The Grim Reaper is now an influencer. The harbinger of dying took over Columbia Sportswear’s social media accounts to advertise the limited-edition Powderkeg II Remastered Interchange jacket, which has a will and testomony stitched into the liner. Reaper additionally requested followers to share their outside near-death experiences, whereas bragging that “Columbia makes its gear so robust, it might outlive you.”
