Best AI Email Marketing Tools for Smarter Campaigns in 2026

Topic line turbines and electronic mail writing assistants are a few of the most typical AI options in electronic mail advertising and marketing instruments. These options have diminished the period of time entrepreneurs spend creating electronic mail content material. However we are able to all agree that their affect is modest at finest by way of value financial savings and producing new income. 

That’s why the perfect AI electronic mail advertising and marketing instruments transcend primary content material era. 

Instruments like GetResponse use AI to trace buyer conduct and ship customized product suggestions which are more likely to drive gross sales. ActiveCampaign permits customers to create complete campaigns from scratch utilizing prompts. 

MailerLite, then again, provides an MCP server that turns AI apps like Claude and ChatGPT into your context-aware sidekicks.

I analyzed the highest electronic mail advertising and marketing software program options that declare to have highly effective AI options. This text covers the eight finest AI electronic mail advertising and marketing instruments primarily based on their affect on value financial savings, producing new income, and saving time.

TL/DR- One of the best AI electronic mail advertising and marketing instruments

Right here’s a fast comparability desk of the perfect AI electronic mail advertising and marketing instruments, their standout options, and beginning costs.

(Jump to full list)

Listed here are the eight finest AI electronic mail advertising and marketing software program options.

1. GetResponse

One of the best AI electronic mail advertising and marketing instruments ship options that contribute on to your organization’s backside line. That’s precisely what GetResponse’s AI product recommendations do. 

Ecommerce manufacturers like Eveline Cosmetics, Wurth MODYF, and Med & Magnificence use that function to generate new income.

Take the Eveline Cosmetics campaign, for instance. About $7,000 price of product suggestions have been added to the cart inside one month of the marketing campaign. The model used superior automation and AI-powered product suggestions to have interaction prospects and promote related merchandise in emails and on its web site. 

The strategic product suggestions elevated the common order worth and general ROI of the marketing campaign.  

However what precisely is the GetResponse AI product suggestion function, and the way does it work? 

The product suggestion engine makes use of synthetic intelligence to investigate your prospects’ buying conduct, wants, and preferences. It tracks the objects and product classes your prospects view. The self-learning AI mannequin, then, matches every buyer with related merchandise that they’re probably to purchase. 

The suggestions are automated and deployed inside your email campaigns and in your web site. 

Our analysis attributes as much as 30% of gross sales to product suggestions. Strategic suggestions additionally improve the common order worth by 33% and click-through charges on web sites and electronic mail by 70%.

GetResponse additionally provides generative AI to assist with content material manufacturing. When making a e-newsletter, you possibly can select between constructing the e-newsletter your self or utilizing an AI electronic mail generator. 

GetResponse additionally provides an AI writing assistant in addition to an AI topic line generator. 

Constructing automations on GetResponse is easy. Our resolution helps automations for each electronic mail and net campaigns. You possibly can construct an automation that welcomes again repeat website guests, for instance. 

We additionally present customizable automation templates to get you began shortly. 

You may as well create electronic mail and net automations from scratch utilizing our drag-and-drop builder.

The eCommerce model Daag linked its Shoper on-line retailer with GetResponse to execute a welcome automation workflow. The purpose was to teach new subscribers and introduce them to the Daag product choices. However one of many emails within the welcome collection requested subscribers to finish a survey in change for a ten% low cost code. 

That electronic mail (and the low cost codes) resulted in $17,000 in gross sales in simply two days. 

That’s the ability of a well-executed advertising and marketing automation marketing campaign. 

Study extra about this and one other marketing campaign the place they generated $25K in gross sales from a welcome flow here. 

Different key options

• Helps CRM integration with fashionable platforms like HubSpot, Salesforce, and Microsoft 365 to drag buyer information for personalization
• Presents extra instruments like an AI-powered web site and touchdown web page builder
• The GetResponse platform consists of an AI course creator
• Helps multi-channel advertising and marketing throughout electronic mail, SMS, push notifications, and paid adverts
• Webinar creator helps with lead era and constructing lasting buyer relationships
• Helps transactional electronic mail campaigns

Pricing

Paid plans begin at $15/mo. That plan consists of the AI electronic mail generator, AI touchdown pages, and limitless autoresponders. It helps as much as 1,000 subscribers and limitless month-to-month electronic mail sends. 

