Samsung Electronics unveiled Galaxy XR on October 21, 2025 (USA) and October 22, 2025 (Korea), marking the primary machine constructed on the Android XR platform. The headset, priced at $1,799 or $149 monthly, integrates Gemini AI on the system degree and encompasses a Micro-OLED show with 3,552 x 3,840 decision per eye.

The machine represents a collaborative effort between Samsung, Google, and Qualcomm Applied sciences. “With Galaxy XR, Samsung is introducing a brand-new ecosystem of cell gadgets,” mentioned Received-Joon Choi, Chief Working Officer of Cell eXperience Enterprise at Samsung Electronics. “Constructed on Android XR, Galaxy XR expands the imaginative and prescient for cell AI into a brand new frontier of immersive and significant prospects, permitting XR to maneuver from idea to on a regular basis actuality, for each the trade and customers.”

Android XR combines Gemini’s capabilities with environmental consciousness, creating what Google calls the primary Android platform constructed fully for the Gemini period. “By our partnership with Samsung, Android XR will unlock fully new methods to discover, join and create, constructing an open, unified platform for the subsequent evolution of computing,” mentioned Sameer Samat, President of Android Ecosystem at Google.

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Technical specs and {hardware} design

Galaxy XR runs on Qualcomm’s Snapdragon XR2+ Gen 2 platform, delivering 27 million pixels throughout twin Micro-OLED shows. Every show measures 6.3-micron pixel pitch with 95% DCI-P3 coloration protection. The headset helps refresh charges of 60Hz, 72Hz (default), and as much as 90Hz upon service request. Subject of view spans 109 levels horizontal and 100 levels vertical.

The machine contains 16GB of reminiscence and 256GB of storage. Battery efficiency permits as much as 2 hours of common use and a pair of.5 hours of video playback. Customers can function the machine whereas charging. The headset weighs 545 grams with the brow cushion, excluding the separate 302-gram battery pack.

Samsung engineered the headset with ergonomic concerns. The body distributes strain throughout the brow and again of the pinnacle, minimizing facial discomfort throughout prolonged use. A removable mild defend provides consolation when eliminated and deeper immersion by blocking exterior mild when connected. The separate battery pack design makes the machine extra compact and cozy.

Digital camera and sensor arrays allow exact monitoring. The machine options two high-resolution pass-through cameras, six world-facing monitoring cameras, 4 eye-tracking cameras, 5 inertial measurement items, one depth sensor, and one flicker sensor. An 18mm F2.0 digicam with 6.5-megapixel decision helps 3D photograph and video seize, although decision could fluctuate relying on use case.

Audio {hardware} contains two 2-way audio system (woofer and tweeter) and 6 microphones organized in an array. A number of microphones assist beamforming options relying on the use case. The machine helps video playback as much as UHD 8K (7680 x 4320) at 60fps with HDR10 and HLG, using codecs together with H.263, H.264, HEVC, MV-HEVC, MPEG-4, VC-1, VP8, VP9, and AV1.

Connectivity choices embody Wi-Fi 7 (802.11a/b/g/n/ac/ax/be) and Bluetooth 5.4. Interpupillary distance adjustment ranges from 54mm to 70mm. Imaginative and prescient correction requires individually purchasable optical inserts. Iris recognition permits machine unlocking and password entry in sure functions.

Android XR platform and ecosystem

Android XR operates as an open, scalable platform designed to work throughout a number of type elements, from headsets to AI glasses. The platform has Gemini embedded on the system degree moderately than as an added function. This integration permits the AI assistant to grasp customers’ environment by seeing what they see and listening to what they hear.

“Galaxy XR embodies our imaginative and prescient for the long run, the place the synergy of AI and XR transforms the probabilities of non-public computing,” mentioned Alex Katouzian, Group GM of Cell, Compute & XR at Qualcomm Applied sciences, Inc. “We’re thrilled to be collaborating on this initiative, as Galaxy XR will assist to convey new use circumstances throughout numerous industries and pave the way in which for thrilling multi-device experiences, all enabled by our work with Samsung and Google.”

The platform helps OpenXR, WebXR, and Unity requirements, enabling builders to convey experiences to Galaxy XR with lowered friction. All apps constructed on the Android platform work out of the field on Galaxy XR, guaranteeing customers can entry acquainted cell experiences. Builders utilizing OpenXR, WebXR, or Unity can scale their work throughout the ecosystem.

Google Play supplies entry to functions starting from streaming companies to productiveness instruments. Gemini integration has been central to Google’s 2025 strategy across multiple products, together with promoting fraud detection the place it achieved a 40% discount in misleading adverts. The AI assistant operates by means of pure dialog, permitting customers to manage gadgets and create automations utilizing pure language.

