Key takeaways
Reminder emails can considerably increase buyer engagement, resulting in larger affirmation charges, elevated gross sales, and lowered no-shows.
Using personalised automation for reminders ensures messages attain prospects at optimum instances, enhancing their general expertise.
Omnisend’s information reveals that reminder emails, like back-in-stock notifications, obtain spectacular open and conversion charges, making them a robust instrument in your advertising technique.
Crafting efficient reminder emails entails clear topic traces, a pleasant tone, and strategic calls to motion to encourage buyer responses.
Studying Time: 12 minutes
Writing a reminder e-mail (or collection) is one thing you must solely have to do as soon as for every buyer state of affairs. Your e-mail instrument applies personalization, resembling names, plan particulars, and fee data, to contextualize messages.
Get e-mail reminders proper, and you’ll improve affirmation charges, win extra gross sales, cut back no-shows, and create higher buyer experiences.
Omnisend’s 2025 Ecommerce Advertising Report exhibits that reminders are efficient, with back-in-stock emails attaining an open fee of 59.19% and a conversion fee of 5.34%. Even suggestions requests, which provide little worth for the client, had 52.91% opens and 4.85% conversions.
This text supplies 15 reminder e-mail templates you should use proper now, plus real-world examples to encourage your efforts.
Enhance your gross sales, retention fee, and enhance buyer experiences with Omnisend’s reminder emails
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Do you know?
Again-in-stock emails had the second-highest open charges of any automated e-mail in 2024, behind solely order confirmations. Different reminder messages fared brilliantly, too.
Discover out extra in our 2025 Ecommerce Marketing Report.
What’s a reminder e-mail?
A reminder e-mail is an informational message or collection that nudges prospects who have to act or haven’t accomplished one thing.
The technical facet is that reminders are automations, along with your e-mail instrument sending them by way of triggers you set, resembling section exercise or time-based occasions. These triggers be certain that all reminders arrive at optimum moments, in the correct inboxes.
Listed here are some examples of reminders in follow:
- Prospects who join your publication however don’t full double opt-in get reminders to confirm each 24 hours
- Subscription prospects with an upcoming renewal date obtain three reminders over three weeks
- Cart and checkout abandoners obtain a “full your buy” e-mail inside 20 minutes of ditching your retailer
Templates will make it easier to with skilled messaging, and when mixed with applicable triggers for delays and timing, you may fulfill your prospects’ expectations for reminders that enhance their expertise and don’t clog their inboxes.
“Not all of your prospects know what to do subsequent, or a portion will overlook there’s one thing they should do. A well-timed reminder can information them to buy, get them to verify, enhance their expertise, and shut the loop between curiosity and motion. Constructing them into your e-mail technique is sensible when there’s any encouragement and extra data your prospects want.” — Evaldas Mockus, VP of Advertising, Omnisend
Learn how to write a pleasant reminder e-mail?
Do you need to discover ways to ship a reminder e-mail that engages recipients? The next are tricks to craft an efficient reminder e-mail, with out sounding too demanding:
- Clear topic traces: Use pre-header texts and topic traces that clearly state the aim of the e-mail. Embrace related particulars, and for those who need assistance, you should use a subject line generator.
- Spotlight urgency (when related): If it requires immediate consideration, use phrases that convey urgency within the topic line and physique of the e-mail.
- Concise message: Get straight to the purpose. A prolonged reminder e-mail distracts your recipient from the first function of the e-mail.
- Pleasant tone: Preserve an expert however pleasant tone all through the message. Use phrases which might be agency however not too demanding.
- Clear CTA: Strategically place your CTA. Be certain that it clearly conveys the specified motion to the recipient.
- Present appreciation: Thank the recipient for studying your message and appearing accordingly.
Be aware: Don’t ship a reminder e-mail too early. As a rule of thumb, wait at the very least 24 hours since the latest communication earlier than sending a reminder e-mail.
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Reminder e-mail success story
Enflow Digital built-in Omnisend with Smile.io to ship loyalty level reminders to prospects of a interest equipment model. The workflow triggered 45 days after the final buy, concentrating on prospects with 10-499 factors. It achieved a 70% open fee, 12.23% click on fee, and generated $28,371 in income in 5 months. |
15 reminder e-mail templates by use case
1. Pleasant reminder e-mail
Sending a pleasant reminder reduces friction and supplies a extra conversational foundation for motion. Your buyer is extra prone to reply or act the way in which you need them to since you’re constructing rapport in a non-pressurizing method.
