Nonprofit organizations face restricted workers and budgets, however they nonetheless must personalize donor communications at scale, section audiences primarily based on giving habits, preserve engagement between campaigns, and observe the complete donor journey from first contact to recurring supporter. E-mail advertising software program addresses these challenges by automating donor segmentation, personalizing communications with out guide effort, monitoring engagement throughout the donor lifecycle, and centralizing donor knowledge in a single platform.
This text compares one of the best e mail advertising instruments for nonprofit organizations in 2025. You will discover a comparability desk of high platforms, detailed function breakdowns for every device, steering on choosing the precise software program on your group, step-by-step directions for creating efficient nonprofit e mail campaigns, and solutions to incessantly requested questions on nonprofit e mail advertising. To deliver you this complete information, we used AI for analysis and drafting, and a HubSpot workers author reviewed and revised the article earlier than publication.
The median e mail open charge for nonprofits in 2024 was 53.21% — a lot greater than the median throughout all industries of 42.35% (knowledge from MailerLite).
Organizations like Greater Good Charities use HubSpot Advertising Hub to extend e mail open charges and reduce bounce charges whereas scaling personalised engagement to achieve supporters with tailor-made messages throughout channels.
Desk of Contents
What’s e mail advertising for nonprofits?
E-mail advertising for nonprofits is the observe of utilizing e mail communications to construct relationships with donors, volunteers, and supporters whereas driving fundraising and mission engagement. Nonprofits use e mail advertising to share affect tales, ship donation appeals, recruit volunteers, promote occasions, and preserve ongoing supporter relationships. Efficient nonprofit e mail advertising segments audiences primarily based on giving historical past and engagement ranges to ship personalised messages that encourage motion and construct long-term loyalty. HubSpot Advertising Hub permits nonprofits to scale personalised e mail engagement and attain every supporter with the precise message on the proper time.
Comparability Desk: E-mail Advertising Software program for Nonprofits
|
E-mail Advertising Instrument |
Finest For |
Key Options |
Pricing |
|
HubSpot Advertising Hub |
Nonprofits needing CRM-integrated e mail alongside their donor database |
Built-in CRM and e mail instruments, workflow automation, third-party donation platform connections |
40% nonprofit low cost out there. Free plan out there. Paid plans begin at $15/mo/seat billed month-to-month for as much as 1,000 advertising contacts. |
|
Sender |
Funds-conscious nonprofits sending average e mail volumes month-to-month |
1,100+ e mail templates, drag-and-drop e mail editor, integrations |
Free plan. Paid plans begin at $10/mo billed month-to-month for as much as 12,000 emails per 30 days. |
|
Brevo (previously Sendinblue) |
Nonprofits with in depth contact lists sending periodic multi-channel campaigns |
Superior segmentation, multi-channel messaging, transactional e mail included |
Free plan out there. Paid plans begin at $9/mo billed month-to-month for as much as 100,000 month-to-month e mail sends. |
|
SendGrid |
Nonprofits prioritizing e mail deliverability and inbox placement charges |
Deliverability optimization instruments, automation workflows, CRM and donation platform integrations |
Free trial for 60 days. Paid plans begin at $15/mo for as much as 300,000 emails per 30 days. |
Finest E-mail Advertising Software program for Nonprofits
The next platforms supply e mail advertising options suited to nonprofit organizations. Every device consists of pricing particulars, key options related to donor communication and fundraising workflows, and differentiated strengths that will help you determine one of the best match on your group’s wants.
1. HubSpot Marketing Hub
Finest For: Nonprofits needing CRM-integrated e mail alongside their donor database
Key HubSpot Advertising Hub Options:
HubSpot Marketing Hub Pricing:
HubSpot presents a nonprofit low cost of 40% off its common pricing. HubSpot Advertising Hub is repeatedly priced as follows:
- Free plan out there for as much as two customers, no bank card required.
- Advertising Hub Starter: $15/mo/seat billed month-to-month for as much as 1,000 advertising contacts.
- Advertising Hub Skilled: $890/mo billed month-to-month. Consists of three core seats and as much as 2,000 advertising contacts.