Out there functions embody streaming companies akin to Crunchyroll, HBO Max, and Peacock. Google functions reimagined for XR embody Google Maps, Google Photographs, YouTube, Google TV, Chrome, and Meet. Immersive video games come from studios together with Mirrorscape, Owlchemy Labs, and Decision Video games. Over 50 new experiences made for XR launched from Adobe, Calm, Fox Sports activities, and MLB.

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Gemini AI capabilities and interplay

Gemini Stay features as an built-in companion moderately than a separate device. The AI assistant understands context by processing what customers see and listen to, enabling conversational interactions that really feel pure. Customers can handle duties, management the interface, and obtain help by means of voice, fingers, and eye actions.

When watching basketball highlights, customers can ask about participant statistics and obtain real-time data. Whereas exploring Google Maps in 3D with Immersive View, customers can have a look at landmarks just like the Colosseum and ask in regards to the constructing’s historical past for immediate solutions. Circle to Search works on digital objects or real-world gadgets, offering data from the online with out interrupting workflow.

For workspace group, customers can say “Hey Google, arrange these home windows,” and Gemini immediately arranges functions right into a structured format. The AI assistant serves as a artistic companion throughout brainstorming classes, understanding context from what customers are viewing. Google has expanded Gemini capabilities across its product ecosystem, together with Chrome’s main improve on September 18, 2025.

The AI integration demonstrates capabilities developed by means of Google DeepMind’s work. Image generation improvements in Gemini launched on August 26, 2025, featured character consistency preservation and conversational modifying. These technical foundations assist Galaxy XR’s multimodal AI method.

Content material experiences and functions

YouTube provides the world’s largest library of immersive 180 and 360-degree VR content material. A brand new spatial tab presents content material that creators have transformed to 3D. Google TV supplies films on an enormous, resizable display that transforms any room into a non-public theater. The 4K Micro-OLED shows ship visible readability for leisure consumption.

Google Photographs converts present 2D pictures and movies into 3D, enabling customers to step into reminiscences. The auto-spatialization function brings visible content material to life by means of three-dimensional rendering. High quality and availability of spatialization could fluctuate based mostly on unique media.

Google Maps with Immersive View permits exploration of the world in 3D. Customers can stroll Tokyo streets earlier than reserving journeys, soar over the Grand Canyon, or revisit outdated neighborhoods. The navigation expertise combines mapping knowledge with spatial rendering. Similar immersive features have appeared across Google’s product line, together with the Nano Banana picture modifying mannequin that expanded to Search and NotebookLM on October 13, 2025.

Sports activities lovers can watch a number of video games concurrently, feeling current within the stadium. The Explorer Pack contains entry to the 2025-2026 NBA League Cross in the US or 12 months of Coupang Play Sports activities Cross in Korea. Standing Professional’s NFL PRO ERA supplies extra sports activities experiences.

Gaming functions ship immersive experiences with AI-enhanced gameplay. Customers can chat with Gemini for real-time teaching, ideas, and technique steering whereas enjoying XR-specialized video games. The Snapdragon XR2+ Gen 2 processor and Qualcomm Hexagon NPU allow superior AI by means of on-device processing.

Workspace and productiveness options

Galaxy XR creates limitless digital display area for productiveness functions. Customers can prepare a number of functions at any dimension round them in an enormous, personal atmosphere. Chrome tabs will be organized in an arc, paperwork positioned for optimum viewing, and music apps positioned inside attain.

Google Meet calls show video tiles that customers can develop to learn expressions clearly. The system helps keyboard and mouse pairing or PC linking for full desktop experiences. Adobe’s Venture Pulsar supplies immersive video modifying capabilities, whereas TopHatch’s Ideas software provides sketching instruments. Each functions launched alongside Galaxy XR.

Venture Pulsar permits cinematic video modifying in three dimensions. Customers can add 3D depth, layer captions behind topics, and work on a larger-than-life canvas. The spatial modifying atmosphere supplies new workflows for content material creators. Inventive professionals can manipulate video components with depth notion that conventional modifying environments can not present.

Chrome’s Gemini integration on September 18, 2025 launched agentic looking capabilities and multi-tab evaluation throughout Mac, Home windows, Android, and iOS. These options complement Galaxy XR’s productiveness focus, although the headset supplies spatial computing benefits for sure workflows.

Enterprise functions handle coaching, digital collaboration, and design workflows. Samsung partnered with Samsung Heavy Industries to make the most of Galaxy XR for digital shipbuilding coaching, enhancing work productiveness and security. Qualcomm Applied sciences’ Snapdragon Areas know-how permits builders to create enterprise options optimized for Android XR by means of an Enterprise ISV ecosystem.

Distribution and Explorer Pack provide

Galaxy XR grew to become accessible on October 21, 2025, in the US and October 22, 2025, in Korea. Purchases will be made by means of Samsung.com and Samsung Expertise shops in each markets. Demo classes can be found at Samsung shops and choose Google Shops in New York and California.

