6 eCommerce campaigns to increase revenue | Blog

Spotler editorial workforce
Revealed on: 07 November 2025

Christmas is coming, and we’re positive any eCommerce model out there’s busy implementing their well-thought-out e mail campaigns. However the manufacturers who’ve been significantly ready this yr could discover themselves twiddling their thumbs. Their campaigns are drafted and scheduled to be despatched out. However there’s nonetheless a while till the massive day. For individuals who need to squeeze out a bit further income in 2025, then this weblog publish is only for you.

Learn on for six last-minute eCommerce campaigns to extend income earlier than the top of the yr.

1. Flash Sale with Countdown Timer (Finish-of-12 months Stock Push)

Why it really works: A ticking clock creates urgency and prompts fast conversions.

Instance to incorporate: Proper earlier than year-end (e.g., final week of December) run a flash sale: “48 Hours Solely: 40 % off whereas shares final.” Add a visual countdown timer throughout e mail, pop-up and the web site.

Implementation tip: Arrange the timer in your marketing campaign builder, sync it with inventory/provide expiry, and market it as a ultimate probability to buy in 2025.

2. Restricted-Version Present Bundles for Final-Minute Consumers (Vacation Push)

Why it really works: Bundles provide comfort and worth—good for customers underneath time stress.

Instance to incorporate: In mid-December, promote a “Vacation Specific Bundle – ships inside 24h” combining a number of merchandise into one reward set.

Implementation tip: Use kit-creation instruments, spotlight “restricted numbers out there” and goal vacation customers by way of e mail + social.

3. Thank-You & VIP Early Entry to January Sale (Put up-Christmas have interaction)

Why it really works: Rewarding loyal clients strengthens relationships and drives early income earlier than public entry.

Instance to incorporate: On 27-Dec, ship an e mail: “Thanks for buying with us – VIP early entry to our Jan Sale begins now.”

Implementation tip: Section your greatest clients (previous purchases, loyalty degree), ship a particular code or touchdown web page entry forward of everybody else.

4. “New 12 months, New You” Put up-Vacation Upsell (January 1-10 Window)

Why it really works: After the vacations, customers are receptive to purchasing for themselves or resetting habits.

Instance to incorporate: January 2 ship: “You’ve been purchasing for others – time to deal with your self. Right here’s 30 % off our new spring-collection.”

Implementation tip: Use buyer behaviour information (vacation reward consumers) to retarget them with “this one’s for you” affords.

5. Win-Again Inactive Prospects with Time-Delicate Provide (12 months-Finish Reactivation)

Why it really works: It’s usually cheaper to re-engage previous clients than purchase new ones—and time stress provides conversion gas.

Instance to incorporate: December 29: “We missed you! Re-activate your account with a one-time 25 % off – this week solely.”

Implementation tip: Section clients who haven’t bought in 6-12 months. Use robust urgency (“Provide ends 31 Dec”) and personalised copy based mostly on previous browse/buy historical past.

6. Trigger-Led Vacation Marketing campaign: Give Again & Buy Incentive

Why it really works: Shoppers purchase extra after they be ok with their buy—particularly within the vacation season.

Instance to incorporate: From Dec 15-31: “For each order this week, we’ll donate one meal to native meals banks.” Provide features a low cost or free reward to amplify the inducement.

Implementation tip: Spotlight the trigger in your e mail and touchdown web page, tally present impression (“We’ve donated 500 meals thus far”) for social proof.