11 best email marketing tools for restaurants in 2025

E mail advertising for eating places may be difficult with all its distinctive obligations.

You are managing fluctuating buyer visitors, selling time-sensitive specials and occasions, coordinating reservations throughout a number of channels, competing for consideration in crowded native markets, and constructing loyalty packages that preserve diners coming again.

E mail advertising instruments clear up these issues by automating reservation confirmations, segmenting clients by eating preferences and go to frequency, and selling specials when clients are most definitely to e book.

The precise platform helps you fill tables throughout gradual durations, enhance common order values, and switch one-time guests into regulars.

On this information, you‘ll discover a detailed comparability desk of 11 electronic mail advertising platforms, characteristic breakdowns for every device, advantages particular to eating places, a step-by-step choice information, and solutions to widespread questions.

Right here’s what issues: eating places utilizing electronic mail advertising can see a mean of 3-5x ROI, with focused campaigns driving as much as 25% extra repeat visits.

HubSpot is utilized by restaurant teams worldwide—from single-location eateries to multi-unit chains—who depend on the platform’s built-in CRM and advertising automation to extend reservations and construct buyer loyalty.

Desk of Contents

What’s electronic mail advertising for eating places?

Comparability Desk: Finest E mail Advertising and marketing Software program for Eating places

Finest E mail Advertising and marketing Software program for Eating places

1. HubSpot

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Finest For: Multi-location restaurant teams that want CRM, advertising automation, and reservation monitoring in a single platform

Key HubSpot Options:

• Free CRM with visitor profile administration – Observe each buyer interplay from first reservation to repeat visits, dietary preferences, favourite dishes, and spending patterns. Everybody in your workforce sees the identical up-to-date visitor data.
• Automated loyalty marketing campaign workflows – Create electronic mail sequences that reward repeat visits, have a good time buyer milestones, and re-engage friends who have not dined in 30-60-90 days with out guide work.
• Income attribution by location and marketing campaign – See which electronic mail campaigns drive reservations, on-line orders, and in-store visits. Join your advertising on to income by location, day half, and promotion kind.

HubSpot Pricing:

• Advertising and marketing Hub Free: $0 (electronic mail advertising, types, touchdown pages, CRM)
• Advertising and marketing Hub Starter: $9/month per seat
• Advertising and marketing Hub Skilled: $800/month
• Advertising and marketing Hub Enterprise: $3,600/month

View detailed pricing

2. Mailchimp

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Finest For: Impartial eating places and cafes that need easy-to-use automation with meals and beverage templates

Key Mailchimp Options:

• Restaurant-specific templates – Launch promotions shortly with electronic mail designs constructed for each day specials, comfortable hour bulletins, and seasonal menu reveals with out design expertise.
• Visitor journey mapping – Visualize the whole diner expertise from first go to to loyal common, spot communication gaps, and discover alternatives to extend go to frequency.
• Behavioral automation – Ship focused emails primarily based on what clients do—reservation bookings, on-line orders, electronic mail clicks—to comply with up on the proper time with out guide sending.

Mailchimp Pricing:

• Free tier (restricted capabilities)
• Necessities: $13/month
• Commonplace: $20/month
• Premium: $350/month

View detailed pricing

3. Constant Contact

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Finest For: Eating places that need easy electronic mail advertising with robust buyer help and occasion promotion instruments

Key Fixed Contact Options:

• Drag-and-drop electronic mail builder – Create skilled restaurant emails with out coding. Easy interface makes launching promotions quick, even throughout busy service hours.
• Occasion advertising integration – Promote and handle wine tastings, chef dinners, stay music nights, and personal occasions with registration, confirmations, and reminders in a single place.
• Actual-time reporting dashboard – Monitor marketing campaign efficiency with clear visuals exhibiting opens, clicks, and reservations with out complicated analytics.

Fixed Contact Pricing:

• Lite: $12/month
• Commonplace: $35/month
• Premium: $80/month

View detailed pricing

4. ActiveCampaign

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Finest For: Eating places that want refined automation and visitor scoring for VIP packages and personalised advertising

Key ActiveCampaign Options:

• Superior visitor scoring – Mechanically determine your highest-value clients primarily based on go to frequency, common verify measurement, and electronic mail engagement to create VIP experiences and unique presents.
• Conditional workflow automation – Create electronic mail sequences that adapt primarily based on visitor responses, eating preferences, and go to patterns with totally different paths for first-timers versus regulars.
• Built-in SMS – Coordinate electronic mail and textual content campaigns for time-sensitive communications like same-day desk availability, last-minute reservations, and weather-related closures.

