Take heed to the complete episode:

Overview

On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch welcomes again David Newman—keynote speaker, bestselling creator, and creator of The Promoting Present podcast. David’s newest e-book, “Market Eminence: 22 Methods to Construct a Daring Private Model, Turn into a Enterprise Superstar, and Drive Unstoppable Progress,” dives into how consultants, consultants, and CEOs can escape obscurity and grow to be the plain alternative of their market. David explains why visibility, respect, and model choice at the moment are non-negotiable, find out how to develop a contrarian standpoint, and why radical generosity of your greatest concepts is the true development engine.

David NewmanConcerning the Visitor

David Newman is a keynote speaker, bestselling creator of “Do It! Advertising and marketing,” “Do It! Talking,” and now “Market Eminence.” With over 600 talking engagements and 30 years within the discipline, he helps CEOs, consultants, and professional service suppliers elevate their model, entice excellent purchasers, and grow to be not possible to disregard in noisy, AI-fueled markets.

Actionable Insights

  • The “obscurity tax” is doing nice work in isolation—in case your market doesn’t see you, know you, and like you, you’re paying it each day.
  • Market eminence rests on three pillars:
    • Visibility (being seen)
    • Respect (deep understanding of your consumers’ pains, objectives, and aspirations)
    • Model choice (differentiation + positioning so it feels dangerous to rent anybody else)
  • Private branding usually focuses on “have a look at me”; market eminence focuses on elevating your market, business, and stakeholders.
  • Being contrarian and polarizing (in a values-aligned manner) is crucial to draw right-fit purchasers and repel unhealthy suits.
  • The three content material varieties that also minimize by way of the noise:
    • Methods to suppose (perception, not directions)
    • What to imagine / what to not imagine
    • Methods to prepare for what’s coming subsequent
  • A strong train: establish what typical knowledge in your business is unsuitable, what harsh truths purchasers want somebody would say, and which robust factors of view resonate with excellent purchasers however make insiders uncomfortable.
  • Use AI as a thought associate for brainstorming contrarian headlines and positioning, not as your last output.
  • Generosity is a development technique: give away client-facing content material you’ve been paid for; prospects pay for implementation and utilized perception, not data.
  • Deal with prospects like purchasers—share actual worth, not teasers—and also you’ll get extra (and higher) purchasers.

Nice Moments (with Timestamps)

  • 01:37 – The Obscurity Tax
    Why doing nice work at nighttime is the largest price most consultants pay.
  • 02:40 – The Three Pillars of Market Eminence
    Visibility, respect, and model choice defined.
  • 03:12 – Market Eminence vs. Private Branding
    Why this isn’t about ego, however about affect.
  • 05:48 – Do You Want a Polarizing Level of View?
    Methods to name out what’s lacking, damaged, or outdated in your business.
  • 06:17 – Content material that AI Can’t (But) Change
    Methods to suppose, what to imagine, and find out how to prepare for what’s subsequent.
  • 08:13 – Attracting Proper-Match Shoppers and Repelling the Flawed Ones
    The “10-foot gate” psychological mannequin and why polarization is a function, not a bug.
  • 11:19 – Inside vs. Exterior Work of Market Eminence
    Management choices first, amplification ways second.
  • 11:48 – The Contrarian Slant Train
    Three inquiries to craft a standpoint that places you within the high 5% of your market.
  • 14:45 – Utilizing ChatGPT as a Brainstorming Associate
    A immediate to generate “loopy concept” headlines that entice excellent purchasers.
  • 19:09 – Radical Generosity and Giving Away Your Greatest Concepts
    Why sharing paid content material doesn’t damage your online business—it fuels it.

Insights

“The obscurity tax is the price of doing nice work in isolation. Nobody can purchase from you in the event that they don’t know you exist.”

“Private branding is about elevating your self; market eminence is about elevating your market, your business, and the folks you serve.”

“You don’t must be the one one fixing what’s damaged—however you do must be one of many few prepared to name it out.”

“Prospects aren’t paying you for data—they’re paying you for utilized perception and implementation.”

“The extra you deal with prospects like purchasers, the extra prospects you’ll flip into purchasers.”


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