Surfer SEO Acquired By Positive Group

The French know-how group Constructive acquired Surfer, the favored content material optimization device. The acquisition helps Constructive create a “full-funnel” model visibility resolution along with its advertising and CRM instruments.

The acquisition of Surfer extends Constructive’s attain from advertising software program to AI-based model visibility. Constructive described the deal as a part of a European AI technique that helps jobs and protects knowledge. Constructive’s income has grown fivefold prior to now 5 years, rising from €50 million to an anticipated €70 million in 2025.

Surfer search engine optimisation

Based in 2017, Surfer developed search engine optimisation instruments based mostly on language fashions that assist entrepreneurs enhance visibility on each search engines like google and yahoo and AI assistants, which have change into a rising supply of web site site visitors and clients.

Signal Of Broader Business Developments

The acquisition exhibits that search optimization continues to be an essential a part of enterprise advertising as AI search and chat play a bigger function in how customers study merchandise, providers, and types. This deal allows Constructive to supply AI-based visibility options alongside its CRM and automation merchandise, increasing its know-how portfolio.

What Acquisition Means For Clients

Constructive Group, based mostly in France, is a know-how options firm that develops digital instruments for advertising, CRM, automation, and knowledge administration. It operates by a number of divisions: Consumer (advertising and CRM), Signitic (electronic mail signatures), and now Surfer (AI search optimization). The corporate is majority-owned by its executives, employs about 400 individuals, and retains its servers in France and Germany. Surfer, based mostly in Poland, brings expertise in AI content material optimization and a powerful presence in North America. Collectively, they mix infrastructure, market data, and product growth inside one technology-focused group.

Lucjan Suski, CEO and co-founder of Surfer, commented:

“search engine optimisation is evolving quick, and it issues greater than ever earlier than. We assist entrepreneurs win the AI search engine optimisation period. Constructive helps them develop throughout each different a part of their digital technique. Collectively, we’ll give entrepreneurs the entire toolkit to guide throughout AI search, electronic mail advertising automation, and past.”

Based on Mathieu Tarnus, Constructive’s founding president, and Paul de Fombelle, its CEO:

“Synthetic intelligence is on the coronary heart of our worth proposition. With the acquisition of Surfer, our clients are shifting from optimizing their conventional search engine optimisation positioning to optimizing their model presence within the responses offered by conversational AI assistants. Surfer stands out from established market gamers by straight integrating AI into content material creation and optimization.”

The acquisition provides Surfer’s AI optimization capabilities to Constructive’s product ecosystem, serving to clients enhance visibility in AI-generated solutions. For each corporations, the deal is a chance to increase their capabilities in AI-based model visibility.

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