ADWEEK has unveiled the shortlist for our seventh annual Experiential Awards, honoring the highest work in bodily expertise advertising and marketing in 2025.

As customers proceed to crave experiences that mix the digital and bodily, experiential activations supply a gathering level the place manufacturers and audiences can join and interact throughout each.

This yr’s honorees embody the daring concepts driving the way forward for experiential advertising and marketing. From immersive pop-ups to large-scale occasions, these campaigns redefine what it means to attach in an period the place expertise is all the things.

Congratulations to all of the shortlist honorees whose work is shaping the subsequent chapter of experiential excellence.

Winners might be revealed within the December situation of ADWEEK in print and on-line on Dec. 9. 

Greatest Activation in Assist of Sustainability

  • GMR Advertising – McCain – Farms of the Future Expertise
  • The Shelf – Natura – From Rainforest to Recognition: How Natura’s Sustainability Story Sparked International Development

Greatest Trigger-Associated Experiential Activation

  • Artistic Artists Company – La Roche-Posay – Rally Towards the Solar: La Roche-Posay’s Mission to Hold Tennis Followers Solar-Protected
  • DCX Development Accelerator – Newman’s Personal Inc. – Generosity Index
  • Infinity Advertising Crew – State Farm – State Farm Gamerhood: Neo Metropolis
  • Salt XC  – Visa – Discipline the Future
  • We Are Social – Ronald McDonald Home Charities (RMHC) – RMHC fiftieth Anniversary Gala

Greatest Neighborhood-Centered Experiential Activation

  • Civic – Audible – Dungeon Crawler Carl at San Diego Comedian-Con
  • Certainly – Certainly – Alternative Studio
  • Salt XC – Visa – Discipline the Future
  • Tamsen Fadal Media  – Tamsen Fadal Media – The World’s Hottest Menopause Occasion
  • Trailblaze – ILGM – ILGM Dwelling Develop Tour

Greatest Client Activation

  • Joyful Place – Nike – Yachty x Nike Scavenger Hunt
  • McCann XBC – Mastercard – From Fan To Featured
  • NVE Expertise Company – NBC – Reside From New York: The SNL50 Expertise

Greatest Occasion for Skilled Improvement

  • Elite Media – Academics School Neighborhood Faculty – The Schoolys
  • FGPG – eBay – eBay Open 25: eBay’s Largest Vendor Occasion of the 12 months
  • Lede – Boardroom – Boardroom Members Membership
  • Salt XC – Shopify – Shopify Summit
  • Wavemaker – Adobe, Inc. – Adobe Categorical Truck on the Upfronts

Greatest Occasion in Assist of Range and Inclusion

  • ASTOUND Group – Princess Margaret Most cancers Basis – Cricket to Conquer Most cancers 2025
  • DCX Development Accelerator – Ben & Jerry’s – The Little Banned E book Library
  • Certainly – Certainly – Alternative Studio
  • MoonLab Productions – Uber IDEA – Uber at Grace Hopper Celebration