Hello [name],
Simply sending a pleasant reminder to replace your [payment preferences/subscription status/action] by [date/time]. It’s extremely straightforward at https://www.omnisend.com/weblog/reminder-email/, and better of all, we’ll present a [discount/user account/other incentive] to your time.
Any questions? I’m right here to assist! Reply to this e-mail, and I’ll reply inside 24 hours.
Thanks, [Your name]
[Business information]Copy textual content
2. Assembly reminder e-mail
A reminder e-mail for a gathering informs recipients about an vital assembly. Nevertheless, this e-mail also needs to comprise particular particulars such because the time, location, and anticipated deliverables.
Hello [recipient name],
I hope this e-mail finds you nicely. This can be a fast reminder about our upcoming assembly on [date and time].
I stay up for discussing [meeting purpose]. Within the meantime, please affirm your availability for the assembly.
Regards, [Your name] [Position held]
Copy textual content
3. Pressing reminder e-mail
This reminder e-mail usually makes use of phrases that convey a way of urgency. It’s time-constrained, prompting the recipient to reply as quickly as attainable.
For instance, you would ship it to a colleague to approve an upcoming undertaking, or to a shopper for pressing affirmation of undertaking particulars.
Expensive [recipient name],
That is an pressing reminder regarding [purpose of email]. We’d like some suggestions on this matter as quickly as attainable.
Please tell us if there will probably be any additional delays so we are able to plan accordingly.
Regards,
Staff [company name]
Copy textual content
4. Fee reminder e-mail
You may ship a fee reminder e-mail to inform a shopper about an overdue fee or bill. If the fee is due inside a couple of days, you may ahead it so the buyer pays prematurely.
Expensive [customer name]
This can be a light reminder of your overdue fee for [invoice number]. Please full this fee to keep away from any disruption to your providers.
If you happen to expertise any difficulties processing your fee, please attain out, and we’d be completely happy to assist. [invoice attached]
Finest regards, [Company name]
Copy textual content
5. Reminder e-mail to a shopper
In case your purchasers’ delayed response is holding up a undertaking, ship a mild reminder e-mail with out alluding to your frustration. A contented shopper is extra prone to e-mail proper again.
Expensive [client name],
I hope you’re having a productive day. I used to be questioning whether or not you might have had time to try the [project details] I despatched over on [date]?
Please let me know your ideas and questions. I’d prefer to get began in your undertaking quickly.
Finest regards, [Your name] [Position held]
Copy textual content
6. Reminder e-mail to colleagues
Not each reminder e-mail goes to a shopper. Typically, you ship a reminder e-mail to a colleague to request undertaking updates or follow-up actions.
Hello [colleague name],
I hope you’re doing nicely. Only a fast reminder in regards to the undertaking updates for [project details], as we mentioned in our final assembly.
Please ship them at your earliest comfort.
Regards, [Your name] [Position held]
Copy textual content
7. Deadline reminder e-mail
If there’s a undertaking due quickly, you may ship a deadline reminder e-mail to the crew members concerned. This notifies recipients of the deadline and confirms if they’ll ship on time.
Expensive [first name],
That is only a light reminder that your undertaking [project details] is due by [deadline time and date].
Kindly affirm if we’re nonetheless on observe and for those who can meet this deadline.
When you’ve got any questions, don’t hesitate to achieve out.
Regards, [Your name] [Position held]
Copy textual content
8. Appointment reminder e-mail
This reminder e-mail incorporates a affirmation textual content to alert a shopper a couple of scheduled appointment. This message ensures the shopper doesn’t miss the appointment or reschedules forward of time if vital.
We hope this e-mail finds you nicely. Please be reminded that you’ve got an appointment [appointment details] with us on the [precise date and time] at [appointment location]. Kindly affirm your availability.
We stay up for seeing you!
Finest regards,
Staff [company name]
Copy textual content
9. Subscription renewal reminder e-mail
If you happen to supply subscription-based providers, ship a mild reminder e-mail to your prospects to resume their subscriptions. This message lets your purchasers take pleasure in uninterrupted entry to your providers.
Expensive [customer’s name],
We hope you’re having fun with our [product/service details].
Your subscription will expire on [expiry date and time]. Please renew your subscription to proceed gaining access to our [products/services].
To remain related, merely [renewal link/instructions]. Tell us for those who encounter any difficulties throughout fee.
We respect your continued help.