The Explorer Pack supplies a limited-time all-access bundle. Included subscriptions cowl 12 months of Google AI Professional, YouTube Premium, and Google Play Cross. United States clients obtain a $1 monthly trial of YouTube TV for 3 months, whereas Korean clients get 6 months of TVING Premium. Sports activities content material varies by area: NBA League Cross for the 2025-2026 season in the US or 12 months of Coupang Play Sports activities Cross in Korea. Utility entry contains Standing Professional’s NFL PRO ERA, Venture Pulsar from Adobe, Asteroid, and Calm. Phrases apply to all Explorer Pack choices.

The month-to-month cost possibility at $149 makes the machine accessible by means of installment buying. This pricing technique positions Galaxy XR between consumer-focused gadgets {and professional} tools. Samsung’s advertising business has expanded across multiple platforms, with partnerships like Publica renewed on September 30, 2025, reaching 88 million month-to-month lively customers by means of Samsung TV Plus.

Future type elements and partnerships

Samsung confirmed growth of a number of XR type elements, together with AI glasses. The corporate partnered with Warby Parker, identified for leveraging know-how in eyewear design. Warby Parker brings expertise creating beautifully-designed eyewear with distinctive buyer experiences to the collaboration.

Light Monster joined as a companion for trendy, fashion-forward eyewear. The collaboration blends AI-native know-how with cultural affect and design management. Each partnerships intention to create gadgets that seamlessly connect with the Android XR ecosystem whereas sustaining fashion, consolation, and practicality for each day use.

AI glasses signify Samsung’s broader XR roadmap, extending past headset type elements. These gadgets will combine superior XR capabilities whereas prioritizing wearability for on a regular basis situations. The Android XR ecosystem permits consistency throughout totally different machine varieties, from immersive headsets to light-weight glasses.

Advertising and marketing implications for promoting professionals

Galaxy XR creates a brand new promoting stock class inside Samsung’s growing advertising business. The corporate’s promoting division operates throughout 25 nations, serving promotional content material to tons of of thousands and thousands of sensible gadgets. Samsung skilled double-digit proportion gross income development from 2023 to 2024 on supply-side platforms.

The Android XR platform’s openness permits third-party software growth, together with advertising-supported experiences. Google Play’s integration ensures established monetization fashions switch to XR environments. Android’s advertising infrastructure has undergone vital adjustments, with Google retiring most Privateness Sandbox applied sciences on October 17, 2025, following low adoption charges.

Spatial computing environments current distinct challenges for advertisers. Conventional banner codecs don’t translate to three-dimensional interfaces. Native integration requires rethinking artistic growth, placement methods, and measurement methodologies. Immersive advertising formats on Yelp launched with augmented actuality menu scanning on October 21, 2025, demonstrating market motion towards spatial experiences.

YouTube’s integration inside Galaxy XR extends connected TV advertising patterns into digital environments. The IAB Tech Lab recognized six important technical boundaries for CTV promoting on August 5, 2025, together with standardization challenges. Comparable technical requirements will want growth for XR promoting because the platform scales.

The $1,799 worth level targets early adopters and enterprise customers moderately than mass client markets. This positioning influences promoting attain and viewers traits. Early XR customers sometimes exhibit increased technical sophistication and discretionary spending in comparison with broader client segments.

Samsung’s “Screens In all places” technique extends promoting alternatives throughout machine classes. The company confirmed advertisements on Family Hub refrigerators costing over $1,800 in September 2025. This method treats screens as promoting stock no matter machine class, although client reception stays combined.

Knowledge assortment capabilities inside XR environments allow detailed behavioral monitoring. Google Gemini gained automatic Android access to telephone and messaging knowledge on July 7, 2025. Based on Google’s privateness coverage up to date June 11, 2025, consumer knowledge collected by means of these companies “is used for AI coaching and probably reviewed by human reviewers (together with service suppliers).”

Eye-tracking know-how in Galaxy XR supplies consideration metrics unavailable in conventional media. 4 eye-tracking cameras monitor gaze course and dwell time, creating granular engagement knowledge. This functionality permits new measurement approaches for advertisers whereas elevating privateness concerns round biometric knowledge assortment.

The platform’s open structure helps third-party measurement suppliers. Entrepreneurs would require verification methods just like these developed for cell and CTV environments. In-app advertising analysis from September 2024 confirmed clients acquired by means of in-app adverts exhibit considerably increased engagement charges in comparison with social media channels.

Trade context and aggressive positioning

The XR market has seen a number of {hardware} launches from competing producers. Meta continues growing Quest headsets, Apple launched Imaginative and prescient Professional in early 2024, and numerous producers produce Home windows Combined Actuality gadgets. Galaxy XR differentiates by means of Android XR’s open ecosystem and Gemini AI integration.

