7 best email marketing tools for ecommerce businesses in 2025

As an ecommerce enterprise, you’re managing a catalog of merchandise with consistently altering stock, coordinating time-sensitive seasonal campaigns round Black Friday and Cyber Monday, and competing for consideration in crowded inboxes teeming with promotional emails. How do you win again consumers who add objects however by no means full their buy?

Electronic mail advertising and marketing software program solves these challenges by automating cart restoration sequences, segmenting prospects primarily based on buy patterns, and personalizing product suggestions at scale. The payoff is big: Ecommerce has the very best electronic mail advertising and marketing ROI of any trade: $45 for each $1 spent, in accordance with information from Litmus. Ecommerce firm Spocket doubled its conversion fee with the assistance of HubSpot Advertising and marketing Hub electronic mail sequences and workflow automation. However getting ROI like that requires the proper electronic mail advertising and marketing instruments.

This information will examine the highest seven electronic mail advertising and marketing instruments for ecommerce companies, together with detailed pricing, function breakdowns, and step-by-step steering on choosing the proper platform. We used AI for analysis and drafting, led by a HubSpot employees author who reviewed and revised this text earlier than publication. 

Desk of Contents

What’s electronic mail advertising and marketing for ecommerce?

Greatest Electronic mail Advertising and marketing Software program for Ecommerce Companies

1. HubSpot Marketing Hub

Greatest For: B2B and B2C ecommerce companies wanting an electronic mail advertising and marketing instrument with built-in CRM, plus gross sales, service, and operations instruments

Key HubSpot Options:

• Unified buyer profiles for data-driven ecommerce personalization – HubSpot’s Sensible CRM routinely connects buyer interactions, giving ecommerce companies complete visibility into procuring conduct, buy historical past, and buyer preferences with out requiring separate integrations. This permits deeper segmentation and customized electronic mail campaigns primarily based on full buyer information.
• AI-powered electronic mail technology and optimization – Save time on electronic mail creation with Breeze, HubSpot’s AI instruments that draft topic strains and electronic mail copy, check efficiency variations, and optimize campaigns.
• Native ecommerce integrations with automated information sync – HubSpot connects with main ecommerce platforms, together with Shopify, BigCommerce, and WooCommerce, routinely syncing buyer information into your CRM for customized electronic mail campaigns primarily based on procuring conduct.

HubSpot Pricing:

• Free plan out there for as much as two customers, no bank card required.
• Advertising and marketing Hub Starter: $15/mo/seat (billed month-to-month) for as much as 1,000 advertising and marketing contacts.
• Advertising and marketing Hub Skilled: $890/mo (billed month-to-month). Contains three core seats and as much as 2,000 advertising and marketing contacts.
• Advertising and marketing Hub Enterprise: $3,600/mo (annual billing solely). Contains 5 core seats and as much as 10,000 advertising and marketing contacts.

Notes: You’ll be able to retailer non-marketing contacts at no cost within the CRM, as much as 15 million total contacts. You’ll be able to pay for additional advertising and marketing contacts, if wanted. There’s a one-time Skilled Onboarding payment of $3,000. There’s a one-time Enterprise Onboarding payment of $7,000.

2. Klaviyo

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Greatest For: Ecommerce companies desirous to optimize electronic mail + SMS on one platform

Key Klaviyo Options:

• Multi-channel automation flows for income technology – Create automated electronic mail, SMS, and push notification sequences triggered by particular buyer occasions like sign-ups, purchases, searching conduct, or cart abandonment, with pre-built flows for welcome collection, win-back campaigns, and post-purchase follow-ups.
• Predictive analytics and segmentation powered by built-in CDP – The Buyer Information Platform routinely centralizes all buyer data, together with purchases, web site exercise, and preferences, updating profiles in real-time as prospects browse merchandise or take actions.
• AI-powered optimization and content material technology – Use AI instruments to generate topic strains and electronic mail copy utilizing pure language enter, implement automated A/B testing to find out profitable content material variations, and leverage Sensible Ship Time optimization that predicts when every subscriber is almost certainly to have interaction.

