The 4 Best Lucky Orange Alternatives

In search of the very best Fortunate Orange different for analytics? We suggest Loopy Egg for inexpensive net analytics with a hearty facet of A/B testing, surveys, and AI-assisted summaries. Smartlook is one other strong possibility if you’d like built-in funnels and recordings.

For cell app analytics, go together with VWO (enterprise) or Microsoft Readability (free). 

My Private High 3 Options to Fortunate Orange

In the event you’re brief on time, right here’s a fast breakdown of my three favourite Fortunate Orange options. 

Finest for all-around analytics for SMBs	Finest at no cost habits insights	Finest for enterprise testing and CRO
Loopy Egg Pricing: $29-$499/month What I like: Heatmaps, session replays, A/B exams, and limitless surveys, all inexpensive and simple to make use of.	Microsoft Readability Pricing: Free without end What I like: Free, auto-tracks occasions, highlights friction factors in heatmaps and session replays.	VWO Pricing: $234+/Enterprise What I like: Full experimentation suite with personalization, funnels, and complete analytics.

How I Selected These Fortunate Orange Options 

Right here’s a breakdown of the online analytics and conversion optimization-related standards I used when selecting these options to Fortunate Orange: 

• Session replay and recording capabilities. Any Fortunate Orange different ought to supply top-notch readability into consumer actions as they navigate an work together with an internet site or product. Providing each real-time and playback mode is a bonus.
• Heatmaps with a number of views. You must be capable of analyze consumer exercise with heatmaps that present the place on the display customers are interacting essentially the most and least. The extra map views—like click on, scroll, and motion maps—the higher.  
• Conversion funnel monitoring. A conversion funnel instrument tracks the place your customers join after which both drop off or convert. With the ability to get a birdseye view of conversion funnels is essential to decreasing churn charges. 
• Kind and survey analytics. Getting quantitative knowledge isn’t sufficient to know the explanations behind your customers’ actions. Quantitative knowledge—within the type of consumer surveys—provides a useful dimension to your insights. (Be taught extra concerning the 7 key differences between qualitative vs. quantitative data.)
• Person segmentation. Grouping your net guests by completely different traits and behaviors makes it simpler to know consumer actions at scale and is crucial in any net or product analytics instrument. 
• Straightforward setup. An internet analytics instrument doesn’t should be mindbending with the intention to be efficient. Particularly for SMBs, a plug-and-play instrument with a low barrier to entry is healthier than a instrument that takes weeks or months to discover ways to use. The sooner you can begin gathering knowledge, the higher. 

1. Loopy Egg

Crazy Egg is a strong web site analytics instrument that’s inexpensive, simple to arrange, and gives all the pieces from heatmaps to A/B tests. 

What I like: 

• All of the heatmaps you can need. Loopy Egg gives a number of forms of visible experiences, together with heatmaps—Click on, Scroll, Overlay, Motion, Confetti, Geo, and Friction maps, to be exact—that present you ways guests work together with every component on a web page. With beneficiant plan limits throughout all subscription ranges, you’ll be able to create all of the heatmaps you want.
• Session recordings with timeline controls. You possibly can watch session recordings after the very fact and customise what will get recorded. Scrub by way of every replay individually to see the place folks hesitate, hold scrolling, or leap ship. 
• Constructed-in A/B testing. Loopy Egg is without doubt one of the few analytics instruments that natively consists of A/B testing. You possibly can cut up take a look at issues like headlines, net web page layouts, and CTA buttons from proper inside your analytics dashboard. 
• Confetti view for segmentation. This function color-codes all of your clicks by numerous traits—like site visitors supply, the consumer’s system, or the channel that referred the consumer to your website or product. This helps you slender the audiences into smaller teams, making them simpler to review whereas retaining the visually illuminating Confetti View. 
• Quick setup and integrations. It solely takes one easy JavaScript snippet to get you up and working. The Loopy Egg interface is polished, simple to navigate, and ideally suited for non-technical entrepreneurs or UX designers. Plus, the analytics instrument connects with WordPress, Shopify, HubSpot, Squarespace, and different main content material administration techniques (CMS).
• Constructed-in surveys. Wish to ask your net guests one thing? Loopy Egg’s free Surveys instrument permits you to ship as many questionnaires as you need. (No, actually—you get limitless surveys on each plan tier.) The suggestions is straight built-in into your dashboard. 
• Loopy Egg retains up with the instances. Bear in mind when the World Broad Net was born? I don’t. I used to be a literal child. However this AI revolution feels like a shift of that magnitude. And Loopy Egg is evolving its merchandise to maintain up—particularly with its new Web Analytics instrument. This intuitive dashboard gives a stay exercise feed, viewers segments—nation, system, site visitors supply, web page, UTM parameters—and an AI evaluation instrument that routinely finds and summarizes patterns in your knowledge. 