- Advertising Hub Enterprise: $3,600/mo (annual billing solely). Consists of 5 core seats and as much as 10,000 advertising contacts
2. Sender
Finest For: Funds-conscious nonprofits sending average e mail volumes month-to-month
Key Sender Options:
- 1,100+ e mail templates – Reap the benefits of onboarding, academic, and focusing on templates to save lots of time in your emails.
- Drag-and-drop e mail editor – Use the visible e mail builder with pre-designed templates that require no coding information.
- Integrations – This device integrates with Pipedream, ZohoFlow, and Zapier, permitting you to increase the capabilities of your e mail advertising.
Contact Sender to inquire about nonprofit reductions. Beneath is Sender’s pricing:
- Free plan. Consists of one seat for as much as 2,500 subscribers.
- Customary. $10/mo billed month-to-month for 3 role-based seats and as much as 12,000 emails per 30 days.
- Skilled. $20/mo billed month-to-month for 10 role-based seats and as much as 24,000 emails per 30 days.
- Enterprise. Contact for pricing. Consists of limitless emails.
3. Brevo (formerly Sendinblue)
Finest For: Nonprofits with in depth contact lists sending periodic multi-channel campaigns
Key Brevo Options:
- Superior segmentation – Group contacts by buy historical past, demographics, and subscriber exercise.
- Multi-channel messaging – Ship e mail, SMS, and WhatsApp messages from one platform with a CRM.
- Transactional e mail included – Advertising plans can help you ship transactional emails, too.
Contact Brevo to inquire about nonprofit pricing. Beneath are Brevo’s pricing plans:
- Free plan. Consists of one person and as much as 300 e mail sends per day per 30 days.
- Starter. $9/mo billed month-to-month for one person and as much as 100,000 month-to-month e mail sends.
- Customary. $18/mo billed month-to-month for as much as three customers and as much as 1 million month-to-month e mail sends.
- Skilled. $499/mo billed month-to-month for 10 customers and as much as 10 million month-to-month e mail sends.
- Enterprise. Contact for pricing. Consists of limitless customers.
4. SendGrid
Finest For: Nonprofits prioritizing e mail deliverability and inbox placement charges
Key SendGrid Options:
- Deliverability optimization instruments – Constructed-in spam testing, e mail rendering previews, and authentication protocols (SPF, DKIM) to enhance inbox placement charges.
- Automation workflows – Construct automated e mail sequences, together with welcome collection and drip campaigns triggered when contacts be part of lists or meet particular standards.
- CRM and donation platform integrations – Integrates with CRMs like Salesforce and donation platforms like Donately to sync donor knowledge and set off automated e mail responses primarily based on contribution exercise.
Contact SendGrid to inquire about nonprofit pricing. Beneath are SendGrid’s Advertising Campaigns pricing plans:
- Free trial for 60 days. Consists of as much as 100 contacts and as much as 100 emails per day.
- Primary. Begins at $15/mo for as much as 100,000 contacts and as much as 300,000 emails per 30 days.
- Superior. Begins at $60/mo for as much as 200,000 contacts and as much as 1 million emails per 30 days.
- Customized. Contact SendGrid for customized pricing.
Advantages of E-mail Advertising Software program for Nonprofits
Automates Repetitive Donor Communications
E-mail advertising software program automates welcome messages and re-engagement campaigns that may in any other case require guide sending. Nonprofits with restricted workers can preserve constant supporter communication with out dedicating hours to particular person e mail sends.
Allows Viewers Segmentation With out Handbook Listing Administration
Utilizing software program, you may group supporters primarily based on donation historical past, engagement degree, or customized standards. Organizations can ship focused appeals to main donors, first-time givers, or lapsed supporters with out manually sorting contact lists earlier than every marketing campaign.
Supplies Marketing campaign Efficiency Information in One Location
Platforms observe open charges, click-through charges, and donation conversions for every e mail despatched. Nonprofits can determine which topic traces, content material sorts, and ship instances generate essentially the most engagement with out compiling knowledge from a number of sources.
Reduces Communication Prices In comparison with Direct Mail
E-mail campaigns get rid of printing, postage, and success bills related to bodily mailings. Organizations sending month-to-month updates can attain 1000’s of supporters for a fraction of junk mail prices whereas sustaining common communication frequency.