Klaviyo Pricing:

• Free plan out there for as much as 250 lively profiles, 500 emails monthly, and 150 cell credit monthly.
• Improve to 500 lively profiles, 5,000 emails, and 150 cell messaging credit monthly for $20/mo.

3. Zoho Campaigns

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Greatest For: Companies targeted on B2C advertising and marketing or organizations already leveraging the broader Zoho ecosystem (e.g., Zoho CRM) looking for an built-in advertising and marketing suite

Key Zoho Campaigns Options:

• Optimum Ship Time Optimization for maximizing engagement – Routinely delivers emails when every recipient is almost certainly to have interaction primarily based on their particular person conduct patterns, serving to ecommerce companies attain prospects at their optimum engagement home windows.
• Multi-channel advertising and marketing automation journeys – Construct visible advertising and marketing automation flows that orchestrate complicated nurture methods throughout numerous touchpoints past simply electronic mail.
• Integrations with different Zoho apps and exterior apps – Combine Zoho Campaigns with Zoho CRM, Zoho Commerce, or Zoho Survey to sync information and prolong advertising and marketing workflows. Join with exterior apps like Shopify, WooCommerce, Salesforce, or HubSpot. Use Zoho Circulation to attach with 300+ further apps past native integrations.

Zoho Campaigns Pricing:

Zoho Campaigns presents a 14-day free trial (no bank card required).

• Perpetually Free: $0 for as much as 2,000 contacts and 6,000 emails monthly.
• Normal: Begins at $4/mo billed month-to-month for as much as 500 contacts and limitless emails with fundamental segmentation.
• Skilled: Begins at $6/mo billed month-to-month for as much as 500 contacts and limitless emails with superior segmentation.

4. Mailchimp

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Greatest For: Small companies or organizations primarily targeted on B2C ecommerce advertising and marketing and buyer retention

Key Mailchimp Options:

• Predictive segmentation and personalization for driving gross sales – Categorize audiences primarily based on predictive information factors like Buyer Lifetime Worth and Buy Chance in the course of the marketing campaign technique section. Routinely surfaces customized product suggestions in emails by connecting straight together with your ecommerce retailer.
• Advertising and marketing automation flows (Buyer Journey Builder) – Map and automate sequences triggered by contact actions, corresponding to deserted cart reminders. Flows can embrace emails, SMS messages, multivariate assessments, and social posts.
• In depth native and API integrations – Synchronize buyer information throughout platforms with 300+ integrations, together with widespread native connections to Shopify, WooCommerce, Salesforce, Zapier, and Sq..

Mailchimp Pricing:

• Free: $0 with a max of 1,000 month-to-month electronic mail sends or 500 per day.
• Necessities: Begins at $13/mo for as much as 500 contacts. 14-day free trial out there.
• Normal: Begins at $20/mo for as much as 500 contacts. 14-day free trial out there.

5. Kit (previously ConvertKit)

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Greatest For: Creators (corresponding to bloggers, consultants, and educators) who promote digital merchandise/subscriptions

Key Equipment Options:

• Monetization instruments (digital merchandise & paid newsletters) – Earn recurring earnings by working a paid publication and promoting digital merchandise and memberships on to your viewers. Create customizable gross sales pages and straightforward checkout flows straight throughout the platform, with merchandise set for one-time buy or recurring subscriptions.
• Visible automation builder (flows) – Set up your viewers primarily based on pursuits utilizing tags and segments to make sure the proper individuals get the proper message on the proper time. Assemble electronic mail funnels for buyer nurturing and gross sales sequences triggered by person behaviors, together with break up paths and automatic electronic mail sequences like welcome or content material collection.
• Creator-focused integrations (Equipment App Retailer) – Join 100+ direct apps that combine creator instruments on to Equipment, extending performance and lowering handbook duties. Examples embrace Shopify for ecommerce, Canva for media gallery entry, and Thinkific for on-line programs, supporting numerous workflows together with content material creation, scheduling, and ecommerce.