The Marketer plan begins at $48.38/mo. We advocate this plan to entrepreneurs as a result of it gives all of the options you could scale your campaigns. It consists of limitless automations, superior segmentation, deserted cart restoration, electronic mail supply scheduling, promo codes, and speak to scoring. Limitless net push notifications are additionally supported right here.

AI product suggestions can be found within the GetResponse Max plan. This plan is tailor-made for superior advertising and marketing campaigns. It helps enterprise-level electronic mail advertising and marketing, multichannel advertising and marketing automation, and AI-powered product suggestions. 

Assisted IP warmup, devoted sending area, SSO, and a devoted buyer expertise supervisor are included within the Max plan. Contact our staff to learn the way Max can assist your campaigns.

G2 score: 4.3/5

2. ActiveCampaign

ActiveCampaign made one of many greatest platform shifts of any electronic mail advertising and marketing software program on this checklist to accommodate AI options. The corporate’s AI software, referred to as Energetic Intelligence, provides a number of AI brokers that assist with most elements of electronic mail campaigns.

Describe what you take note of concerning your marketing campaign to those brokers. They’ll do the heavy lifting to create the marketing campaign, whereas nonetheless supplying you with the artistic freedom to vary something you don’t like. 

The marketing campaign builder AI assistant is a kind of brokers. The assistant lets you import your model package out of your web site. Then, describe what your electronic mail message is about (in as much as 1,000 phrases) and choose the variety of columns in your electronic mail format.

The AI will proceed to generate your topic line, electronic mail header, and electronic mail copy. It additionally imports inventory photographs from Pexels and provides them to your electronic mail. You possibly can edit the marketing campaign within the drag-and-drop electronic mail designer. 

AI templates are additionally a factor on ActiveCampaign. Once you enroll utilizing your enterprise electronic mail, the platform analyses your URL and pulls your branding property. It makes use of your colours, brand, and different property to create branded templates.  

Advertising and marketing automation is the opposite space the place ActiveCampaign’s AI brokers have made a noticeable affect. Energetic Intelligence lets you describe the e-mail or advertising and marketing operate you wish to automate. It then creates the workflow for you.

You possibly can edit the workflow within the drag-and-drop automation editor so as to add new triggers and customise the paths. 

After all, you possibly can nonetheless create an automation workflow from scratch utilizing the automation builder. There may be additionally a bunch of predesigned automation workflows for key campaigns like deserted cart, buyer re-engagement, and customer support follow-up campaigns. 

That stated, Energetic Intelligence remains to be in beta. And although it really works for a lot of the primary content material creation capabilities, it struggles a bit for extra complicated duties. For instance, I attempted making a GDPR-compliant automation workflow utilizing a immediate, and it saved working into technical points. 

The AI automation builder can also be fairly sluggish, which might get a bit of irritating. Choosing and enhancing an automation template felt just like the sooner route. 

ActiveCampaign additionally provides AI-suggested buyer segments. The AI analyzes your buyer information to establish tendencies and shared similarities inside your target market. It then suggests related viewers segments that will help you goal prospects extra successfully. 

Energetic Intelligence can also be proactive in that it doesn’t simply wait to be prompted. The AI analyzes marketing campaign efficiency behind the scenes and recommends related actions that might enhance efficiency. It might enable you anticipate buyer tendencies and create the correct campaigns for optimum ROI.

Plus, you possibly can work together with Energetic Intelligence to ask particular questions on marketing campaign efficiency.

Different key options

• Predictive sending deploys your emails on the best time for optimal engagement primarily based in your recipient’s conduct and preferences.
• The AI helps multi-channel campaigns throughout electronic mail, SMS, and WhatsApp.
• Presents an MCP server to attach your ActiveCampaign account to an AI software like ChatGPT and Gemini.
• Gives an AI-powered CRM

Pricing

Starter is Energetic Marketing campaign’s most cost-effective plan. It begins at $15/mo, however lacks key AI capabilities like generative AI and predictive sending. Nonetheless, it comes with the AI automation builder. 

You will need to spend at the very least $79/mo on the Professional plan to unlock all AI options. That features generative AI, predictive sending, AI automation builder, AI-powered website monitoring, and AI-supported enterprise objectives.

