Best Email Marketing Tools (2026): Top 9 Platforms Compared

Rented platforms, comparable to search engines like google and yahoo, social media, and even AI instruments like ChatGPT, are nice for discovery. Sadly, these platforms are going out of their method to cease customers from abandoning their websites in your web site. 

OpenAI is partnering with retailers like Walmart to assist checkout inside its platform. Google’s AI overviews have decreased the variety of individuals visiting web sites. Whilst you nonetheless want these platforms for discoverability, you have to do one thing to personal the connection along with your clients. That’s the place electronic mail advertising instruments are available. 

Electronic mail advertising instruments mean you can personal and management the connection along with your clients. They allow you to seize electronic mail addresses and set up a direct line of communication along with your audience. 

The query is, which electronic mail advertising software is true for your small business? I analyzed greater than a dozen electronic mail advertising service suppliers to deliver you the 9 greatest choices. 

Easy methods to choose the most effective electronic mail advertising software

All electronic mail advertising instruments do the basics in largely the identical approach. They assist electronic mail listing constructing through lead gen tools like sign-up kinds and pop-ups. In addition they allow you to create emails via templates and ship them with scheduling choices. 

However the satan is within the particulars. These instruments present totally different options that affect the way you run electronic mail advertising campaigns. 

Some electronic mail advertising software program options are simpler to make use of than others, for instance. Some are low-cost while you’re solely sending a handful of emails, however get actually costly as your wants develop. 

Then again, some instruments have well-structured pricing plans so that you by no means expertise steep upgrades or pay for options you don’t want. 

Right here’s what to search for when selecting an electronic mail advertising software program: 

Electronic mail listing constructing capabilities

A high-quality electronic mail listing is the muse of a profitable electronic mail advertising marketing campaign. The very best electronic mail advertising software program suppliers provide a number of instruments that will help you seize electronic mail addresses. 

For instance, GetResponse, Omnisend, and MailerLite present kinds, pop-ups, and touchdown web page builders. They even provide templates you’ll be able to customise and deploy inside just a few clicks to start building your email list. 

The lead technology instruments are constructed to be CAN-SPAM and GDPR compliant. They embody consent examine packing containers that web site guests can tick in the event that they wish to choose into advertising electronic mail campaigns. 

The very best electronic mail advertising software program options additionally take it a step additional by dealing with viewers segmentation proper from the sign-up type. These options can monitor the pages a person seen earlier than becoming a member of your electronic mail listing. Or the lead magnet they downloaded to enter your contact listing. 

That knowledge is used to robotically place the client in the precise viewers section. This makes certain clients obtain related electronic mail messages from the second they be a part of your electronic mail listing. 

Automation options

Efficient automation options give your small business advertising and gross sales brokers who work across the clock. It begins with easy trigger-based automation workflows that automate repetitive duties. 

A welcome email workflow is an effective instance of this. The workflow ensures everybody becoming a member of your electronic mail listing receives a customized welcome electronic mail (or a sequence of emails). 

That workflow helps you make a superb first impression, which is significant for constructing long-term buyer relationships. 

Then you have got automation workflows that may really generate income and get better misplaced gross sales for your small business. An deserted cart workflow falls below this class. This workflow is triggered when a buyer provides objects to their cart, however abandons it as a substitute of finishing their buy. 

Deserted cart workflows contact the abandoner with a customized electronic mail (or a sequence of emails) to get better that sale. 

For instance, European retailer Wurth MODYF used GetResponse’s deserted cart characteristic to get better misplaced gross sales. Its deserted cart emails noticed a 59% open charge and 11% click on charge. On the whole, Wurth MODYF’s electronic mail campaigns generated 46% extra orders and a 72% turnover. Learn extra about the campaign here. 

Automation options are vital for an electronic mail advertising software program. Constructing these automation workflows also needs to be simple. You’ll want a visible workflow builder for that. 

Automation templates, particularly for frequent campaigns like welcome emails, deserted cart restoration campaigns, and upsell and cross-selling emails, are additionally important. 

Ease of use

Electronic mail advertising is a vital a part of your small business, however it shouldn’t be your full-time job. You need a software that’s simple to make use of, so your staff can give attention to strategic duties.

Go for an electronic mail advertising service that has a clear, drag-and-drop editor. This editor helps you design visually gorgeous emails with out writing any strains of code. 

Secondly, templates are important. They velocity up your artistic course of. However don’t simply search for a software with loads of templates. The extra related these templates are to your trade, the higher. 

The templates should even be absolutely customizable. So you must have the ability to transfer across the components and modify the colours and fonts to align along with your branding type. 

Lastly, are you able to attain the client assist staff in case you run into any points? The very best electronic mail advertising instruments have super-responsive buyer assist groups. In addition they present a number of customer support channels. 

At GetResponse, we provide assist via reside chat and electronic mail. Our electronic mail assist can be out there in 7 totally different languages. GetResponse clients on unbiased platforms like G2 and Trustpilot have repeatedly praised our assist staff for being responsive and useful.  