ActiveCampaign Pricing:

• Starter: $15/month
• Plus: $49/month
• Professional: $79/month
• Enterprise: $145/month

View detailed pricing

5. Klaviyo

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Finest For: Eating places with on-line ordering and supply that want superior segmentation and income attribution

Key Klaviyo Options:

• Predictive analytics for eating places – Establish friends more likely to churn, predict future order values, and suggest menu objects primarily based on previous orders utilizing machine studying algorithms.
• Superior segmentation with 350+ standards – Create particular visitor segments primarily based on order historical past, dietary preferences, spending patterns, and go to frequency for hyper-targeted promotions.
• Income attribution monitoring – See precisely how a lot income every electronic mail marketing campaign generates from dine-in reservations, on-line orders, and supply to show advertising ROI.

Klaviyo Pricing:

• Free: $0 (250 contacts)
• E mail: Beginning at $45/month
• E mail + SMS: $60/month

View detailed pricing

6. Brevo

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Finest For: Rising restaurant teams that want electronic mail and SMS in a single platform with pricing primarily based on sends, not contacts

Key Brevo Options:

• Unified electronic mail and SMS for eating places – Coordinate textual content reminders with electronic mail promotions from one interface to substantiate reservations through SMS whereas selling specials through electronic mail.
• Transactional electronic mail capabilities – Mechanically ship reservation confirmations, on-line order receipts, and present card buy confirmations with dependable supply.
• Limitless contacts on paid plans – Construct giant buyer databases with out escalating prices since pricing is predicated on emails despatched, not contact rely—very best for rising electronic mail lists.

Brevo Pricing:

• Free: $0 (300 emails/day)
• Starter: $8.08/month
• Enterprise: $16.17/month
• Skilled: $449.08/month
• Enterprise: Customized pricing

View detailed pricing

7. Omnisend

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Finest For: Eating places with merchandise, meal kits, or packaged items that want e-commerce electronic mail advertising

Key Omnisend Options:

• Omnichannel workflow automation – Create unified buyer journeys that mix electronic mail, SMS, and push notifications primarily based on visitor habits for constant messaging throughout channels.
• Product suggestion engine – Mechanically counsel menu objects, merchandise, or meal kits primarily based on earlier orders to extend common order worth by means of personalised suggestions.
• Marketing campaign booster characteristic – Mechanically resend campaigns to non-openers with totally different topic strains to offer every promotion a second probability and enhance total attain by 10-15%.

Omnisend Pricing:

• Free: $0
• Commonplace: $11.20/month
• Professional: $41.30/month

View detailed pricing

8. Square Marketing

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Finest For: Eating places utilizing Sq. POS that need native integration with their point-of-sale system

Key Sq. Advertising and marketing Options:

• Native Sq. POS integration – Mechanically sync buyer information out of your POS system, together with buy historical past, go to frequency, and favourite objects with out guide exports or third-party connectors.
• Automated marketing campaign triggers – Arrange emails that robotically ship after buyer visits, on buyer birthdays, or when friends have not visited in 30 days primarily based on precise POS information.
• Buyer insights from POS information – Phase friends primarily based on actual buy habits, common verify measurement, and go to patterns pulled immediately out of your point-of-sale system.

Sq. Advertising and marketing Pricing:

• Free
• Sq. Plus: $49/month
• Sq. Premium: $149/month

View detailed pricing

9. Toast Marketing

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Finest For: Eating places that need deep integration with their restaurant administration system

Key Options:

• Toast POS integration – Sync visitor information immediately from Toast POS, together with order historical past, preferences, allergy symptoms, and go to frequency for extremely personalised advertising campaigns.
• Automated visitor communication – Ship triggered emails and SMS primarily based on Toast information, together with post-visit thanks messages, birthday presents, and win-back campaigns for lapsed diners.
• Loyalty program integration – Join electronic mail campaigns to Toast loyalty program information to advertise level balances, reward redemptions, and tier achievements that drive repeat visits.