G2 score: 4.5/5

3. Klaviyo

Klaviyo is an AI-powered advertising and marketing platform that helps campaigns throughout electronic mail, SMS, WhatsApp, and push notifications. 

Klaviyo AI (additionally referred to as Ok:AI) makes use of buyer information to create customized campaigns, automation workflows, and even resolve buyer queries. 

Like Energetic Marketing campaign, Klaviyo asks you to share your web site URL when establishing your account. This enables the platform to investigate your enterprise and its branding fashion. The Klaviyo AI makes use of insights from that evaluation to begin producing on-brand content material and campaigns.

Clicking the Advertising and marketing Agent on the high proper of the house dashboard prompts the AI. It’ll analyze your enterprise and recommend a number of marketing campaign concepts. It additionally goes a step additional and begins creating content material for every of these concepts. 

You may as well entry and use Klaviyo AI from the e-mail editor. It helps with producing electronic mail content material. You possibly can immediate it to create a whole electronic mail or only a particular part. 

Customer segmentation is one other space that the Klaviyo AI has simplified. Inform the AI who you wish to obtain a selected marketing campaign. It’ll analyze your buyer database to establish the purchasers that meet your standards and create that section. This is among the extra compelling use instances of AI in electronic mail advertising and marketing that helps you create correct buyer segments sooner and with much less effort.

Lastly, AI helps with creating Klaviyo flows, i.e., advertising and marketing automation workflows. Chat with the AI to explain the workflow you take note of. It’s going to select the correct triggers primarily based in your description and create the workflow for you. 

Sadly, similar to ActiveCampaign, Klaviyo AI is fairly sluggish when executing most duties, like establishing campaigns from scratch. Choosing and enhancing an current template (be it an electronic mail or an automation template) is quicker than prompting the AI and ready for it to do the work.

The Klaviyo buyer agent is one other AI function price mentioning. The agent helps with primary buyer assist points. It learns out of your insurance policies and the info you feed it to know how your enterprise runs and resolve easy buyer inquiries, like return insurance policies, supply updates, and subscription questions. 

For the questions it will possibly’t deal with, the AI agent pushes the dialog to a human agent. It additionally shares all of the related context your buyer assist rep must deal with the ticket.

That’s not all, although. This agent may assist with advertising and marketing. Because it interacts with prospects, it might advocate customized merchandise primarily based on the particular dialog it’s having with prospects. Your prospects will be capable to add these merchandise to their carts straight from the chat.  

Different key options

• Klaviyo offers automation templates for all main advertising and marketing automation campaigns. The drag-and-drop automation editor can also be very simple to make use of.
• The Klaviyo information platform helps you get probably the most out of your buyer information. Nevertheless it’s bought individually.
• Helps omnichannel advertising and marketing, the place you possibly can ship a constant expertise to your prospects throughout varied channels.
• The presence of Klaviyo Service means you possibly can market and supply buyer assist companies from one platform.
• Klaviyo Analytics shares highly effective insights into marketing campaign efficiency

Pricing

Klaviyo is among the dearer AI electronic mail advertising and marketing platforms on this checklist as a result of a number of key companies are bought as separate add-ons. 

Should you’re solely focused on electronic mail advertising and marketing, the Electronic mail plan begins at $45/mo for as much as 1,500 energetic profiles. The package deal provides you 15,000 month-to-month electronic mail sends. 

That plan provides you the advertising and marketing agent, generative AI for content material creation, and predictive analytics.

There’s additionally a free plan in case you have fewer than 250 energetic profiles.

If you wish to run omnichannel campaigns, you’ll want the Electronic mail + SMS plan, which begins at $60/mo. It helps 25,000 emails and 1,500 messaging credit for SMS and WhatsApp. 

Now, that is the place Klaviyo can get costly. Should you want superior advertising and marketing analytics to energy customized campaigns, you will need to pay $100/mo for the Advertising and marketing Analytics package deal. 

Gathering buyer critiques can also be bought individually in a package deal referred to as Evaluations. That package deal prices $25/mo. 

The info platform is the costliest package deal but, costing $500/mo. 

If you’d like the Buyer Agent that may reply questions and advocate merchandise throughout buyer interactions, you’ll must pay $140/mo.

G2 score: 4.6/5

4. Brevo

Brevo provides varied AI brokers that may analyze and execute primarily based in your instructions. 