Source

Electronic mail deliverability charge

Electronic mail deliverability charge determines how seemingly your electronic mail is to achieve a buyer’s major inbox. Electronic mail shoppers like Gmail, Outlook, and Yahoo have applied a number of measures to detect and forestall spam emails from reaching customers’ inboxes. 

Your sender reputation takes successful if these shoppers detect that your area sends too many spam emails. A poor fame stops future emails from ever reaching recipients’ inboxes. Your emails could also be pushed to the spam folder or get blocked totally. 

To forestall that, the most effective electronic mail software program options present instruments like DKIM, SPF, and DMARC authentication that verify emails are coming out of your area, not spammers. 

These suppliers additionally provide deliverability monitoring and reporting. They’ll provide you with a warning to spam complaints and deliverability points early earlier than they have an effect on your sender fame. 

Moreover, built-in email verification and validation tools assist keep a clear electronic mail listing. These instruments provide you with a warning to invalid electronic mail addresses in your listing. 

In the end, a superb electronic mail deliverability charge requires effort from each you and your electronic mail advertising service supplier. You should comply with electronic mail advertising greatest practices like sustaining a clear electronic mail listing, watching your sending frequency, and sending high quality electronic mail content material that’s genuinely useful. 

Your electronic mail advertising service supplier helps your effort by offering a dependable infrastructure and the instruments it’s essential keep compliance. 

Contact administration 

electronic mail advertising software helps you section and tag clients primarily based on their habits, buy historical past, or demographics. Viewers segmentation helps you goal every buyer with related content material to keep up a excessive engagement charge and obtain your advertising objectives. 

The software ought to sync along with your eCommerce, CMS, and CRM programs and replace your contact listing robotically primarily based on buyer actions. For instance, when a lead lastly makes a purchase order, your contact listing ought to replace and alter their standing from “lead” to “buyer.” 

Such an motion also can set off a post-purchase automation workflow. 

Equally, if a buyer doesn’t have interaction with your small business for a very long time, your electronic mail supplier can tag them as disengaged and set off a win-back campaign. 

An electronic mail platform with a superb contact administration system may also detect duplicate electronic mail addresses and handle unsubscribes.

Pricing

Electronic mail advertising instruments cost you primarily based on the variety of emails you ship, the dimensions of your contact listing, or a mixture of each. 

Paying primarily based on the variety of emails you ship sounds cheap as a result of it scales with utilization. The issue is that it might probably turn out to be costly shortly. It would really encourage your staff to ship fewer emails (and doubtlessly lose out on gross sales) to maintain the price down. 

In the meantime, paying primarily based on the dimensions of your contact listing is way more predictable and allows you to give attention to most engagement as a result of you have got limitless emails. On the flip aspect, you have to keep a clear electronic mail listing; in any other case, you’ll find yourself paying for invalid or disengaged contacts. 

That mentioned, you must look past the precise pricing determine and contemplate the options you’re getting in return. Keep in mind, you’ll be able to even get a free electronic mail advertising service that permits you to ship 1000’s of emails per 30 days. However does it actually present all of the options it’s essential create electronic mail campaigns that assist your small business’s backside line?  

My advice is to begin by figuring out your must-have options. Then, discover a software that provides you these options on the most cheap worth. Think about your future wants as effectively. The perfect electronic mail advertising software program grows with your small business, however with out stunning you with a steep improve. 

AI capabilities

Lastly, search for an electronic mail advertising software program that gives useful AI options. An AI writing assistant and topic line generator make it easier to produce electronic mail content material a lot quicker, for instance. 

Some instruments, like ActiveCampaign, allow you to immediate an AI to design emails and construct complete campaigns. 

TL;DR – The Greatest electronic mail advertising instruments

Right here’s a desk summarizing the most effective electronic mail advertising instruments, together with their key options, essential drawbacks, and beginning costs.

(Jump to full list)

Let’s take a more in-depth have a look at what every of those instruments has to supply.  

1. GetResponse

GetResponse is an electronic mail and advertising automation platform. We ship over 109 million emails on daily basis. And we’ve maintained a deliverability charge of 99% for over 20 years. 

Our platform gives all of the advertising instruments it’s essential construct and scale electronic mail campaigns. Not solely that, however we offer options to assist advertising campaigns throughout different channels, together with paid media, SMS advertising, and push notifications.

GetResponse’s electronic mail advertising resolution gives a set of instruments to assist every little thing from constructing your listing to recovering misplaced gross sales and nurturing buyer loyalty. 

Lead technology instruments, like a touchdown web page creator, in addition to a signup and pop-up type builder, are included in our plans. The drag-and-drop touchdown web page creator is tremendous simple to make use of. It’s additionally powered by AI, which makes it simpler for anybody, even people with no coding expertise, to create high-converting touchdown pages quick. 