Finest regards,
Staff [company name]
Copy textual content
10. Low cost expiry reminder e-mail
This reminder e-mail informs prospects that their low cost code or sale costs are about to run out. It encourages them to buy at discounted charges whereas they nonetheless can. The template under exhibits how one can use a last chance email subject line to immediate the recipient to take motion.
Expensive [customer name],
We hope you’re having fun with your most up-to-date buy from us. Please bear in mind that your low cost will expire by [expiry date].
You may nonetheless use this code and save in your subsequent buy earlier than [expiry date]. Hurry now whereas the supply nonetheless lasts!
Regards,
Staff [company name]
Copy textual content
11. Cart abandonment reminder e-mail
Cart reminders ought to embody both the merchandise your buyer was contemplating or a hyperlink to their cart with all of the contents intact. You want to cut back friction and transfer your prospects as near buy as attainable to extend gross sales.
Hello [name],
Like what you noticed? How about with 10% off?
We’ve saved your cart and supplied a hyperlink under. If you are going to buy throughout the subsequent 48 hours, we’ll present 10% off to sweeten the deal. [LINK TO CART]
Thanks for buying with [brand], [Your name] [Business contact information]
Copy textual content
12. Class or course reminder e-mail
Courses and programs have bodily or digital appointments, so the aim of any reminder right here is to scale back no-shows and assist prospects plan their day round your providing.
Hello [name],
Only a fast reminder that your [course/class] takes place on [date, time].
You may handle your reserving anytime at [your account link] and e-mail us at [email] in case you have any questions.
In any other case, we stay up for seeing you there! [Your name] [Business contact information]
Copy textual content
13. Reserving affirmation reminder e-mail
Bookings could make do with one reminder e-mail despatched inside 48 hours of your buyer’s anticipated arrival date, but when there’s quite a lot of weeks between the reserving and arrival, it’s finest to create a collection to remind prospects over time gently.
Think about a two-part collection. Half one (ship this two weeks earlier than arrival):
Hello [name],
We’re actually wanting ahead to seeing you at [location] on [date]. The whole lot is nice to go at our finish, and we’ll be in contact in per week with further reserving particulars.
When you’ve got any questions, you may handle your account [insert account link], name us on [number], or e-mail us at [email address]. [Your name] [Business contact information]
Copy textual content
And now, half two (ship it 48 hours earlier than arrival):
Hello [name],
The countdown is on! It’s solely two days till your arrival on [date]. We’ve ready some helpful guides for you at https://www.omnisend.com/weblog/reminder-email/ and stay up for seeing you. [Your name] [Business contact information]
Copy textual content
14. Refill or reminder e-mail
Reminders for product refills and different subscriptions want fee data and product particulars in order that prospects don’t have to chase them.
Hello [name],
Your product refill for [product name] is scheduled for delivery on [date], so you must obtain it by [date]. Data under:
- [product information, e.g., name and quantity, price]
- [payment information]
If you wish to prolong, cancel, or amend your order, please go to https://www.omnisend.com/weblog/reminder-email/.
Thanks, [Your name] [Business contact information]
Copy textual content
15. Coverage renewal reminder e-mail
In case your prospects have insurance policies which might be renewing, then they want e-mail reminders to make sure they proceed along with your model on good phrases. Failing to remind them about coverage renewals might result in complaints, refunds, and dangerous critiques.
Hello [name],
Your coverage [policy number] will renew on [date] for [price].
In order for you your coverage to resume, there’s nothing you must do. We’ll take fee on [date], and your protection will prolong for [term, e.g., one year].
You may handle your coverage, together with cancellations, at https://www.omnisend.com/weblog/reminder-email/.
Thanks to your time, [Your name] [Business contact information]
Copy textual content
10 reminder e-mail examples from actual manufacturers
On this part, we’ll present you 10 strategic reminder e-mail examples that can assist you create your individual scroll-stopping reminder emails.
1. Duolingo
This can be a day by day reminder from Duolingo. It addresses the client by their first identify and will get straight to the purpose of the e-mail. This reminder e-mail makes it straightforward to take motion by protecting it brief and simply scannable.
It additionally makes use of a fascinating visible to indicate viewers how far they’re from their purpose. For fast navigation, the CTA simply hyperlinks viewers to finish the problem.
