A few examples of structured knowledge for Search engine optimisation

To present you a clearer image of what structured knowledge appears to be like like in apply, listed here are two actual examples from the Definition web site – one for our B2B SEO services web page and one for our ‘What is B2B SEO? The essential guide‘ weblog submit.

Instance 1: Service schema on our B2B Search engine optimisation providers web page

This Service schema helps search engines like google and yahoo perceive what we provide, who it’s for, and the way it connects to different pages on our website.

Key components:

  • @kind: “Service” – Tells search engines like google and yahoo this web page describes a service, not a product or article.
  • supplier: “Definition” – Identifies our company because the service supplier.
  • serviceOutput – Lists the particular deliverables we offer, like “B2B Search engine optimisation technique” and “Technical audits,” giving Google an in depth understanding of what the service contains.
  • viewers: “Founders, CMOs and entrepreneurs” – Specifies who the service is designed for, serving to match the web page to related search intent.
  • isRelatedTo – Hyperlinks this service to associated content material on our website, like our B2B Search engine optimisation coaching web page, strengthening inner connections inside the Data Graph.

This markup doesn’t simply describe the web page – it positions it inside a community of associated providers and audiences, making it simpler for search engines like google and yahoo to floor it in the precise context.

Right here’s the schema in full:

“@context”: “http://schema.org/”,

“@kind”: “Service”,

“supplier”: “Definition”,

“title”: “B2B Search engine optimisation company”,

“serviceOutput”: [ “B2B SEO consultancy”, “B2B SEO strategy”, “B2B SEO measurement”, “B2B SEO copywriting”, “B2B PR-led link building”, “Technical audits”, “B2B keyword research”, “B2B on-SERP SEO” ],

“URL”: “https://comms.thisisdefinition.com/providers/b2b-seo”,

“description”: “We design B2B Search engine optimisation methods that ship rankings, leads and gross sales.”,

“picture”: “https://comms.thisisdefinition.com/wp-content/uploads/2025/08/B2B-Search engine optimisation-agency.png”,

“viewers”: “Founders, CMOs and entrepreneurs”,

“isRelatedTo”: [ “https://comms.thisisdefinition.com/services/b2b-seo-training”]

}

Instance 2: BlogPosting schema on our ‘What’s B2B Search engine optimisation? The important information’ weblog

This BlogPosting schema marks up one in all our cornerstone content material items, serving to it seem in article-rich outcomes and connecting it to the writer.

Key components:

  • @kind: “BlogPosting” – Identifies the web page as a weblog submit, making it eligible for article-related wealthy outcomes.
  • writer – Consists of structured details about the writer, Matthew Robinson (that’s me, by the best way!), together with his title and LinkedIn profile. This connects the content material to an actual individual and builds authority by means of entity recognition.
  • headline – The title of the submit, which search engines like google and yahoo use to know the subject and show in wealthy outcomes.
  • datePublished and dateModified – Exhibits when the content material was first revealed and final up to date, signalling freshness and serving to Google prioritise present data.
  • picture – Offers the featured picture URL, which might seem in search outcomes and social shares.

This markup ensures the weblog submit is recognised as authoritative, up-to-date content material written by a named professional – all indicators that matter for visibility and belief.

Right here’s the schema in full:

{

“@context”: “https://schema.org”,

“@kind”: “BlogPosting”,

“writer”: {

“@kind”: “Particular person”,

“givenName”: “Matthew”,

“familyName”: “Robinson”,

“sameAs”: “https://www.linkedin.com/in/matthewrobinson6/”

},

“headline”: “What’s B2B Search engine optimisation? The important information”,

“picture”: “https://comms.thisisdefinition.com/wp-content/uploads/d310c05e-89f1-4469-ae95-e7b17c4750fb-1.png”,

“datePublished”: “2020-07-01T15:40:00+01:00”,

“dateModified”: “2024-02-21T14:00:00+01:00”

}

Each examples present how structured knowledge interprets seen content material into machine-readable context. It’s not about including extra data – it’s about making what’s already there clearer, extra related, and simpler for search engines like google and yahoo to make use of.

Get began with structured knowledge to assist your Search engine optimisation

Structured knowledge may not be the flashiest a part of Search engine optimisation, however it’s one of the sensible. It helps search engines like google and yahoo perceive your content material with precision, connects your pages to the broader internet of entities, and opens the door to richer, extra partaking search outcomes.

You don’t have to be a developer to get began. With the precise schema sorts, a transparent implementation plan, and instruments like AI or CMS plugins that can assist you alongside the best way, including structured knowledge is extra accessible than ever. And as soon as it’s in place, the advantages compound – higher visibility, larger click-through charges, and a stronger presence in voice and AI-driven search.

In the event you haven’t carried out schema markup but, now’s the time. Begin small, validate fastidiously, and monitor the outcomes. Your content material deserves to be understood – and structured knowledge is the way you make that occur.

Want some assist driving model visibility and leads with Search engine optimisation? Get in touch with our experts today.

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