You too can choose a completely customizable touchdown web page template from our library. 

The signup and pop-up type builders are designed that will help you flip web site guests into electronic mail subscribers. That is essential within the present surroundings the place lead technology is changing into more and more costly. Third-party platforms are additionally sending much less site visitors to web sites. 

You should make the site visitors you’re getting rely, and one of the simplest ways to do this is to seize the e-mail addresses of website guests and interact with them by way of electronic mail.  

We provide the instruments to embed eye-catching electronic mail signup kinds in your web site or weblog. The pop-up builder allows you to create triggered pop-ups which can be completely timed for optimum conversions. You need to use exit-intent popups to seize emails of customers who’re about to bounce out of your web site, for instance. 

Our conversion funnel builder helps you generate extra leads via lead magnets like low cost codes, unique analysis, and webinars. We conducted a study a while again and located that entrepreneurs get higher lead technology outcomes after they use the precise lead magnets.

GetResponse’s visible electronic mail builder means that you can create stunning emails by dragging and dropping components like textual content, pictures, and buttons. Emails are responsive proper out of the field, which means they’ll look nice each on cell and desktop units. 

You don’t want to write down any HTML code when designing your electronic mail campaigns on GetResponse. However we provide an HTML editor possibility for anybody who needs to get granular and customise even the best of particulars.

The e-mail templates library consists of 200+ responsive electronic mail templates. We’ve additionally grouped them by trade and objectives. That makes it simpler so that you can discover related templates for the particular marketing campaign you keep in mind. 

Whether it’s a Black Friday, a summer season sale, or a Valentine’s Day marketing campaign, you’ll discover the precise template for the event. And bear in mind, you’ll be able to customise these templates utilizing our drag-and-drop editor. 

The automation workflow builder is one other characteristic that makes GetResponse among the finest electronic mail advertising instruments. You possibly can create automation workflows to focus on particular buyer behaviors and actions, like cart abandonment. Our builder allows you to create customized workflows in your distinctive enterprise wants. It’s a visible drag-and-drop builder that additionally helps time delays and tagging. 

We’ve already created automation workflow templates for the most well-liked automations. Suppose welcome, re-engagement, deserted cart restoration, and suggestions assortment campaigns.  

AI instruments just like the AI product advice resolution are constructed to generate extra income for your small business whereas making life simpler for you. The AI product recommendation tool tracks your retailer’s guests to see the objects and product classes they browse. It then suggests the precise objects with the best chance of changing. 

Shops that use this software witness 10% extra gross sales, with a median order worth enhance of 33%. 

We additionally present an AI electronic mail topic line generator and an AI writing assistant. 

Transactional emails are the important enterprise communications you ship in response to particular buyer actions like inserting an order and requesting a password reset. Clients count on these emails to be delivered inside seconds of that motion. 

GetResponse gives a transactional electronic mail service devoted to those campaigns. The service is obtainable as an add-on to our Max plans. It delivers all of your order confirmations, transport alerts, receipts, and password reset electronic mail campaigns inside one second. You possibly can ship these campaigns via an SMTP or API connection.

Our 99% deliverability charge ensures that every one your emails (each advertising and transactional) attain your recipients’ inboxes. Not promotional or spam folders. We actively monitor your sender fame to forestall your area from getting flagged for spam. Plus, we offer SPF, DKIM, and DMARC authentication instruments.

Different key options

• Actionable analytics to trace marketing campaign efficiency
• A/B testing instruments to run cut up exams and optimize your electronic mail advertising technique
• Helps over 170 integrations
• Good timing software optimizes your electronic mail ship instances for optimum open charges
• Highly effective contact administration software that updates your listing dynamically

Professionals

• Affords a particular platform for creators to monetize their information
• Helps automated lead scoring primarily based on buyer actions
• Responsive buyer assist out there by way of electronic mail and reside chat

Cons

• The free plan doesn’t embody any electronic mail templates

Pricing 

GetResponse has a free electronic mail advertising service. The service features a touchdown web page builder and electronic mail listing constructing instruments. It allows you to ship emails to an inventory of as much as 500 contacts. You possibly can ship as much as 2500 emails/mo, and also you’ll have entry to the drag-and-drop editor.

Paid plans begin at solely $15.58/mo. One of the important variations between GetResponse and different electronic mail advertising companies is that our plans allow you to ship limitless emails. Even the entry-level $15.58/ mo plan helps limitless month-to-month electronic mail sends. 

That Starter plan comes with a customized automation workflow, limitless autoresponders, limitless touchdown pages, electronic mail templates, signup kinds & pop-ups, and 24/7 chat assist.   

The Marketer plan goes for $48.38/mo. It comes with further options like assist for cart abandonment campaigns, promo codes, gross sales funnels, superior segmentation, contact scoring, and publication income statistics. 