2. Organics Ocean
Wellness model Organics Ocean sends well timed reminder emails to prospects who choose in to obtain dosing reminders, serving to them take dietary supplements safely. These set off on a schedule the client units, resembling day by day, weekly, bi-weekly, or month-to-month:
The e-mail design reinforces the message with a translucent graphic that resembles a smartphone reminder notification, set towards a picture of somebody’s hand holding a tablet. Beneath that, prospects can discover ideas and motivation.
3. Feeling Swell
Surf attire model Feeling Swell provides final likelihood reminders to its low cost flows, utilizing concern of lacking out (FOMO) to maneuver new prospects nearer to buy:
Its reminder e-mail instantly captures consideration with the heading “One final likelihood for 10% off,” with a outstanding orange “SHOP NOW” CTA button on the backside. Above that, it clarifies that the client’s low cost code remains to be lively.
4. Resort Drisco
This is a wonderful reminder e-mail pattern for a lodge reservation at Resort Drisco. The subject line, “Your Upcoming Go to to Resort Drisco,” is heat and welcoming, charming readers and attractive them to browse.
It supplies the mandatory reservation particulars and facilitates a clean check-in course of for the lodge friends, bettering their general reserving expertise.
5. Grammarly
This e-mail from Grammarly is an efficient instance of a subscription renewal reminder e-mail. You may ship it earlier than your shopper’s subscription expires.
It addresses the client in a pleasant method and exhibits appreciation for his or her loyalty. The e-mail informs the reader of their subscription renewal and in addition contains a number of the advantages of that subscription. This will increase the probabilities of renewing.
One other skilled contact is reminding recipients to replace their billing data if vital. It ensures that the subscribers will mechanically pay with none hitches.
6. Useful
This can be a typical low cost reminder e-mail pattern. Its daring topic line entices the recipient with a sexy supply of a free $50 present. It additionally makes use of brief, direct copy within the physique of the e-mail.
Moreover utilizing a sexy CTA and topic line, Useful’s reminder e-mail additionally nudges recipients into motion. It highlights the advantages of its providers, which embody a 100% money-back assure.
7. The College of Life
This reminder e-mail strikes a stability between a slight sense of urgency and a component of FOMO. The headline affords a sexy low cost with a deadline. All these encourage the recipients to purchase.
The e-mail highlights the advantages of buying the model’s merchandise and sheds extra gentle on its imaginative and prescient. It additionally shows highlighted presents to simplify purchases.
8. Frontier
Frontier’s flight reminder e-mail incorporates essential journey data and descriptions a useful journey guidelines. It additionally contains hyperlinks to buy different vital objects for the journey:
9. Tattly
Tattly’s reminder e-mail combines a sexy low cost with participating copy. It’s a pleasant reminder e-mail instance that additionally exhibits how you should use visuals in your message. On this case, the visuals embody life-style and product photographs:
10. Outdoorsy
This can be a reserving reminder e-mail from the RV rental firm, Outdoorsy. The preheader textual content is thrilling and welcoming, which attracts the reader in. Though it’s a prolonged e-mail, it captures consideration with invaluable directions and knowledge the recipient ought to find out about their journey.
It additionally incorporates a handy map for straightforward pickup, navigation, and different reserving data to streamline the rental course of.
Able to ship higher reminder emails?
A reminder e-mail needs to be agency however pleasant and compelling. Guarantee your reminder e-mail incorporates invaluable details about the deadline, assembly, or appointment.
When crafting a reminder e-mail, hold your message direct. Lastly, strategically place your CTAs for the recipient to simply take motion.
Craft compelling reminder emails and increase engagement with Omnisend’s e-mail advertising instruments
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Reminder emails FAQs
Join an e-mail instrument, add your buyer contact data, construct an e-mail template, and click on ship. In fact, that workflow is unrealistic in case you have a number of prospects and reminder eventualities, by which case, you want an e-mail automation instrument, resembling Omnisend. With Omnisend, you may construct a reminder circulation with customized triggers and delays.
That truthfully will depend on why you’re triggering the e-mail. A buyer who has deserted their cart has a comparatively small window for conversion, so that you’d ship one or two emails over one to a few hours. A subscription buyer with an upcoming renewal date will profit from reminders main as much as two weeks earlier than the subsequent fee. Principally, it’s contextual, and you must all the time hold buyer preferences in thoughts.
Two facets are at play right here. The primary is the time you ship, resembling 10 AM, and the cadence, resembling each 48 hours for 2 weeks. Our information exhibits that evening sends at 8 PM obtain the very best engagement (59%). As for cadence, solely your inner information will present you the way in which. Check totally different frequencies and see which will get the very best opens and clicks.
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