What might use enhancing: 

• No cell app analytics. Whereas Loopy Egg shines at offering net analytics, it doesn’t operate on cell apps. You probably have an app-based SaaS product, you’ll need to make use of one other instrument for the app analytics you want. 

Who ought to use it: 

• Startups, SMBs, or companies that must handle a number of small to mid-sized websites and need an inexpensive analytics answer that’s simple to deploy. Of all the alternatives on the checklist, Loopy Egg is without doubt one of the most inexpensive. Paid plans begin at $29 a month.

2. Microsoft Readability 

Microsoft Clarity is a free instrument that offers manufacturers a strategy to measure consumer actions on each cell apps and web sites. 

What I like: 

• Session recordings and visible heatmaps. These are Microsoft Readability’s core options, and so they’re in-depth but pretty simple to make use of. (It’s so simple to make use of, the truth is, that folks reward its intuitiveness on Reddit and G2 reviews. The consensus is that it’s virtually unbelievable that such a useful instrument is free without end.) Plus, with Readability’s Funnels function, you’ll be able to visualize customized occasion sequences for higher…effectively, for higher readability. 
• Sure, it’s free. No different instrument gives this stage of options for a price ticket of zero {dollars}. There is a purpose why Readability is free, although: all the info you gather can be Microsoft’s to make use of. Sure, it’s anonymized and aggregated. However that is primarily the value you pay at no cost consumer analytics with out site visitors limits. 
• Superior behavioral insights. Readability gives deep insights into consumer behaviors, monitoring frustration-related metrics like rage clicks and useless clicks that will help you rapidly spot drawback areas in your UI/UX.
• Strong segmentation. You possibly can filter your knowledge by system, referring channel, session period, consumer journeys/paths, and customized standards. This makes it simple to hone in on teams primarily based on their shared traits. 
• Fast and simple setup. All it takes is putting in a monitoring script or utilizing a tag supervisor/CMS plugin to start out gathering knowledge. Plus, Readability integrates with HubSpot, AB Tasty, Kameleoon, and Google Analytics, amongst others. It additionally straight works with Microsoft’s AI assistant, Copilot, which might generate summaries of your knowledge. 
• Automated occasion monitoring. Up to now, clients complained that Readability’s occasion monitoring didn’t stand as much as the competitors. The crew at Readability was apparently listening, as a result of in 2024, they launched Smart Events. This function routinely captures and streamlines a lot of crucial occasions in your website—you don’t should configure all of it manually, which is a giant plus.

What might use enhancing: 

• No built-in A/B testing or survey instruments. Not like Loopy Egg, Microsoft Readability has no native A/B testing or survey instruments. This implies you’ll want to make use of that AB Tasty integration to search out the best-performing variation of a function in your app or web site. You’ll have to make use of an integration for gathering survey suggestions, too. 

Who ought to use it: 

• Any web site or product crew that wants a free, behavior-oriented analytics instrument with visible insights into the consumer expertise. 

3. VWO

VWO is a testing-focused analytics instrument for each cell apps and web sites.

What I like: 

• Full experimentation platform. Experimentation is essential for gaining insights into which net and app options your customers do and don’t interact with. Fortunate Orange gives cut up testing, however VWO blows its experimentation options out of the water. You are able to do nearly any experiment possible with VWO, from A/B and multivariate to separate URL and one-click function testing—on each web sites and cell apps. 
• Highly effective focusing on and segmenting capabilities. You are able to do extra than simply section and research your net and app guests with VWO. The instrument additionally permits you to section and personalize precise experiences primarily based on habits, system, location, or previous actions. This implies returning buyers, new guests, and high-value clients can every see tailor-made headlines, gives, or layouts that match their intent.
• Full suite of habits analytics instruments. Simply because VWO focuses on testing doesn’t imply it goes gentle on analytics. It’s acquired all the pieces you can need, from heatmaps and session recordings to surveying instruments and funnel evaluation. The funnel evaluation is one in every of my favourite VWO options—I really like seeing funnel knowledge specified by a visually pleasing means, and VWO delivers. Even higher, the funnels are built-in along with your heatmaps and recordings so you’ll be able to see precisely what occurred at every funnel section.

