Goodreads joins Amazon DSP as new supply source for advertisers

Amazon introduced in October 2025 the combination of Goodreads into its Demand-Aspect Platform (DSP), making the ebook evaluation platform accessible as a brand new provide supply inside Amazon’s Owned & Operated stock. Self-service advertisers can now entry Goodreads stock straight by means of the DSP advert console, the place it seems alongside different Amazon properties together with Amazon.com, Fireplace TV, Alexa, IMDb, and Twitch.

The mixing helps all show inventive codecs eligible to look on Goodreads. These embody Normal Show and Element-based creatives, together with Responsive eCommerce, Asset-based, and Model Retailer creatives. The technical implementation allows advertisers to succeed in Goodreads’ viewers by means of present Amazon DSP marketing campaign administration interfaces with out requiring separate platform integrations.

“Promoting on Goodreads permits manufacturers to succeed in tens of millions of engaged U.S. readers, driving consciousness and consideration,” based on Amazon’s Superior Instruments Heart documentation. The platform positions itself as offering entry to an informed, discovery-oriented viewers exploring numerous content material classes.

Platform specs and technical entry

Goodreads discovery and focusing on capabilities turn into accessible by means of two key software programming interfaces: the Discovery Stock Supply Exchanges API and the Focusing on API. These technical integration factors allow advertisers to programmatically entry and optimize campaigns focusing on Goodreads customers inside the broader Amazon DSP ecosystem.

The mixing marks one other growth of Amazon’s consolidated first-party advertising inventory, which the corporate unified throughout a number of owned properties in January 2025. That consolidation introduced collectively Amazon.com, Grocery on-line, Fireplace TV, Fireplace Pill, Alexa, IMDb, and Twitch underneath a single stock administration system for show and on-line video campaigns.

Geographic availability presently limits the Goodreads stock to United States markets. The documentation specifies that self-service advertisers accessing Amazon DSP can make the most of the stock as a part of their marketing campaign methods focusing on U.S. audiences.

Viewers composition and focusing on alternatives

Goodreads had greater than 150 million members as of September 2023, based on documentation from the platform. The positioning operates as a social cataloging web site the place customers search databases of books, annotations, quotes, and evaluations. Members generate library catalogs, create studying lists, take part in dialogue teams, and have interaction with ebook suggestions.

The viewers spans a number of content material classes past conventional fiction genres. Customers discover finance, know-how, journey, wellness, and culinary arts content material, creating alternatives for manufacturers throughout quite a few verticals past publishing. The platform’s positioning emphasizes discovery-oriented behaviors amongst its person base.

Consumer actions on Goodreads embody score books on a five-star scale, writing evaluations, creating custom-made bookshelves, taking part in studying challenges, and monitoring studying progress. The studying problem function, the place customers decide to studying particular numbers of books per yr, has demonstrated results on growing studying frequency amongst members based on current literacy research.

Historic context and Amazon possession

Otis Chandler and Elizabeth Khuri Chandler based Goodreads in December 2006, launching the platform in January 2007. The positioning reported 650,000 members and 10 million books added by December 2007. Membership reached 10 million by July 2012, with 20 million month-to-month visits and 30 workers.

Amazon introduced its acquisition of Goodreads on March 28, 2013, in an undisclosed transaction accomplished in the course of the second quarter of 2013. The acquisition consolidated Amazon’s place throughout ebook discovery and gross sales channels, combining retail infrastructure with social ebook advice capabilities.

By July 23, 2013, Goodreads introduced its person base had grown to twenty million members. The platform maintained operations underneath its present model identification following the acquisition, with Chandler persevering with to run Goodreads till 2019. The New York Instances famous on the time of acquisition that Goodreads had “a extra respected reviewing system than Amazon’s” and functioned as “a rival to Amazon as a spot for locating books.”

Implications for publishing and model advertising

The DSP integration gives publishers and authors with programmatic entry to Goodreads’ reader viewers at moments of lively ebook discovery. Authors can already create Sponsored Show campaigns by means of Amazon’s promoting platform, a functionality the corporate expanded to authors in September 2025. The Goodreads stock provides one other touchpoint inside the broader Amazon promoting ecosystem.

For manufacturers exterior publishing, the combination affords entry to audiences engaged in content material consumption and discovery behaviors. The platform’s person actions round studying, reviewing, and cataloging content material create indicators about client pursuits throughout a number of classes.

Amazon DSP reached a month-to-month ad-supported viewers of 275 million prospects in america as of October 2024. The platform’s current enhancements embody frequency cap controls that saved up to 26% of campaign budgets and drove as much as 21% incremental attain, based on Amazon Adverts knowledge from October 2024.

The Goodreads integration follows Amazon’s sample of increasing DSP stock all through 2025. Amazon and Spotify announced a programmatic partnership on October 1, 2025, offering entry to 696 million month-to-month customers throughout 9 markets. Netflix became available through Amazon DSP beginning This autumn 2025 throughout 11 worldwide markets. Disney inventory launched on June 17, 2025, by means of Disney’s Actual-Time Advert Trade integration.

Aggressive positioning and market dynamics

The mixing continues Amazon’s technique of constructing complete omnichannel promoting options that mix owned properties with third-party premium stock. Amazon advertising revenue reached $15.7 billion in Q2 2025, representing a 22% enhance year-over-year, with DSP capabilities contributing to development throughout a number of promoting classes.