The Creator plan prices $56.58/mo and is custom-built for content monetization. It gives an AI course creator, web site builder, premium newsletters, and webinars. There’s additionally a cell app for college kids. 

Lastly, you have got the GetResponse Max plan, tailor-made for enterprise wants. It gives devoted IP addresses, SSO, AI product suggestions, SMS advertising, and precedence buyer assist. 

G2 score: 4.3/5

2. Omnisend

Omnisend is an electronic mail and SMS advertising platform. It gives a advertising automation resolution that means that you can create automated workflows that can promote your services and products on autopilot. 

Omnisend can be thought of among the finest free electronic mail advertising companies as a result of it gives a reasonably beneficiant free plan. The plan consists of automated workflows for cart abandonment recovery, welcome sequence, and order and transport affirmation electronic mail campaigns. 

The free plan helps automation splits, limitless customized occasions for triggering automations, and conditional content material blocks that assist personalised electronic mail advertising campaigns.

That mentioned, the free plan helps solely 500 electronic mail sends, which isn’t very sensible for many companies. In distinction, GetResponse’s free electronic mail advertising service helps as much as 2,500 month-to-month electronic mail sends. 

Omnisend’s electronic mail builder is sort of simple to make use of. The workflow is barely totally different from different electronic mail advertising companies. With most instruments, you begin by selecting and customizing an electronic mail template. With Omnisend, the method begins by writing the e-mail topic line, sender’s title, sender’s electronic mail deal with, and different settings earlier than you’ll be able to choose and customise a template. 

It’s nonetheless an easy course of, and so they present AI assistants like an AI topic line generator that shares topic line concepts primarily based in your marketing campaign description.

The AI writing assistant can be current within the drag-and-drop electronic mail editor. As you add components like textual content packing containers inside your chosen electronic mail template, you’ll be able to immediate the assistant to write down the textual content for you. 

Omnisend’s automation builder allows you to create automated electronic mail, SMS, and push notification campaigns from a single dashboard. The visible, drag-and-drop automation builder allows you to set the steps, delays, and situations for automation workflows. Skip the creation course of totally by choosing pre-built workflows for post-purchase, cart restoration, and welcome electronic mail sequence. 

Automations constructed on Omnisend assist each cut up paths and conditional logics. These mean you can create dynamic buyer journey workflows that reply to buyer habits and actions. For instance, cut up logic takes clients down a specific automation workflow path primarily based on whether or not they open a welcome electronic mail or not. 

Different key options

• Helps each cart and browse abandonment campaigns
• Highly effective product recommender makes use of buy historical past and browse patterns to counsel related objects
• Helps electronic mail and automation A/B testing
• Offers detailed analytics to point out electronic mail and automation efficiency
• Comes with lead technology and listing cleansing instruments

Professionals

• Respectable free plan for those who don’t ship loads of emails each month
• Offers useful gross sales and efficiency reviews
• Schedule newsletters to achieve clients on the excellent time primarily based on their time zone

Cons

• The personalised product recommender is bought as a separate add-on except you join high-tier plans.
• SMS advertising can get costly for those who ship a lot of messages

Pricing 

Omnisend’s paid plans begin at $11.20/mo. This Customary plan helps solely 500 contacts, which isn’t so much in comparison with different electronic mail advertising companies on this listing. 

It allows you to ship 6,000 emails/month, and comes with pre-built workflows and buyer segments. Touchdown web page, sign-up kinds, and pop-ups are additionally included within the plan. 

You possibly can add the personalised product advice resolution to your Customary plan for $5/mo.

Professional plan begins at $41.30/mo. This would be the most cheap start line for many companies as a result of it helps as much as 2,500 contacts. You get further options like international SMS advertising, limitless internet push notifications, superior reporting, and 24/7 precedence assist. 

Enterprise companies can construct a customized plan on Omnisend. That plan comes with free migrations, specialist onboarding, and a free account knowledgeable for those who spend no less than $400 per 30 days. 

G2 score: 4.6/5

3. MailerLite

MailerLite’s lead technology instruments embody signup kinds and pop-ups. The e-mail advertising platform additionally allows you to construct partaking lead technology instruments like spin-the-wheel pop-ups. You possibly can create touchdown pages from scratch or choose a customizable template from the library. 

As you build your contact list, you’ll must section your viewers to run personalised campaigns. MailerLite comes with a number of pre-built buyer segments you’ll be able to activate instantly. These embody repeat clients, high-spend repeat clients, first-time clients, and 0 buy subscribers. 

For electronic mail advertising itself, the answer gives an intuitive drag-and-drop electronic mail editor. The editor consists of interactive content material blocks like carousels, a countdown timer, quizzes, and surveys. 

An AI writing assistant is included inside the electronic mail editor. The assistant allows you to select the tone and content material sort earlier than producing electronic mail content material that displays your model’s voice. 