The AI Advertising and marketing Agent helps with planning and executing advertising and marketing campaigns. This agent can create electronic mail content material from scratch. It might additionally refine current content material and even personalize it based on customer data. 

Along with content material era, the AI can analyze marketing campaign efficiency to detect the perfect sending occasions. It then schedules your emails to be despatched on the proper time for the perfect open and engagement charges. 

The AI additionally helps with segmentation. It makes use of real-time insights to position subscribers in the correct segments. For instance, it robotically strikes a subscriber to a disengaged section if they don’t open your emails for a selected variety of days. 

Brevo’s Aura AI is accessible from the principle menu, the place it really works as your assistant. You possibly can entry it on the e-mail editor and immediate it to generate key sections of an electronic mail, like a button or a title. 

Brevo gives AI options for gross sales and buyer assist capabilities. The AI gross sales agent can enrich your contact checklist with extra particulars to assist with prospecting. It might additionally craft your gross sales emails and name transcripts.

In the meantime, the AI dialog agent empowers your buyer assist staff by producing conversion summaries and enhancing tone.

In addition to the built-in AI options, Brevo gives an MCP server that connects your account to AI instruments like Claude and Gemini by an API. It unlocks extra capabilities, reminiscent of speaking to the AI to evaluate marketing campaign efficiency, brainstorm new campaign ideas, create campaigns, and handle your contacts and buyer segments.  

Different key options

• Helps multi-channel advertising and marketing throughout electronic mail, SMS, WhatsApp, and net and cellular push notifications
• Gives a knowledge platform that unifies all of your buyer information below one platform
• Presents transactional messaging companies
• Consists of reside chat and chatbot instruments

Pricing

The $8.08/mo Starter plan consists of solely the AI electronic mail generator. AI ship time optimization is accessible on the $16.17/mo Commonplace plan. In the meantime, superior AI options like AI segmentation and AI information analyst can be found on the $449.08/mo plan. 

Gross sales and Buyer Help instruments are bought individually.

G2 score: 4.5/5

5. HubSpot

HubSpot’s Advertising and marketing Hub gives a number of advertising and marketing instruments, together with an electronic mail advertising and marketing resolution. The platform provides a bunch of AI options that may velocity up your workflows, drive buyer engagement, and doubtlessly generate extra income for your enterprise. 

The AI-powered electronic mail advertising and marketing resolution could be possibility for any enterprise already utilizing HubSpot’s CRM. The AI pulls information from the CRM and makes use of it to energy customized advertising and marketing emails.

Past personalization, HubSpot’s conversational AI assistant is accessible throughout the electronic mail editor. You possibly can have interaction the AI to assist write your emails.  And in contrast to the AI assistants we’ve coated to date, HubSpot’s lets you connect recordsdata and join different apps you utilize. This provides the assistant much more context that helps it produce higher output. 

HubSpot additionally provides Breeze Studio, a market the place you could find AI brokers for various capabilities. These brokers are customizable, so you possibly can tailor them to your particular workflows. 

Prospecting Agent is among the noteworthy brokers from {the marketplace}. It tracks your prospects, watching out for getting indicators. The agent may analysis the prospects and create customized outreach campaigns when the time is correct. 

Different key options

• Highly effective CRM that makes it simpler to personalize electronic mail campaigns
• Gross sales Hub permits your advertising and marketing and gross sales staff to work from one platform and browse from the identical buyer information
• Information Hub unifies all of your buyer information. Buyer information enrichment instruments are additionally out there.
• The content material helps content marketing campaigns by podcasts, blogs, and membership touchdown pages.
• Commerce Hub helps billing and funds that will help you shut offers sooner.

Pricing

HubSpot’s paid plans for the Advertising and marketing Hub begin at $9/mo per seat. It helps as much as 1,000 contacts and consists of 500 HubSpot credit that you need to use for the AI brokers. 

The plan provides easy advertising and marketing automation, electronic mail advertising and marketing, kinds, and reside chat. 

For superior personalization, omnichannel advertising and marketing automation, marketing campaign reporting, and lead scoring, you’ll want the Skilled plan, which begins at $800/mo for 3 core seats. Extra seats value $45/mo.

HubSpot additionally provides an Enterprise plan that begins at $3,600/mo.