Amazon DSP operates by means of a know-how infrastructure that pairs first-party insights with clear room know-how. The platform makes use of synthetic intelligence to ship ads to audiences by means of automation that streamlines marketing campaign planning, shopping for, and measurement. Machine studying techniques course of shopping, procuring, and streaming indicators to optimize promoting effectiveness.

The addition of Goodreads stock raises questions in regards to the growing commercialization of platforms customers valued for community-driven ebook discovery. Goodreads has confronted criticism relating to its advice algorithms and content material moderation practices. The platform’s moderation system operates manually and faces backlogs of flagged evaluations, based on reporting from The Washington Publish in July 2023.

Evaluation manipulation has affected Goodreads, with novels experiencing adverse evaluation campaigns generally occurring earlier than publication. The platform stated in 2021 it takes “swift motion to take away customers once we decide that they violate our pointers” and was creating know-how to “forestall dangerous actor habits and inauthentic evaluations with a view to higher safeguard our neighborhood.”

Technical implementation and marketing campaign administration

The DSP integration operates by means of Amazon’s present interface, requiring no extra technical implementation from advertisers. Marketing campaign administration processes incorporate Goodreads stock choice inside the usual Amazon Owned & Operated stock choices introduced throughout marketing campaign setup.

Advertisers retain management over model security settings, placement exclusions, and focusing on parameters throughout the unified stock. The system integrates with present Amazon promoting merchandise together with Amazon Attribution, Amazon Model Carry, and Amazon Advertising Stream for measurement and analytics functions.

Show promoting capabilities prolong throughout Goodreads stock, supporting a number of inventive codecs by means of the DSP platform’s customary specs. The Element-based inventive choices embody Responsive eCommerce codecs that dynamically alter to totally different placement contexts, Asset-based creatives that leverage particular person inventive parts, and Model Retailer creatives that hook up with advertisers’ Amazon Model Retailer locations.

Market availability and advertiser eligibility

The consolidated stock providing together with Goodreads stays particularly accessible to self-service advertisers who entry Amazon DSP. Market entry follows the usual Amazon DSP eligibility standards established for owned and operated stock throughout the platform’s geographic markets.

The timing coincides with Amazon’s broader growth of DSP capabilities all through 2025. Microsoft Monetize joined Amazon’s Certified Supply Exchange program in October 2025, whereas Amazon and SiriusXM announced programmatic audio integration on September 16, 2025, offering entry to 160 million month-to-month digital listeners.

The Goodreads integration represents one other step in Amazon’s consolidation of promoting alternatives throughout its property portfolio. The corporate has systematically introduced owned properties together with procuring, streaming, and content material discovery platforms underneath unified promoting administration techniques accessible by means of DSP interfaces.

Marketing campaign optimization options accessible inside Amazon DSP apply to Goodreads stock. These embody Efficiency+ capabilities that use machine studying and advertiser-provided indicators to automate viewers relevancy and marketing campaign optimization for conversion and buyer acquisition objectives.

Timeline

• December 2006: Otis Chandler and Elizabeth Khuri Chandler based Goodreads
• January 2007: Goodreads platform launched
• December 2007: Website reached 650,000 members and 10 million books added
• July 2012: Goodreads reported 10 million members, 20 million month-to-month visits, and 30 workers
• March 28, 2013: Amazon introduced acquisition of Goodreads for undisclosed sum
• July 23, 2013: Goodreads introduced person base grew to twenty million members
• September 2023: Goodreads surpassed 150 million members
• January 15, 2025: Amazon consolidated first-party ad inventory across owned media properties
• June 17, 2025: Disney inventory became available on Amazon DSP
• September 10, 2025: Netflix announced partnership with Amazon DSP
• September 16, 2025: Amazon and SiriusXM announced programmatic audio integration
• October 1, 2025: Amazon DSP added Spotify’s global audio and video inventory
• October 2025: Goodreads onboarding to Amazon DSP introduced in Superior Instruments Heart documentation

Abstract

Who: Amazon built-in Goodreads, the social cataloging web site with greater than 150 million members, into its Demand-Aspect Platform. The mixing allows self-service advertisers utilizing Amazon DSP to entry Goodreads stock for show promoting campaigns.

What: Goodreads turned accessible as a brand new provide supply inside Amazon’s Owned & Operated stock by means of Amazon DSP. All show inventive codecs are eligible to look on Goodreads, together with Normal Show and Element-based creatives reminiscent of Responsive eCommerce, Asset-based, and Model Retailer creatives. The mixing gives programmatic entry by means of the Discovery Stock Supply Exchanges API and Focusing on API.

When: Amazon introduced the Goodreads DSP integration in October 2025 by means of its Superior Instruments Heart documentation. The timing follows Amazon’s January 2025 consolidation of first-party promoting stock and continues the corporate’s sample of increasing DSP provide sources all through 2025.

The place: The Goodreads stock is out there solely in america by means of Amazon DSP’s self-service advert console. Advertisers entry Goodreads as a part of Amazon Owned & Operated Stock inside their present DSP marketing campaign administration interfaces.

Why: The mixing allows manufacturers to succeed in an informed, discovery-oriented viewers exploring numerous content material classes together with fiction, finance, know-how, journey, wellness, and culinary arts. Amazon positions Goodreads as offering entry to tens of millions of engaged U.S. readers throughout lively content material discovery and consideration phases, creating alternatives for manufacturers focusing on high-intent audiences throughout a number of classes past conventional publishing.