Kit Pricing:

• E-newsletter (free): $0 for as much as 10,000 subscribers and limitless electronic mail broadcasts.
• Creator: Begins at $39/mo on month-to-month billing for as much as 1,000 subscribers.
• Creator Professional: Begins at $79/mo on month-to-month billing for as much as 1,000 subscribers.

6. ActiveCampaign

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Greatest For: Ecommerce companies requiring refined cross-channel automation (electronic mail, SMS, WhatsApp) for retention advertising and marketing

Key ActiveCampaign Options:

• Refined advertising and marketing automation engine – Automate and optimize superior buyer journeys with workflows constructed utilizing refined triggers, break up branches, and complicated logic that adapt campaigns primarily based on buyer well being and have adoption.
• Cross-channel communication (SMS & WhatsApp) – Ship customized messages throughout electronic mail, SMS, and WhatsApp inside multi-channel advertising and marketing automation workflows. WhatsApp is accessible as an integration with workflow and inbox administration instruments. SMS is accessible as an add-on.
• In depth integrations and customization – Join buyer information from exterior methods and third-party instruments into advertising and marketing workflows with roughly 1,000 integrations.

ActiveCampaign Pricing:

ActiveCampaign presents a free trial. Paid plans are as follows:

• Starter: Begins at $19/mo (month-to-month) as much as 1,000 contacts.
• Plus: Begins at $59/mo (month-to-month) for as much as 1,000 contacts.
• Professional: Begins at $89/mo for as much as 1,000 contacts, with a one-year dedication that’s charged month-to-month. Word that if you happen to cancel early, you will need to nonetheless pay your month-to-month funds till the annual time period ends.
• Enterprise: $159/mo for as much as 1,000 contacts, with an annual dedication paid month-to-month. Word that if you happen to cancel early, you will need to nonetheless pay your month-to-month funds till the annual time period ends.

7. MailerLite

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Greatest For: Ecommerce companies and small companies/creators looking for an easy-to-use platform with robust deliverability for monetization and retention

Key MailerLite Options:

• Ecommerce automation templates – Routinely flip curiosity into gross sales with triggers primarily based on shopping for intent. Select from 15 pre-built automation templates, together with post-purchase, welcome emails, and deserted cart sequences to rapidly construct skilled electronic mail workflows.
• Direct digital product and subscription gross sales – Construct, promote, and promote digital merchandise, memberships, and paid publication subscriptions straight inside MailerLite. For cost processing, connect with a Stripe account.
• High-of-class deliverability and core integrations – Assist ecommerce emails keep away from the spam folder and get seen by prospects with excessive deliverability. Routinely sync information from main ecommerce platforms like Shopify, WooCommerce, and cost processors like Stripe by means of prebuilt integrations.

MailerLite Pricing:

MailerLite presents a free 14-day trial. Plans are as follows:

• Free: $0 for as much as 500 subscribers and 12,000 month-to-month emails.
• Rising Enterprise: Begins at $10/mo on month-to-month billing for as much as 500 subscribers and limitless month-to-month emails.
• Superior: Begins at $20/mo on month-to-month billing for as much as 500 subscribers and limitless month-to-month emails.

Advantages of Electronic mail Advertising and marketing Software program for Ecommerce

Get better misplaced income with automated emails that encourage prospects to return again and full their purchases. B2C companies can join their retailer to HubSpot to automate abandoned cart emails.

Pinpoint which merchandise drive probably the most conversions.

With an analytics dashboard, you’ll be able to see opens, clicks, conversions, and which merchandise drove probably the most conversions. HubSpot Advertising and marketing Hub has advanced marketing reporting, permitting you to attach electronic mail campaigns to income outcomes.

Personalize advertising and marketing emails at scale.

Electronic mail advertising and marketing software program segments prospects primarily based on buy historical past, searching conduct, and engagement patterns, routinely sending related product suggestions and customized content material to every section. As a result of Advertising and marketing Hub is constructed on HubSpot Sensible CRM, you should utilize buyer information to energy your electronic mail campaigns. HubSpot’s personalization tokens and dynamic content make sure that each electronic mail feels tailored to the viewers section.

Improve buyer lifetime worth.

