7 Ecommerce Blog Examples + What You Can Learn From Them

Within the good ol’ days of running a blog, site visitors was the principle purpose, and it was comparatively straightforward to get.

Now, particularly for ecommerce blogs, it’s getting more durable to remain seen.

The variety of Google searches that finish with a click on is slowly reducing, whereas the variety of searches that finish with no clicks has elevated.

Whereas the quantity adjustments are small, they’re persevering with to maneuver within the route of no-click searches. AI Overviews give folks the solutions they want at a look, and web site site visitors is taking a toll in consequence.

Apart from these tendencies in Google search, ecommerce blogs additionally face an uphill battle in opposition to massive gamers like Amazon or Walmart.

With all of this in thoughts, you is perhaps questioning: is it nonetheless definitely worth the effort to construct an ecommerce weblog?

Right here’s an actual world instance that reveals why it nonetheless issues:

Pet care model Petlibro has been round since 2020, however they didn’t begin posting on their weblog till 2022. Semrush’s Domain Overview suggests their natural development has been fairly substantial since then.

Their web site is rating organically for over 25,000 key phrases and stands within the first outcome for nearly 1,500 of these.

And never solely that: Petlibro is being talked about and cited by AI serps — greater than 700 instances.

AI search references Petlibro’s weblog articles and mentions the model immediately in its response.

Their weblog isn’t a separate entity to their ecommerce website. It’s a strategic software that helps their model get seen each in Google and in AI search — and get extra conversions within the course of.

Right here’s the purpose: running a blog continues to be worthwhile, particularly for ecommerce manufacturers, even within the period of AI search.

The distinction between at the moment and ten years in the past is that the principle purpose isn’t site visitors: it’s delivering clear, distinctive worth for the reader.

Principally, it’s worthwhile to construct one thing that AI can’t.

We’re going to dive deeper into ecommerce weblog examples which can be at the moment seeing massive outcomes and present you the way to apply their methods to your personal model.

What Makes an Ecommerce Weblog Profitable?

The extra you examine prime ecommerce blogs, the extra patterns begin to emerge.

Earlier than we discover every of the next examples in depth, preserve a watch out for these key points of profitable ecommerce blogs:

• They know precisely who they’re speaking to: All the highest ecommerce weblog examples we’ll talk about have a really clear audience. And the content material speaks on to these folks.
• They perceive intent: Individuals seek for sure phrases simply to achieve data. Others search to find out about merchandise, and others search as a result of they’re prepared to purchase. One of the best ecommerce blogs know the distinction between these completely different search intents. Then, they will create content material that matches the intent of the search.
• They current data in a means that’s straightforward to learn and perceive: There’s no particular format that ensures success. However every instance makes use of blog design necessities to make the knowledge comprehensible. Their content material additionally contains sturdy introductions and content material that’s distinctive and attention-grabbing.
• They combine their retailer immediately with their weblog: Probably the most profitable ecommerce blogs are targeted on conversions over site visitors, and use good integrations to showcase their merchandise on the weblog.
• They put together content material to do properly within the age of AI search: These blogs present up persistently in AI search by producing the form of materials AI likes to reference and point out. You’ll see how they create content material that’s properly structured, authoritative, and distinctive.

Now let’s see seven ecommerce blogs that exemplify these rules.

Ecommerce Weblog Examples You Can Be taught From

The purpose of any ecommerce weblog is to do extra than simply construct site visitors. You additionally need to construct authority, win visibility in each Google and AI search, and nudge readers nearer to purchasing.

The next examples cowl a variety of classes and firm sizes. Whereas they could not all have tens of 1000’s of visits monthly, they’re all utilizing their weblog as a conversion software and a strategy to get seen each in Google and in AI search.

They usually all have one thing to show you about staying seen, memorable, and findable as an ecommerce weblog.

1. Garmin

• Trade: Shopper electronics
• Natural weblog site visitors: 61.8K
• Backlinks: 77.7K
• Key phrases: 46.1K

On the earth of smartwatches and specialty sports activities gear, Garmin actually stands out. Their blog has grown persistently since mid 2022.

So, what makes this ecom weblog stand out?

First off, the articles are a wholesome mixture of informational and business content material.

For instance, this text on discovering your V02 max ranks for 4.6k key phrases, and ranks #1 for 95 of these. It even reveals up within the AI overview for a few tough key phrases.

The article is a deep-dive into a fancy subject their viewers is enthusiastic about. And whereas somebody looking out “good v02 max” might not be instantly enthusiastic about shopping for a watch, Garmin nonetheless contains loads of methods to discover their merchandise from this weblog publish.

As an example, readers can see CTAs to a few of their most related watches within the sidebar, and so they additionally see hyperlinks to product classes within the textual content.

