Nexxen introduced on October 16, 2025, it has licensed its automated content material recognition viewers segments to Yahoo DSP. The collaboration makes Nexxen’s ACR information accessible for focusing on inside Yahoo’s demand-side platform throughout the US, United Kingdom, and Germany.

The partnership offers advertisers with each pre-built and customized segments. In the US, Nexxen’s ACR information integrates into Yahoo DSP’s Unified TV Viewers providing, positioning it alongside different tv information companions. Yahoo strengthens this integration with Yahoo ConnectID, its identification answer.

These segments ship style, community, and program-level insights, mixed with brand-level advert publicity information. The consequence presents a complete view of TV-viewing habits. Entrepreneurs can obtain incremental attain, handle frequency throughout platforms, and interact in aggressive conquesting methods.

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“By incorporating Nexxen’s ACR information into Unified TV Audiences, we’re giving advertisers a extra holistic view of family viewing behaviors throughout each linear and CTV,” mentioned Giovanni Gardelli, VP of Knowledge Merchandise at Yahoo DSP. “This unlocks smarter, extra exact focusing on throughout channels, whether or not it is focusing on based mostly on viewing habits by style, community, aggressive households which have seen a rival’s adverts or viewing depth like mild versus heavy TV watchers.”

“Advertisers at the moment want international information belongings that may flex throughout markets, codecs and shopping for platforms,” mentioned Wendy Lee, International VP of Knowledge Partnerships at Nexxen. “By licensing our ACR information to Yahoo, we’re making it simpler for manufacturers world wide to behave on actual TV-viewing insights – whether or not meaning discovering incremental audiences, controlling frequency throughout gadgets or constructing customized segments that match their actual wants. In sum, we’re bringing entrepreneurs the size of tv with the precision of digital, all throughout the platforms they already make the most of and depend on.”

Automatic content recognition technology analyzes audio and visible elements of video content material to establish particular packages, motion pictures, or ads being watched. Producers sometimes construct ACR into good TVs, streaming gadgets, and set-top containers. The expertise creates distinctive digital fingerprints for content material by constantly monitoring what viewers watch, then matching these samples in opposition to databases of saved fingerprints.

For the advertising neighborhood, this partnership issues as a result of it addresses a elementary problem in tv promoting. Yahoo DSP has been expanding its data partnerships all through 2025 to strengthen its place in linked TV promoting. The platform previously added Costco’s first-party data in April 2025, enabling advertisers to focus on Costco members throughout digital channels. In June 2025, Netflix added Yahoo DSP as its fourth global programmatic advertising partner, increasing Yahoo’s entry to premium streaming stock.

ACR information offers extremely correct details about viewing habits throughout linear TV and streaming platforms, eliminating the necessity for surveys or panels. The expertise permits precision focusing on based mostly on particular content material preferences and permits advertisers to trace viewers throughout totally different gadgets. Measurement capabilities embody monitoring how many individuals noticed ads, frequency of publicity, and viewer engagement ranges.

Nexxen describes itself as a versatile promoting expertise platform with experience in information and superior TV. The corporate’s expertise stack includes a demand-side platform and supply-side platform, with the Nexxen Knowledge Platform at its core. Capabilities span discovery, planning, activation, monetization, measurement, and optimization. Nexxen maintains headquarters in Israel and operates workplaces all through the US, Canada, Europe, and Asia-Pacific. The corporate trades on the Nasdaq beneath the image NEXN.

Nexxen previously partnered with The Trade Desk in August 2024 to make its ACR information segments accessible by means of that platform. That collaboration spanned the US, United Kingdom, Canada, and Australia. In August 2025, Nexxen renewed its partnership with VIDAA for North American CTV enlargement, investing an extra $35 million to safe unique international ACR information entry and advert monetization rights by means of 2029.

Yahoo DSP presents advertisers entry to Yahoo’s logged-in customers and helps campaigns throughout video, show, native, and audio codecs. The platform has carried out a number of identification and measurement options to deal with privateness adjustments in digital promoting. In April 2025, Yahoo launched its Conversion API to allow advertisers to trace conversions throughout on-line and offline environments. In January 2025, Yahoo became the first DSP to implement IAB Tech Lab’s Data Transparency Labels, offering advertisers with standardized details about viewers segments.

The collaboration enters a market the place linked TV promoting continues accelerating. Business information from early 2025 indicated that 72% of entrepreneurs deliberate to extend programmatic promoting funding, with CTV’s share of media budgets projected to double from 14% in 2023 to twenty-eight% in 2025.

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Yahoo ConnectID reaches 232 million logged-in customers in the US. The identification answer offers addressability by means of consent-based first-party and accomplice information. Preliminary implementation outcomes for Yahoo’s Conversion API confirmed that expertise advertisers utilizing the system to move hashed e-mail addresses for subscription sign-ups noticed thrice extra attributed conversions throughout totally different channels and gadgets. Monetary providers advertisers reportedly skilled a fourfold improve in attributed conversions utilizing the identical method.

Nexxen’s ACR information segments categorize viewing habits by a number of components together with content material style, particular networks, particular person packages, and publicity to aggressive model ads. This granular element permits advertisers to create focused campaigns addressing a number of advertising goals. Advertisers can establish viewers who watched particular content material, attain households that considered competitor ads, and goal based mostly on viewing depth patterns reminiscent of mild versus heavy TV consumption.

The press launch comprises forward-looking statements throughout the which means of Part 27A of the US Securities Act of 1933 and Part 21E of the US Securities and Alternate Act of 1934. These statements contain recognized and unknown dangers, uncertainties, and different components that will trigger precise outcomes to vary materially from expectations. Nexxen filed its most up-to-date Annual Report on Kind 20-F with the U.S. Securities and Alternate Fee on March 5, 2025.

For entrepreneurs working throughout a number of markets, the geographic enlargement into Germany represents specific worth. The three-market method permits multinational manufacturers to implement constant focusing on methods throughout main promoting markets whereas adapting to regional viewing patterns and privateness necessities.

The mixing offers advertisers with capabilities that bridge linear tv and streaming platforms. As viewing patterns fragment throughout platforms and gadgets, information sources that monitor consumption throughout each environments develop into more and more useful for marketing campaign planning and frequency administration.

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Abstract

Who: Nexxen, a world promoting expertise platform traded on Nasdaq, and Yahoo DSP, Yahoo’s demand-side platform with entry to 232 million logged-in customers in the US.

What: Nexxen licensed its automated content material recognition viewers segments to Yahoo DSP, offering advertisers with entry to tv viewing information throughout each linear and linked TV platforms by means of pre-built and customized segments.

When: The announcement was made on October 16, 2025, at 09:00 ET.

The place: The collaboration makes ACR information accessible for focusing on inside Yahoo DSP throughout three markets: the US, United Kingdom, and Germany. In the US, the information integrates into Yahoo DSP’s Unified TV Viewers providing.

Why: The partnership addresses advertiser wants for international information belongings that work throughout markets, codecs, and shopping for platforms. It permits entrepreneurs to realize incremental attain, handle promoting frequency throughout platforms, and conduct aggressive conquesting campaigns based mostly on complete TV-viewing habits information spanning each linear tv and streaming platforms.


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