Automated drip campaigns maintain your model prime of thoughts for patrons lengthy after their first buy, nurturing relationships and inspiring repeat orders over time.

5 Necessary Options for Ecommerce Electronic mail Advertising and marketing Software program

1. Superior analytics and reporting. Monitor electronic mail opens, clicks, conversions, and income attribution all throughout the similar platform to optimize campaigns and show ROI with out leaping between instruments. HubSpot presents customizable reporting and analytics throughout all buyer information (advertising and marketing, gross sales, and repair), with multi-touch income attribution stories out there in Advertising and marketing Hub Enterprise to measure the influence of each touchpoint on income.
2. Integrations with ecommerce software program. Native connections to main ecommerce platforms like Shopify, BigCommerce, Magento, and Sq. guarantee buyer information flows routinely into your electronic mail advertising and marketing instrument for customized campaigns. HubSpot presents over 1,900+ integrations (together with Shopify, BigCommerce, and WooCommerce), plus Commerce Hub for B2B commerce options like CPQ, billing, and funds as a part of the unified buyer platform.
3. Automated workflows. Electronic mail automation workflows set off campaigns primarily based on buyer behaviors like cart abandonment, product purchases, or searching exercise, saving time whereas delivering well timed, related messages. HubSpot Advertising and marketing Hub helps highly effective electronic mail automation that ties emails straight to steer behaviors and lifecycle phases.
4. SMS capabilities. Ecommerce companies have seen important success combining electronic mail advertising and marketing with SMS advertising and marketing to succeed in prospects on a number of channels. HubSpot has an SMS add-on out there for U.S. prospects on Advertising and marketing Hub Skilled and Enterprise plans.
5. Potential to develop with your small business because it scales. Your electronic mail advertising and marketing instrument ought to deal with growing contact volumes, extra complicated workflows, and increasing group wants as your ecommerce enterprise grows. Advertising and marketing Hub is a part of the HubSpot buyer platform, an all-in-one resolution with gross sales, advertising and marketing, and repair instruments constructed on one Sensible CRM, guaranteeing your advertising and marketing software program shares the identical information with gross sales and customer support for extremely focused campaigns that scale with your small business.

How you can Select an Electronic mail Advertising and marketing Instrument for Ecommerce (Step-by-Step)

Choose an electronic mail advertising and marketing instrument that may deal with growing complexity as you broaden from fundamental newsletters to classy multi-channel campaigns with superior segmentation and attribution monitoring. Watchmaker CODE41 sends 2.5 million emails monthly utilizing HubSpot’s Electronic mail Advertising and marketing instrument to handle their neighborhood of half one million supporters with superior record segmentation that improved conversions.

How you can Create Electronic mail Advertising and marketing Campaigns for Ecommerce

Often Requested Questions

Meet HubSpot, the High Electronic mail Advertising and marketing Alternative for Ecommerce Firms

• Native ecommerce integrations with automated information sync – HubSpot connects with main ecommerce platforms, together with Shopify, BigCommerce, WooCommerce, and Magento, routinely syncing information straight into your CRM for customized electronic mail campaigns primarily based on buyer conduct.
• Multi-channel advertising and marketing automation workflows – Create refined automated electronic mail sequences that set off primarily based on buyer behaviors like cart abandonment or product views. HubSpot Advertising and marketing Hub prospects utilizing automation see 34x more inbound leads.
• Superior analytics and income attribution reporting – Monitor electronic mail opens, clicks, conversions, and income attribution all throughout the similar platform to optimize campaigns and show ROI. Multi-touch income attribution stories (out there in Advertising and marketing Hub Enterprise) measure the influence of each touchpoint on income.

Residence equipment producer InSinkErator elevated ecommerce income by 27% with the assistance of HubSpot’s electronic mail advertising and marketing and automation to ship focused campaigns.

Customized sock maker Sock Club shortened its gross sales cycle from 22 to 11 days utilizing HubSpot’s customized and segmented electronic mail campaigns with automated follow-up workflows.

Be a part of different ecommerce manufacturers which might be rising with HubSpot’s electronic mail advertising and marketing. Get started with HubSpot today.