The built-in picture editor is one other standout feature on MailerLite. As a substitute of getting to edit and import your pictures from a third-party app like Canva, you’ll be able to edit them inside MailerLite’s electronic mail editor. Nonetheless, the platform integrates with design instruments like Canva in case you like to edit and import your creatives from there. 

Automation is one other key a part of MailerLite’s choices. Create automation workflows which can be triggered by actions like clicking a hyperlink, finishing a type, and abandoning a cart. 

You too can arrange automation workflows that activate when clients purchase a selected product or from a selected product class. Even date-activated workflows are attainable. These make it easier to run happy birthday and anniversary campaigns, that are crucial for buyer relationship constructing. 

Different key options

• MailerLite’s MCP allows you to join your account to an AI software like ChatGPT and Claude. It means that you can ask the AI instruments questions associated to your campaigns.
• Comes with automation templates.
• Multi-trigger automation prompts a single automation from a number of triggers. It saves you from having to create a number of automation workflows from scratch.
• Preview automations earlier than they’re despatched to clients
• A/B take a look at automations to optimize campaigns
• Helps over 100 integrations
• Helps transactional emails

Professionals

• MailerLite’s MCP makes it simpler to brainstorm marketing campaign concepts with Claude and ChatGPT.
• The platform helps collaboration between totally different groups
• Webhook notifications ship real-time analytics
• The superior search software helps you discover particular campaigns or recipients shortly.

Cons

• Customers have complained of a sluggish account approval course of

Pricing 

MailerLite free electronic mail advertising service helps 500 contacts and as much as 12,000 month-to-month electronic mail sends. It consists of an electronic mail automation builder, web site builder, drag-and-drop electronic mail editor, comparative reporting, and signup kinds and pop-ups.  

The entry-level Rising Enterprise paid plan begins at $9/mo for 500 contacts. It’s fairly low-cost, however the plan lacks core electronic mail advertising options like Sensible Sending and the AI writing assistant. Nonetheless, it provides you limitless month-to-month electronic mail sends, limitless templates, dynamic emails, multivariate testing, and marketing campaign auto-send. 

The Superior plan begins at $18/mo for 500 contacts. It has limitless person seats, 24/7 reside chat and electronic mail assist, and limitless month-to-month electronic mail sends. You additionally get a customized HTML editor, desire middle, promotion pop-ups, and superior advertising automations.

A customized enterprise plan for companies with over 100K subscribers is out there. It comes with a devoted account success supervisor, devoted IP addresses, deliverability consulting, and onboarding session and coaching.  

G2 score: 4.6/5

4. Brevo 

Brevo has advanced right into a buyer relationship administration platform that helps you talk with clients by way of electronic mail, SMS, and WhatsApp. The benefit is that the platform allows you to run advertising campaigns throughout a number of channels from a single platform. 

For electronic mail advertising, Brevo guarantees a 99% deliverability charge and gives a bunch of instruments that will help you construct and launch electronic mail campaigns. 

That begins with a visible electronic mail builder. Use the editor to design responsive emails. You too can choose a customizable template to hurry up your creation course of even additional. 

Constructed-in AI options make it easier to create your emails even additional and enhance their efficiency. Use AI to generate topic strains, electronic mail content material, and optimize ship time primarily based on particular person recipients’ habits. 

The predictive sending AI sends your emails at particular instances when every recipient is almost certainly to open them. 

Superior segmentation is made attainable on Brevo via dynamic electronic mail lists. This implies clients are moved from one electronic mail section to a different robotically primarily based on their engagement habits. 

Brevo helps you section clients primarily based on buy historical past, demographics, engagement ranges, or different parameters related to your small business. 

Prepared-made automation workflows and autoresponders automate your campaigns to spice up engagement and recover lost sales. Welcome sequence, deserted cart restoration, and birthday workflows are all out there. The automation builder additionally allows you to create distinctive workflows from scratch, full with time delays and cut up paths. 

Different key options

• Features a gross sales platform that permits you to create and handle gross sales pipelines
• Helps transactional emails
• A knowledge platform means that you can handle and use buyer knowledge extra successfully.

Professionals

• Buyer assist is out there in six languages
• Helps multi-channel advertising campaigns from a single platform

Cons

• Just a few customers have complained that Brevo doesn’t sync effectively with CRMs
• There have additionally been complaints in regards to the UI being sluggish when coping with massive campaigns and lists

Pricing 

Many contemplate Brevo as among the finest free electronic mail advertising companies as a result of the free ceaselessly plan allows you to ship as much as 300 emails/day and helps as much as 2,000 contacts. Dynamic email content and a few automation options are additionally included within the free plan.

Paid plans begin at $8.08/mo. That’s an honest worth, however you’ll must spend a further $10.80/mo to take away the Brevo branding. That’s a bit insane as a result of it’s greater than what you pay for the precise electronic mail advertising options! Actually, it makes extra sense to improve to the Customary plan than pay to take away the Brevo branding.