Centralizes Donor Contact Information and E-mail Historical past
E-mail advertising platforms can retailer supporter contact data, communication preferences, and engagement historical past in a single system. Groups can entry full donor communication information with out looking by means of a number of spreadsheets or e mail accounts.
5 Essential Options for Nonprofit E-mail Advertising Software program
- Automated workflow capabilities. Nonprofits want software program that triggers e mail sequences primarily based on donor actions like first-time donations, recurring reward cancellations, or occasion registrations with out guide intervention.
- Donor segmentation instruments. Platforms ought to section contacts primarily based on giving historical past, engagement degree, volunteer standing, and customized fields to ship personalised appeals to completely different supporter teams.
- Donation platform integrations. Your e mail advertising software program ought to combine with fundraising instruments like Donately or Fundraise Up — and occasion platforms reminiscent of Eventbrite — so donor and attendee knowledge sync robotically and set off well timed follow-up emails.
- Marketing campaign efficiency analytics. Nonprofits want entry to open charges, click-through charges, unsubscribe charges, and donation conversion monitoring to measure marketing campaign effectiveness and optimize future appeals.
- Contact administration and listing constructing. Software program ought to retailer excessive volumes of contacts, import knowledge from spreadsheets, and supply signup varieties to develop e mail lists with out technical boundaries.
The way to Select an E-mail Advertising Instrument for Nonprofits (Step-by-Step)
Step 1: Map your donor communication workflows.
Doc your present e mail sending patterns, together with donation acknowledgments, month-to-month newsletters, fundraising appeals, occasion invites, and volunteer recruitment messages. Determine which communications are one-time sends versus automated sequences triggered by supporter actions.
Step 2: Determine must-have options on your group.
Decide which options are important versus nice-to-have primarily based in your workflows. Nonprofits usually require automation capabilities, donor segmentation, donation platform integrations, and marketing campaign analytics at minimal. Organizations with technical workers could prioritize API entry whereas smaller groups want intuitive visible editors.
Step 3: Evaluate ease of use and staff capability.
Consider whether or not your staff has devoted advertising workers or depends on volunteers and part-time staff. Platforms with drag-and-drop editors, pre-built templates, and easy automation builders scale back the technical experience required. Check free trials to evaluate whether or not your staff can execute campaigns with out in depth coaching.
Step 4: Test pricing as your contact listing grows.
Calculate prices primarily based in your present contact listing dimension and projected development over 12 to 24 months. Some platforms cost per contact whereas others cost per e mail despatched. Consider nonprofit reductions. HubSpot offers 40% off for qualifying nonprofit organizations.
Step 5: Select a platform that connects e mail with donor knowledge.
Choose software program that integrates together with your current donation platform and CRM to keep up unified supporter information. Greater Good Charities uses HubSpot Advertising Hub to extend e mail open charges and reduce bounce charges whereas scaling personalised engagement throughout its donor base.
The way to Create E-mail Advertising Campaigns for Nonprofits
Step 1: Write an eye catching topic line.
Topic traces may be tough. You’re searching for a brief phrase that communicates your intent whereas retaining your non-profit’s distinctive voice. An fascinating topic line ought to embody the next components.
- Urgency. You need recipients to really feel the urgency to each open emails out of your NPO and take motion.
- Specificity. In case you have an fascinating statistic or knowledge level to share, be sure you put it within the topic line.
- Upcoming occasions. To extend engagement, your e-newsletter ought to let individuals know what upcoming occasions they’ll attend or volunteer at.
- Identify recognition. Pique your viewers’s curiosity by together with their identify within the topic line (when acceptable).
- Relevancy. If present occasions or politics affect your nonprofit’s aim(s), referencing these occasions could make your e-newsletter extra related and well timed.
Step 2: Give compelling updates.
A tremendous nonprofit e-newsletter ought to embody the newest and biggest out of your group. Inform your recipients of current objectives reached, heartwarming tales of these you assist, life updates of workers and volunteers, and anything of observe.
Professional tip: To make your emails visually fascinating, take photos throughout occasions to incorporate in your newsletters. With permission, embody the names of the volunteers pictured and describe what actions passed off.
Step 3: Have an perspective of gratitude.