However Garmin additionally is aware of the way to focus their weblog on shopping for intent, which is why in addition they rank for phrases like “Garmin aviation watch.”

From this single key phrase, Garmin’s article on aviation watches will get 3.7k month-to-month natural site visitors by rating for 63 key phrases. (I suppose pilots actually like their watches.)

However extra than simply creating content material for search, Garmin has cracked the code on creating content material that will get talked about by AI.

Simply take a look at Garmin’s unbelievable AI visibility rating, with over 52k mentions:

AI search loves to focus on product data immediately from the model. Which is why Garmin’s clear, detailed help documentation seems so typically in AI search outcomes.

However their weblog posts are additionally cited by AI to answer product-related questions, like which smartwatch has the most effective battery life.

One thing else that Garmin has performed properly is mix their content material efforts on their owned channels with mentions throughout the online. Whether or not it’s tech assessment websites, YouTube movies, health blogs, or Google evaluations, Garmin’s merchandise are talked about positively in quite a lot of locations.

The outcome?

Semrush’s AI Visibility Index discovered that Garmin ranked #4 in AI Share of Voice for shopper electronics manufacturers. They sit proper on the prime with heavy hitters like Apple and Google.

Key Classes from Garmin’s Weblog

Garmin is a multi-billion greenback firm, well-known in its house. However importantly, they dominate their class. If you personal a class (like smartwatches), it’s a lot simpler for AI to floor your content material and merchandise to customers.

One other firm doing that is Patagonia. They dominate the class of moral vogue, and have gained 21.96% of the AI Share of Voice (for Trend & Attire).

One other lesson from Garmin’s weblog is the significance of offering clear details about your merchandise.

AI search outcomes are likely to cite manufacturers as authorities on their very own merchandise. However when you don’t reply the questions searchers have about your merchandise? AI will often try to base its solutions on another person’s article (whether or not that data is right or not).

Lastly, keep in mind that your weblog isn’t a solo advertising and marketing effort. If you associate with content material creators exterior your owned channels, you’ll be able to develop your visibility in AI.

The extra constructive mentions your model will get, the extra seemingly you might be to see your self in AI solutions and overviews.

2. Petlibro

• Trade: Pet merchandise
• Natural weblog site visitors: 6K
• Backlinks: 275
• Key phrases: 3.4K

We’ve already launched you to Petlibro above: exhibiting the facility of running a blog for ecommerce manufacturers. Not solely do they present up in search outcomes, Petlibro’s blog posts are additionally being cited and talked about by AI.

Take this publish for instance:

This informational publish solutions the query of how typically to alter the filters in a cat fountain. It’s not too lengthy, but it surely solutions the query clearly and offers simply the correct quantity of element.

So, together with rating for 44 completely different key phrases, it’s additionally exhibiting up contained in the solutions given by ChatGPT and different AI search instruments.

One other publish, explaining why cats deliver you toys, ranks within the prime 10 for 14 key phrases, and seems within the AI overview in Google.

However Petlibro doesn’t simply publish informational articles. They do a terrific job of placing the steadiness of intent, specializing in content material that matches what the searcher is searching for.

For instance, this weblog article about choosing the perfect cat tree will get greater than 500 visits monthly and ranks for 127 key phrases. Better of all, most of those key phrases have business or transactional intent.

Key Classes from Petlibro’s Weblog

First off, Petlibro reveals it’s necessary to develop a wholesome mixture of informational and transactional content material.

Going after key phrases on the prime of the funnel works to construct your authority. However content material that helps level folks to the precise merchandise once they’re already within the temper to purchase brings extra rapid outcomes.

Subsequent, on your model to be seen in each Google and AI, it’s worthwhile to reply the questions individuals are asking. You can begin by doing analysis on boards, but additionally attempt instruments like Semrush’s AI SEO toolkit for immediate analysis.

This can provide you an thought of the prompts individuals are utilizing in AI platforms, and which web sites AI is at the moment referencing or mentioning immediately.

For instance, let’s attempt looking for “house safety digital camera techniques.”

Within the Immediate Analysis report, you’ll be able to see AI quantity for that subject, how tough it’s to achieve visibility, the intent of the questions on this subject, and extra particulars concerning the prompts used and the manufacturers talked about.

This offers you a terrific start line to see what individuals are asking about inside your subject. Then, you’ll be able to create content material that solutions these questions.

3. Nice Jones Items

• Trade: Cookware
• Natural weblog site visitors: 11.6K
• Backlinks: 1.7K
• Key phrases: 4.9K

Great Jones Goods’ blog stands out with unbelievable visuals and content material that’s tailor-made to their viewers.

Truthfully, simply taking a look at this weblog is making me need to get into the kitchen and bake one thing.

Their weblog has two primary sections: recipes and private profiles.

