Few manufacturers have reshaped leisure and tradition the way in which Netflix has by setting the bar for storytelling, subscriber engagement, and model fandom throughout the globe. On this fireplace chat, Netflix CMO Marian Lee sits down with ADWEEK’s model editor Rebecca Stewart to share how the corporate continues to innovate its advertising method, construct significant connections with various audiences, and create cultural moments that resonate worldwide. From buzzy campaigns to daring model positioning, Lee presents a behind-the-scenes have a look at how Netflix stays forward as a number one streamer. 

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