Typically adulting is scarier than ghosts and haunted mansions.

That’s one theme that emerged from this yr’s Halloween advertisements. One other is that ‘90s nostalgia being all the fashion proper now, however possibly we don’t need each a part of that decade to come back again (thanks for the reminder, Gushers). And at last, everyone seems to be an influencer today–even the Grim Reaper. 

Scroll down for ADWEEK’s roundup of the most effective and most memorable Halloween campaigns of 2025. And pleased trick-or-treating. 

Ikea | “Halloween Necessities” by INGO

Ikea cleverly spotlights its merchandise in its Halloween marketing campaign by depicting the common expertise of clutching tender furnishings whereas watching horror films. The model’s cushions, throws, and quilt covers are the last word protect from display frights.

Gushers | “Fruitheads” by Think about Leisure

For those who’re a toddler of the ‘90s, you should still be haunted by Gushers’ “Fruitheads” commercials, by which children’ heads became fruit after consuming the sweet. The model revived the idea for a brief horror movie starring Bradley Whitford, who turns to darkish magic to invent a wickedly transformative sweet. 

Columbia Sportswear | “Demise Needs” by adam&eveDDB