You gotta love these recipe posts. Simply take this one for arroz con gandules:

Every recipe has a unique writer. So every publish has a really private really feel.

It’s identical to your favourite recipe weblog, however with out so many layers of fluff.

The posts additionally point out the cookware the writer used (subtly highlighting their very own merchandise).

And every recipe can be accompanied by lovely step-by-step visuals.

This all seems to be nice: however what concerning the outcomes?

Nice Jones Items isn’t getting thousands and thousands in site visitors. However their content material does present up in all the precise locations.

For instance, their profiles of cooks and well-known folks rank in search outcomes:

And their recipe posts additionally present up in AI overviews:

Their weblog is constant and focused at their particular viewers. As an alternative of being “sales-y,” they deal with being a part of the neighborhood that they need to promote to.

Key Classes from Nice Jones Items’ Weblog

Stunning, descriptive visuals are a key element of high-quality blog content. Plus, it’s an effective way to make your weblog stand out as completely different. If you’re creating content material on your weblog, ask your self: how can I create one thing that AI can’t?

Nice Jones does this by together with step-by-step imagery and real-world examples of their merchandise in use. That’s one thing buyers like to see, and AI can’t replicate.

One other key takeaway from this ecommerce weblog instance is to embody your neighborhood in your content material. Nice Jones does this with in-depth private profiles that speak concerning the pleasure of cooking — one thing their audience shares.

Individuals crave reference to different people, now greater than ever. You need to use your weblog to turn into a part of that neighborhood.

Attempt together with folks that the neighborhood already is aware of and loves. This may assist your weblog be extra private, in addition to provide you with new methods to promote your blog.

4. Thinx

• Trade: Menstrual merchandise
• Natural weblog site visitors: 25k
• Backlinks: 1.6k
• Key phrases: 22.6K

When your model is devoted to a mission, you should use your weblog to advertise and develop that mission. And that’s precisely what the interval underwear model Thinx has performed with their “Periodical” part.

First, they selected an extremely applicable identify for his or her weblog. Subsequent, they crammed it with articles all about menstrual well being for girls and teenagers.

The articles are usually on the brief facet, however reply key questions their viewers is asking. And with that, they’re in a position to rank for tough key phrases like “when do you ovulate,” “interval blood clots,” or “interval nausea.”

Simply this one article on ovulation ranks for 1.3k key phrases, most of that are both laborious or very laborious to rank for per Semrush information.

Additionally they construct academic assets across the message: Get BodyWise.

Thinx takes physique literacy critically. Actually, they’ve a devoted useful resource web page other than their weblog that’s constructed to offer candid, accessible data for individuals who bleed.

This even features a sequence of academic movies from Dr. Saru Bala on ladies’s well being.

Every part they do on the weblog helps their mission to make interval merchandise and schooling extra accessible to everybody who wants it.

And whereas their content material doesn’t closely promote their merchandise (probably on function), they do checklist a handful of related merchandise on the finish of every weblog publish. Simply the correct mix of promotional and academic.

Key Classes from Thinx Periodical Weblog

Your organization mission assertion isn’t simply one thing that lives quietly in your About web page.

It ought to be a residing, respiratory a part of your enterprise ethos.

It ought to come by means of in your advertising and marketing.

When your weblog has a core mission behind it, the content material you create has a transparent route. You’re not simply chasing key phrases: you’re constructing academic assets that really profit your viewers.

The outcome?

Thinx builds model affinity naturally over time, growing the possibilities that people will select Thinx over a competitor once they’re prepared to purchase.

5. King Arthur Baking

• Trade: Cooking substances
• Natural weblog site visitors: 730K
• Backlinks: 133K
• Key phrases: 338K

King Arthur Baking’s blog ranks within the prime 10 for among the most tough key phrases in baking. That features phrases like “baguette,” “pizza,” or “forms of cinnamon.”

So, how did they get right here?

King Arthur Baking didn’t restrict themselves to written content material. They created a content material ecosystem that additionally included multimedia content material.

Presently, the King Arthur YouTube channel has over 330K subscribers. They publish recipes, together with video variations of their podcast episodes.

These movies work seamlessly inside their weblog posts.

For instance, take a look at their weblog publish on chocolate chip cookies.

The video from their YouTube video is a part of the picture gallery on the prime.

Nevertheless it’s additionally spliced along with the step-by-step recipe directions beneath.

Doing this will increase their probabilities of rating for tough key phrases. And in some instances, they even rank greater than as soon as within the search outcomes.

Key Classes from King Arthur’s Bakery Weblog

Google and AI received’t rank what they will’t perceive, so giving clear construction and formatting to your weblog is a vital first step to rank higher.

For instance, King Arthur makes use of schema markup for his or her recipes. This helps them rank in rich results on Google.

