Remezcla Launches Streaming Service Aimed at Young Hispanics

The platform combines an ad-supported VOD library with reside FAST channels, providing content material in each English and Spanish. Its content material combine will embrace each authentic programming and licensed work, although it will likely be primarily authentic content material, in line with Rebolledo.

Its slate of originals will embrace Nuevo Noise, a showcase of rising Latin musicians; Catching Up, profiling artists and athletes; and Highlight Periods, archival and up to date interviews with performers like Unhealthy Bunny and Karol G. Further channels similar to Susto TV, timed to Día de los Muertos, and Choose Religion spherical out the launch slate.

Monetizing a rising video engine

Video is already an eight-figure enterprise for My Code, and Remezcla Más is supposed to deepen that progress, in line with Hernandez. 

The corporate will promote stock throughout the platform and its different properties, providing advertisers incremental attain amongst U.S. Hispanics whereas utilizing iSpot TV measurement to display outcomes. By centralizing its AVOD and FAST property underneath one umbrella, My Code can ship each premium sponsorship alternatives and scaled viewers shopping for for manufacturers looking for bilingual customers.

For Remezcla, the streamer additionally gives a brand new outlet for its reside occasions and creator partnerships, which have turn out to be a key a part of its model technique. Programming tied to the 2026 FIFA World Cup and different cultural tentpoles is already in growth.

Even with clear viewers demand, the problem can be standing out in a saturated CTV panorama, in line with media analyst Evan Shapiro. Impartial apps face excessive acquisition prices, and customers are reluctant to obtain new providers, even free ones.

“There isn’t any query that Hispanic-focused content material is underrepresented on streaming,” Shapiro mentioned. “But it surely stays to be seen what number of programming apps customers will obtain—even when they’re focused and free.”

Whereas opponents similar to ViX, Canela Media, and Fuse+ have pursued comparable bilingual methods, Remezcla Más enters the market with just a few benefits: a built-in community that already reaches tens of thousands and thousands of viewers, a deep bench of creator relationships, and a recognizable model that has lengthy served as a tastemaker in Latin tradition.

By translating that affect into streaming, My Code and Remezcla are betting that cultural specificity—and an current viewers ecosystem—can overcome the business’s fragmentation.