Google’s broader AI strategy across products contains search, promoting, and productiveness instruments. The UK’s Competitors and Markets Authority designated Google with Strategic Market Standing after a nine-month investigation, discovering substantial market energy in search. This regulatory context influences how Android XR’s ecosystem develops.

Qualcomm’s Snapdragon XR2+ Gen 2 platform supplies the processing basis. The chip producer has positioned itself throughout a number of XR gadgets from numerous producers. This component-level method permits technical consistency throughout Android XR gadgets whereas permitting differentiation by means of software program and industrial design.

Developer adoption will decide ecosystem viability. Unity, OpenXR, and WebXR assist reduces friction for present VR content material creators. Nonetheless, creating compelling native XR experiences requires totally different design approaches than conventional cell or desktop functions. Performance Max campaigns integration with Gemini on February 23, 2024, demonstrated how AI capabilities can simplify artistic asset creation.

Enterprise functions signify a big alternative. Digital coaching, distant collaboration, and design visualization handle enterprise wants past client leisure. Samsung’s partnership with Samsung Heavy Industries for digital shipbuilding coaching demonstrates industrial use circumstances. These functions justify increased machine prices by means of productiveness enhancements and security enhancements.

The 88 million month-to-month lively customers on Samsung TV Plus exhibit the corporate’s skill to construct engaged audiences throughout new platforms. Translating this success to XR requires totally different content material methods and consumer acquisition approaches. Linked TV promoting spending approaches $33.35 billion in 2025, with 72% of entrepreneurs planning elevated programmatic funding.

Technical infrastructure and requirements

Android XR’s basis on Android Open Supply Venture permits acquainted growth workflows. Purposes constructed for Android smartphones and tablets perform on Galaxy XR with out modification, although optimized experiences require XR-specific growth. This compatibility method mirrors methods utilized in different platform expansions.

Cloud-to-Cloud APIs and Matter protocol assist allow integration with sensible dwelling ecosystems. Over 800 million gadgets already join by means of Works with Google Dwelling program. Gemini replaced Google Assistant on smart home devices on October 1, 2025, bringing conversational AI capabilities to audio system and shows.

Community necessities for optimum efficiency stay unspecified in accessible documentation. Cloud gaming, 3D content material streaming, and AI processing could require substantial bandwidth. Wi-Fi 7 assist permits high-speed native connectivity, although real-world efficiency is determined by community infrastructure.

Content material supply networks will want optimization for XR functions. Video streaming at 4K per eye generates vital knowledge switch necessities. Adaptive bitrate streaming and predictive loading methods developed for cell and CTV environments apply to XR however require tuning for head-tracking behaviors and discipline of view rendering.

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Timeline

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Abstract

Who: Samsung Electronics partnered with Google and Qualcomm Applied sciences to develop Galaxy XR. Received-Joon Choi serves as Chief Working Officer of Cell eXperience Enterprise at Samsung Electronics. Sameer Samat leads Android Ecosystem at Google. Alex Katouzian operates as Group GM of Cell, Compute & XR at Qualcomm Applied sciences, Inc.

What: Galaxy XR is the primary machine constructed on Android XR platform, that includes Gemini AI integration on the system degree, Snapdragon XR2+ Gen 2 processor, 16GB reminiscence, 256GB storage, twin Micro-OLED shows with 3,552 x 3,840 decision per eye, and 27 million whole pixels. The machine weighs 545 grams with separate 302-gram battery pack, helps 2.5 hours of video playback, contains intensive digicam and sensor arrays for monitoring, and permits each absolutely immersive digital environments and pass-through views of bodily environment.

When: Samsung introduced Galaxy XR on October 21, 2025, for the US market and October 22, 2025, for Korea. The machine grew to become accessible for buy on the identical dates by means of Samsung.com and Samsung Expertise shops. Demo classes opened at Samsung shops and choose Google Shops in New York and California.

The place: Galaxy XR launched in the US and Korea initially. Buy choices embody Samsung.com and Samsung Expertise shops in each markets. Demonstrations can be found at Samsung retail places and choose Google Retailer places in New York and California. The machine operates by means of cloud connectivity and native processing moderately than requiring particular geographic limitations for performance.

Why: Samsung, Google, and Qualcomm created Android XR to determine an open, scalable platform for prolonged actuality computing. The partnership addresses fragmentation in XR markets by means of standardized growth instruments together with OpenXR, WebXR, and Unity assist. Galaxy XR demonstrates the platform’s capabilities whereas offering entry to Google’s software ecosystem by means of Google Play. Gemini AI integration permits pure interplay by means of voice, hand gestures, and eye monitoring. The machine targets early adopters, enterprise coaching functions, artistic professionals requiring spatial computing workflows, and shoppers serious about immersive leisure experiences. Pricing at $1,799 or $149 month-to-month positions the machine between client devices {and professional} tools.


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