What might use enhancing:

• Overwhelming for smaller groups. In the event you’ve acquired a smaller crew—or in case you fly solo—VWO could be too giant a chunk to chew. It gives so many options, a lot of that are tremendous helpful for bigger groups, however not a lot for SMBs. In the event you run an ecommerce website and don’t have an app, for instance, VWO has far more than what you want. And it’s costly.
• Like, actually costly. So far as pricing goes, VWO does supply a (very) restricted free plan—but then the pricing skyrockets. And it solely will get an increasing number of costly as your month-to-month tracked customers go up. This isn’t essentially a draw back for bigger groups with huge budgets. And VWO’s scope of choices is giant and strong sufficient for the value to appear justified. However in case you don’t want all these options, you’ll overpay in case you go together with VWO. By lots. (See our favourite VWO alternatives for doubtlessly more-affordable picks with related options.)

Who ought to use it: 

• Bigger organizations that run each web sites and digital merchandise the place conversion, consumer habits, and progress all matter—a lot. If you need a whole, structured optimization program, VWO is the toolset for you.

4. Smartlook

Smartlook is a lesser-known however spectacular net and cell app analytics instrument with heatmaps, session recordings, funnels, and crew collaboration options. 

What I like: 

• Session recordings seize all the pieces. Smartlook routinely information each single consumer session—no sampling, by default. This implies you’ll be able to seize (scores) of precise consumer journeys as a substitute of solely subsets. To be truthful, different instruments on our checklist additionally supply this function—you simply should configure the settings to take action.
• Detailed filtering and segmenting. You possibly can filter recordings by URL, system, occasion (like somebody clicking “Add to Cart”), session period, location, and extra. This makes it simple to discover the particular behaviors that make guests tick—or run.
• Net and cell app help. Smartlook works on each web site and native iOS and Android platforms. In the event you’re a SaaS model, this implies you should utilize it for each your net and product analytics. 
• Heatmaps with a number of views. Smartlook gives heatmaps primarily based on the classes it routinely information. You can also make scroll, motion, and click on maps effortlessly and use them to assist research the actions your customers take in your app or web site. 
• Funnels and recordings work collectively. With Smartlook, funnels and recordings work collectively to indicate you a whole image of what’s happening in your interface. You possibly can construct funnels and consumer flows after which instantly leap to the classes within the funnels the place drop-offs occur. That means, you’ll be able to infer why customers go away—not simply that they go away.
• Retroactive analytics. With Smartlook, you’ll be able to comb by way of recordings, outline occasions and funnel moments after they occur, and apply them to historic knowledge. Primarily, you’ll be able to fill within the image after the very fact. That is extremely precious for groups that don’t have an ideal monitoring plan from the beginning and need to refine issues on reflection. 
• Sturdy crew collaboration options. Smartlook lets you share and annotate your recordings, which is crucial for working along with different crew members. The analytics instrument additionally gives robust Slack and Jira integrations to assist hold all of your communications in a single place. 

What might use enhancing: 

• It’s just a little advanced for novices. As a result of Smartlook has such deep filtering and occasion logic customizability, it may be difficult to discover ways to use. Small groups with out devoted analytics specialists may spend valuable time making an attempt to decode the considerably dense directions. 
• No surveys or polls for qualitative suggestions. Whereas Smartlook gives recordings, funnels, and heatmaps, it doesn’t offer you any instruments for surveying or polling your net guests or app customers. The one qualitative knowledge you actually get are the recordings themselves. 

Who ought to use it: 

• Net and cell product groups that need to perceive consumer habits from a quantitative lens and have already got a surveying or polling instrument (or don’t thoughts utilizing Smartlook’s Survicate integration) to collect qualitative knowledge. Paid plans begin at around $55 a month.

What’s the Finest Fortunate Orange Various? 

Loopy Egg is the all-around strongest different to Fortunate Orange. It’s inexpensive, simple for novices to make use of, and gives all the pieces in a single platform—heatmaps, session replays, limitless surveys, A/B testing, and analytics. 

With a (very) quick setup and the brand new AI-powered Net Analytics dashboard, companies and SMBs can seize the insights they want rapidly and with out painful, enterprise-level pricing. 

If enterprise pricing isn’t really painful to your organization since you are an enterprise model used to paying the massive bucks, VWO is perhaps your finest wager. With its full suite of experimentation-focused analytics instruments, it has what you want for net and cell insights—after which some. 

For a free possibility that gives heatmaps and session replay—however not surveys and A/B testing—go together with Microsoft Readability. Want a number of extra Fortunate Orange options like Microsoft Readability? See our publish on Microsoft Clarity alternatives for extra choices.