The plan helps each electronic mail and SMS campaigns, as much as 5,000 month-to-month electronic mail sends, an AI content material generator, kinds, and primary reporting & analytics.

The Customary plan begins at $16.17/mo and removes the Brevo branding out of your campaigns. Whilst you nonetheless get solely 5K month-to-month electronic mail sends, advertising automation is included on this plan. A/B testing, superior electronic mail reporting, occasion & web site monitoring, and ship time optimization are included right here.

The Skilled plan begins at $449.08/mo, a major bounce from the Customary package deal. However you get 150K month-to-month emails and entry to multi-channel advertising via WhatsApp, cell & internet push notifications, and pop-ups. Multi-user entry, contact scoring, AI segmentation, deliverability specialist assist, and an AI knowledge analyst are a part of the package deal. 

Brevo’s enterprise plan helps 1M+ month-to-month electronic mail sends. It consists of devoted IP addresses for optimum electronic mail deliverability, multi-account administration to handle a number of manufacturers from one dashboard, tailor-made onboarding, and SSO & SSML.

G2 score: 4.5/5

5. ActiveCampaign

ActiveCampaign is an AI-powered advertising platform. It helps you construct and deploy advertising campaigns by merely interacting with its AI software referred to as Energetic Intelligence.

Energetic Intelligence creates complete campaigns primarily based in your immediate or description. It will probably design emails, write topic strains and electronic mail copy, optimize ship instances, and personalize the messaging for every recipient. The AI even supplies real-time options to optimize your marketing campaign efficiency. 

In case you continue to wish to do it the old fashioned approach, ActiveCampaign supplies a drag-and-drop electronic mail editor and customizable templates. 

ActiveCampaign helps electronic mail automations powered by their AI software. The AI makes use of real-time knowledge on efficiency and buyer sentiment to regulate your automation workflows for optimum engagement and outcomes. You possibly can immediate the AI to create workflows from scratch as effectively.

An automation builder is out there if you wish to construct workflows your self. The builder helps conditional logic and cut up paths to take clients down totally different automation paths primarily based on their engagement along with your campaigns. 

Different key options

• Cross-channel coordination helps you intend multi-channel campaigns from one dashboard.
• Helps advanced audience segmentation, together with AI-suggested segments
• MCP server allows you to join your ActiveCampaign account to your favourite AI software
• Transactional emails can be found

Professionals

Cons

• Has a little bit of a studying curve

Pricing 

ActiveCampaign’s Starter plan begins at $15/mo for 1,000 contacts and 10,000 electronic mail sends. It helps 5 actions per automation, A/B testing for emails, restricted segmentation, and consists of an AI-powered automation builder. 

The Plus plan begins at $49/mo for 1,000 contacts and 10K electronic mail sends. It consists of internet kinds, touchdown pages, electronic mail & touchdown web page templates, A/B testing for emails solely, generative AI options, and normal segmentation.

ActiveCampaign is barely dearer than an electronic mail advertising software program like GetResponse when you think about what you’re getting for the value. 

For instance, the Plus plan prices $49/mo, however you don’t get limitless electronic mail sends. Conditional content material, superior segmentation, and predictive sending are additionally not included in that plan. In distinction, GetResponse’s Marketer plan supplies all these options at a beginning worth of $48.38.

You should improve to ActiveCampaign’s $79/mo Professional plan to entry these options. Even then, month-to-month electronic mail sends are capped at 12X your contact listing measurement. 

Take a look at our ActiveCampaign vs GetResponse comparison information for extra info. 

An enterprise package deal is out there for $145/mo. It helps as much as 5 customers, limitless automations, SSO, and a devoted account supervisor.

SMS and WhatsApp messaging can be found as an add-on, however you should be on the Plus plan or above. 

G2 score: 4.5/5

6. Package

Package is a well-liked electronic mail advertising software program within the creator trade. YouTuber Ali Abdaal, Atomic Habits Creator James Clear, and Meals Blogger Nisha Vora are among the creators who use the platform to energy their electronic mail campaigns.

Different advertising instruments you might wish to have a look at in that class are Beehiiv and GetResponse’s content material monetization platform.

Package’s electronic mail platform supplies internet kinds and a touchdown web page creator for gathering electronic mail addresses. It additionally includes a easy electronic mail editor, the place you’ll be able to design an electronic mail from scratch or customise a template from the library. 

Package automations allow you to have interaction clients and sell digital products on autopilot. A number of pre-built automation workflows can be found. The workflow builder additionally helps you create customized buyer journeys. 

Because it’s a creator-focused platform, Package supplies content material monetization instruments for promoting digital merchandise, subscriptions, and even advertisements. You need to use the platform to create premium newsletters and promote on-line programs, for instance. 

Package advertisements permit creators to monetize their newsletters via model partnerships. 