Pricing:

• Customized pricing primarily based on restaurant measurement and wishes
• Contact Toast for a quote

View detailed information

10. Moosend

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Finest For: Finances-conscious eating places that need highly effective automation at low price

Key Options:

• Limitless electronic mail sending – Ship as many emails as wanted with out per-message fees, making it economical for frequent promotions like each day specials and comfortable hour bulletins.
• AI-powered topic line optimization – Enhance open charges with AI that analyzes efficiency and suggests enhancements primarily based on thousands and thousands of campaigns to make your promotions stand out.
• Touchdown web page builder included – Create marketing campaign pages for occasion registrations, on-line ordering promotions, and present card gross sales to consolidate instruments and cut back prices.

Pricing:

• Free: $0
• Professional: $9/month
• Enterprise: Customized pricing

View detailed pricing

11. GetResponse

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Finest For: Eating places internet hosting cooking lessons, wine tastings, and particular occasions that want occasion administration

Key GetResponse Options:

• Built-in occasion internet hosting – Handle digital cooking lessons, wine tastings, and chef demonstrations for as much as 1,000 members with out separate occasion software program.
• Conversion funnel builder – Create full advertising funnels with touchdown pages, electronic mail sequences, and occasion registration that information diners from consciousness to reserving.
• Autofunnel templates – Launch campaigns sooner with pre-built templates for restaurant promotions that take minutes as an alternative of hours to arrange and deploy.

Pricing:

• Starter: $15.58
• Marketer: $48.38
• Creator: $56.58

View detailed pricing

Advantages of E mail Advertising and marketing Software program for Eating places

Establish high-value menu objects and promote them to the proper clients on the proper time. Eating places increase common verify sizes by 20-30% utilizing AI-powered techniques like personalised menu suggestions in electronic mail. Counsel appetizers, premium entrees, and desserts primarily based on previous ordering habits.

Scale back no-shows and cancellations.

Automated reminder emails and SMS cut back forgotten reservations. Eating places lower no-show charges with automated affirmation and reminder sequences. Ship reminders 24 hours earlier than reservations with simple modification choices.

Generate income out of your electronic mail listing.

Flip your buyer database right into a income channel. E mail campaigns drive reservations, on-line orders, present card gross sales, and merchandise purchases. See precisely which promotions generate essentially the most income and optimize accordingly.

10 Essential Options for Restaurant E mail Advertising and marketing Software program

How you can Select an E mail Advertising and marketing Device for Eating places (Step-by-Step)

How you can Create E mail Advertising and marketing Campaigns for Eating places

Steadily Requested Questions

POS integration robotically syncs buyer information with out requiring guide exports. SMS capabilities matter for time-sensitive promotions and reservation confirmations. Cellular optimization is crucial as a result of 50-60% of emails are opened on cellular units.

Is HubSpot good for eating places?

Sure, HubSpot is great for eating places. It offers a single platform for advertising, reservations, and visitor administration, particularly designed for hospitality companies. The free CRM tracks each buyer interplay, together with go to historical past, favourite dishes, dietary restrictions, and spending patterns.

Advertising and marketing automation permits the creation of workflows for reservation confirmations, post-visit thank-you messages, and loyalty rewards, eliminating the necessity for technical experience.

Multi-location restaurant teams elevated on-line ordering income by utilizing HubSpot’s automated campaigns and segmentation. Single areas begin free, then scale up as they develop.

How a lot does electronic mail advertising software program for eating places price?

E mail advertising software program prices $0-$3,600+ month-to-month, relying on buyer database measurement, options, and restaurant scale. Free tiers help sometimes 250-1,000 contacts with fundamental options.

Entry-level paid plans price $12-$ 29 per thirty days for beneath 1,000 contacts. Mid-market eating places with 2,500-5,000 contacts sometimes spend $50-$ 200 per thirty days. Massive restaurant teams with 10,000+ contacts make investments $ 500-$3,600+ per thirty days.

Some platforms cost per contact, others per electronic mail or SMS despatched—examine fastidiously as your listing grows.

How can eating places construct their electronic mail lists?

Construct electronic mail lists by means of WiFi signup types that require electronic mail addresses for entry, table-side pill signups providing birthday rewards, reservation system integrations that robotically seize emails, point-of-sale prompts throughout checkout, web site popups providing first-visit reductions, social media contests requiring electronic mail entries, and in-store signage selling loyalty packages.

Eating places develop electronic mail lists 3-5x sooner utilizing a number of seize factors all through the shopper journey. All the time present clear worth in change for electronic mail addresses.

Meet HubSpot, the Prime E mail Advertising and marketing Selection for Eating places

Able to fill extra tables and construct buyer loyalty? Get started with HubSpot’s free platform or schedule a demo to see the way it works for eating places like yours.