Richard Wall
Revealed on: 17 November 2025
If you happen to function within the eCommerce sphere, Christmas preparations are effectively underway and have been for a while. However what about B2B?
Why do you wish to do a Christmas marketing campaign, anyway?
Because you’re studying this text, you’re most likely weighing up whether or not a Christmas marketing campaign is well worth the effort. Why?
“Our CEO stated we’ve got to“
Yeah, you’re going to need to provide you with one thing.
“We’ve all the time performed one“
Possibly an excellent cause, perhaps not. Check out your outcomes from earlier years; are they considerably totally different to your campaigns the remainder of the 12 months? In the event that they’re higher, then sprint away all! In the event that they’re worse, what are you doing?!
“Everyone else does it“
Then perhaps you stand out higher by NOT doing one. Rember “half of technique is selecting what to not do.”
What are you making an attempt to realize?
If you happen to solely know 1 factor about advertising, make it the 95:5 rule. That’s, 95% of your goal market isn’t at the moment able to purchase.
In case your prospects don’t usually change their behaviour in direction of you round Christmas, you possibly can nonetheless harness the festive vibes to maintain your reference to them heat.
Take a look at how Spotify Wrapped grew to become an enormous cultural second that every one sorts of manufacturers have replicated:
“10 issues we realized this 12 months” kind newsletters can remind your viewers of the worth they get from you with out pushing for a sale. Or you possibly can sit up for the subsequent 12 months’s developments. The secondary advantage of that is that you are able to do a “How did our predictions go?” piece on the finish of the 12 months. These make you look nice if you happen to acquired it proper, and humble and sincere if you happen to missed the mark; win-win!
How do I determine my festive 5%?
In fact, the 95:5 rule implies that you’ve acquired some ready-to-buy leads sitting there in December if you happen to can solely discover them.
One large clue might be how they organise their monetary 12 months. If January 1st is the primary day of a monetary 12 months, then there’s no means they’ll be making giant investments in December.
Within the UK, the government’s tax year begins on April 6th, so that is additionally a standard alternative for companies too.
On a extra 1-to-1 foundation, do your finest to watch when your prospects’ present association are due for renewal. If you happen to’re within the SaaS house like Spotler, you’re most likely competing with 12- or 24-month contracts. On this case the candy spot might be 2-3 months earlier than the renewal date, when it’s close to sufficient to be entrance of thoughts, however far sufficient away that you just’ve acquired an opportunity of swooping in.
My model colors aren’t very Christmassy…
If pink, inexperienced and white characteristic strongly in your model palette, Christmas branding is fairly straightforward. However when was the final time you noticed Santa in blue?
Happily, there’s a wealth of examples that present a short-term change to your model can really make you extra memorable, as your viewers’s brains fill the hole in themselves:
Briefly, a Christmas-themed marketing campaign received’t do any actual injury to potential to recognise your model, so long as you’ve performed the legwork the remainder of the 12 months to ascertain your home inside your viewers’s minds.
Ought to we are saying “Blissful Holidays” as a substitute?
“Blissful Hanukkah”?
“Merry Kwanza”?
“Blessed Bodhi Day”?
Christmas could be the dominant cultural occasion of December, but it surely’s removed from the one one.
This actually comes right down to understanding your viewers. If you happen to solely serve Buddhists, then Bodhi Day/Rohatsu is a significantly better go-to than Christmas.
If you happen to aren’t assured in making this name, then both “Blissful Holidays” or no vacation point out in any respect are completely legitimate selections.
No matter you select, you’d hope that almost all of your viewers will take your greeting within the spirit it was meant, slightly than getting overly hung up on the particular alternative you’ve made.
Conclusion: It’s as much as you
Between what you’ve performed earlier than, strain from inner stakeholders, and viewers expectations, whether or not to run a Christmas themed marketing campaign or not is a really private alternative.
If you happen to go for it, Spotler’s Mail+ electronic mail builder is the factor you want in your wishlist. With a straightforward drag-and-drop-editor, model library and easy templates, you’ll be constructing beautiful campaigns in file time. Get started with a demo today.
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