Different key options

• Helps segmentation and speak to tagging
• Electronic mail A/B testing

Professionals

• Guarantees a powerful 99.8% deliverability charge
• Integrates with most instruments inside the creator financial system, like Thinkific and Linktree
• Receives a commission to advertise different creators and newsletters in your Package publication

Cons

• It doesn’t assist cross-channel advertising, as we’ve seen with different electronic mail advertising instruments on this listing.

Pricing 

Package has solely three plans. A free E-newsletter plan that permits you to ship emails to as much as 10,000 subscribers. The free plan consists of one primary visible automation, one electronic mail sequence, and one person. It additionally helps touchdown pages, limitless opt-in kinds, viewers tagging, subscription/paid newsletters, and promoting digital merchandise. 

The free plan lacks A/B testing and deliverability reporting. Newsletters may also include the Package branding. 

The Creator paid plan begins at $33/mo for 1,000 subscribers. Pricing will increase with the variety of subscribers. 

The plan removes Package branding and consists of Paid Advice, a service the place you’ll receives a commission for selling different newsletters and creators from the Package creator community. Really, these are the 2 main variations between the free and the Creator plan. Package collects 23.5% in paid suggestions charges.

The Creator Professional plan provides extra options like deliverability reporting, the flexibility to edit hyperlinks in emails you’ve already despatched, A/B testing, Fb customized audiences for advert focusing on, and an insights dashboard exhibiting marketing campaign efficiency. 

All plans appeal to a 3.5% + 35c transaction price. In distinction, each Beehiiv and GetResponse’s content material monetization resolution have 0 transaction charges. The paid plans for the 2 begin at $43/mo (as much as 1,000 college students) and $56.58/mo (as much as 500 college students), respectively. 

G2 score: 4.4/5

7. Fixed Contact

Fixed Contact helps electronic mail, SMS, and social media advertising. It has an automation platform that automates campaigns throughout all 4 channels, and AI options that add effectivity to your workflows. 

Fixed Contact’s electronic mail advertising software program features a drag-and-drop editor. It additionally gives a choice of stunning electronic mail templates you’ll be able to customise to replicate your individual branding type. 

The automation builder helps you create workflows to automate repetitive duties like welcoming new subscribers, re-engaging lapsed clients, and recovering deserted carts. Use the platform to create workflows from scratch by describing the triggers, conditional splits, time delays, and actions. 

The platform consists of AI options just like the conversational AI writing assistant. The AI software helps with content material repurposing as effectively. It will probably repurpose electronic mail content material right into a social media submit, for instance. 

Different key options

• Model equipment means that you can import your branding type from an internet site URL

Professionals

• Importing your model equipment permits the platform to show templates that align along with your branding type.

Cons

• Electronic mail preview is bought as a separate $10/mo add-on. This characteristic is often out there without spending a dime in most different electronic mail advertising instruments.

Pricing 

Fixed Contact’s Lite plan begins at $12/mo for 500 contacts. Electronic mail quantity is 10X your contact measurement, so 5,000 month-to-month electronic mail sends. 

The plan supplies primary electronic mail advertising options. It lacks crucial capabilities like dynamic content material, scheduled electronic mail sends, and A/B testing for topic strains. You additionally get only one automation template and one contact segmentation. 

The Customary plan begins at $35/mo for 500 contacts and 12X month-to-month electronic mail sends (6,000 emails). You get limitless automations, as much as three customers, dynamic content material for contacts, and topic line A/B testing. It additionally consists of AI content material suggestions and a social media advertising software. 

The Customary plan nonetheless doesn’t assist dynamic content material, and inbox preview is bought as an add-on.

You should spend no less than $80/mo on the Premium plan to get dynamic content material. The plan’s month-to-month electronic mail sends are 24X your contact listing measurement. It consists of engagement warmth maps, limitless customers, eCommerce automation templates, customized automations, and eCommerce segmentation.  

G2 score: 4.1/5

8. Klaviyo 

Klaviyo is a buyer relationship administration resolution that supports omnichannel marketing. It helps you run linked advertising campaigns throughout SMS, electronic mail, WhatsApp, and cell apps. 

The e-mail advertising service integrates along with your eCommerce, CMS, and CRM to tug buyer knowledge and personalize campaigns. Klaviyo even supplies a knowledge administration platform to unify and handle your buyer knowledge from one place. However the service is bought individually at fairly a steep worth of $500/mo.

Designing emails on Klaviyo is fairly simple. There’s a library with a wide variety of templates to choose from. The drag-and-drop editor and AI assistant additionally simplify the design course of.

Klaviyo’s AI software, referred to as Ok:AI, helps groups create and deploy advertising campaigns inside minutes. Add your website’s URL, and the software will pull collectively your branding. It then analyzes your small business and suggests related campaigns. 

There’s additionally an AI assistant that helps with advertising automation. Write a immediate describing the marketing campaign you keep in mind, and Flows AI will create that workflow for you.  

Different key options

• Klaviyo AI displays your sender fame.
• SmartSend ensures your emails are despatched at the most effective time for optimum engagement.
• Buyer profiles assist with higher segmentation and focusing on.