One other lesson from King Arthur is utilizing multimedia when it is sensible. Attempt creating movies that present your merchandise in motion, or clearly reply a query that your viewers is asking. These will help you improve time on web page and seem in additional search outcomes.

Lastly, know when to push your merchandise. King Arthur does a terrific job of subtly including their merchandise to content material.

For instance, their weblog posts embody “featured merchandise,” a CTA to “Store this recipe,” and “Really helpful for you” merchandise on the finish of every publish.

6. Keychron

• Trade: Electronics
• Natural weblog site visitors: 62.1K
• Backlinks: 7.1K
• Key phrases: 25.8K

For a critically area of interest weblog and product, Keychron has a reasonably hefty presence on-line. Their blog has had regular site visitors development since round 2020. They usually rank for all types of key phrases about keyboards.

For instance, this text about corridor impact switches will get over 1,700 visits monthly.

The publish ranks #1 for that primary key phrase. Nevertheless it additionally seems in search outcomes, AI overviews, and picture packs for 137 different key phrases.

Their weblog posts do a terrific job of utilizing visuals to clarify matters concerning the tech. They usually get to softly promote their very own merchandise when applicable.

In fact, this type of top-of-the-funnel content material is more likely to drive much less site visitors as extra folks depend on AI Overviews and different AI instruments for fast solutions to their questions.

However it might probably nonetheless drive some site visitors. And cautious linking and CTA placement can flip that site visitors into conversions.

Key Classes from Keychron’s Weblog

One key takeaway from Keychron’s weblog?

Don’t be afraid to go area of interest.

Your viewers could have very deep data of a subject (like keyboards), or they could be generalists searching for an total view of the subject. It’s as much as you to know who your viewers is, and develop content material for them.

Matters like “Greatest Keyboards for World of Warcraft” could appear area of interest, but it surely suits Keychron’s extremely particular viewers (and does a terrific job of showcasing their merchandise).

7. Huckberry

• Trade: Males’s clothes
• Complete site visitors: 57K
• Backlinks: 6.6K
• Key phrases: 44K

What do you do if you’ve hit a peak, and all of the sudden every part comes tumbling down?

Right here’s the story of Huckberry’s blog in a single chart:

The basis area didn’t take as a lot of successful. However the weblog skilled a spike and a sudden drop round early 2021.

Fortunately, Huckberry didn’t let that cease them.

They nonetheless had one other card up their sleeve: their YouTube channel.

Whereas the channel was created again in 2016, there was no consistency, and hardly any views.

However someday after site visitors dipped on the weblog, we see a change within the posting sample on YouTube. All of a sudden, they’re posting persistently.

They share video sequence, interviews, and extra (a few of which get a whole bunch of 1000’s of views).

And over time, Huckberry grew to become the go-to place for journey content material for males.

They began sharing movies about culinary journey and journey tales with members of the neighborhood. Plus, they posted gear evaluations that linked again to their merchandise.

That multimedia technique helped Huckberry’s weblog achieve constant development once more. Plus, their YouTube channel took off — at the moment, it boasts over 375K subscribers.

That video technique made them adapt the way in which they current content material on their weblog as properly.

Many posts embody movies with gear evaluations and magnificence assist. The movies are humorous, personable, and point out the model’s merchandise with out sounding like a gross sales pitch — it actually appears like two pals capturing the breeze.

The posts themselves additionally do a stupendous job of incorporating merchandise:

Nearly all their posts comply with traditional blog post templates, however keep the vibe of a cool on-line journal.

Key Classes from Huckberry’s Weblog

Huckberry’s key lesson is that this: don’t surrender after a site visitors dip.

Blog traffic can dip for a lot of completely different causes, but it surely doesn’t imply your weblog is a misplaced trigger. If you see a dip, dig into the information.

Have you ever misplaced rating on main key phrases? Are clicks down? Run by means of a primary SEO checklist to ensure you’ve bought your bases lined.

Then, return to the query we’ve talked about earlier than: What are you able to create that AI can’t replicate? Outline how your weblog is differentiated from what AI solutions can ship, and what worth you’ll be able to deliver to your viewers.

Your Ecommerce Weblog Can Succeed — If You Belief the Course of

You may’t construct a profitable ecommerce weblog in a single day. However the manufacturers above show it’s definitely worth the effort.

If you do it proper, your weblog turns into greater than a site visitors supply. It’s a development engine that reinforces visibility, builds belief, and strengthens your model in each Google and AI search.

Hold answering your prospects’ questions, keep targeted in your area of interest, and construct consistency over time.

However keep in mind: your weblog is only one piece of your total technique.

To go deeper into constructing a complete advertising and marketing technique on your ecommerce model, take a look at our full ecommerce marketing guide.