ChatGPT began mentioning extra manufacturers and web sites over the previous three months, whereas Google’s AI Mode narrowed its focus, in line with new information from Semrush’s AI Visibility Index.

  • Reddit, particularly, stood out: it dropped sharply as a supply in ChatGPT however grew to become one of the vital incessantly used sources in Google’s AI Mode.

The large image. ChatGPT and Google’s AI Mode are altering in numerous methods. ChatGPT is experimenting extra whereas Google’s AI Mode appears extra secure:

  • ChatGPT talked about about 12% extra manufacturers in September, then dropped again in October, suggesting it’s experimenting with solutions.
  • Google’s mentions fell 4% over the identical interval, suggesting it’s specializing in a smaller set of manufacturers.

Extra sources. The variety of sources ChatGPT is citing is rising quickly, whereas Google’s citations stay regular.

  • ChatGPT: The variety of sources it pulls from jumped 80% in October – a giant shift towards utilizing extra and totally different websites.
  • Google AI Mode: Sources went up simply 13%.

Model motion. Prime manufacturers aren’t altering a lot in AI search.

  • 25 new names entered the highest 100, however solely two broke into the highest 50.
  • 61 manufacturers appeared in each ChatGPT and Google’s high lists.

The leaders are staying put, however there’s motion additional down.

Reddit’s reversal. Reddit’s function flipped between the 2 fashions.

  • ChatGPT: Mentions dropped 82%. Reddit remains to be the fourth commonest supply.
  • Google AI Mode: Reddit jumped 75%. It was used as a supply in a single in 5 AI solutions – second solely to Amazon.

Model variety by vertical. In terms of industries, ChatGPT and Google took totally different paths:

  • In ChatGPT, Shopper Electronics (up 20%) and Tech & Software program (up 12%) noticed extra model selection. Finance fell 15%.
  • In Google AI Mode, most classes dropped – besides Style & Attire.

Why we care. Roughly two-thirds of the manufacturers that seem in ChatGPT additionally present up in Google’s AI Mode outcomes. That overlap exhibits there’s some consistency on the high. Nonetheless, every mannequin nonetheless cites content material in a different way. For manufacturers, meaning you possibly can’t deal with AI search as “one factor” and count on the identical outcomes. Every mannequin wants its personal strategy.

The AI Visibility Index. Who Rules AI Search? What 3 Months of AI Visibility Data Tells Us

Search Engine Land is owned by Semrush. We stay dedicated to offering high-quality protection of selling subjects. Until in any other case famous, this web page’s content material was written by both an worker or a paid contractor of Semrush Inc.

Danny GoodwinDanny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing in regards to the newest developments and developments in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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