Your trigger is close to and expensive to those that subscribe to your e-newsletter. Their time spent volunteering and cash donated ought to all the time be obtained with a spirit of gratitude.
Let e mail recipients know the rapid affect of their donations with fascinating knowledge factors. For instance, “Your donation helped x variety of households” or “Your volunteer efforts fed x variety of youngsters.”
Professional tip: A few of your e-newsletter recipients might be extra concerned than others. Think about opening the road of communication with these donors by sending a personalised, non-automated e mail that references their particular efforts to the trigger.
Step 4: Embody a call-to-action.
A call-to-action (CTA) is an invite to your viewers to do one thing. In an e mail or e-newsletter, your CTA needs to be a button that hyperlinks to the motion you need recipients to take subsequent.
Examples of CTAs on your nonprofit e mail might be “Subscribe to the e-newsletter,” “Donate now,” “Refer a good friend,” or extra. Don’t be afraid to get artistic together with your CTAs, and be sure you measure your conversion rate.
Professional tip: There are many CTA instruments you need to use to make linking to the subsequent step simpler. Explore common options here.
Incessantly Requested Questions
What’s the finest e mail advertising device for nonprofits?
The most effective e mail advertising device may be considerably subjective, however right here’s an goal reality: HubSpot Advertising Hub works properly for nonprofits needing built-in CRM and e mail instruments with fundraising platform connections. Sender fits budget-conscious organizations with its limitless triggers and automation steps on the free plan. SendGrid serves organizations prioritizing e mail deliverability with built-in authentication instruments.
What options ought to I search for in e mail advertising instruments for nonprofits?
Nonprofits ought to prioritize automation capabilities for donor nurturing sequences, segmentation instruments to focus on completely different supporter teams, donation platform integrations to sync contribution knowledge, mobile-responsive templates for emails that show accurately on all units, and marketing campaign analytics to trace open charges and donation conversions. Extra helpful options embody signup varieties for listing development, drag-and-drop e mail editors for groups with out coding expertise, and speak to administration programs that deal with massive supporter databases.
Is HubSpot good for nonprofits?
HubSpot works properly for nonprofits needing built-in CRM and e mail advertising instruments. HubSpot offers a 40% nonprofit discount on Skilled and Enterprise plans and consists of options like workflow automation, contact segmentation, and integrations with donation platforms, together with GoFundMe Pro and Fundraise Up.
How a lot does e mail advertising software program for nonprofits price?
E-mail advertising software program prices fluctuate by platform and speak to listing dimension. Free plans exist for small nonprofits: HubSpot presents a free plan. Moreover, Sender has a free plan for two,500 subscribers max, Brevo supplies 300 emails each day, and SendGrid consists of 6,000 month-to-month emails. Paid plans usually vary from $9-$15 month-to-month for fundamental tiers. Many platforms supply nonprofit reductions, reminiscent of HubSpot, which supplies 40% off.
Meet HubSpot, the Prime E-mail Advertising Selection for Nonprofits
HubSpot Advertising Hub supplies nonprofits with built-in instruments to scale donor engagement whereas sustaining personalised communication throughout rising supporter bases.
Key options for nonprofit e mail advertising:
- CRM-integrated email campaigns – E-mail instruments entry donor historical past, engagement knowledge, and customized properties saved in HubSpot’s CRM, eliminating the necessity to toggle between separate programs for contact knowledge and marketing campaign execution.
- Habits-triggered automation workflows – Automated e mail sequences set off primarily based on issues like contact properties and kind submissions, permitting small groups to keep up constant supporter communication with out guide sending.
- Fundraising platform integrations – Native connections with GoFundMe Professional and Fundraise Up enable you energy your campaigns with donation knowledge.
British Red Cross Training boosted income 66% with Advertising Hub. Nonprofit FIRST used HubSpot to ship almost 5 million emails in a single yr whereas sustaining an open charge above 38%.
Prepared to remodel your nonprofit e mail advertising with HubSpot? Get started with HubSpot for Nonprofits today and ask in regards to the 40% nonprofit low cost on Skilled and Enterprise plans.
Editor’s observe: This publish was initially revealed in February 2016 and has been up to date for comprehensiveness.
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