a lot neater platform normally. It’s not bloated with too many options. Sadly, there’s additionally an argument to be made which you could’t depend on MailerLite alone as a result of companies should attain their prospects wherever they’re. That requires multi-channel advertising, which MailerLite doesn’t help. 

That mentioned, MailerLite’s automation answer helps you construct workflows that nurture leads, generate gross sales, and encourage buyer loyalty. The platform presents a number of pre-built automation workflow templates to get you began shortly. These templates might be custom-made simply throughout the workflow editor. 

The editor helps drag and drop performance, so that you don’t want any coding expertise to edit the templates or create new workflows. Use triggers like shopping for a selected product, clicking a hyperlink, becoming a member of a bunch, finishing a kind, or shopping for from a sure class to activate a workflow. 

Even date-triggered workflows are attainable, which assist you to celebrate customer birthdays and anniversaries.  

MailerLite’s electronic mail advertising software program additionally helps dynamic electronic mail content material. That lets you create emails with dynamic blocks the place the content material is tailored routinely primarily based on a buyer’s preferences, buy historical past, and habits. It helps ship customized campaigns which can be more likely to generate extra income for what you are promoting. 

Different key options

• MCP server lets you join your MailerLite account with AI apps like Claude
• Helps transactional electronic mail campaigns
• Contains multi-variate testing to assist optimize your campaigns
• Gives a testing atmosphere the place you possibly can ship campaigns to your personal inbox to substantiate whether or not your emails look as they need to.
• Helps a number of triggers for a similar automation workflow

Execs

• It’s a neat platform on account of a robust concentrate on electronic mail advertising alone

Cons

• Doesn’t help multi-channel advertising

Pricing

Paid plans begin at $9/mo with the Rising Marketing strategy. Although the plan contains the automation builder and API documentation, it has restricted automation templates and doesn’t help a number of automation triggers. 

The Superior plan prices $18/mo. It supplies limitless entry to electronic mail automation templates and helps a number of automation triggers. It additionally contains good sending, an AI writing assistant, and 24/7 reside chat help.

9. Zapier

Zapier is exclusive in that it doesn’t present electronic mail, SMS, push, or social media advertising automation companies as we’ve seen with the opposite options on this checklist. As an alternative, Zapier connects a number of apps, permitting actions on one app to set off actions on one other. 

For instance, it allows you to join an eCommerce retailer constructed on Shopify with an electronic mail advertising instrument. And when prospects work together with or place an order on the Shopify retailer, it triggers a related electronic mail to be despatched from the email marketing solution.

Zapier is sort of simple to make use of, offering plenty of prebuilt automation workflows referred to as Zaps. It connects with 8,000 apps. Just about each instrument you utilize for advertising is supported. That makes Zapier a advertising automation instrument value contemplating in case your group makes use of plenty of advertising apps, a few of which don’t help native integrations.

Zapier additionally supplies AI options and brokers to assist with automation orchestration. For instance, you possibly can describe what you desire a workflow to do, and the AI-powered automation builder will create the workflow for you. 

The platform connects with generative AI instruments like Claude and ChatGPT. This lets you use the AI app to put in writing electronic mail or SMS content material, summarize marketing campaign efficiency, brainstorm marketing campaign concepts, and phase audiences.

Zapier’s Tables is one other noteworthy characteristic that helps superior advertising automation campaigns. Tables pulls information from the 8,000+ potential information sources and shops it in a single place. Not solely that, however the information saved there may set off actions on different apps. 

For instance, a selected workflow might be activated when a sure information discipline is up to date or a brand new report is added. 

Tables additionally helps automated information enrichment. Zapier AI can analysis and add extra particulars about your certified leads or goal accounts.

Different key options

• Zapier Tables helps structured information administration and automations
• Helps real-time reporting
• Gives an AI agent and chatbot builder
• Gives enterprise-grade safety
• Helps multi-step zaps or automations
• Zapier MCP allows you to join AI apps to any of the 8,000+ supported apps

Execs

• Connects with plenty of apps (8,000+ integrations)
• Past advertising, it might additionally automate repetitive duties throughout buyer help, gross sales, and different enterprise features.

Cons

• You’ll must pay for Zapier individually

Pricing

Zapier pricing relies on the variety of duties you count on to carry out every month. Duties are the automated actions Zapier performs. 

The platform presents a free plan that helps 100 free month-to-month duties and two-step automations. 

Paid plans begin at $19.99/mo for 750 duties with the Skilled plan. This plan helps limitless “premium apps,” which aren’t included on the free plan. A few of these apps are Salesforce, Shopify, QuickBooks On-line, Fb Leads Adverts, and LinkedIn Lead Gen Types. 

The plan additionally helps conditional kind logic and AI fields that assist with enriching information saved in Tables.

The Workforce plan begins at $69/mo and helps 2,000 duties. It accommodates 25 customers and helps shared app connections in addition to shared zaps and folders. 

An Enterprise plan can also be obtainable that helps a customized variety of customers, superior admin permissions, and a technical account supervisor. 

Zapier AI Brokers and Chatbots are bought individually. The free AI brokers plan can carry out as much as 400 actions per 30 days. Paid plans begin at $33.33/mo. It raises the month-to-month actions to 1,500.

In the meantime, the Chatbot builder begins at $13.33/mo for as much as 5 chatbots. 

In closing 

An excellent advertising automation software program answer generates a transparent ROI. Positive, generative AI options assist with writing electronic mail content material and topic strains, which saves you time. Nonetheless, one of the best automation platforms supply further options to generate new income and help enterprise development. 

I’ve proven you the way GetResponse’s automation platform boosts gross sales by means of automated AI-powered product suggestions. The self-learning mannequin tracks buyer habits and buying patterns to find out their preferences and wishes. It then recommends related merchandise inside electronic mail content material and in your web site.

Cut up paths, lead scoring, and ship time optimization are different very important options that assist ship customized campaigns for optimum conversion charges. 

Get began with GetResponse free of charge at present to see how our answer can help your automated campaigns. 

Advertising and marketing automation software program FAQs

1. What’s a advertising automation instrument?

A advertising automation instrument is a software program answer that automates repetitive advertising workflows like segmenting leads, sending emails, scoring leads, and monitoring and adjusting campaigns. They bring about effectivity and permit companies to scale their advertising efforts. 

2. What’s the finest advertising automation platform?

The very best advertising automation platform automates campaigns throughout a number of channels whereas delivering a personalised buyer expertise. GetResponse, HubSpot, Klaviyo, and ActiveCampaign are examples of nice advertising automation software program options that generate significant ROI.