HubSpot is mostly costly in case your solely purpose is AI-powered electronic mail advertising and marketing campaigns. You will get the identical options or much more with devoted electronic mail and advertising and marketing automation platforms like GetResponse, Klaviyo, and Brevo. 

However if you wish to do your electronic mail advertising and marketing, buyer assist, and gross sales from a single platform, then it’d make sense to make use of HubSpot. 

G2 score: 4.5/5

6. Mailchimp

Mailchimp’s Intuit AI is similar to the AI assistants provided by Klaviyo and ActiveCampaign. The AI helps with key electronic mail advertising and marketing duties, together with content material manufacturing and creating complete campaigns and automations. 

Intuit AI can generate complete emails primarily based in your descriptions. The e-mail designs are primarily based in your model colours, photographs, fonts, and brand. 

The conversational AI can also be out there throughout the electronic mail and automation builders. You possibly can work together with and use it to create marketing campaign content material or edit your automation paths. It additionally works behind the scenes and makes solutions to enhance your content material. 

It could recommend you make a sure part inside your electronic mail extra skimmable, for instance. It might even advocate including extra hyperlinks and CTAs and altering the photographs utilized in your emails. The solutions are primarily based on the AI’s evaluation of best-performing campaigns in addition to your marketing campaign objectives. 

Intuit AI additionally tracks subscriber conduct to find out once they usually open and have interaction together with your emails. It makes use of these insights to advocate the correct day and time to ship your emails for optimal engagement rates. 

Mailchimp has an AI-powered product suggestion engine. The platform helps you to ship emails with dynamic content material. Dynamic content material means the content material that exhibits the advisable merchandise adjustments primarily based on the person subscriber’s conduct and preferences. It might advocate related new arrivals primarily based on a buyer’s buy historical past, for instance. 

Different key options

• Helps constant advertising and marketing throughout a number of channels, together with SMS, pop-ups, paid adverts, and social media.
• Predictive segmentation helps with inserting prospects in distinctive segments primarily based on potential future shopping for conduct.
• The marketing campaign supervisor lets you handle campaigns throughout a number of channels from one platform.
• Advertising and marketing automations assist a number of triggers and branching factors
• Gives an internet site builder and website positioning instruments

Pricing

One main downside with Mailchimp is that it’s typically costly, particularly as your electronic mail checklist and campaigns improve. And if you wish to entry the AI options, you’ll must spend at the very least $20/mo on the Commonplace plan. Even generative AI options that assist with writing email content usually are not out there on the free plan or the $13/mo Necessities plan. 

Electronic mail ship time optimization and supply by time zone are additionally out there on the Commonplace and Premium plans solely.

That stated, the Artistic Assistant that helps with designing emails is accessible within the Free and Necessities plans. 

G2 score: 4.4/5

7. Omnisend

Omnisend is an electronic mail and SMS advertising and marketing platform. It additionally helps net push notifications and advertising and marketing automation. 

Omnisend AI is Omnisend’s resolution to boring, repetitive duties. The AI helps content material creation in addition to artistic duties like designing electronic mail campaigns. It creates on-brand emails by the Model Belongings AI, which lets you import your model colours, brand, and fonts. Your branding fashion is utilized to all emails and templates. That is instrumental in decreasing the period of time you spend customizing electronic mail campaigns. 

The Omnisend AI writer tool writes complete emails for you. It might additionally analyze current electronic mail content material and supply solutions primarily based in your most well-liked model voice and electronic mail advertising and marketing finest practices. 

The platform provides a topic line and preheader generator. These can create catchy topic strains and preheaders from scratch or fine-tune your current content material to optimize open charges. 

Like GetResponse and Mailchimp, Omnisend provides an AI-powered product recommender. The platform makes use of AI to investigate and perceive your prospects’ preferences and shopping for conduct. 

That information is then used to advocate related merchandise which are probably to be purchased. The merchandise are added to particular person emails robotically through dynamic content. Which means you solely must create one electronic mail and embrace the dynamic components. Omnisend’s AI will do the remainder to make sure the correct merchandise are included throughout the dynamic content material blocks.  

Omnisend AI is current within the buyer section builder. Simply describe to the AI who you wish to goal together with your campaigns. It’ll create that section in seconds. 

The AI additionally identifies and teams prospects primarily based on how just lately and ceaselessly they purchase from you, in addition to the quantity they spend. You may as well use it to establish your excessive spenders and goal them with particular provides to encourage loyalty. 