Professionals

• Klaviyo can detect the best channel for every buyer profile and ship your message there for the most effective outcomes.
• Sends personalised product suggestions primarily based on looking behaviors and buy historical past
• Helps in-app advertising and push notifications

Cons

• Key options like personalised cross-sells and buyer focusing on are bought individually.
• Costly if you need entry to all superior options
• Pretty steep studying curve

Pricing 

Klaviyo has a free plan, however it’s not very compelling. It helps as much as 250 contacts and simply 500 month-to-month electronic mail sends. You do get some free templates, although.

Paid electronic mail advertising plans begin at $45/mo for as much as 1,500 contacts. You get 15,000 emails per 30 days, electronic mail assist, generative AI to hurry up content material creation, electronic mail deliverability rating, and predictive analytics. 

If you’d like each electronic mail and SMS advertising, the Electronic mail + SMS plan begins at $60/mo. The plan will get you every little thing from the e-mail plan, in addition to 1,250 SMS credit. SMS advertising options like SMS good opt-in are additionally included. 

One key disadvantage with Klaviyo is that you have to spend an additional $100/mo (for as much as 1,500 contact profiles) on Advertising Analytics to personalize cross-selling campaigns and goal customers primarily based on buy habits. 

Assessment requests are additionally bought individually, beginning at $25/mo.     

G2 score: 4.6/5

9. Mailchimp

Mailchimp is among the oldest electronic mail advertising platforms. Nonetheless, it gives superior options together with electronic mail automations, AI content material creation instruments, audience management, and cross-channel advertising. 

The Mailchimp electronic mail automations pull contact knowledge out of your CRM or eCommerce platforms like Shopify to automate personalised campaigns. It will probably ship personalised product advice emails primarily based on the objects a buyer browsed in your retailer, for instance.

Advertising automation flows make it easier to construct customized workflows for particular objectives or to focus on sure varieties of clients. You possibly can create workflows that focus on your greatest spenders, for instance. It additionally allows you to create workflows that drive repeat purchases and buyer loyalty. 

Intuit Help is Mailchimp’s AI assistant that helps with creating electronic mail content material. Merely immediate the AI by describing your marketing campaign aim.  

The viewers administration software allows you to section clients and goal them with related electronic mail campaigns. The answer supplies real-time insights into your clients’ pursuits, behaviors, and buy patterns. The info is used to create insightful contact profiles.

The main disadvantage with Mailchimp that forces most individuals to go with alternative solutions is that it will get costly quick. Every plan has contact limits. Upgrades are typically steep when you hit these limits. 

Different key options

• Ship day optimization deploys your emails after they’re almost certainly to be opened.
• Helps 300+ integrations
• Consists of SMS advertising and social posting

Professionals

• Straightforward-to-use electronic mail editor
• Respectable choice of electronic mail and automation workflow templates

Cons

• Will get costly as your contact listing and ship quantity enhance

Pricing 

Mailchimp’s free electronic mail advertising software program helps 500 contacts, 1,000 month-to-month electronic mail sends, and a 500 emails/day cap. It doesn’t assist any automations, although. Meaning Mailerlite, Brevo, and GetResponse have higher free electronic mail advertising companies.

Paid plans begin at $13/mo for 500 contacts and 5,000 month-to-month electronic mail sends. The month-to-month electronic mail ship quantity adjusts primarily based on what number of subscribers you have got. So, a 1,500 contact listing measurement has a month-to-month cap of 15,000 emails. 

Most individuals would contemplate this pricing mannequin limiting when in comparison with alternate options like MailerLite and GetResponse that provide limitless electronic mail sends, even in entry-level plans. 

The Important plan helps as much as 4 automation stream steps, 3 audiences, and removes Mailchimp branding. 

The Customary plan begins at $20/mo for 500 contacts. It consists of as much as 200 automation stream steps, 6,000 emails, 5 person seats, 5 audiences, dynamic content material, and customized reviews.

The Premium package deal is constructed for giant companies that need limitless contacts, devoted onboarding, precedence assist, and limitless customers and audiences. Pricing begins at $350/mo. 

G2 score: 4.3/5

In closing

The very best electronic mail advertising platform helps lead technology, is simple to make use of, gives highly effective automations, and maintains a excessive deliverability charge.

After all, we’d prefer it for those who tried our electronic mail advertising resolution. We assist limitless month-to-month electronic mail sends throughout all our paid plans, one thing that the majority different suppliers don’t provide. Our deliverability charge has additionally been at 99% for over 20 years. 

Plus, we’ve got intuitive drag-and-drop editors for constructing emails and automation workflows. 

That mentioned, we perceive that one resolution can’t work for everybody. Analyze your wants, then use our purchaser’s information above to search out the most effective electronic mail advertising software program for your small business. Try GetResponse for free, no bank card required.