Different key options

• Marketing campaign Booster resends your emails to non-openers robotically with new topic strains.
• The AI helps with churn prediction, serving to you goal at-risk prospects earlier than you lose them.
• Additionally helps net push notifications and SMS advertising and marketing

Pricing

Paid plans begin at $11.20/mo for 500 contacts and 6,000 month-to-month electronic mail sends. The plan doesn’t embrace the customized product recommender, although. You will need to pay $5/mo so as to add product suggestions to your Commonplace Plan.

The opposite various is to improve to the Professional plan, the place product suggestions are a part of the package deal. This plan begins at $41.30/mo. 

The private assistant, AI topic line generator, and dynamic content material blocks are included throughout all paid plans.

G2 score: 4.6/5

8. MailerLite

MailerLite is a well-liked electronic mail advertising and marketing service. And although it has the fewest AI options of the companies we’ve coated on this checklist, it does present an MCP server that connects to totally different AI instruments.

An MCP server, or a mannequin context protocol server, lets you join an AI app like Claude, Gemini, and ChatGPT to the MailerLite API. That connection permits the AI app to entry your MailerLite information. In consequence, you possibly can chat with the AI app to ask it questions on your MailerLite campaigns.

You possibly can ask it to indicate you the best-performing electronic mail campaigns primarily based on a selected metric, for instance. 

It might carry out actions too. As an example, you possibly can ask it to resend a marketing campaign to subscribers who didn’t open it.  

The MailerLite MCP server provides varied instruments for: 

• Subscriber administration
• Marketing campaign administration
• Section administration
• Automation administration
• Webhook administration

The subscriber administration software lets you add new subscribers, replace current subscribers, pull the historical past of a selected subscriber, and get subscribers utilizing a selected filter, reminiscent of energetic, bounced, or unsubscribed. 

Mainly, the software makes it simpler so that you can discover particular subscribers and manage your email list.

Alongside that software are the Group and Section Administration instruments that assist handle subscriber teams and segments. The Group Administration software helps you to seek for and create a bunch of subscribers who meet a selected criterion.  You may as well add or take away a subscriber from teams, replace the group title, and delete complete teams. 

The marketing campaign administration software, then again, pulls particular marketing campaign information, helps you create new campaigns, replace current campaigns, schedule campaigns to be despatched, and cancel scheduled campaigns. 

The automation administration MCP software doesn’t permit you to create and deploy automation workflows. Nonetheless, it helps you to create automation drafts, delete automations, and get automation particulars. 

Although MailerLite doesn’t have loads of built-in AI capabilities, the platform itself is pretty simple to make use of and gives templates to simplify your work. It provides a drag-and-drop editor for constructing emails and automation workflows. 

It additionally provides customizable templates for each emails and automation workflows. 

Different key options

• Presents a touchdown web page and web site builder
• Gives an email verifier that validates electronic mail addresses
• Presents signup kinds for lead era
• Helps paid e-newsletter subscriptions and digital merchandise like templates and ebooks.

Pricing

MailerLite’s AI writing assistant and sensible sending can be found on the high-tier Superior plan that begins at $18/mo for 500 subscribers and limitless electronic mail sends. API documentation is accessible throughout all plans, together with the free package deal. 

G2 score: 4.6/5

How GetResponse helps AI electronic mail advertising and marketing

One of the best AI electronic mail advertising and marketing instruments present AI options that contribute on to your organization’s backside line. Not gimmicks which are good to have at finest. 

GetResponse provides AI-powered product suggestions that improve CTR, gross sales, and the common order worth by as much as 70%, 30%, and 33%, respectively. Manufacturers reminiscent of Daag, Med & Magnificence, and Pako Lorente have used these suggestions to generate 1000’s of {dollars} in gross sales. 

Along with product suggestions, our platform provides generative AI to hurry up repetitive duties like writing emails and topic strains. That helps your staff deal with extra strategic objectives, like planning your subsequent marketing campaign. In the meantime, our automations enable you recuperate misplaced gross sales and drive new income by delivering the correct message to the correct buyer on the excellent time. 

Start your free trial right here to entry GetResponse’s AI electronic mail advertising and marketing software program and the highly effective advertising and marketing automations. No bank card required.